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", or search in Baidu: Sanlian Literature Network] It should be said that since Fan Wuxian injected capital, under the management of Xia Donghai's family of three, the New Silk Road Entertainment Company has still recruited a lot of potential entertainment talents.

Of course, the most gratifying thing for him is that he signed Xiao Qi, which is a good seedling. I came here this time, but I didn't see him, it turned out that the company arranged for him and Chen Bisong to go out to perform, and now the value is 50,000 yuan per game, which is a lot, but compared to the future market, it is still a bit of a small thing.

"We want to build a first-class entertainment company in China, and in a few years, you will all be outstanding talents at the forefront of entertainment----" When passing by a room, Fan Wuxian heard someone speaking passionately inside.

"Who is this man? Seems enthusiastic about the job? Fan Wuxi felt that this voice sounded very familiar, so he looked inside and saw that it was a very passionate young man, with a bit of Taiwanese Mandarin emphasis.

"Oh, this is Xiaohou, from Taiwan, originally from Shandong, engaged in advertising planning, and now the company is also responsible for this part, I think this person is very capable, the language is infectious, so let him be responsible for training new employees. 5.2.0 starter" Xia Donghai explained to Fan Wuxi, and then said with a smile,

"Everyone calls him Mr. Hou."

"Mr. Hou?!" Fan Wuxian suddenly remembered, he didn't expect that this advertising cow was actually recruited into the entertainment industry by Xia Donghai, it was really unbelievable!

As the most awesome advertising cow, Fan Wuxian remembers that he could see Mr. Hou's hoarse image on major TV stations every night after nine o'clock, and his classic words and shots have left an indelible impression on him.

"Two carats of eight hearts and eight arrows cost more than 200,000 yuan, and our eight hearts and eight arrows only cost 998 yuan, 998 yuan! There are only 39 of them! ”

"It seems that there are 100 million people, how can you divide them?"

"If you missed these 39, then congratulations! You can't buy ----."

"We at Böffen are the world's largest diamond retailers, and our Austrian crystal diamonds are definitely the lowest prices in the world! I'll tell you. We're not here to make money! Such a good thing has been robbed at 10 times the price abroad, and I will tell you a long time ago! No need to advertise at all! ”

"Rolls Royce in ---- Rolls Constantin watch!"

"I swear 100% South African real diamonds. \\\\\ 100% Swiss movement, I'm sure I'll be on the phone when I tell me the price! Guess how much? It only costs 298 yuan, right 2980 yuan! There are only 66 men's and women's watches, and if you missed it, then I congratulate you. You can't buy it after a lot of yelling, tilting your head sideways and putting on a stinky face. Angry, and then waved his hand. slapped the table, as if someone else had robbed him of his things, especially owed, huge funny. Pounding vigorously on the table, he said sentence by sentence, very rhythmically, hoarsely,

"As long as ninety-nine-eight. The broken price is ninety-nine-eight, you go to any place in the world in the Böfen store will not have less than 1000 yuan of products, the broken price of ninety-nine finally Mr. Hou took the electric drill and kitchen knife, to show you his French sapphire mirror. I also brought up the spray gun. It burned a room full of smoke and miasma, proving what kind of material his Rolls Constantin strap is. \\\\\ thought of this scene, Fan Wuxian felt overwhelmed, this Mr. Hou is definitely an entertainment talent, and it was a bit of a condescension to let him sell watches, so Fan Wuxian said to Xia Donghai,

"Well, this Mr. Hou ---- treat him well. In the future, I will have a lot of use for him. Don't let him run away! Mr. Hou inside was still enthusiastically piling up the new employees making encouraging speeches, but he didn't know that he had been treated by Fan Wuxian as the envisioned TV shopping host.

Fan Wuxian is thinking about how to turn the CCTV column directly into a cash cow. Mr. Hou's sudden appearance just reminded him of the overwhelming TV shopping back then.

As a kind of commercial retail industry, TV shopping has long been a household name in developed European and American countries, and has achieved remarkable sales performance.

Since the early 90s, TV shopping has also developed in Japan, South Korea, Hong Kong, Taiwan and other regions.

However, domestic TV shopping started relatively late, and Fan Wuxian remembers that the earliest TV shopping in China was the creation of Beijing TV BTV TV shopping three years later, which marked the official start of China's TV shopping.

=Novel 520 debut== Subsequently, this kind of TV shopping craze that released product information through television, used telephone contact to deliver goods to the door, and was known for its storeless sales model swept the country.

Because TV media has been loved and trusted by the majority of people and consumers, the TV shopping industry has achieved extraordinary development in China in the early stage.

From Beijing, Shanghai, Guangzhou and other big cities to provincial capitals and prefecture-level cities, TV stations at all levels have opened up TV shopping columns.

By three years later, there were more than 1,000 enterprises engaged in TV shopping in the country, and the highest annual income of the whole industry once reached more than 20 billion yuan.

However, with the extraordinary development of TV shopping in China, due to poor supervision and uncontrollable guidance, some TV shopping companies are eager for quick success, illegal operation, and disorderly competition.

Under the guise of high technology and health care, some manufacturers flood the market with a large number of fake and shoddy products and profiteering products, coupled with inadequate services, so that the majority of consumers lose confidence in TV shopping and stay away.

Many media outlets have also criticized and criticized it. First (5) 20.0 By the second half of 1999, China's TV shopping finally fell into a trough, there was a crisis of confidence, and a difficult period of slow development began.

The number of enterprises engaged in the industry has also plummeted to more than 300, and the overall annual income of the industry has also fallen to more than 4 billion yuan.

After another four or five years, TV shopping slowed down again, but at this time, some foreign TV shopping had already entered the mainland market, and it was another round of extremely tragic fighting.

This time Fan Wuxian came to Shanghai, in addition to preparing for the film and directing the company's recent work, he also had to consider several cooperation projects for CCTV, TV shopping is undoubtedly the easiest and easiest to ensure a stable income column, and it is also the preferred column, after all, it is still a bit brain-consuming to engage in entertainment programs.

Fan Wuxie's idea is to first bring a refreshing feeling with TV shopping, and then improve the popularity and brand influence of entertainment columns through popular entertainment programs, and then engage in CCTV standard activities.

Thinking of this problem, Fan Wuxian took Xia Donghai and ran into the office to study this matter.

"TV shopping in the United States is very developed, I know this, but is there such a condition in China?" Xia Donghai was a little skeptical.

Xia Donghai's suspicion is also well-founded, an important way of TV shopping, is to contact through the telephone, but in the current country, the popularity of the telephone is still relatively low, which will seriously affect the enthusiasm of consumers for TV shopping, after all, I saw what I wanted to buy, but because of the inconvenience of contact, I could not buy, I will definitely be disappointed in this new way of shopping.

Another is the payment method of TV shopping, the credit card of Americans is very convenient, but there is no such convenient transaction method in China, and it is impossible to pay on delivery, right?

In that case, I'm afraid you'll run into a lot of trouble in the country.

"These are all problems, but they can be solved. Foreign TV shopping is basically still the mode of TV advertising and telephone order and delivery. Although it can't be said that it is not a good mode of operation, it still seems a little simple. If we only limit ourselves to ordering by phone, our path will get narrower and narrower! Fan replied,

"Therefore, the terminal construction of TV shopping is very important. It is as if there are only air troops, only the wanton bombardment of television commercials, but there are no ground troops to attack cities and seize land, let alone infantry units that can penetrate deep into every household, let alone a consolidated sales base. This is the most likely to cause waste of advertising resources and loss of consumers. We can consider opening TV shopping counters in large shopping malls, or we can also open TV shopping stores, so that it is easier to win the trust of consumers and receive good results. Another thing to note is that the quality of TV shopping services must be guaranteed. False promises, no after-sales guarantee, maintenance difficulties, and prevarication in handling complaints must be eliminated. These will greatly affect the trust and purchase of TV shopping by the majority of consumers**, so it is very important to establish a thoughtful and meticulous after-sales service system. ”

"Since you've thought it through so clearly, boss, let's do it! But what advice do you have for choosing a TV shopping host? This requires more incendiary people! Xia Donghai asked.

"I didn't expect it yet, but I ran into it today." Fan Wuxian said with a smile.

"Mr. Hou?!" Xia Donghai suddenly came to his senses and asked with a smile. Fan Wuxian nodded and couldn't help laughing.