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On the eve of the turn of the century. Three major events occurred in China's liquor industry one after another, making the pace of the door to the century unprecedentedly heavy and uneasy, Shen Ying easily won the CCTV standard for two consecutive years, shocked the Chinese people, triggered the media secret visit, encircled and suppressed liquor, the year before last in Shanxi's poisonous liquor incident caused a murder, alarmed the central government, and last year's new liquor incident caused an industry turmoil. Although the three major events are different in nature, they all shake the whole country and affect the industry. Under such a background, the entire Chinese liquor industry is carrying huge pressure from public opinion and staggering into the first year of the century.

In fact, in addition to the Biaowang incident, which allowed ordinary consumers to see the huge profits behind the scenery of the liquor industry, the poisonous liquor incident and the new liquor incident have discouraged consumers, and they have been afraid of fake and poisonous liquor for a long time, and many people even talk about the color change of wine, or even quit drinking.

These two major events have dealt a very heavy blow to the entire liquor industry, and many small distilleries have even closed down because of this, and even large distilleries have been very seriously affected.

On New Year's Day this year, an industry media said in an investigation report that the current national liquor production is in decline. The beginning of the year was not good, and there was no good start at the beginning of previous years. Enterprises are generally under-employed, and the economic benefits have deteriorated sharply, constituting the landscape of the liquor industry in the first quarter, and even some enterprises whose output and efficiency were still at the middle and upper reaches of the industry last year have also exposed the signs of a bad situation.

When everyone here talks about this issue, they are all worried.

In fact, since 1997, some people have said that the liquor industry is a sunset industry, and some people have even put forward the theory of the extinction of liquor. However, the actual situation seems to be the same, China's liquor industry has entered a long period of trough wandering in the past few years, and now there is no sign of bottoming out, but all the way down.

In stark contrast, the liquor star camp produced in the nineties has almost completely defected, all of them have retreated to the local regional market, or survived, or died down, even the national liquor Moutai was squeezed out of breath at this time.

Confucius banquet wine and Wuliangye can be maverick and lead the way, but there is an internal reason, Wuliangye is operated through sub-brands, and its maximum has reached nearly 200 sub-brands, and it seems that the phrase "more sons and more blessings" has been verified in their bodies. Shen Ying's Confucius Banquet Wine is relying on the power of the CCTV brand, and while it has occupied the low-end market, it has also developed a green ecological wine with high scientific and technological content, which is very popular in the market and is in the limelight for a while.

But Fan Wuxian also realized that things are prosperous and declining, a kind of wine cannot always occupy the top, the propaganda offensive of Confucius banquet wine has reached the extreme, and green ecological wine can not really make people live a long life, as long as it contains alcohol, it will eventually cause damage to the body, even if it is dressed in green, it is only said that there is no heavy metal pollution in the production process, and it is not true that it is like a jade liquid, and people drink it like a fairy.

On the contrary, if you drink heavily, the speed of going to the west is greatly accelerated.

Fan Wuxian suddenly had an idea, so he whispered something to Shen Ying, and in Shen Ying's surprised gaze, he said to everyone present, "Neizi plans to sell the equity of the Confucian Mansion Banquet Wine. Are you interested? ”

As soon as he said this, he was immediately shocked, and everyone looked at Fan Wuxi and Shen Ying in disbelief, not knowing why these two wanted to give up the proud Confucian Banquet Winery.

In particular, the CEO of Wuliangye was very surprised, although the current asset scale of Confucius Banquet Wine is inferior to that of Wuliangye, but the research and development capabilities are very strong, and the profitability is even more impressive.

"Is what Mr. Fan said true?" Immediately there was interest.

In fact, Confucius Banquet Wine is now not only a winery problem, if it can be successfully transferred, it will be followed by a variety of halos crowned on the head of Confucius Banquet wine, a good cooperative relationship with CCTV, and a variety of distributor channels throughout the country, etc., these tangible and intangible resources together, can immediately become an important foundation for the large-scale expansion of any enterprise in the industry.

What if Wuliangye acquired the shares of Confucius Banquet Wine? Everyone shuddered a little when they thought about it.

In fact, when Fan Wuxian said that he wanted to transfer the equity of Confucius Banquet Wine, the boss of Wuliangye was really tempted, and he was very tempted, and he was very tempted to acquire the resources of Confucius Banquet Wine, but it was more useful than acquiring 100 small wineries by himself, needless to say, first of all, he could immediately occupy the low-end market, and at the same time he could also obtain a wider range of sales channels and customer resources, which was not achieved by acquiring other small wineries.

However, the Confucian Mansion Banquet Wine can bring more than 500 million yuan of net income to Shen Ying every year, how could she give up such a big piece of fat? If it is possible, it is estimated that anyone is willing to buy the Confucian banquet wine into the name of a private person, this is an old hen that can lay golden eggs!

"Of course it's true, and it's a full equity transfer. Not at all. Fan replied with a smile.

The scene was even more agitated, and it was a tempting transaction to completely control all the resources of the Confucian Banquet Wine!

It's just that everyone doesn't understand why Shen Ying would give up running a good winery, can it be said that people can't even look down on the income of 500 million a year? So some people also raised this question, saying goodbye to Fan Wuxi, who is okay and wants to trick everyone, right?

"Oh, Uchiko has been uncertain recently, and plans to develop in other industries, for the already stable industry, her interest is not very large, and now everything in the Confucian banquet wine has entered the formal, and there is nothing new for her." Fan Wuxian naturally explained, "So, if someone is willing to make a bid to buy it today, she can make up her mind to sell all the shares of Confucius Banquet Wine." ”

"How much?" Someone asked.

"The after-tax income of Confucius Banquet Wine last year was 1.1 billion, and the return of the inner child was about 700 million, you can scrutinize it yourself, if you have the willingness to take over, you can directly bid to us, if the price is right, you can go through the handover procedures today, and you can catch up with the sales season business strategy of the Spring Festival." Fan Wuxian said very clearly. "Of course, we will not sell the problematic enterprises to everyone, with my Fan's Investment Group to provide a guarantee, the current Confucian banquet wine is the best in terms of management and market channels."

"We also understand this, so we can't believe that Miss Shen will sell the Confucian Mansion Banquet Wine, to be honest, this is indeed a bit of a pity." Although some people can't afford it, it doesn't delay them to fan the flames here.

The paradox now is that although Fan Wuxian did not propose a reserve price for the acquisition. However, based on the after-tax income of 1100 million yuan and Shen Ying's personal income of 700 million, the acquisition amount this time is expected to be at least three years of profit, or even more, at least more than 200 million, if you include research institutions, it will probably be more.

No matter which company suddenly spends more than 2 billion yuan in this sales season to acquire Confucius Banquet Wine, and then reorganizes and integrates its personnel, it will take a lot of time and energy, and it is really not appropriate at this time.

The boss of Wuliangye felt a little difficult to choose at this time, he is now the boss of the industry, although it is more convenient for him to consolidate his position as the king after receiving the Confucian banquet wine, but the disadvantages brought by this are also obvious, he can't help but take into account these practical difficulties, and now I don't know how big Fan Wuxian and Shen Ying's appetite is.

For him, it is naturally very important to forge ahead, but if he cannot firmly defend his existing territory, and it is far from realistic to blindly be ambitious, rapid expansion can easily lead him into a place of no return, which is also a lot of lessons from the past.

He can't help but act cautiously, knowing that there are tens of thousands of employees waiting to eat behind him, and a little mistake in decision-making may put the entire group in danger, so for a while, he is a little hesitant and really unable to make a decision.

Some other wineries are also tempted, but in the face of such a big acquisition, it can even be regarded as a snake swallowing an elephant for them, this kind of thing to do, or have superhuman courage, after all, most of them are state-owned enterprises, and the CEOs of state-owned enterprises facing difficulties want to make a very important decision, but it is not easy, and there are too many obstacles behind them.

They are not as wealthy as Wuliangye, the boss is strong, and they can give things down with a slap on the table.

Shen Ying looked at the atmosphere of the scene. He whispered to Fan Wuxie, "It seems that your auction plan doesn't seem to work, no one dares to make an offer, let alone an acquisition." ”

Fan Wuxian smiled slightly, but he didn't think so, although the domestic liquor industry is facing a low ebb now, but this is also the best period for large enterprises to engage in mergers, they can't see this market, if the liquor industry as a whole recovers, I'm afraid that it will be twice the price, and it will not be able to buy the Confucius Banquet Distillery.

Such a big bargain is in front of him, he doesn't believe that no one will not be tempted?

Even if Wuliangye didn't dare to take this risk, but what about the companies that followed closely behind Wuliangye, wouldn't they be tempted? This is the best time to catch up with Wuliangye in an instant!

Sure enough, some of the people present were eager to try, and the representative of Fenjiu Group said to Fan Wuxian, "Mr. Fan, can you give us a little time, and I will ask the boss of the group to see if the senior management of our Fenjiu Group has any intention in this regard?" ”

Fan Wuxian said very generously, "Of course there is no problem, business, always have to talk slowly, I mean that it is best to negotiate the price today, if you really can't catch up, you can delay it for two days, but this winter's sales season is every day to make money, if you decide late, the loss is not small." Hehe, I won't spit out the profits generated before signing the contract. ”

In fact, for the liquor industry, the sales volume in the winter sales season may exceed more than half of the total annual sales ratio, and it is money day by day, and it is really distressing to lose this part of the income.

So everyone went to discuss privately, some of the CEOs began to use the phone to negotiate with the company's executives urgently, and some of the representatives attending the cocktail party went to ask the CEO for countermeasures, all in all, it suddenly became very lively, and the representatives of the surrounding small and medium-sized enterprises also quickly heard about this matter, and gathered together one after another, where they paid attention to the progress of this matter.

Although small and medium-sized enterprises do not have the strength to acquire Confucius Banquet Wine, some people say that if more than a dozen companies join forces to complete the acquisition task, it seems that it is possible, at least the income gain part within three years can be completely recovered.

In this way, the cocktail party, which was originally a summary and awards, became a mess, and everyone was talking about the overall sale of Confucius Mansion banquet wine, and Fan Wuxian and Shen Ying were naturally the focus of everyone.

After a while, the representative of Fenjiu Group ran over, "Mr. Fan, the senior management of our group company is urgently negotiating, and now they are studying with the leaders of the provincial government. ”

"No problem, I still have some patience." Fan Wuxian replied with a smile and nodded.

Fenjiu Group can also be regarded as a key enterprise in the domestic liquor industry, between 1991 and 1994, once was the leading boss of the domestic liquor industry, the reputation of Xinghuacun Fenjiu is unparalleled for a while, the limelight is far above Wuliangye and Moutai, until after three consecutive championships, it was robbed of the championship position by Wuliangye, and ranked second for several consecutive years, but in the past two years, due to the Shanxi poisoned liquor incident, sales have declined sharply, plummeting, and are not even among the top ten.

Fenjiu Group is actually more unjustly panicked, although the poisonous dimple at that time was in Shanxi, but these people who made fake wine are basically outsiders, mainly some small Sichuan wine workshop owners who came to Shanxi to develop, these people unscrupulously used industrial alcohol to blend, only to cause a big disaster, plus Shanxi did not have the awareness of crisis public relations, which led to the intensification of this matter, for a while, Shanxi liquor no matter what brand could not be sold, Fenjiu Group was affected by this, and suddenly lost its status as the king.

From this point of view, Fenjiu Group is holding a bad breath in their hearts, and at this time they suddenly encountered such a good opportunity, of course, they are unwilling to let it go, this is a God-given opportunity for them to turn over!

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