The meeting has been going on for a full hour.

As a technology-based company that usually doesn't have more than half an hour of meetings, MSI Technology Group's meeting has exceeded everyone's expectations.

And not just in a conference room.

Outside the conference room at the moment.

The company's sales department, publicity department, marketing department, human resources department, president's office and technical research institute and other major departments, the staff have felt the atmosphere in the air suddenly become a little subtle.

It's been two hours soon!

Looking at the time on the wall, employees in each office invariably mentally calculated how long the meeting would last.

The atmosphere was a little tense.

The content of the discussion at this meeting is very clear to many relevant departments in the company, and the controversy over the S series and X series has not stopped since the official announcement of the release on the official website of Rose.

The game between the top management does not have much impact on them, but as a member of MSI Technology Group, every product of the group is related to the development future of the group, which in turn affects the interests of every employee.

The outcome of this meeting.

This will greatly affect the Group's marketing strategy.

As a business leader who led the development of the first and second generation of Rose mobile phones, and further established projects to study the Rose X series, Zhang Chen's opinions have always played a decisive role in the development of MSI.

But this time.

Employees have a subtle expectation of the outcome of this meeting. Can the collection really allow the Rose brand to dominate the world?

This is an unknown result.

"What about other people's opinions?"

Tian Shuilan finished speaking.

Zhang Chen's eyes fell on the faces of all the senior executives of the company present, this was a particularly important decision, and he had to be cautious.

Prior to this, Tian Shuilan had not revealed any news about this proposal, but Zhang Chen had heard more than once about the proposal to ban the S series.

This does not mean that the decision to develop the S series was wrong, but because of the later market strategy, which was the birth of the X series. As a result, MSI Technology Group now has to face a lot of practical problems.

In the face of reality, the S series, which has invested a lot, has to back down.

"I personally agree with the suggestion made by Vice President Tian just now."

It wasn't until Zhang Chen finished saying this that everyone breathed a sigh of relief. Series is a project that Zhang Chen attaches great importance to, but now MSI Technology Group has reached a point where it is not able to quickly enable the S series.

The development of the third-generation Rose mobile phone involves a series of technological updates, including the development of front and rear camera technology, high-definition display technology and fingerprint technology.

This is undoubtedly a research project that will once again surpass the second generation of the Rose phone. Before the third generation of the Rose phone went on sale, there was a vacuum for at least a year or more.

This also means:

At least for a year, MSI Technology Group will not launch a third-generation mobile phone, so there is another problem.

At a time when the world's major mobile device manufacturers are rapidly competing and technology research and development, MSI Technology Group has chosen to upgrade its technology or even leapfrog by leaps and bounds.

The long gap in the market will undoubtedly lose a certain number of users, and instead of saying that the S series and the X series will be released at the same time. It's better to talk about the S series delayed.

In terms of market acceptance.

The price of the second-generation Rose is extremely high, but its quality and stylish design style continue to continue the characteristics of the first-generation Rose, which can ensure that the second-generation Rose phone will continue to be popular in the high-end market.

However, the exorbitant price will discourage many people.

The choice to launch the X series at this time will definitely attract a large number of users who want to use Rose phones and new mobile phone users to turn their attention to the X series.

However, just like the technical data published on the official website before, the X series is only the most basic version of the model after all, and there must be many middle-level consumers who will not adopt it.

The warm-up of the previous second-generation models has also led to many old users giving up other foreign brands similar to Nokia and paying attention to the Tao Rose.

So.

At this time. If the S series is thrown out, the new design and halved price will definitely win the favor of a considerable number of consumers in the market, while at the same time maintaining the superiority of buying and using the second-generation Rose phone.

The consumer's mind is unique.

This sense of superiority will persist in the heart for a long time, after slowly fading. When the third generation of the model with innovative power is reintroduced.

Then the Rose phone is bound to achieve unprecedented success.

"The people from the marketing department and the production department stay, and the others will disperse."

Seeing that everyone did not put forward any more innovative suggestions, Zhang Chen decisively adjourned the meeting, but his task was not yet completed.

After most of the people left the meeting.

The meeting continued.

Only this time there were fewer people participating, except for the head of the marketing department, only the head of the production department.

"What did Vice President Tian's suggestion just now think about your two departments, do you think it's feasible?"

Although Zhang Chen had already made a decision in his heart. However, the opinion of the marketing and production departments is still crucial.

This is also the main reason why he left two department heads.

"We don't have a problem with the marketing department, but if we extend the release time of the S series, then I think our marketing department will definitely have to do PR in advance. Otherwise, the credibility of the group will be greatly affected. ”

Hear the words.

Zhang Chen thought for a moment.

"I have a proposal for your marketing department to do a PR job with it. It is better to create an advertisement in cooperation with the advertising department and simply promote the S series. ”

"Advertise?"

"Mr. Zhang, the release time has been announced, if it is not listed at that time, it will not be dishonest, how can it still be advertised."

The two CEOs of the marketing department were suddenly a little puzzled.

"It's simple. You can explain the time, the original release date was the fastest expected date, but it could be postponed, which is not against the law of the market.

On the previously announced release date, the group can conduct a trial release in a small area, in the name of product testing, this time should not be too long, three months is enough, that is, Yanchang Road in February next year.

After that, another assessment of the market forecast can be carried out in February, so that the extension time will be at least half a year. ”

"Is that okay?"

The two CEOs of the marketing department were a little confused, how did they know that Zhang Chen's thinking jumped so much, to a certain extent, this was market deception.

"Okay! Don't forget, at the end of the year, around January, we will be releasing the X series, which is enough to dispel the doubts of the market. ”

A few people were stunned for a moment!

Because the original release date of the X series was indeed announced in January.

"We leave the choice to the market and let the consumer decide, and the S and X series will be the foundation of the Rose brand."

At this moment, Zhang Chen looked extremely confident. (To be continued.) )