"Haha, Xiaofan, you can be said to be 'amazing four' today, okay! I support your train of thought. ”

"Thank you, Uncle Guo. In fact, the traditional industry lacks a guide, and the policy cannot guide them, so we dare to be this 'leader'. ”

"You don't have to be 'courageous', you can do it boldly. I believe that the government will support this kind of innovation that is conducive to the country's cultural development in the future. ”

"Not bad. I'm also very interested in the 'opera and quyi cultural teahouse' that my brother said, otherwise let's work together? ”

"Brother Ma can join a better ......"

At 10 p.m., outside the Wangjiang Hotel.

After getting out of the car, everyone was still chatting about the things at the party.

Zhang Lan grabbed Zhao Xuejun and Li Yue and said, "Xiaojun, Sister Xiaoyue, don't go back, stay in a hotel with me at night, right?" I have a lot more to say to you. ”

Zhang Fan nodded with a smile and said, "Yes." Sister Xiaoyue, why don't you stay with Zhang Lan tonight, and I will ask the hotel to arrange a larger suite for you. ”

The two girls nodded in unison, and as they spoke, everyone walked into the hotel together.

……

Suite 303.

After some washing, Zhou Yang lit a cigarette and sat on the sofa.

"Boss, I think we can do the 'traditional furniture handmade luxury'."

"First of all, the public's mental level of our brand has reached a height, and it is time to develop a luxury brand to consolidate the value of our Spark brand."

"Secondly, we have our own platform advantages. There are panda chats and sparrow networks for promotion, our own Dabai mall for sales, and our wallets for payment......"

"As long as the offline store is built well. A qiē is a matter of course. ”

"In addition, we don't need to open a factory for product manufacturing. We just need to provide the design. Just sign an order contract with those craftsmen. Directly let them do the production for us. ”

"Every item is unique when the time comes. This can also be a big selling point. ”

"And this way can also drive the development of those traditional handicraft industries, and we can carry out a cooperative joint venture model together......"

"The only thing needed is to establish a high-end brand and a high-quality service system!"

"Those foreign furniture sets are tens of thousands, hundreds of thousands, in fact, they are all made by ourselves, and their brands are pasted to fool consumers. The design is not good, and the profits are still earned by them. ”

"Hmm." Zhang Fan sat down with two glasses of pure water and said, "I also have this idea......

"Our traditional Chinese handicrafts have long had high-end plain products, but they are too scattered. As long as there are good designers who put them together. It is a set of furniture decorations that are both artistic and practical. ”

"Another one is what you said, the lack of a high-end international independent brand."

"We have formed our own style in terms of design, and if we integrate the simplicity of Chinese handmade products with 'flattening', I believe it will collide with a distinctive artistic style and make our brand more unique."

"In the future, we can exhibit in countries with a high level of appreciation, such as France and Italy. Gaining recognition over there is equivalent to gaining recognition from domestic high-end consumers. ”

Zhou Yang couldn't help but smile when he heard it: "It's true." By the way, boss, what is the name of this brand in the future? Will it be built independently, or will we divide our existing brands into one? ”

"I think 'Dabai Home' is very good."

Zhang Fan shook his head and said: "The brand of Dabai is too limited and not suitable for the diversified development of luxury brands in the future. ”

"In addition, I think this brand should not only make 'traditional handmade products, furniture decorations'. In the future, more traditional culture will be integrated. For example, dressing. ”

"Now the Hanfu culture has emerged. It's just that some people are shy of other people's strange eyes. If there is a clothing brand to take the lead and turn culture into fashion. I believe that there will be no obstacles to the development of Hanfu culture in the future. ”

“……。 Therefore, in the future, the brand name should be suitable for these needs, and I think the name 'Xiaoya' is very suitable. ”

"Xiaoya?" Zhou Yang thought for a moment and said: "The 'Xiaoya' that the boss said is in the Book of Songs? ”

"Hmm." As he spoke, Zhang Fan recited the Book of Songs. A certain paragraph of "Xiaoya" said: "Felling Dingding, birds chirping." From the valley, moved to the arbor ......"

"Don't you think these poems are very much in line with our brand thinking? Xiao Ya's seventy-four poems, each with natural elegance and simplicity, are very suitable for brand marketing. ”

"Maybe we can accumulate a lot of money, first create a short film of "Seventy-four Xiaoya", and then establish the brand IP to form a certain high-end and elegant image in the hearts of the public, and then launch the Xiaoya brand."

"Yes!" Zhou Yang clapped his hands and smiled: "This is equivalent to raising our Xiaoya's taste to a certain level first......"

"But the more you pursue the high-end, the more you have to be meticulous. At least from the promotional video to the website and LOGO, it must have a high-end temperament. Not even a little reverie. ”

"Hmm." Zhang Fan drank saliva and said: "Xiaoya's brand planning can be handed over to the 'Monkey King' to do." The success of brand planning is also a kind of publicity for themselves. ”

"I just found out the Boss's intention to buy the 'Monkey King'...... With this planning company, it is as convenient for us to 'build a brand' as it is to build a mobile phone. I'll see Wenchang tomorrow and talk to him......"

……

As he spoke, Zhou Yang looked at the time and went back to Zhang Fan's room to rest.

Early the next morning, the radio sounded in the suite. Zhang Fan listened to the morning news while washing up in the bathroom.

"Brother, are you up yet?" Zhang Lan stood in the suite and shouted.

"Wait a minute......"

Zhang Fan spit out the toothpaste foam in his mouth, opened the door and saw Zhang Lan, Xuejun, and Li Yue standing outside side by side, each with a happy look on their faces.

"Why are you so happy?" Zhang Fan wiped his mouth and said.

"Would you be unhappy to see you perform soon?" Zhang Lan pulled the second daughter to sit down and said, "Brother Yang, where is the lazy worm?" Still asleep? ”

As soon as the words fell, I heard a lazy response from another suite: "Who said that?" I've woken up a long time ago, and I just want to sleep a little longer. ”

"Heh......" The three girls chuckled, Zhang Lan and Zhou Yang teased a few words and looked at their brother and said, "Wait a minute, we'll go directly." Or go back to the company first? ”

"Let's go to the company first." Zhang Fan drank saliva.

In a few words, Zhou Yang and the second elder also got up. Get ready for a group of people to get in the car and head to the Yasheng Building.

The sun had just risen. A Volvo bus carrying 60 passengers was parked outside the building, and Qian Yutang, Feng Hong, Sun Wenchang and other Spark managers had gathered in front of the building early.

A few minutes later, Xia Xiaotian, who had disappeared for almost half a month, also arrived with Gao Ting and Liu Xing.

Since receiving the "Happy Island Theme Park Project", Xiaotian has recently been busy with the company's site selection, formation, recruitment and other affairs with Guo Jiang and others in Huadu. In less than half a month, it is like black charcoal.

Waiting for Zhang Fan and the others to get out of the car, Xia Xiaotian happily greeted him: "Boss, do you miss me?" ”

"You ......" Zhang Fan deliberately looked at it: "It's quite difficult to recognize Hei Cheng like this, didn't you let you go to Huadu?" Did you secretly travel to Africa? ”

The smile around him was even stronger, and Xiao Tian smiled: "No." It's all back and forth. Good news for the Boss, our Happy Island has been secretly established and has now started our secret project. ”

"Good." Zhou Yang said with a smile: "When you land on the island, remember to apply mosquito repellent cream, it is said that there are 8 million mosquitoes on the island......"

"Hmm!" Xiao Tian said with a happy face: "At first, we didn't pay attention, two days ago, a colleague was bitten by a mosquito and started to have a fever, thinking that he had dengue fever, and later the doctor said it was just a fever cold." ”

……

Here they were chatting excitedly about business, and on the other side, Zhang Lan and Liu Xing also hugged each other.

After chatting for about ten minutes, everyone got on the bus and went to the convention and exhibition center after Xiaoxi and his party arrived.

Now the convention and exhibition center square is already a crowded scene, hundreds of people lined up in the central hall square. Bus stop signs all around. In the parking lot, fans, tourists, and citizens come to each traffic point without interruption.

Half an hour later. More than 1,000 people have gathered in the square of the convention and exhibition center. The reporters who watched the fiery grand occasion did not feel emotion in their hearts.

According to the usual practice, this event still invited medical, fire, and surrounding police forces to carry out public security and safety prevention. Together with the security and staff of the exhibition center, there are more than 100 people scattered around to maintain order.

In the south of the center of the square, three buses labeled with the words 'Pengguo University Society Special Car' stopped slowly.

As soon as the students in the car appeared, the eyes of the surroundings instantly focused on them! Many excited tourists and fans have approached them.

Pengguo Society is the sparrow's chosen 'cultural festival'. In addition to them, Sparrow has also reached 'cultural promotion cooperation' with 17 colleges and universities across the country.

"A lot of people ......"

In the second bus, the members of Zijin Club were infected by the atmosphere as soon as they got off the bus.

Li Ruixue looked around and said with a smile: "Compared with the boss's 'cultural festival', our Qingming Festival activities are simply pediatric. According to the program list, we are the first to appear, everyone will sell some strength later, don't lose to the Jing Women's Club. ”

"A must!"

A beautiful female member said: "If they didn't have a boss to support the scene, they wouldn't be our opponents at all." By the way, it is said that the Jing Women's Society has been rehearsing the new "White Lady" stage play recently......"

"Afraid of what? Our 'Hundred Flowers and Moon Dance' is not vegetarian. President Lin Shuixin said.

Li Ruixue nodded with a smile, and at this time, the 'guest car' arranged by Shangri-La Hotel also arrived at the Convention and Exhibition Center Plaza. Dozens of exhibition center staff received the notice and quickly came to the front of the car to maintain order.

……

3 kilometers away, there was laughter in the Xinghuo big white car, and everyone's eyes fell on Zhang Fan and Zhou Yang.

I saw that the two of them were changing into sparrow-customized 'Song style men's clothing' at the moment, with a Dongpo scarf of the same color. makes the two look like a pair of merry boys who often go in and out of fireworks venues.

"Brother, laugh again!"

"How?" Zhang Fan looked at his sister with a smile and said.

"Haha, I've just found out now that the image of a person is really set off by clothes!"

Zhang Lan hugged Liu Xing and said with a smile: "Last time you wore that purple during the Qingming Festival, you looked very much like a scholar who was indifferent to fame and fortune, and now you look very close to the merry boy mentioned in the book." Especially when I smiled just now, I'm definitely a playboy! ”

"Then I'd better take it off."

As soon as the words fell, they were stopped by the female colleagues in the car, as well as Xue Jun and other members of the Jing Women's Club. Everyone laughed and laughed, and the car also arrived at the convention and exhibition center square.

…… (To be continued......)