readx;

At the end of the wind, even netizens who often log in to Quantum Information rarely noticed that the lower right corner of the information homepage provided advertising video downloads for the Aida i19 mobile phone on October 2. Pen, fun, and www.biquge.info

On October 3rd, Quantum Information added a sub-column of consumer electronics information, and the i19 mobile phone evaluation report is the eye-catching position recommended for reading on the upper right cover of the consumer electronics information page.

On the screen, the extremely charming i19 Jiang Daier's crystal clear fingertips rotated, and Jiang Daier stared at the blue screen i19 with metallic luster in horror and joy.

Such still images are also published in a prominent position in major domestic high-end magazines and media.

In order to cooperate with the launch of i19, the Jianye Xinshi Street flagship store under Shengxin Global Electric also delayed the grand launch of the mobile phone monopoly business on October 3, the first weekend after the National Day.

In addition to Shengxin's shouts in Jianye's various media for the launch of mobile phone counters, Shengxin's Xinshi Street flagship store is almost full of i19 and i08 advertising flags, and the color TV area is uniformly playing i19's beach advertising video, as if the entire store is Jiang Daier's charming smile and i19

Stunning figure; In Shao Xinwen's words, he assigned the two most beautiful girls of Shengxin Company to work as coolies in the i19 and i08 mobile phone areas.

Shao Xinwen asked Zhang Ke on the phone to ask for credit, and Zhang Ke replied: "Okay, your hard work, I understand, I will go back to Jianye and invite those two girls to dinner alone......"

Shao Xinwen's blood rolled in his chest for a while, and he really didn't dare to take Sheng Xin's two flowers to fill Zhang Ke's mouth.

In the more than half a year since the opening of the flagship store in Jianye Xinshi Street, the turnover has exceeded 1.2 billion, and the annual volume is expected to exceed 2 billion, which is an unimaginable data before, which has greatly increased the morale of Shengxin.

In addition to expanding the scale of the Zhongshan Park store in Shanghai and the Jiefang Road store in Hangzhou into large-scale flagship stores, it also invested heavily in the opening of flagship stores in Chunxi Road in Chengdu and Xidan in Beijing in July and August to implement the expansion of flagship stores in key business districts. After receiving a capital injection of HK$200 million from Yuexiu in September, it plans to open flagship stores in Tianhe in Guangzhou, Jiefangbei in Chongqing, and Hankou in Wuhan.

Compared with Shengxin's strong expansion model of opening flagship stores in key business districts across the country, Haitai can only consolidate the market share of existing home appliance chains in the province due to financial constraints.

Who would have thought that one step would suddenly make Sheng Xin open such a big distance?

Haitai's thirteen stores in the province have an annual turnover of two billion yuan.

This time, Shengxin took the lead in adding mobile phone monopoly areas in its five flagship stores, and began to incorporate mobile phones, pagers and other communication products into home appliance chain stores, so as to prepare for the upcoming mobile communication gold Li Dai.

In order to support Shengxin's launch of mobile phone monopoly at this time, in the mainland market, AIDA's i19 mobile phone will only be launched in Shengxin's flagship store in Shanghai Zhongshan Park, Hangzhou Jiefang Road flagship store, Chengdu Chunxi Road flagship store, Jianye Xinshi Street flagship store, Beijing Xidan flagship store and other five flagship stores, and other regions only accept pre-order sales services.

This is mainly due to the fact that i19 at this time the production capacity is not enough to support all aspects of the market distribution, the mainland market is temporarily only to Sheng Xin an agent to release goods, but the black and white screen, single string color of the mid-range price machine i08 will be on the shelves this time.

The two phones are very different in terms of advertising strategies.

i19's advertising in mainland China is mainly focused on high-end user groups, focusing on Quantum Online's information advertisements, magazine advertisements, and 15-second TV advertisements after CCTV's financial 90-point column, and the intensity of the advertisements is only a targeted release. In the print media, the magazine can cover the high-end mobile phone user group in the most targeted way, and in terms of material and printing effect, the magazine can also establish the quality and image of i19's ultimate charm more than other media such as newspapers.

i08's advertising efforts in the mainland are much more violent, and on October 3, the day of the same time to log in to the TV advertising, all kinds of traditional media, and outdoor advertising platforms in major large and medium-sized cities in the mainland, it seems that the power of Aida five or six months of aggrieved will be released at once.

The autumn offensive of Aida Mobile is like a wildfire on the grassland in autumn and winter, burning violently with the help of the wind.

Previously, Aida and Unicredit, Lianxun, Dongxing four companies entered the mobile phone industry, which is a zero breakthrough in the domestic electronics industry, which is very valued by the domestic media.

After obtaining the mobile phone production license of the Ministry of Posts and Telecommunications, Unicredit was the first to launch its own mobile phone products, relying on the sales platform built by Unicredit before selling pagers, cordless phones and other communication electronic products, the sales of mobile phones exceeded 20,000 units in July, plus the market price of 5688 yuan for Unicredit mobile phones, the huge profits almost made other electronic manufacturers who did not get the mobile phone production license scratch their hearts and lungs.

After that, Lianxun and Dongxing Duxiang continued to launch mobile phone products, and the sales were quite gratifying, and the domestic media were shouting that the era of domestic mobile phones was coming.

The most aggressive acquisition of mobile phone manufacturing technology from the international semiconductor leader Deyi Group, the most aggressive, is the domestic media and potential user base of the greatest expectations.

Previously, some media predicted that Aida would be able to launch its own mobile phone products as soon as early August.

Although Aida acquired a complete set of mobile phone manufacturing technology from Deyi, it is impossible to use its own accessories on the first mobile phone, and it will take at least one to two years of preparation to be enough.

In order to ensure the quality of the first batch of mobile phones, the packaging and testing of the chip will not be taken to China for the time being, two years ago it acquired Haizhou Electronic Components Factory After two years of continuous investment, the circuit board technology has been fully mature.

In order to make a big breakthrough in the design of AIDA's first mobile phone, Zhang Ke asked AIDA's Precision Mold Electronics Co., Ltd. and related laboratories to start preparing for the chassis and internal filling materials as early as a few years ago.

This part of the work is also to prepare for the future electronic music player and USB flash drive.

The second-rate battery technology is immature, and there are many similar products in the market, and the secondary charging and discharging batteries produced by the establishment of factories are only supplied to Aida's low-end electronic products or supplied to other manufacturers.

The crystal screen technology is not mature, the clarity, saturation, and power consumption can not meet the high-end quality requirements of the i19 mobile phone, and the crystal screen produced by the factory will be used in the black and white screen mobile phone i08, and the crystal screen display on the disc machine can also use the products produced by Aida crystal screen electronics.

Due to the huge sales volume of AIDA's disc machine, the sales scale of AIDA crystal screen electronics can break through the breakeven line of 10 million yuan at once, and the sales of electronic dictionaries, i08 mobile phones and other products are not accurately predicted, but it is certain that the crystal screen factory can achieve profitability in the first year.

This is the great advantage of vertical production organization, which will minimize the market risk of developing new products, and can also share a part of the profits to support subsequent technology development.

Of course, Zhang Ke did not expect the profits generated by the crystal screen factory itself to fully support the development of subsequent technologies at this time, and it may take a hundred years to catch up with the advanced crystal screen technology of Japan and South Korea.

Ida's first mobile phone has a lot of accessories to be customized to overseas manufacturers, which is also what some professional media initially predicted, so it is predicted that Ida's first mobile phone will be listed in early August at the earliest to fill the gap of domestic mobile phones, and the prediction time is only slightly later than the three mobile phone manufacturers of Lianxin, Lianxun and Dongxing.

Unexpectedly, at the beginning of August, Aida's mobile phone still disappeared quietly, and only launched the Oak Park Project with great fanfare. It wasn't until mid-August that Aida made a noise, setting the launch time of the first mobile phone in mid-to-late September, and inviting some professional media to send people to participate in the internal evaluation of Aida mobile phones.

It was not until September 20 that AIDA once again announced the postponement of the launch of the first mobile phone, and the anticipation was boiling, and the market could not help but have a trace of confidence in AIDA at this time.

At this time, Xiao Ruimin, Zhou Xingdong and others had contempt for Aida.

Since the listing of Unitrust mobile phone for three months, the net profit for two consecutive months has exceeded 20 million, and there is no special reason for Aida to repeatedly delay the time of listing and give up the low-hanging fruit.

It was not until September 31 at Hong Kong's Kai Tak Airport that Xiao Ruimin and Zhou Xingmin, who were full of confidence and wanted to explore Hong Kong as a collaborator to open up overseas markets, gave Zhang Ke a resounding slap in the face to the i19 sample machine that Zhang Ke took out.

Xiao Ruimin can be said to have returned to Beijing in a hurry.

Aida hid for five or six months, and it turned out that it was only trying to make a breakthrough in the design of the first mobile phone.

When AIDA officially unveiled the i19 mobile phone on the first weekend after the National Day, the entire market was amazed and boiled.