Since MSI Technology Group officially entered the field of mobile communication with the first release of mobile phone products, Rose Mobile has released two generations of products with a total of six models.

Together with the classic couple commemorative edition released on Valentine's Day in 2003, it is 7 models.

Without exception.

Among these 7 models, even the lowest-end first-generation phone in the first generation of Rose mobile phones is priced at nearly 4,000 yuan, which is undoubtedly an unaffordable high price for most consumers, especially ordinary salaried people and students.

So in terms of the current market landscape.

Although the rose mobile phone occupies half of the domestic market, it is far from enough.

Because the rose mobile phone has been positioned as the most high-end brand in the market from the beginning, whether it is its own appearance design or the technology contained in it, it has reached the top level in the world.

This has been destined in the middle and lower markets, rose mobile phones will not occupy too much market share, which also gives top foreign brands, such as Nokia and Samsung and Motorola, there is still a certain market space.

But Zhang Chen will not let this market situation last long.

For now.

Maximizing the market space has become MSI's next development strategy.

This is where the S series comes in.

Of course.

Although the S series has been greatly reduced in price to a certain extent, it is difficult to gain a great advantage in the low-end market.

On the mobile product market in 2003.

The price level of the S series is close to the price of Nokia and Motorola's high-end phones, which means that it is almost impossible for the S series to form a strong competitiveness in the market.

So when the official website of Rose once again announced a new product information about MSI Technology Group.

The market is completely shaken

PHS

Yes, it's PHS

As a wireless extension technology of fixed lines, PHS is undoubtedly an alternative product that has had great glory in the Chinese market.

Although the country's Ministry of Industry and Information Technology has never specifically made regulations on this, or adopted an attitude that neither supports nor contains.

But it still played an extremely important role as a market alternative until it ended in 2009.

Especially in an era when communication technology is not yet fully developed.

MSI Technology or Zhang Chen has taken a fancy to this short-term market.

But Zhang Chen did not completely follow the development path of PHS. Instead, it has adopted the communication technology of Rose mobile phone as an alternative technology carrier, minimizing production costs from the overall R&D and production procedures, and cooperating with the three major domestic communication giants. It has ceremoniously launched three X series communication products using mobile telecom and China Unicom communication numbers.

Rose X series

The emergence of the X series is the first time that domestic low-end brands have seen the strong market pressure of MSI Technology.

At the headquarters of MSI Technology Group in Hakutsuru City.

Press briefing room.

As a developer of the Series X.

For the first time, Yang Qing from the technical department of MSI Technology Group released the product as the chief engineer of the product development team.

For this time the sale will be.

Whether it's passion or interest. Yang Qing is actually not big.

Although the X series will definitely bring a large market share to MSI Technology Group, as a researcher, Yang Qing is actually a little bitter in his heart.

It's just that this bitterness is naturally impossible for him to reveal to reporters that when MSI Technology Group was developing new product research work, there were two project plans.

Both plans are based on the development of the third generation of rose mobile phones, that is to say, with the launch of the second generation of rose mobile phones, the research and development of the third generation of mobile phones will inevitably be put on the agenda.

In terms of timing. In fact, the distance between the second generation and the third generation is very short, and the research and development of the second generation has begun even before the second generation has been fully finalized.

As the leading expert of one of the projects, Yang Qing actually competed in the design of the third-generation aircraft.

But in the end, Yang Qing failed, and he did not win the qualification for the development of new products as expected.

Of course, as a young talent in the research laboratory, the group did not deny his design, but turned to the research and development of the PHS business that is very likely to become popular in the current market.

This is the earliest origin of the X series, and Yang Qing has also obtained the technical upgrade of MSI Technology Group, becoming the first-class chief engineer of the group's engineering department, responsible for the development and maintenance of this project.

"Mr. Yang, what is the selling price of the X series?"

For the average journalist. Their ability to capture news is very keen, and MSI Technology Group has entered this market with such a high profile, so the market positioning of this product must be extremely clear.

But it has to be said.

This time, MSI has really taken another crucial step.

As a well-known communication company in China and even in the world. MSI Technology Group's market positioning has been extremely high-end from the beginning.

However, if MSI Technology Group chooses to enter the low-end market, this is undoubtedly an unclear approach, because once it enters the low-end market, then MSI's market awareness and brand value will undoubtedly be damaged.

This is inevitably more than worth the loss.

Even in Zhang Chen's mind, he still clearly remembers that even when Apple faced the competition from Samsung, it never gave up its consistent brand direction and turned to the low-end market.

But on the other hand.

The role of the low-end market cannot be ignored.

On the one hand, the low-end market occupies an extremely important market share in the whole market, and on the other hand, the low-end market actually has a strong guiding role in cultivating consumers in the high-end market.

In fact. There are a lot of users who actually use low-end products at the beginning, and then form a dependence on the brand.

The earliest iPhone users were after using Apple.

Although a small percentage of consumers have abandoned Apple. But it is undoubtedly negligible relative to the part of the population that maintains their enthusiasm for Apple.

From Apple 4 to Apple 6.

In fact, there are a lot of such users, and they cannot be ignored.

MSI chose the timing very well.

Strictly speaking, PHS or Rose X series products are not the main brands of Rose mobile phones. It's just an extended tool, and the MSI tech team's technical team hasn't given it more than just being able to take calls and send and receive messages.

Of course, thanks to Zhang Chen's persistence, Yang Qing's team still added two additional technical supports.

One is a simple game app that stores more than a dozen of these mini-games such as "Tetris" and "Snake".

The second application can be said to be brand new, but it also adds a lot of costs, but Zhang Chen doesn't care.

That's the music player, or 3 functions. To be continued.