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The online game industry is undoubtedly a sunrise industry, and the first successful businessmen engaged in the online game business are destined to become a new wealth class, which basically no one will deny.

Now the daily income of Brahma Creation Company is enough to make Shen Ying feel that the previous investment is worth it, and now the return is rich, she never thought that it would be so easy to make money, by setting up a bunch of servers and selling virtual accounts, she can make so much money on the Internet.

However, not long after Shen Ying's emotion was issued, the online game industry began to reshuffle.

If you want to say that time passes in China, it must be a beat slower.

Four years ago, Richard. Garriott officially released his first online game, Cyber Genesis.

A year later, this game, which was abbreviated as UO, appeared in China, and it appeared in the form of private servers, and later, when private servers have become a major tumor in the online game industry, who would have thought that this industry with an annual output value of more than 10 billion yuan would first appear in such a face?

Imagine that three years ago, in a city in southern China, a UO player with access to a telecom room secretly set up the first UO China server on his own server, and sent a message on the early humble BBS, inviting his friends to play together.

I'm afraid he never dreamed that what he was doing would have an impact.

From there, a new world began.

Of course, this year's online game market is no longer a gathering for players to entertain themselves, and businessmen have smelled the opportunities contained in it. Since last year, Huacai has launched the first commercially operated online game "King of Kings" in China, followed by games such as "Stone Age" and "Three Kingdoms", and the market has gradually warmed up.

At the end of last year, a South Korean online game approached Huacai, a relatively successful online game company at the time, to negotiate cooperation.

The players invited by Huacai to experience it said that the game was not worth operating, so the game had to be transferred to another company and signed to a small company in Shanghai.

This company is called Shanda, and this game is called Legendary.

The emergence of "Legend" marks that China's online game industry has entered a period of rapid development.

Soon, the number of simultaneous online users of "Legend" exceeded 400,000, and under the aura of the myth of wealth creation, the online game entered an era of full-scale explosion. Jiucheng, NetEase, these later game giants, have emerged temporarily in this year. New companies have flooded the market, with more than two dozen online games online, which is more than all the previous games on the market combined.

When it comes to "Legend", many manufacturers lament why they did not introduce it to China themselves, but Chen Tianqiao seized the opportunity, in exchange for the later pockets and the status of the overlord of the game industry.

But where there are advantages, there must be disputes, and on the first day of the birth of "Legend" in China, it seems that a legendary life has been arranged for it.

Some people say that "Legend" is a game chosen by gamblers, Chen Tianqiao should be fond of betting, twenty-six-year-old he, the year before last, suddenly resigned from the Lujiazui Group branch manager, and with his wife, younger brother, etc., to make an animation website, which has made many people incomprehensible.

Then, after receiving a $3 million investment from China.com, he once again invested his entire net worth in the agency fees of the "Legend" game this year.

After the game was promoted, the difficulties faced followed.

The biggest problem is that the server has no money to rent, Chen Tianqiao used the international contract of the Chinese and South Korean agents as bait, wandering between servers and telecom providers in various places, maybe he was lucky enough, maybe his entrepreneurial passion touched someone, the problem was finally solved, and he got the qualification to use the server for free for two months.

Since then, it has also kicked off the prelude to China's overseas online games.

In June this year, the "Legend" public beta, the number of people online at the same time has exceeded 400,000, the national point card sales are almost empty, the funds are quickly returned, peers are eye-catching, it is clear that "Legend" will surpass Shen Ying's Brahma Creation Company in a few months, and become the world's average online game with the largest number of online users in one fell swoop.

Since then, hundreds of thousands of players have joined the battle for the Marfa continent, and at that time, "Legend" carried the dreams of too many people, Shabak, representing the highest power in this world, and the title of city lord made countless people yearn for it.

The three weapons of the Dragon Slaying Blade, the Dragon Sword, and the Bone Jade Scepter are the highest pinnacles of the three professions.

The teleportation ring, with a drop rate of 1 in 800,000, was once worth tens of thousands of yuan, and with it, the door to the best treasure house will be open to you.

Later, some people said that it was a legend, and it was originally a legend. After Shanda opened the test as an agent, from the obsession of middle-aged office workers, to the favor of young girls, even more so students, and most of the supporters worked day and night to level up, play equipment, PK, and pick up girls. During that crazy period, it was deeply imprinted in the memory of players, and it made many hardcore players.

When Shanda signed the agency contract with Actoz, the Korean online game industry had just begun to export overseas, and Chen Tianqiao, a crazy businessman who was willing to pay $300,000 in copyright fees and a 27% share of the operating share, made the entire staff of Actoz very happy.

But the rapid rise in the number of players online and the revenue generated by Legends since its launch has left South Koreans frustrated that they did not consider the game's potential value in the Chinese market.

Seeing the rising royalties, the South Korean company Actoz began to increase its appetite.

But actoz is not the developer of Legends, but the operator of the game in South Korea, the developer of the game is emade, and Actoz owns 40% of the company's equity.

This model has created a situation where the royalties paid by Shanda are divided between two Korean companies, and such a triangular relationship has also created a problem of unbridled difficulty in dealing with the agency turmoil.

Later, the South Korean side finally couldn't bear the grand arrears of agency fees, and the first round of conflict broke out between the two sides. Emade, the developer of Legend, informed Shanda that it was going to terminate the original contract, and Shanda signed a subsidiary agreement to make up the payment, requiring the Korean side to provide sufficient technical support to make up for the growing plug-in problems encountered by the Chinese agent.

Who would have thought that the problem of "Legend" plug-in has not been solved, and the private server has quickly appeared in China due to the leakage of overseas versions, and Shanda's user base has declined rapidly.

For the first time in the history of China's online game agency, Chen Tianqiao's handling of the Sino-Korean turmoil was overbearing, but it was not without effect.

The difficulty in handling the incident came from South Korea, where emade is the developer of the game, but Actoz holds 40% of the shares. Actoz has the overseas operation rights of the "Legend" series, and Shanda is the most outstanding company among these overseas operators.

As a result, when Actoz and Shanda had a dispute over a contract, emade became the key to solving the problem. The key point of Shanda's decision to give royalties is whether emade can solve the problem of private servers and plug-ins, and Actoz behaves more like a Korean agent who is eager to ask for money, which makes emade quite embarrassed in this turmoil.

In the supplementary agreement signed by the three parties on the royalty, Shanda asked the Korean side to solve the technical problems of the "Legend" game, which of course also includes private servers and plug-ins that have not yet formed a scale. Only one month after the agreement was signed, private servers exploded, and 500 different private servers have appeared in half a year.

At this point, eMade was virtually unable to solve this technical problem and hoped that Shanda would make concessions in exchange for giving Legends 2 and subsequent products a first refusal.

In fact, Shanda did not fail to consider eMade's suggestion, but Chen Tianqiao believed that the Chinese agency was disgusted by the blind increase in royalties and royalties of Korean companies after seeing the huge profit value of online games in China.

It is said that the agency conditions of "Legend 2" are as high as one million dollars per year, and the share ratio is nearly ten percentage points higher than the 27 percent of the previous work.

In addition, the South Korean side expressed doubts about the amount of income reported by Shanda and repeatedly requested to check the accounts.

Later, Guangtong announced that it was officially acting as the agent of "Legend 3", which means that Shanda has lost the agency of "Legend".

Later, Shanda injected US$91.7 million into Actoz, accounting for 29 percent of its shares, making it the company's second-largest holding.

In this way, the problem that had been tangled for two years was completely solved, and Shanda became the owner who enjoyed all the products of Actoz. This move also made Guangtong miserable, and the "Legend 3", which was won by a lot of money, became the cow that milked it after Shan's investment in Actoz.

But at this time, everyone did not have such an awareness, and they were only envious of Shanda for acting as an agent for a money-making game, without realizing that the young Chen would become the richest man in China a few years later.

When Fan Wuxian talked to Shen Ying about Shanda Agency's "Legend", Shen Ying said with some regret, "Why didn't I find this game?" Depending on the situation, we have to compare our two games. ”

"It's impossible for people to take all the good things, you have to leave some way for others to live-" To this, Fan Wuxian still responded with a sentence he often said.

In fact, Fan Wuxi is more concerned about another thing, that is, the problem of private service.

Although the private server is only the beginning of the beginning, its harmfulness has already been reflected, and over time, this is a huge cancer that harms the entire online game market.

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