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Clearly, the demonstration effect is effective.

Just after the representative of Fenjiu Group proposed that he had an intention to acquire. Another industry giant finally can't sit still.

Fan Wuxi's phone rang suddenly, and when he saw that it was an unfamiliar number, he couldn't help but feel a little surprised, but when he picked it up, it was Boss Zhu's chief of staff calling.

The last time I was in Lingxi Province, the chief of staff followed Fan Heng and them to participate in the whole process, so everyone is more familiar with it, this time he called, but he helped Moutai with public relations.

"Mr. Fan, considering the support for the national liquor, you have to give them a chance to bid, at least let them have time to discuss?" The chief of staff asked Fan Wuxi.

Fan Wuxian smiled, "No problem, it's a big deal not to sell it today." However, I will not change the principle of fair trade and the highest price. ”

What he meant was that it was okay to delay a little time, and I would give you this face, but if you want to bargain with the face of an acquaintance, then you will not be accompanied. After all, we are a private company, and it is related to the things in our own pockets, but it is not a public thing, and we can use it to give favors casually.

"That's nature, and we have to fully respect the rules of business." The Chief of Staff replied.

In fact, although the chief of staff has dealt with Moutai many times, but the relationship is not very close, this time to greet Fan Wuxi, mainly because he has just received a call from the Guizhou Provincial Government, hoping that he can buy some time from it, so that Moutai can carefully sum it up, he thought that this request did not seem too much, so he agreed.

In this way, things are even more lively, and Fan Wuxian is also happy to sit on the mountain and watch the tiger fight, to see what kind of price Shen Ying's Confucian banquet wine can be auctioned in the end?

"You're really good, you actually stirred up a fire here." Shen Ying whispered to Fan Wuxian.

She didn't expect that Fan Wuxi would suddenly propose the news of the transfer of the Confucian Banquet Distillery at the awards reception of the liquor industry, which was tantamount to throwing a depth charge under the already surging water, and finally blew up the big and small fish to the surface.

In fact, Shen Ying herself has also considered that even if she is no longer in the liquor industry, she has to think about these people under her command, and she can't just sell them, but to find a powerful buyer in the industry, at least let the strength of Confucius Banquet Liquor continue to be maintained, so that employees can have a better way out.

Otherwise, if you just come out of the glove, and this side will collapse soon, it will make people feel that their business is not successful. Or deliberately sell an empty shell to others, this kind of practice that has a great impact on business reputation, Shen Ying thinks it is not advisable, so she wants to find a buyer in the industry.

However, if you only consider buyers in the industry, there is still a relatively narrow range of problems, there are only a few manufacturers to choose from, if these people are not active, I am afraid that even if it is an excellent liquor company like Confucius Banquet Wine, it is unlikely to sell at a good price.

However, Shen Ying was not very relieved to sell the winery to outsiders, so this matter actually made her feel a headache, but she didn't expect that Fan Wuxi's casual move would cause competition among many wineries, and now it seems that there are still many companies vying for the control of Confucius Banquet Wine.

In addition to Fenjiu Group's interest in the acquisition, Moutai's move is also reasonable.

When Wuliangye called for wind and rain with the spirit of a king who dominated the world, Moutai, which was also in the famous wine belt of the Yangtze River and only separated by a river, saw everything in its eyes, but due to the impact of the overall environment such as the Asian financial crisis, advertising wine, and poisonous wine case, and the idea of the planning system did not change in time, Moutai encountered unprecedented business difficulties at this time. From a city to a door. At this moment, what is Moutai, who is wearing the crown of national liquor, thinking?

However, Fan Wuxian also saw that Moutai, who was accustomed to the life of a rich family, did not seem to be impetuous, very able to endure loneliness, and behaved calmly and calmly.

History and culture, geographical environment, and science and technology are the three innate scarce resources of Moutai, although Moutai did not show the superb level of national liquor when it was PK with Wuliangye. But when the advertising liquor, the blending door, the poisonous liquor case, the harmful theory of liquor, and the sunset industry theory almost put the liquor industry in an embarrassing situation where everyone shouted that life and death were at stake, Moutai stood up at this time.

Not long ago, Moutai took drinking alcohol to protect the liver as a propaganda slogan, and appealed to the concept of health on TV media, becoming the first liquor company to play the health card in the domestic market.

However, at this time, when Moutai's liver protection theory was published in the magazine, it also aroused doubts from the media, and in the face of doubts, Moutai further deepened its liver protection theory, saying that scientific verification shows that Moutai is beneficial to health, and people who drink Moutai wine correctly and moderately will not only not lead to liver fibrosis and secondary liver cirrhosis, but have the health care effect of protecting the liver, and it is said that this conclusion has been affirmed by the appraisal committee composed of nine famous liver disease experts in China.

Different from the strong support of experts, this kind of propaganda has been strongly questioned by the society, and a certain media in the south took the lead in questioning the liver protection theory of the national liquor Moutai, which then triggered a media hype. Facing the pressure of public opinion. Moutai has joined forces with many liquor companies, including Jiannanchun and Luzhou Laojiao, to reach important consensus on issues such as moderate drinking is beneficial to health and reshaping the image of healthy liquor.

At this time, it seems that Moutai is no longer under the Ganju people after years of honing its internal skills, but wants to continue to peddle the propaganda of liquor health theory and Moutai's liver protection theory, and make a comeback, this time Fan Wuxian and Shen Ying suddenly announced that they were going to sell Confucius Banquet Wine, although they also felt a little unacceptable, but judging from their current performance, they may be willing to bid to buy it more strongly.

As a high-end liquor at the same price level as Wuliangye, Moutai obviously wants to overpower Wuliangye, regain its position as the leader in the industry, and increase its voice in the industry.

No matter how much they fought each other, it was clear that the current situation was more favorable to them.

Fan Wuxian carefully calculated, in fact, now is the most beautiful time for the Confucian banquet wine, although all indicators are healthy and upward, and the market is also very good, but the overall environment of the domestic liquor industry is in the process of continuous deterioration, although he handed over to the other party is a healthy enterprise, but whether he can continue to do a good job in this piece of business, Fan Wuxi feels that he is not too sure, but in any case, he can acquire the second largest liquor company in the industry, all the capable and powerful liquor companies. I probably won't let go of this opportunity easily.

Fan Wuxian enthusiastically left the contact information of one of his mobile phones, and then found a room in the hotel with Shen Ying to rest, watching TV and eating at the same time, while discussing who could get the final acquisition right?

"From the perspective of strength, I think Fenjiu Group is more likely to win." Shen Ying said.

"Oh, why?" Fan Wuxian asked with a smile.

Shen Ying explained, "Fenjiu Group used to be the industry leader for three consecutive years, and the second in the industry for four consecutive years. The shelf has not fallen, and if there is support from the province, I believe that they still have the ability to acquire. ”

Fan Wuxian nodded and said, "The analysis is good, but you didn't notice a very important problem." ”

"What's the problem?" Shen Ying asked.

"The price point." Fan Wuxian smiled, "Because you don't drink liquor, and for some reason, you don't realize the influence of these liquor companies, so you never pay attention to their price customization policies." ”

"So what's the difference?" Shen Ying didn't understand a little.

Fan Wuzhi explained, "From the very beginning, the price positioning of Fenjiu and famous liquors such as Moutai and Wuliangye is different, compared with the high price and low yield of Moutai and Wuliangye, Fenjiu has won the title of famous liquor with a price close to the ordinary people. For a long period of time, Fenjiu has been the first place in domestic sales and sales, you must know that a bottle of Moutai or Wuliangye can be sold for two or three hundred yuan, while a bottle of Fenjiu can only be bought for more than ten yuan. This not only shows that Fenjiu's sales are very high, but also shows that its sales are at least more than ten times that of the other party. ”

"Oh, I see—" Shen Ying nodded, somewhat understanding.

Fenjiu is taking the people-friendly road of small profits and quick turnover, and the profits are not high, while Moutai Wuliangye is taking the high-end route and making huge profits, so the family background of Fenjiu Group is much worse than that of Moutai Wuliangye, and joining Moutai is inevitable for the Confucian Banquet Distillery, so the possibility of Fenjiu Group wanting to win is extremely small, unless, they can get the full support of the provincial government.

However, Fan Wuzhi feels that in the current situation of the overall decline of liquor companies and the general poor view of liquor in society, the Shanxi provincial government may not have the heart to give such a strong support to Fenjiu Group, you must know that this amount of money is indeed not a small amount, and the provincial government is unlikely to pay for them.

Judging from the above, Fan Wuxian still believes that Moutai Group is the most likely to win this acquisition. At the moment, there is no dark horse that can beat him.

Of course, it is not excluded that there will be accidents, after so many years of crawling in the mall, Fan Wuxi's mind is much more stable, and until the last moment, he can't make a very definite assertion.

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