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Fan Wuxi's choice of partners is mainly inclined to women's luxury brands, such as Louis Vuitton, from the beginning of the design to the present, the monogram canvas bag printed with the unique pattern of the LV logo has become a fashion classic with rich legends and Athenian design.

Over the past 100 years, the world has undergone many changes, and so have people's aspirations and aesthetic perceptions, but Louis Vuitton has not only had a great reputation, but it has also maintained its unrivalled charm today.

Another example is Chanel, a famous brand with more than 70 years of experience, Chanel fashion has always had an elegant, simple and exquisite style, she is good at breaking through tradition, as early as the 40s successfully pushed the five-flowered women's clothing to simplicity and comfort, which may be the earliest modern casual wear.

Chanel knows women best, Chanel has a wide range of products, every woman can always find something suitable for herself in Chanel's world, and there is even a saying in the European and American upper class women's society, when you can't find the right outfit, wear a Chanel suit.

Dior brand is also the focus of Fan Wuxi's attention, Dior has always been synonymous with gorgeous women's clothing, large V-neck Camalai evening dress, multi-layered and freely matched fur, etc., all from the genius design master Dior, its elegant narrow long skirt, has always been able to make the wearer walk freely, reflecting the perfect combination of elegance and practicality.

The revolutionary nature of the Dior brand is also reflected in its commitment to the comprehensibility of fashion; High-end fabrics such as satin, traditional coats, worsted wool, taffeta, ornate embroidery, etc., are used, and the workmanship is even more refined.

For decades, the brand has created new opportunities for people and has made an indelible contribution to the rebuilding of Paris as the world's fashion center after the war.

AS FOR GUCCI, VALENTINO, PRADA, GUESS, ARMANI AND OTHER BRANDS, THEY ARE ALSO THE FOCUS OF FAN WUXIE.

Since these brands have been able to occupy the high-end luxury market for decades, it shows that they have something special, and their business philosophy and quality are reliable.

The attitude of the Chinese people towards these famous brands is two heavens of ice and fire, the rich flock to it, proud of owning the products of these brands, and ordinary people attack these brands, believing that these are the main culprits that sweep away the wealth of the Chinese, and that the quality of these products is not enough.

In fact, Fan Wuxian himself has also paid attention to these problems, if you pay attention to cost performance, then these brands are obviously not suitable for most Chinese, but if in terms of quality, most of the top brands still have their reasons.

LV's luggage, for example, is known for its high quality.

The first founder of LV was a 19th-century technician who specialized in making travel bags for princes and nobles, and the quality of LV is best known only to those who have used it. People often point to the LV leather bag on their body, or take out the LV wallet and say that it is still the most durable LV to use, and this bag has been used for eight years.

Fan Wuxian himself has an LV key case that has been used for more than ten years, only the color of the leather has become slightly darker, and the edges are not obviously worn, and its quality is indeed quite reliable. For many people, an old and high-quality leather goods can show that the owner's taste is outstanding.

Looking at the foreign luxury marketing strategy, it can be found that with the age, income growth and maturity of luxury consumption psychology of consumers, the consumption orientation will gradually shift to clothing, watches, jewelry and other intermediate luxury goods, so intermediate luxury goods are the main force of the luxury market, and its consumer group is also the main force of luxury consumption.

Understanding the psychology and behaviour of luxury consumption can bring huge rewards to businesses, and luxury goods discovered the luxury consumption frenzy in Japanese women in the last century, and then developed Japan into the world's largest luxury market, accounting for 47% of the global market share.

Of course, luxury only works with top department stores and hotels.

The wonderful thing is that the Asian financial turmoil and the bursting of the Internet economic bubble this time have given many ordinary fashion and luxury lovers who were originally shy in their pockets a chance to get a kiss on Fangze, and luxury goods are lost in this extraordinary period, because the scale effect of production can reduce costs, save transaction costs, expand the scope of brand use and influence, etc., so that the price is not so strong.

For the fashion and luxury industry, the establishment and maintenance of a luxury image needs to pay a huge price, and the scale effect of production can bring benefits to the luxury industry in many ways.

In the coming years, China's homegrown luxury brands will grow and become popular, especially among the generation that grew up after the Cultural Revolution. In addition, European luxury will continue to dominate the luxury industry for the foreseeable future, as Chinese consumers are willing to emulate the refined European lifestyle.

In the face of the world's top famous products, the domestic generation of rich founders is okay, at least they understand the hard work of making money, but the rich second generation is more spending, from fashion, bags, daily necessities, to cars, private jets, yachts and other luxury goods, are sold in China.

Not only Armani, Gucci, Ferragamo, Hermes, OMEGA, Chopin and other brands have strengthened their base layout in China, but also Ferrari, Mercedes-Benz, Porsche and other top famous cars have greatly increased their exports to the Chinese market every year, and private jets and yacht dealers who sell top enjoyment have made great efforts. Open your arms to welcome the advent of this era in China, where the annual consumption of luxury goods is growing at a rate of more than 50%.

Rather than waiting for them to take the initiative to enter the Chinese market and occupy a dominant position, Fan Wuxian can already foresee the scale of the top international luxury brands in China in the next ten years, and it is better for the Fan Investment Group, which has an absolute advantage in the domestic market, to cooperate with them at this time, and everyone will make money together.

At the same time, with the help of mutual cooperation, some products can be dressed in the coat of world famous brands, enter the international luxury market, and make a little more money back.

This is an absolute win-win.

Obviously, most brands are willing to cooperate with a powerful consortium such as Fan's Investment Group, but there are also some brands that feel that they don't need to cooperate with others, so they directly reject Fan's investment group's cooperation proposal.

For such a brand, Fan Wuzhi is not impossible, concentrate some of the employees near these brand stores, and walk the dog several times a day near the store, as many as hundreds of all kinds of puppies, and release a lot of excrement in front of the store every day.

No matter how diligent the cleaners are, it's impossible to just focus on one area, so when consumers see a lot of poop at the door of the store, they immediately don't feel anything, and instead they don't trust the brand.

The door is full of shit international famous brands, so can it still be called international famous brands?

The local police also received a complaint from the store, but the puppy defecation is an uncontrollable situation, and the law does not clearly stipulate how to deal with this matter, so everyone can only be fined 50 yuan for the dog owner who was caught, and ordered to clean up the puppy's poop, and there is no other way to deal with it.

What's more, after a few times, the police also noticed that the people who came over with the puppies to defecate were all employees of Fan's Investment Group, and they suddenly understood a little in their hearts.

After all, Fan's investment group's economic contribution in various places is quite large, and the employees are also of relatively high quality, basically I have never heard of anything that makes the local government or the police headaches.

Therefore, after a few times, the police are not willing to intervene in this, often after receiving the police for a long time before going to see, and then leaving, the people in the store are helpless, and the customer does not come to the door because the business can not be maintained, so it is like the headquarters report, explaining the situation.

At this time, the other party understood how big Fan's power was in Chinese mainland, and finally considering that the Chinese mainland market has become the focus of competition for various brands, if he gives up now, he is afraid that he will have no place in the future, so he has to compromise and put down his body to seek peace with Fan's Investment Group.

Fan Wuzhi didn't care about himself, but only slightly modified the terms of the original cooperation agreement, and slightly lowered the other party's revenue share, and reached a new cooperation framework agreement.

As soon as the cooperation framework agreement was signed, the store immediately found that there was no longer a centralized defecation of puppies at the door of the store, and even the cleaning workers would pay special attention to the hygiene situation here every day.

After the sanitation was improved, the customers finally returned, and the business performance began to rebound with a vengeance in a short period of time, and the sales reached a new high, which amazed the headquarters.

In this way, the other party realized that wanting to do something in Chinese mainland was not as simple as he originally thought, and it was possible to develop rapidly by combining it with the local big power groups.

With this understanding, these people became more honest and began to seriously discuss cooperation with Fan's in all aspects to determine whether they could get more benefits from the overall business strategy of Fan's Investment Group.

After dispelling the unrealistic ideas in the hearts of these people, Fan's Investment Group also began to seriously and pragmatically put forward some new cooperation projects, such as using the influence of major brands to launch a new generation of luxury consumption concepts and new mobile phones.

In addition, there are some services that are limited to a few top wealthy people and are not disclosed to the outside world.

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