Chapter 1096: Necessity in Chance
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Isn't it a bit too much for you to do this, people can't be shameless to this brother" Bu Shen Ying was in the year-end inventory, and occasionally saw something on the Internet about a top international brand being besieged by puppy poop, she thought about it a little, and immediately thought of the idea that Fan Wuxian had told her before that she was raising a global luxury alliance strategy.
Therefore, Shen Ying immediately guessed that the mastermind behind this matter must be Fan Wuxi, and Shen Ying did not agree with such a method, because this was completely inconsistent with Fan Wuxi's previous style of acting, it looked very unreliable, and there was no trace of everyone's demeanor.
"In commercial competition, there is actually no law to follow." Fan Wuxian said disapprovingly, "As the so-called shopping mall is like a battlefield, since it can achieve strategic goals at the smallest cost, there is no need to go to great lengths to compromise." Some methods look very dirty, but the effect is really the best, although the puppy's poop sounds disgusting, but it can make the other party understand our attitude, so as to achieve the effect of surrendering without a fight. If we have to use a large-scale business war to achieve our goals, how much investment will we lose? ”
Fan Wuxian is naturally very reasonable, from the perspective of cost control, sometimes small means are the best, in fact, in this incident, he just grasped the weakness of the other party.
As an overseas luxury brand that has not yet gained a foothold in China, the user base in China is weak, and the power that can be used is very much, so once such a thing is encountered, that is, it is only to resort to police support, and the appetite of some people in the domestic police, a little perfume bag or something, they can't put it in their eyes, everyone wants real money, which makes the other party feel helpless, after all, blatant bribery. It's a very serious crime in Europe.
If the European headquarters knows that such behavior exists in the Chinese market, then they will definitely pull out the person in charge of this area without hesitation to complain, and it is likely that the business in Chinese mainland will be cut.
Especially now that this kind of Chinese mainland business has not yet been done, everyone does not dare to take this risk and do it on their own, so Fan Wuxi's little trick actually worked.
In fact, this is also the other party's expectations for the Chinese mainland market are more optimistic, and at the same time, the actions of competing brands are also relatively large, making everyone realize that in the next ten years, the Chinese mainland market is an important profit appreciation point, because they cannot give up, so they will put down their bodies to compromise with Fan's Investment Group.
Shen Ying's online game market is still as hot as ever, due to the arrival of the winter vacation, Shen Ying's online game business performance has increased greatly, and she and Fan Wu's investment in the country's major cities chain Internet café business is also developing rapidly, a total of more than 2,000 Internet cafes have been built, making Brahma Genesis Online Game Company's large-scale online games have the best promotion platform.
In addition, relying on the promotion function of large domestic portals such as Huafeng.com and software, the two large-scale online games independently developed by Shen Ying Company and Fan Wuzhi Company have been successfully launched at this good time during the winter vacation.
Due to the extensive use of real scenes and character designs in the game, as well as various complex maps, etc., the game occupies a very large amount of computer resources, which objectively also promotes the sales of high-end personal computers.
It can be said that the rise of online games has promoted the development of personal computers, in order to provide players with faster game speed, larger memory space, larger hard disk capacity, and better game screens, the current computer accessories manufacturers are working day and night to develop and constantly apply the latest technological achievements to hardware technology.
At the same time, software manufacturers that provide supporting services for computer hardware have also ushered in the spring of great development, and various anti-virus software or service-oriented software have come into being, constantly entering the market through various channels for consumers to choose.
The entire personal computer market has not been affected by the bubble of Internet companies and has become stagnant or slowed down its development, but has entered the new century with a trend of rapid growth.
At the same time, the popularity of the Internet in China has also begun to increase dramatically, and it is expected that it will exceed the 50 million mark within this year. Reach a jaw-dropping number.
It can be said that the speed of development of the Internet in Chinese mainland is indeed unparalleled.
"Where should we focus next?" In terms of the development of the company, Shen Ying still attaches great importance to Fan Wuxi's opinions.
Regarding the development of online games, Fan Wuxian didn't pay much attention to it in his previous life, so he didn't have a very clear understanding, but after all, he had been in the high-end for so many years and had some experience in his previous life, so he thought about it for a while and said to Shen Ying, "The main thing is to do a good job in the current product." To manage the user group well, it is also necessary to gradually launch new versions of the original online games, so that the user group is getting bigger and bigger. For foreign ones
Just... Show online games, you can also use the agent's noon introduction. ”
It is estimated that the number of Internet users this year will exceed 50 million, but there is still a lot of room for development compared with the 1.3 billion people in China.
Fan Wuxi's intelligence department has deeply analyzed and understood the characteristics and structure of netizens in order to explore their changing trends and laws, so that the company's decision-makers can better grasp the question of who is using the Internet, so as to have a deeper understanding of the development of the Internet in China.
Judging from the current situation, young people between the ages of 18 and 24 account for the highest proportion of Internet users, reaching about 40 percent, followed by 25 to 30 years old, with 17 percent, and the following Internet users also account for 17 percent.
The proportion of Internet users over the age of 30 decreases with age, with 10 percent of Internet users aged 31 to 35, 7 percent between 36 and 40 years old, 6 percent between 41 and 50 years old, and only 3 percent of Internet users over 50 years old.
Overall, 84 percent of Internet users are under the age of 35, and the structure of Internet users is still young.
The results of previous surveys show that young people between the ages of 18 and 24 are the most numerous, far higher than those of other age groups, and the growth rate of young netizens under the age of 35 is significantly higher than that of those over 35 years old.
"The result of the analysis is actually that the main market of the Internet is still online games." Fan Wuxian said to Shen Ying, "Young people between the ages of eighteen and twenty-four are still the main force of consumption, and these people are also loyal users that we want to focus on cultivating." At the same time, we should also pay attention to the gaming needs of netizens under the age of 18, because they are the hope of tomorrow for the online game industry! ”
"So, what advice do you have for a market over twenty-five?" Shen Ying obviously hopes that her user base can cover all age groups.
"You can't be too greedy to be a man" Fan Wuxian first educated Shen Ying, and then said, "The price to pay for cultivating this part of the people is too great, and most of them have passed the age of game life, and it is difficult to develop any potential, so you better forget it."
In fact, Fan Wuxian is also very clear that the rise of online games is inevitable.
In today's metropolis, the pace of life is getting faster and faster, and people's psychological pressure is getting bigger and bigger, so it is necessary to find an outlet to vent, otherwise it is easy to cause mental illness and eventually do something irreparable, thus causing serious social problems.
The emergence of online games actually provides a way to solve social problems.
It's just that many older people can't understand the violent, bloody or erotic factors contained in online games, so they shout and kill for the emergence of this new thing.
In other words, a game is a game, a brain-dead is a brain-dead, those who will distribute life and games clearly, are originally brain-dead, you can't just because someone is holding a kitchen knife to cut people, just take the kitchen knife as a tool, if the person who cuts people is brain-dead, then the person who decorates the kitchen knife is even more disabled.
Fan Wuzhi has always believed that online game interaction should be regulated through effective guidance. Far more effective than the current management of strict restrictions, from a certain point of view, today's authorities in their own corpse vegetarian meal, in their position does not seek their own politics, but for some new things in the industry to blame, but can not come up with ways to improve, this is the biggest brain.
If it weren't for the extreme lack of spiritual and cultural life of most people today, coupled with the indifference of human feelings, the lack of sophistication caused by the social transition period, and the fewer and fewer friends, I believe that young people would not be able to get out of online games headlong.
From this point of view, the lack of responsibility of the management department is really a great crime.
For Shen Ying's online game career, this is a good time to flourish, after all, the annual income of billions of dollars in the future is very stable, if she has the heart to toss the company to go public, I believe that she will soon become a super rich woman with a net worth of more than 10 billion US dollars.
After all, in addition to rewarding some options for the company's high-level employees, Shen Ying can be said to have complete control over the equity of Brahma Creation Online Game Company, which is unmatched by any online game company.
With absolute control, there is no doubt that only then can we have the initiative in market operations in the future.
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