"Professor Yi, this is our boss Mr. Zhang Fan, this is Mr. Zhou Yang'......"

"Fortunately, I am fortunate to have met the real person of a 'good husband'. The old gentleman ...... Are you Mr. Ma? ”

"Hahaha...... Zhongtian only saw his horse equation, but didn't see me? ”

"You are Mr. Guo, I really didn't expect it...... Huaiqing, come on. ”

……

In the evening, with the final arrival of Zhang Fan and his entourage, the hotel lobby was brightly lit and lively. Xinghuo executives and more than 180 guests and entourages gathered together to toast and chat.

"Uncle Ma, Uncle Guo, you talk, let's go over there and have a look."

"Okay, go ahead......"

Bidding farewell to Guo Lao, Professor Yi and others, Zhang Fan, Zhou Yang, and Qian Yutang came to the area where the 'Quyi Circle' is located. Xue Jun, Zhang Lan, Gao Ting and others are taking pictures around Shan Tianfang and a group of artists.

Seeing Zhang Fan and others coming, everyone at the scene was full of spring breeze.

Guo Degang smiled: "Mr. Zhang is much more handsome than I imagined, if Yu Qian grows like you, won't he lose thousands of girls?" In the future, cross talk will not become popular? ”

Next to him, Yu Qian cooperated: "I have this appearance and still talk to you about cross talk?" Look at you, with a fat head and big ears, eighteen folds, it's not too cold? ”

"Hahaha......" There was laughter all around.

Zhang Fan smiled: "The two teachers are praising me." My brother Zhou Yang, this is our Sparrow CEO Qian Yutang. ”

After some introductions, everyone shook hands and talked with Shan Tianfang and other storytelling artists.

……

After 20 minutes, everyone was seated.

Zhang Fan, Zhou Yang, Zhang Lan, Xuejun and others gathered in the chief position, and the Monkey King planned and hosted to say a few words to Zhang Fan and others. Then walk to the event hall stage.

The host picked up the microphone and said, "Thank you teachers for supporting our 'Sparrow Cultural Festival' ......"

"Our boss doesn't need to say polite words. In addition, today is ready in a hurry. We don't make any speeches by leaders, we can say whatever we have. ”

"Okay—"

As soon as the words fell, Deyun Club applauded, and many old professors around also applauded, and laughter rang out one after another.

The host smiled: "Mr. Guo, you are so good, you will be the first to perform in a while." ”

Guo Degang smiled and waved his hand: "How can I be the first to play, and it will not be my turn in terms of seniority and seniority." I think let Yu Qian go, he looks like a 'senior'. ”

"Hahaha......"

Guo Wenlai said with a smile: "As the old saying goes, 'heroes don't ask where they come from.'" Ambition is not in old age', in the past seventy or eighty unambitious abound. Wait for you to give us a cross talk performance. ”

"The other teachers are ready to prepare. Today is Xiaofan doing the east, let's not talk about the official things, only discuss culture. ”

More than 200 people around him were smiling and feeling comfortable.

In the past, many people attended official cultural seminars, and 80% of the time spent on speeches and meanings conveyed by leaders. In fact, most of them are meaningless.

This time, Zhang Fan also had the idea of discussing the 'road of traditional culture and commerce' with everyone.

The so-called 'traditional art and culture' is actually a kind of livelihood in the past. Its purpose is simply to earn money for a living.

The reason why there is no one to inherit it now is that in the final analysis, it is still those old businesses that cannot adapt to today's business model. Or rather, no proper method was found.

Just on the way to the hotel. Zhang Fan, Guo Lao and Ma Lao are discussing 'how to help' traditional culture 'find new business directions' and 'how to use the Internet + new thinking'. Let traditional culture find a way to be reborn'.

Only by finding the right business model can these traditional cultures be truly revived. Otherwise, the 'Sparrow Cultural Festival' is just an empty phrase for grandstanding.

……

Event hall, stage.

After Qian Yutang's brief description of the event, the host came to the microphone and said, "Okay, I won't waste my precious time." Next, I would like to invite our Mr. Zhang to talk to the teachers. ”

Boom, the hall burst into applause.

Zhang Fan came to the stage as everyone watched: "It's a pleasure to meet so many teachers. If I have the art of clone, I will definitely talk to all the teachers......"

"Yutang also said it just now in this cultural program, so I won't talk about it much. What I want to talk to the teachers about is the business direction of traditional culture, and the common point is how to make money. ”

When the words fell, there was laughter in the audience.

Zhang Fan said with a smile: "The ancestor told us two wise words, I think it is very right. The first sentence is 'If you fall behind, you will be beaten', and the second sentence is 'People live to eat'. ”

"These two sentences may sound unrelated, but they are actually closely related."

"Because when we move forward, there are always some cultural and traditional industries that are left behind, which also makes it impossible for teachers who are engaged in related industries to make a living from their old professions."

"If you can't eat in this industry, you will naturally consider changing industries. Over time, these cultural skills have been forgotten by history and people. To put it simply, what kind of inheritance can you talk about if you can't afford to eat? ”

"Good!" An old professor interrupted excitedly, and the guests applauded one after another.

Zhang Fan responded humorously and said with a smile: "The following 'book returns to the main story'." In fact, the government has done quite well in terms of protection, but if it only relies on the government, there will be no revival of traditional culture at all. ”

"It's like a dying 100-year-old tree, and artificial fertilization only extends part of its life. If it is not able to be reborn in another way on its own, it can only be made into a specimen and sent to the museum. ”

"......, our 'cultural festival' is not simply shouting a slogan, and then breaking up after a few days."

"Our idea is to hold the festival for a long time, how to use the sparrow network, the use of 'Internet + ideas' to drive the development of traditional culture, and attract young people to inherit traditional culture."

"We've discussed a less mature project for this. After the activities in the next few days, we will come up with a detailed plan, and I hope that all teachers will discuss it together. ”

……

Hearing this, everyone became interested, Zhang Fan took the text handed by Feng Hong and said, "Let me briefly say some general thoughts first. ”

"The Traditional Culture Review Program we discussed can be broadly divided into three categories. 1 is opera performance, 2 is opera, and 3 is traditional handicrafts. Such as: wood-block New Year paintings, paper-cutting art, etc. ”

"Different categories, different schemes."

"Take 'Quyi' as an example. In ancient times, the business method was in the form of a tea house, but now it can also be operated in combination with tea and beverages, and three meals a day. If wireless Internet access is provided for free, it should attract more young people to spend money. ”

"Cultural management is multi-faceted complementary, a single culture can not support the interest of people now, nor can it support high operating costs,"

"The reason why people are willing to go to supermarkets is because there are a complete range of supermarkets, why can't we refer to the 'supermarket model' to create a 'cultural supermarket'?"

"I think that when diversity is combined, it naturally creates a cultural atmosphere. Coupled with some online package activities and various marketing cooperation, I believe that consumers will be willing to pay for it. ”

"In addition, quyi performances also have network circulation, and the derived copyrights are completely uploaded to video websites to earn clicks and advertising fees in a 'free form'."

"In this regard, we have plans to ...... Sparrow.com"

Speaking, Zhang Fan continued: "In terms of quyi, our general idea is to establish a chain brand. Combined with online and offline common development, innovative management. ”

"If the offline income is not reached, you can use the means of 'online copyright expansion' to make up for ......"

"On the other hand, culture can't stick to tradition. It is necessary to innovate in order to adapt to the development of modernization. The "White Lady" that Mr. Guo said last time is very innovative. ”

Everyone in Deyun Club laughed after hearing this, and Zhang Fan said: "The idea of opera is also roughly the same as that of quyi. Finally, in terms of handmade products, you can use the idea of Internet e-commerce ......"

"Of course, doing Internet e-commerce does not mean that 'traditional artworks are sold on the Internet' and that it is over."

"The Internet is just a channel, and the real direction is its own innovation. That is: how to make a product more valuable. ”

"An ordinary steamed bun can be bought twice the price after adding red dates and sugar."

"So, why can't the 'art of paper-cutting' be combined with other handmade products, silk fabrics, handmade antique furniture, and modern technology to create a 'Chinese IKEA brand' and enter people's furniture life?"

……

"yes!"

"Mr. Zhang's idea is really good! If traditional handicrafts can be integrated together to form a high-end handmade furniture brand, it can completely drive an industrial chain. And the brand has its own unique charm. ”

"With the convenience of modern intelligent technology, it not only meets people's hearts, but also meets their needs!"

Indeed, Zhang Fan's ideas are very good. His classification is also very clear. ”

Hearing this, everyone in the audience instantly became active, and many people were inspired by it.

Zhang Fan slowed down and said: "I think that different types of traditional culture have different development directions. ”

"Crosstalk opera storytelling is suitable for popular entertainment and can be created as a 'long-term spiritual consumer product'. Handmade zuò involves a certain degree of difficulty, and high-quality and high-end can be considered. ”

"That's all I have to say, and now I invite you teachers to talk about your views."

"One more! One more! ”

As soon as the words fell, I only heard a group of cross talk actors in Deyun Club cheering one after another.

Zhang Fan said with a smile: "I'm not talking about cross talk, I can't come if I have more." Teacher Guo and Teacher Yu, let's have one. ”

Guo Degang slapped the table and said, "Look at you!" What's the coaxing, now people remember, right? Uncle Yu, will you come here on our behalf? Let's make you handsome. ”

"Hahaha......" everyone laughed.

After shaking off a few words of 'baggage', Yu Qian and Guo Degang came to the stage and talked about Zhang Fan's thoughts just now in a cross talk tone, which caused everyone to laugh.

For more than 3 hours, everyone rapped and discussed, and Zhang Fan mentioned some ideas. The whole cultural exchange party was held in a pleasant atmosphere.

…… (To be continued......)