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Disease-free for the rectification of beverage factories, the consideration is more comprehensive.

When he first built a beverage factory, he took into account the problem of water quality, and some factories chose to build in areas with good water quality, and some factories chose to build factories in the same location as Coca-Cola.

Although it was saved to stay with Coca-Cola at that time, it had a shorter and longer meaning, but now it seems that the benefits are still many, and the effect is quite good.

At least, for dealers, if they come to pick up the goods by themselves, many dealers sell Coca-Cola at the same time, along with a little bit of Jianlibao or iced tea and other drinks, as a pairing, which is very convenient.

Especially for some dealers with slightly weaker strength, it is not very realistic to purchase a single variety of vehicles, so it is more acceptable if several products are sold together to make up a car.

Another benefit, which is only now manifested, is that when Fan Wuxian obtains the formula of suspected Coca-Cola, the drink prepared with local water resources should be very close to the original product in terms of taste, even if there is a slight gap, it will be masked by the feeling of carbon-beaten.

But there is also a problem, that is, once the product is on the market, how to carry out the propaganda work? We can't just tell you that we got the Coca-Cola formula, right?

In fact, Fan Wuxian himself knows very well that the Chinese's ability to imitate a product is unparalleled in the world, but it is more difficult to completely copy the successful experience of a successful century-old store.

Coca-Cola has brought people for more than 100 years, not only the myth of the secret recipe, the successful brand, and the huge profits, but more importantly, the many experiences that have supported its success, which is the most difficult to imitate.

For the beverage industry, Fan Wuxian has a lot of experience, Jianlibao's success has made him deeply experience how easy it is to make money through water sources, and later set foot in the field of mineral water, I feel that I always feel a little reluctant in my heart.

After all, in the field of mineral water production, some manufacturers are promoting how good their water is, one bottle to drink, the spirit is quite good, two bottles to drink, the face does not grow old, three bottles to drink, even if you want to die, you can't die.

This kind of propaganda is obviously very shameless, so manufacturers with a little conscience said that we don't produce water in ancient times, we are just porters of nature, and this is more realistic, and Fan Wuzhi feels that it is still trustworthy.

For Coca-Cola, there are so many people who have studied their success and learned a lot of experience, which is worth learning from.

For example, in the beverage industry, the cost of the product should be low, which is very important, the cost of each bottle of Coca-Cola is extremely low, less than a penny, and Coca-Cola is not a capital-intensive product, and it is not difficult to produce, let alone labor, although its production process is highly confidential.

It is also important to let the people involved in the distribution make a lot of money before the product reaches the consumer.

The reason for this is simple, if the cost is low, the price can be greatly increased at the time of retail. Coca-Cola is so profitable that over the years, everyone who has dealt with Coca-Cola has become very wealthy, including bottle manufacturers, shareholders, wholesalers, and those who provide trucks, pallets, and vending machines. This effect makes people very grateful to the company and willing to contribute to the cause of Coca-Cola.

The most important thing is to make it affordable for everyone, from the beginning of the business to the fifties of the last century, the price of a bottle of Coke was only five cents, and even today, it is not very expensive. As a result, people in third world countries can also afford it. Even in difficult times, Coca-Cola continued to sell well. In the midst of the Great Depression of the thirties and the recent downturn, Coca-Cola makers were still making a lot of money.

As a beverage, the beverage commonly consumed by the general public must ensure that there are enough retail channels to make the product ubiquitous. To make the product within reach, to make it ubiquitous, to make it accessible at all times in the ballroom, in the shop, in the office, on the train, etc. The early Coke salesmen once said that it was impossible for people to avoid Coca-Cola.

It's easy to say that you need to be smart about selling your product, but how, when, and where you market and advertise your product can be the difference between success and failure.

For example, at the beginning of the twentieth century, the Coca-Cola Company spent more than a million dollars to stimulate people's **, making Coca-Cola the best advertised product in the world. They hired artists to advertise its white-on-red product logo on white walls across the United States, covering more than five million square feet. Later, the company scattered more than 100 million small gifts with the Coca-Cola logo, so that people can see the Coca-Cola logo on frequently used thermometers, calendars, game books, notepads, baseball cards, Japanese fans, pictures and other items at any time, thus leaving a deep impression on people.

According to historical records at the time, one customer claimed to have nightmares about a white demon chasing him with a stove and a Coca-Cola shout. Even today, the Coca-Cola Company spends a rare amount of money every year on advertising to promote Coca-Cola in the world, because they know very well that the image of the product is to be promoted rather than the product itself, and one Coca-Cola advertiser once told his imaginative and creative employees that we are selling something that doesn't exist, and that they are drinking only an image rather than a product.

In the beginning, Coca-Cola commercials trumpeted its drug effects, claiming that it would lift the spirits of mental workers, reduce headaches and pain in over-drinking, and bring pleasure. But the people who named and inscribed the drink quickly realized that promoting Coca-Cola as a refreshing drink rather than a patented drug would attract more customers and avoid unnecessary legal troubles and troubles.

Of course, Fan Wuxian thinks that the best thing Coca-Cola has done is to make extensive use of the celebrity effect.

Coca-Cola hired celebrities to advertise in the first place, however, there is also a danger of relying too much on celebrity effects, on the one hand, audiences remember more stars than products. Coca-Cola has always maintained true star status in commercials, and PepsiCo has a headache with overpriced stars, which also shows another danger of over-reliance on celebrities.

In order to solve this problem, from the fifties onwards, the Coca-Cola Company has produced a method that can have a universal appeal in every admonition with little or no modification, and that after drinking Coca-Cola you will become more confident, happier, more popular, sexier and younger. In order to enhance the publicity effect, The Coca-Cola Company sponsors various sports competitions throughout the Pearl River, as well as concerts.

The most important thing is that the drink must appeal to young people, in fact, the advertising in sports and concerts is mainly aimed at attracting young people. If you build credibility among young people, you will gain a long-term consumer market. And there is no doubt that when an act becomes a habit, or that the drink will stay with him for the rest of his life.

After Fan Wuxian made great efforts to clean up the team of senior management of the beverage factory and ensure the purity of the team, the first thing he had to do was to inspect the beverage factories, promote and appoint a group of new people, and at the same time start to produce his own cola.

In the principle of employing new people, Fan Wuji's requirement is to ensure that these people are all young and capable talents who have been promoted from the grassroots level, because he knows very well that only the leaders who have experienced the hard work of the workers on the grassroots assembly line can take into account all kinds of practical difficulties more, instead of turning the enterprise into a sweatshop criticized by the society like Foxconn.

At this point, Fan Wuxian has repeatedly told them that although the pursuit of profit maximization is the ultimate goal of the enterprise, this cannot be at the cost of endlessly squeezing the blood and sweat of employees, and the enterprises of Fan's Investment Group are all large enterprises with advanced management experience and economic strength far from their peers, and it is very shameful if a similar situation occurs in this kind of enterprise.

This kind of township. Li Nian has indeed been implemented in the enterprise, so the recruitment of employees of Fan's Investment Group is also the most relaxed, and highly educated talents are willing to work here, because working in a large responsible and righteous enterprise is not only a useful supplement to their own life experience, but also a good help for those who may leave the company in the future and find jobs elsewhere.

At least everyone listens, oh, people who come out of Fan's Investment Group, as long as there is no major problem, these people are quite popular, so the whole Fan's Investment Group is more like a big school, cultivating countless talents for the society.

In addition to the need for senior executives and some important managers to sign long-term contracts, ordinary technical personnel and employees are basically free to come and go, according to the performance in the enterprise, the personnel department will also issue a certificate to indicate that the employee is in the enterprise when the situation is good, this certificate often becomes a strong evidence for the departing employees to find him.

And those who have not obtained such certificates are generally embarrassed to tell others that they are from Fan's Investment Group. However, when Fan Wuxian inspected the branch factory in Lingxi Province, the company received a report that there was a black den manufacturing counterfeit Jianlibao and iced black tea nearby. After Fan Wuxian learned of this situation, he asked the local business leaders about the general way to deal with it.

"This kind of thing is very difficult to do, the industrial and commercial departments can't handle it themselves, and often have to pull the quality supervision department and the public security department together to jointly enforce the law, as long as there is a loophole in any link in the middle, it is impossible to catch people. Therefore, we usually send people to collect evidence, then report to the relevant departments, and then wait for them to come to the door to seal up, but after they leave, the other party will beat the drum and open again. The director of the Lingxi Provincial Branch explained to Fan Wuxian helplessly. Then let it go first, and I'll coordinate it. Fan Wuxian had a plan in his heart.

He came over this time, but it was clear that the people from the provincial government also knew the news, and were inviting him to a welcome luncheon, taking this opportunity to talk about this issue, which could be regarded as a one-time use.

Sure enough, at the luncheon, as soon as this issue was mentioned, a number of leaders immediately expressed their positions, immediately convened the leaders of relevant departments, and did not say what to do, directly dispatched capable people to form a joint law enforcement team, and then under the leadership of a leader of the Provincial Bureau of Industry and Commerce, he personally rushed to the counterfeiting den to investigate and deal with it. After a short time, the other side will report back, and the people will get the stolen goods.

Someone suggested, why not go and have a look? This can be regarded as a major action by the provincial party committee and provincial government to crack down on counterfeiting and shoddy products, and there is no reason not to report it positively. Everyone agreed, and they were full alone anyway, so they went for a walk to digest it. So everyone took the car to the place of the incident, and soon arrived at a factory with eyes hanging, which seemed to be not small.

When you enter the gate, you can see that the courtyard is full of recycled old beverage bottles and cans, which at first glance looks like you have entered a garbage dump. Law enforcement officers went straight to the rumbling workshop, "Several workers who were pouring "drinks" into bottles saw the arrival of law enforcement officers and fled in all directions.

At the scene, I saw that the so-called "workshop" was just a few small * bungalows full of stagnant water, and the ground was littered with old beverage bottles and yellow, green, and red "drink" water mixed with pigments, and about tens of thousands of "drink" bottles were placed on the operating table, and the bottom of the bottle had been filled with a small part of pigment, and there was a thumb-thick water pipe next to it that was running running with tap water.

In the next room, tens of thousands of bottles of "beverages" are stacked in the corner, next to a machine for labeling and a large number of beverage packaging boxes with several famous trademarks, including Jianlibao and iced tea.

In the back warehouse, bottles and canned "drinks" with good packaging and various trademarks are neatly stacked, and a rough estimate shows that there are probably more than 5,000 boxes of finished products. Looking at such a colorful "drink", who can believe that it is actually made of tap water mixed with coloring.

The reporter who came with the leaders picked up a pack of calcium-added soybean milk printed with the words "high temperature four degrees disinfection and sterilization", and knew that it was a counterfeit product at a glance, which made people gasp. There are no pop-ups