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"In that case, do you want to talk to Xiaohou first?" Xia Donghai asked. Fan Wuxian nodded, and said in his heart to see if this Hou is really the Mr. Hou who has a talent for TV shopping and publicity, so he can draw conclusions.

So Xia Donghai called Xiao Hou in, and sure enough, it was a very familiar look.

"Boss, what's the matter with me? I'm tutoring the new employees! Mr. Hou asked Xia Dongkaidao with some curiosity.

Although he saw Fan Wuxi, he didn't know what this young man did, and the person who was able to sit with Xia Donghai should still have some background, but he came from Taiwan, and he didn't take these things very seriously.

Mr. Hou believes that strength determines everything, and powerful people will shine wherever they go. Xia Donghai waved his hand and said to Mr. Hou,

"Don't call me boss, this is our boss, I'm just a manager, well, at best, I can be considered a small shareholder."

"Big boss?! Could this be the legendary big boss?! When Mr. Hou heard Xia Donghai say this, he couldn't help but look at Fan Wuxian with bright eyes, and wanted to study him thoroughly.

\\\\\ about the New Silk Road Entertainment Company, there are still some rumors within the company, although it was originally created by Xia Donghai and his wife, but the scale is not large, that is, a husband-and-wife shop, and then I don't know how, there are actually big people who have taken a fancy to it, not only engaged in acquisitions, but also injected a huge amount of money, and hired Xia Donghai and his wife to continue to manage the daily affairs of the company, which has today's scale, even in China, it is one of the top entertainment companies.

But the only thing that makes me feel a little regrettable. It is that the New Silk Road Entertainment Company has been in preparation for a long time, although there are also small moves, such as poaching people or commercial performances and other activities, but there are never major moves, which makes insiders feel very confused.

Hou always came to the mainland to pan for gold when Xiao Qi signed the contract with the company, and because he was more incitative, he was left in the company by Xia Donghai to conduct new employee training.

The first is that he has been in the entertainment industry before and understands some basic information, and the second is that this person is more passionate.

It's easy to infect others. Although the first novel 520 has received the attention of Xia Donghai, Mr. Hou feels that the New Silk Road Entertainment Company is still a little behind.

With his current lack of progress, he is afraid that there is no future for development, and he has recently begun to consider changing careers.

But he didn't expect that at this moment, he actually saw the legendary Dafan Wuxian looked at Mr. Hou with a smile, and said to him,

"I feel that you are a more passionate person, so I will ask you to come over and chat. Do you know anything about TV shopping? ”

"TV shopping? This thing has long existed in Europe and the United States, but Hong Kong and Taiwan have not had it for a few years, is the boss interested in doing this? The mainland market is so big, it's very promising to do this! Mr. Hou listened to Fan Wuxian's tone.

I guessed a rough idea.

"We are recently cooperating with CCTV to start a TV shopping program and are looking for a host. What kind of person do you think you should be looking for to be the host? Mature and steady, or light-hearted and humorous? Fan Wuxian also wanted to test Mr. Hou's courage, so he asked.

**.coM*** When Mr. Hou heard this, he immediately jumped up, and then said excitedly to Fan Wuxi.

"Boss. If you want to do TV shopping, it doesn't matter where you are. The most important thing is to have passion! Passion! Passion like mine! Fan Wuxian said happily,

"Okay, I see, don't be so excited, make it feel like passion has turned into adultery!"

"Hehe----" Mr. Hou scratched his head and smiled, still a little excitedly said to Fan Wuxi,

"Boss, I'll tell you! I've wanted to do this TV shopping for a long time! The host doesn't have to look for it, let me tell you, I'm the most suitable one! You can't find a better fit than me in the whole world besides me! ”

"It's not okay to just move your mouth, do you know anything about this business?" Xia Donghai asked. Although Xia Donghai was also exposed to TV shopping when he was in the United States, the environment in the United States is very different from that of Chinese mainland, and he is not confident that after transplanting American TV shopping to China, there will be no unsuitable situation, so it is necessary to be cautious.

\\\\\\But Taiwan is also engaged in TV shopping, and the situation is not bad, after all, Taiwan and the mainland have the same origin of water and soil, and it should be customary to have something in common, or have a reference significance.

When Mr. Hou heard Xia Donghai ask, he immediately replied with great certainty,

"I've been a TV shopping copywriter in Taiwan before!" Fan Wuxi and Xia Donghai glanced at each other, and they both felt a little interesting, so they asked,

"Tell me about it." Mr. Hou used to be in Taiwan, and he really did TV shopping planning for a TV station, and he was very familiar with the whole process, so at this time, it was in order.

Taiwan's TV shopping channels are basically broadcast live 24 hours a day, and the goods sold are in the form of programs, and are broadcast in different columns according to different categories.

There are about ten or so programs on each channel throughout the day, and there are basically no reruns. Shows are generally two hours long, but may be extended or reduced at any time depending on on-site sales.

Since most of them are live, the host who controls the atmosphere is the key factor in the success of the sales, and a good host can make the sales performance multiple.

\\\\\\ Mr. Hou's TV station, there are 40 full-time hosts on the shopping channel, each host is on stage for two hours, but must work for four hours before and after, the first two hours discuss the promotion method with the director, and the second two hours write a report on product sales.

TV shopping has a strict reward and punishment mechanism, and if the product sales are good, bonuses will be issued immediately to the production and broadcasting team, hosts, and commodity procurement personnel.

If the performance is not good, measures will be taken immediately, such as as if it is not sold well four times, the host will be replaced.

According to their respective positioning, each channel will launch a column with a similar style to the displayed products. However, some of the main columns will be arranged by the station and will be broadcast at different times on each channel.

"According to the viewing groups of different time periods, the program is divided into different time periods and sells different products. During the daytime, there are many female viewers, who mainly sell women's products such as maintenance cosmetics, jewelry or clothing, and during the prime time of the evening, as the audience expands to couples or families, they specialize in selling major products with higher unit prices, such as appliances or furniture. Mr. Hou introduced,

"Moreover, we have a fairly clear division of labor in TV shopping, and every step is very strict." Taiwan's TV shopping is basically a clone of the American model, first of all, the goods are packaged in the early stage, and the packaged goods must be submitted to the council for deliberation before they can be introduced into the channel.

After that, it goes into the schedule, and the live TV is broadcast in chronological order. Generally speaking, it takes several weeks to work from the development to the program after the product is selected.

After entering the video schedule, the product should be fully packaged and developed, and a preliminary publicity plan should be proposed, and the host, director and assistant will also make suggestions if necessary.

Before the live broadcast, a production and broadcasting meeting will be held, and the director, assistant director, host, commodity procurement personnel and manufacturers will participate, and the director will propose the exhibition and sales arrangements that the manufacturer needs to prepare, including the goods required on the spot, flags, posters, word cards, etc., depending on the richness of the product packaging, the manufacturer is required to provide more complete additional gifts, etc., and the host should also be familiar with the performance of the product.

Since most of the TV shopping is broadcast live 24 hours a day, the audience can see the sales and inventory of the goods at any time, so it is easy to achieve a sales atmosphere of competing to buy, just follow the hotline on the screen to connect to the customer service department, you can directly order the desired products.

The customer service department is responsible for customer reception, consultation and ordering, not only to persuade the audience very professionally, but also to take the initiative to care about customer product satisfaction and some small details in use, so as to promote customers' willingness to buy.

After Fan Wuxian and Xia Donghai listened, they were convinced again and again, especially Fan Wuxian secretly said in his heart that he really dug up a treasure today, although he had already thought of engaging in TV shopping, but the details were really not very clear, now that Mr. Hou is out of the house, he can solve all the problems by himself, which is really a relief for himself, which is really gratifying.

"Good, good!" Fan Wuxian said to Mr. Hou,

"The company is going to set up a TV shopping department, how about you as a supervisor? This time, you are a veritable Mr. Hou! ”

"Of course there is no problem!" Mr. Hou was refreshed when he heard this, but said to Fan Wuxian,

"But running a shopping program on CCTV will definitely not buy a lot of time, why don't we also run a special shopping channel?" Well?

Makes sense! Fan Wuxi nodded, thinking that his satellite was idle anyway, if he communicated with the above, I believe that this shopping channel would be able to get it soon, so he thought for a while and said,

"Okay, so how about we start a shopping channel called Star Shopping?"

"Starry shopping? Good name! Xia Donghai and Mr. Hou agreed.