Kazakhstan is located in the eastern part of Central Asia, with a land area of 2.7 million square kilometers, equivalent to the total land of Western European countries, a population of 17 million, and a per capita GDP of 16,000 US dollars.

Before independence in 91, Kazakhstan was one of the Soviet Union states, after which it was renamed the Republic of Kazakhstan.

Its territorial borders are bordered by Russia, China, Uzbekistan, Kyrgyzstan and other countries, and it is the largest landlocked country in Central Asia.

The main ethnic groups of Kazakhstan are local Kazakhs and Russians.

Because of the long-term ethnic mixing and mixed blood, many Kazakhs now retain both Asian and European characteristics. Kazakh beauties with high noses, black hair, and blue eyes can be seen everywhere in the area.

In ancient times, Kazakhs were part of the territory under the jurisdiction of the 'Ancient Usun State' and were a nomadic people at that time.

During the Western Han Dynasty, Zhang Qian visited Kazakhstan when he went to the Western Regions. At that time, Zhang Qian wanted to persuade the lord of Wusun to fight against the Xiongnu, but at that time, 'Wusun' did not know the situation of the Han Dynasty and did not dare to agree.

Later, Emperor Wu of the Han Dynasty sent envoys to visit Wusun Kingdom for the second time, and married the princess to the country's 'Wusun King', which persuaded the lord of the country.

The marriage between the two countries not only successfully resisted the invasion of the Xiongnu, but also brought the Han culture, etiquette, and commerce to Wusun at that time.

Since then, the 'Silk Road' between the two countries has been opened.

……

To this day, China's influence on Kazakhstan is still far-reaching.

Since the establishment of diplomatic relations between the two countries in 92, the bilateral trade of non-ferrous metals, petroleum and minerals between China and Kazakhstan has continued to increase, and a large number of Chinese "brand-name goods", "clothing", "shoes and socks", "small household appliances" and other products have poured into Kazakhstan through the border. It greatly compensates for the backward light industry in the local area.

Compared with Europe, the United States and Southeast Asia to all kinds of black and slander of 'Made in China', the Kazakhs have a completely different attitude towards China.

They generally believe: "Chinese commodities are a symbol of 'good quality and low price'. ”

Same 100 bucks. Perhaps only one 'switch' of European products can be bought.

But if it is spent on Chinese goods. You can often get a very good shopping experience! This is quite affordable for the average Kazakh.

Like the Kazakh telecom executives who are here today. The electrical appliances, building materials, and even bed sheets and bedding used at home are all 'made in China'.

When Omarov, chairman of Kazakh Telecom Northern Company, and Zhang Fan talked about 'Huaxia commodities', they said excitedly:

"As soon as a Kazakh enters a mall, the first thing they say is 'where are the Chinese goods?' The enthusiasm of the Kazakhs for 'Made in China' is like the Kazakhs who like mutton and milk tea. ”

Now the life of the Kazakhs is completely inseparable from 'Made in China'.

And they also regard Chinese food, traditional Chinese medicine, clothing, building materials, home appliances, digital products, etc. from China as a kind of 'fashionable culture'. There is no one who does not love Chinese goods.

……

Spark Chairman's Office.

After a burst of chat, the time was close to eleven o'clock in the morning, and the atmosphere in the office was harmonious and pleasant.

Omarov laughed: "....... Mr. Zhang Fan should really come to Kazakhstan to have a look. I assure Allah Allah that what we have just said is not exaggerating or flattering at all. ”

"The big platinum-like shining logo is now a symbol of Chinese luxury in our Kazakh, and everyone loves your golden LOGO. That makes them feel very face-saving. ”

"I can guarantee that as long as your big white mobile phone enters the Kazakh market, it will be bought very well!"

Kazakh telecom marketing manager said: "Yes, according to our recent market research, Dabai already has 'parallel imports' in Kazakhstan, but in terms of system language, it has brought them some operational difficulties......

"Now a big white phone with a Kazakh system. The price was bought for almost 5,000 yuan! But people are more than willing to buy it. You know, we have a lot of Kazakh middle class. They aspire to have the most popular products......"

“……。 There's also your company's Super Marines animation, my kids are simply fascinated by it...... Now even I'm a fan of super anime, and this anime is amazing. ”

"Haha, I'm a little proud to hear you say that."

Saying that, Zhou Yang, Zhang Fan and others glanced at each other and said with a smile: "Regarding the 'Dabai contract machine' and 'sales authorization', we are very willing to cooperate with your company, and we are also looking forward to Dabai's performance in the Kazakh market......"

"However, we need to discuss the specific cooperation and the amount of authorization internally. If your company is not in a hurry to leave, you can temporarily choose to stay in Pengcheng Hotel, and we will make an appointment to formally negotiate in these two days. ”

After listening to the staff's translation, Omarov nodded happily and said, "Of course, we have the sincerity to cooperate with your company. If so, can we hold a more formal press conference after the talks? ”

"And your company's Sparrow Social Network...... If sparrows come to Kazakhstan, I think young people will love it. Our company can provide you with the best telecommunications services. ”

Zhang Fan nodded with a smile and said, "Thank you for your valuable suggestion, we will consider setting up a sparrow branch in Kazakhstan......"

After saying a few words of greetings from everyone, it was agreed that a formal 'cooperation meeting' would be held at the Shangri-La Hotel in Pengcheng the morning after tomorrow.

……

Downstairs of the Ascentage Building.

After seeing off several representatives of 'Kazakh Telecom', Zhang Fan, Zhou Yang and others walked into the elevator chatting happily all the way.

Zhou Yang said: "Boss, I think this deal is okay!" ”

"Since the Dabai brand and "Super Animation" already have a certain market in Kazakhstan, we can try to get Xinghuo products to be sold in Kazakhstan."

"If you buy it well, you can also radiate to other Central Asian countries and Russia."

"Hmm. I agree with Mr. Zhou's suggestion. Kong Fei smiled: "The suggestion of 'moving sparrows into Kazakhstan' made by their vice president just now is also good!" ”

"Now "Super Energy" and Dabai knockoffs are selling well in Kazakhstan, which is equivalent to opening a window for us to enter the Central Asian market......"

"I think if Sparrow enters Kazakhstan and controls the social networks and information windows of the locals, it is equivalent to mastering their eyeballs. It is beneficial for us to nurture our brand in Kazakhstan. ”

"Products such as Panda Chat and Big White Wallet can also consider launching their language versions......"

"Hmm." Feng Hong nodded and said, "Central Asia and Russia are because of beliefs and clan issues. I don't like European and American products. It also doesn't have its own mainstream internet companies and manufacturing companies. We can just extend the brand of the group company to the past......"

"And listening to what they just said, the per capita income of Kazakhstan is not weak...... It is very suitable as one of the 'global strategic deployment areas' mentioned by the boss. ”

With that, the elevator doors opened.

Zhang Fan took the lead and walked into the studio and said: "When this business is finished, let's go to the local area to do some market research first." If it is really suitable for development, Kazakhstan will be used as a pilot for the expansion of the Central Asian market. ”

"By the way, what language do they speak in their native language?"

"It's like Kazakh and Russian......" Confi said.

"How's it going?" As he was talking, Gao Ting and Li Li walked over.

"Not yet. We will formally discuss with them the day after tomorrow. Zhang Fan said as he walked: "Kong Fei, go and call Wu Ge and Yutang, and we will discuss the matter of entering the Kazakh market at noon." ”

"Okay boss." Kong Fei nodded and dialed Qian Yutang's phone.

About half an hour later, everyone gathered in the Spark office to discuss the strategic development of Spark in Kazakhstan and Central Asia and Russia over lunch.

……

In fact, Zhang Fan knows better than everyone else the development potential of Kazakhstan in the future, and the future "News Network" has repeatedly mentioned the trade between China and Kazakhstan.

Moreover, in the future, Kazakhstan will also be the 'New Silk Road Economic Belt Country' proposed by the General Secretary, and it will be one of the important hubs for China's trade to Eurasia.

In 2013, the per capita income of Kazakhstan reached 22,000 US dollars, and it is regarded by the Western media as the Central Asian country with the most development potential.

In 2008, the total export value of border trade between Huaxia Xinjiang and Kazakhstan reached 9 billion US dollars.

Among them, the export value of Xinjiang Prefecture to Kazakhstan is 7 billion US dollars, and the import is only 1.9 billion. This is enough to illustrate the potential of the Kazakh market.

When he was chatting with the representative of Kazakh Telecom just now, Zhang Fan's mind was already thinking of expanding the market in Kazakhstan. and in the 'Eurasian New Silk Road Key Countries, covering sparrow social networks and panda chats'.

As long as the two products of 'Sparrow' and 'Panda' can be popularized locally. In the future, it is logical for Xinghuo's search products, game applications, and technology products to enter.

As the fastest-growing country in Central Asia, Kazakhstan is undoubtedly a good 'layout point', and it can radiate to Russia and other regions as a center.

Counting the Southeast Asian chess piece of 'Japanese Sparrow Net', the layout of Spark in Asia can be regarded as open.

……

Spark Chairman's Office.

At 2 o'clock in the afternoon, after two hours of negotiations, Zhang Fan and everyone temporarily finalized a "Spark Central Asia Kazakh Development Draft".

The draft not only involves Dabai's technology products, but also includes: Sparrow Social, Weixin Panda, Xinghuo Animation and local media cooperation, animation peripheral products export, and the future "Xinghuo Animation. Super Theme Park" and more than a dozen others.

Of course, these did not enter the Kazakh East Asian market all at once, and everyone discussed moving mobile phones, sparrow nets, panda chats and anime into the local market first.

Speaking of this, Zhang Fan asked: "How is the development of Japanese sparrows now?" ”

Qian Yutang, the person in charge of Sparrow, said: "According to last month's report, the number of Sparrow users in Japan has now reached 50 million. In September, it made a profit of 700 million yen, almost close to 37 million yuan. ”

"At present, Miyazaki is developing a Korean version, and plans to enter the Korean market by the end of this year, and next year will begin to radiate to India, Singapore, Treasure Island, and other southeast regions."

"It's growing pretty fast." Zhang Fan propped up his desk with both hands and said, "Ask them if they need financial support, and if so, we will inject another amount of funds." ”

"Mr. Zhou, when will your pandas enter Japan?"

"Right now." Zhou Yang said: "The Japanese company has been registered, and the trademarks of other Southeast Asian companies are also being registered, and the overseas company will be established before the end of the year." ”

"Hmm." Zhang Fan pushed the table away and said: "Then let's talk about it today, we set the layout of the sparrow and panda Asian market before the year, and we will start to fully implement it next year." ”

Everyone nodded and walked out of the office one by one, and Qian Yutang said: "Boss, I have an idea about the 'Spark Cinema', and I want to report it to you." ”

…… (To be continued......)