MSI Technology Group announced the pre-release information of the series on October 1, the day of National Day, and immediately announced the release information of the series on the official website of Rose the next day. This article was first published by [鳳\/凰\/ Update fast please search]

Although there is no specific date to be released, according to outside speculation, MSI will definitely release a specific release announcement after the National Day.

But on the second day just after the end of the National Day holiday.

A news from Rose's official website once again focused domestic public opinion on MSI Technology.

The series will be verified and pre-ordered, and the official release date will be delayed until July 1, 2004.

Followed by.

The Chinese version of the series will be officially released on New Year's Day 2004, and the English version will be released in advance from Christmas 2003.

What exactly does MSI Technology Group want to do?

This big question mark immediately lingered in the minds of every industry insider on the first working day after the long holiday.

Previously.

In the first announcement about the set on Rose's website, there is no mention of the English version of the set.

The production and sales agreements signed between MSI Technology Group and the three major domestic communication operators are limited to domestic technical standards.

Published in English?

Could it be that MSI has reached a consistent strategic agreement with an overseas telecommunications company?

This question did not make the outside world wait too long.

In the following week, more than a dozen East and Southeast Asian countries in Asia, including South Korea, Singapore and Indonesia, have said that they have signed agency agreements with China's MSI Technology Group for a series of rose mobile phones.

Immediately in Europe, represented by Austria, Italy, Spain and Portugal and other countries also announced the news.

According to the terms of the contract, within the year, MSI Technology Group will provide technical support and authorize the telecommunications sector of these countries to produce a series of Rose phones and sell them in the domestic market.

The only limit is:

These authorized companies can only use the core hardware equipment manufactured by MSI Electronics Group. This almost guarantees the extraordinary performance of the series.

Meantime.

The announcement also revealed.

In addition to the series in China, which will be released for free, the series of phones released in other countries around the world will be sold at a very low price.

This also means:

After the second generation of rose mobile phones entered the world market, MSI Technology Group could not wait to choose in a fiercely competitive environment at an extremely rapid speed. Entered the low-end mobile product market with an unexpected strategy.

For this.

MSI Technology Group has even gone so far as to ban the sale of its products.

It's just that!

Will things really be so smooth sailing?

In the face of MSI's aggressive momentum, it was the domestic mobile phone manufacturers that were the first to make difficulties.

Although not unexpected. But Zhang Chen was still a little disappointed.

In fact.

In Zhang Chen's impression.

Historical data of the domestic mobile phone market show that in 2003 and 2004, the domestic mobile phone market competition intensified.

Since 2003, the domestic mobile phone market has changed, and foreign brands dominated by Nokia, Motorola, Samsung and Sony Ai have almost occupied the mobile phone consumer market with a price of more than 1500 to 2000.

Domestic brands, similar to BBK, Kejian, TL. Due to the efforts of mobile phone manufacturers such as Bird in early 2003, they once occupied nearly 60% of the domestic market.

However, as the operators represented by mobile began to take the lead, and at the same time, domestic mobile phone manufacturers were far more constrained by Western companies in terms of core technology and innovation, and it was difficult to meet the increasingly changing appearance and technical needs of the market, and this market share began to decline sharply in 2004.

The ensuing price war has completely buried their development potential.

Although the emergence of rose mobile phones has changed this pattern, the fact is that the domestic market demand at a rate of 15% or even 20% still gives foreign brands a lot of room to survive.

The production capacity of domestic mobile phones is not strong, and there is an oversupply phenomenon for the market demand of nearly 70 million units.

In this case.

In the already competitive low-end market, MSI Technology has adopted a market strategy of selling customized machines for free.

It can well be imagined.

What this means for domestic producers.

Squeeze the market space to the maximum!

Profits are slipping!

Sales are down!

Then go bankrupt!

This is almost an inevitable dilemma.

However.

To change this dilemma, there is no other way but to truly enter the era of 3G intelligence. Let domestic and foreign manufacturers and brands be on the same starting line, there is a trace of victory.

At a time when mobile phone manufacturers around the world are relying on G technology to compete fiercely around the world, MSI has eliminated these outdated technologies.

Every nirvana is reborn in burning ashes. From the perspective of national enterprises, Zhang Chen did violate the interests of a large number of domestic mobile phone manufacturers, and even directly cut off their hope of continued development.

But this strong voice, he had to make it.

Because his eyes are on the world outside of China, if he can't quickly clean up the pattern of the domestic market, then it will be difficult and impossible for MSI to lead the world's technological revolution.

China's huge market is enough to support MSI to beat every competitor.

"It's a monopoly! It's illegal competition! ”

"MSI Technology is a technological dictatorship!"

"Rose phones should be boycotted, and it is recommended that national legislation restrict the sale of MSI series."

Of course.

Not all the remarks are against Zhang Chen and against MSI.

As a well-known news commentator in China. Professor Li Ping, an economist from Capital University, and Professor Liang Xiaoqiang, an expert in the computer and Internet industry from Nanjiang University of Science and Technology, were interviewed by Economic Weekly.

Said such a passage.

"There is order in the chaos, and the seemingly chaotic domestic mobile phone market is actually completing the integration of industry and resources in a chaotic way.

At present, MSI Technology Group seems to be the dominant company in the domestic market. But if nothing else, it is expected in two to three years. The domestic mobile phone market will show a thriving situation. ”

Although this judgment seems a little weak and even ridiculous at this moment, many people have not expected it.

Less than two years later.

With the leapfrog development and promotion of 3G technology led by MSI Technology Group, the three major domestic communication operators have made decisive changes in the field of 3G.

It seemed like overnight.

A large number of 3G mobile phone manufacturers, including Xiaomi, Lenovo, and Huawei, have begun to set up a banner to compete with Rose mobile phones after several years of dormancy.

A large number of mobile phone manufacturers such as Waveguide, BBK and TL have disappeared in the long river of history.

In the face of complex domestic public opinion.

Zhang Chen also looked extremely strong.

"Monopoly? If MSI's strategy of selling a series of rose phones is called monopoly, then a large number of domestic companies will have to be investigated by the relevant departments.

The future mobile phone market is the world of 3G technology, and I hope that people with lofty ideals in China will abandon Nokia's set as soon as possible, otherwise, the huge domestic market will not have a place for them. ”

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