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Coca-Cola's recipe. Probably one of the best-kept secrets of this time.

In the eighties of the nineteenth century, a man named John. Bombardon's amateur pharmacist worked on the headache potion to develop Coca-Cola and magically turned it into a popular drink around the world.

The shrewd Bombardon then quickly settled on the fourteen ingredients of Coca-Cola, with his rich pharmacological knowledge and dedication to research, and sealed the recipe in a safe in a bank in Atlanta, which became a secret patent. He also asked Robinson, the accountant and brilliant calligrapher and painter in his shop, to design the logo. Robinson crafted and painted it into a beautiful and chic trademark, CocaCola.

For more than 100 years, Coca-Cola has gone through ups and downs, and the Robinson logo has been used to this day, and it can be seen everywhere around the world, becoming the traditional emblem of Coca-Cola.

A research company once did a survey, and Coca-Cola is the most recognized word in the world except for OK. As a German once commented, if movies are the soul of America, then Coca-Cola is the fuel of America.

In the first year of Coca-Cola's launch, the average daily sales volume was only nine glasses, and now people in more than 150 countries and regions around the world drink more than 250 million bottles of Coca-Cola every day. But whether it's nine cups or 250 million bottles, Coca-Cola's recipe has always been top secret, and fewer than ten people know about the secret recipe so far.

"The information you have now. It was an American who planned to sell Pepsi a secret design recipe, which is said to have the same origin as Coca-Cola's formula, and I don't know exactly how he got it, but the other party planned to sell it to Pepsi, but Pepsi rejected his request and thought it was immoral, so he publicly issued a notice to Coca-Cola. Fan Wuxian said to Wu Zhi Xiaoji.

Wu Zhi Xiaoji looked at the information in his hand with some astonishment, and said to Fan Wuxian, "I know about this matter, I had a lot of noise a while ago!" ”

As we all know, the mysterious ingredient in Coca-Cola, which accounts for less than one percent, is an absolute secret of Coca-Cola, and many chemists and competitors around the world have spent nearly a hundred years still unraveling the mysterious formula of Coca-Cola.

Even now, subsidiaries around the world have to go to the United States to extract the mother liquor and then go back to add other ingredients to produce local Coca-Cola.

Originally, Pepsi Coke could have opened this secret, but in the face of business ethics and the temptation of profits, they did not hesitate to choose the former.

Coca-Cola's U.S. headquarters said in an interview that thanks to Pepsi, our secret recipe is well preserved and not dangerous.

Since the case is not over, Coca-Cola appears to be cautious. The manager of the company's external communication department said that Coca-Cola's secret recipe is safe at all times, and although Coca-Cola is based on a secret, they do not evaluate their own confidentiality protection measures, and their attitude towards this threat from the outside is very serious. And will take all necessary means to deal with this threat to protect their trade secrets.

"If Pepsi had accepted the formula at the time, what would have been the result now?" Wu Zhi Xiaoji said to Fan Wuxian with some emotion.

"Nothing will come of it." Fan replied directly, "When PepsiCo received this secret recipe from unknown sources, it realized that this was a great opportunity to improve its corporate image again. Not only informed the opponent, but also vigorously assisted the FBI in disguise reconnaissance. Therefore, it has become a spokesperson for fair competition and fairness. ”

Speaking to the media after the incident, a PepsiCo spokesperson said the competition can sometimes be fierce, but it must be fair and legal, and they are happy that the authorities and the FBI can identify those responsible for this.

PepsiCo's approach has not only been thanked by its own competitors, but also praised by the public.

"Actually, PepsiCo is a good brand with its own values, and they also have their own unique formula, which doesn't need to rely on Coca-Cola's formula at all. And to make your own brand, you have to have your own things, which is also something that formula holders don't take into account, they want to sell Pepsi the last thing they want, in fact, it is actually giving Pepsi the best marketing opportunity. PepsiCo's handling of this matter is a good event marketing, and it is very beneficial to brand building to spread itself and promote its brand values. Fan Wuxian said to Wu Zhi Xiaoji. And from the perspective of risk, accepting formulas from unknown sources is not only not beneficial to the brand that has been stereotyped, but also easy to cause a lot of legal disputes. ”

Wu Zhi Xiaoji nodded and said, "Oh, ordinary people's ideas are always too simple, thinking that after getting the formula of Coca-Cola, they can quickly occupy the market and make huge profits, in fact, the brand that Coca-Cola has used to maintain for many years is not just based on the formula." Pepsi was able to tie sales with Coca-Cola at the end of the 70s, which naturally had its success. ”

Fan Wuxian also agreed, "To be honest, even if Coca-Cola sells 200 million bottles a day, it is nothing more than about $4 billion in sales in a year, and even if it is 80% of the profit, that is, more than $3 billion, although it looks a bit staggering to ordinary people, but for us, it is really not enough to see." ”

Wu Zhi Xiaoji also nodded, he estimated that the automobile production he was now managing would soon be able to exceed this profit standard.

It is said that some of Coca-Cola's profits in China's beverage sales are preferentially imposed monopoly fees, which are a dime for each bottle of trademark royalties, a dime for each bottle's appearance patent, and a dime for each bottle's secret recipe, if you add the cost of the drink and the cost of the bottle. It is estimated that it is a typical Wumao party.

Coca-Cola's profits in China are naturally very rich, but the profits of domestic manufacturers, suppliers, and packers are very low, which can be regarded as the golden sign of domestic sweatshops.

Of course, the safety loopholes of the PET Cola bottles that Coca-Cola still uses today still exist, and there are many cases of poisoning and blackmailing manufacturers every year, and consumers are often victimized.

The cap of this kind of beverage bottle can be completely unscrewed off with hot water, which is very easy to steal and poison.

Or cut the bottle off the spout, blanch and soften the spout, pinch the spout, and the cap will fall off completely.

When talking about this issue, Fan Wuxian said to Wu Zhi Xiaoji, "In fact, the invention of this kind of lid still has some development prospects for the Chinese market, because many people use empty bottles to hold some things after drinking Coke, which is also a habit of waste utilization, so the cap of PET bottle is not safe." But it's more acceptable. On the contrary, the sales of canned beverages, which are relatively safe, have not been able to surpass the sales of PET bottles in recent years. ”

However, Wu Zhi Xiaoji was still a little worried about Fan Wuxi's behavior, "How safe is this formula?" Is it really possible to achieve the effect of Coca-Cola? And will the person who provided the recipe reveal this secret? ”

Fan Wuxian replied with a smile, "It has been tested and is safe and effective." As for the person who provided the formula, they didn't actually know about it at all, because the channel through which I learned about it was a bit special, and no one knew that the formula had been leaked. And the person who got this recipe didn't know exactly what it was at the time. ”

Wu Zhi Xiaoji said to Fan Wuxian with some emotion. "I thought the mysterious substance in Coca-Cola was so mysterious, but I didn't expect it to be so simple."

Fan Wuxian replied, "The magic is not the substance itself, but a complete set of processing processes, these processes are the most critical problem, if it is just a simple substance, how can it be kept for hundreds of years without being discovered by others?" Don't tell me that the Coca-Cola employees are pure gentlemen or anything. ”

In fact, the secret to Coca-Cola's success is many.

Coca-Cola has grown so successfully, and there are many lessons that businesses can now learn from it, and in general, these lessons are both simple and obvious.

For example, the product itself does not have to speak, but it must have some kind of useful function that can be widely accepted. If you get used to the taste of Coca-Cola, you will find it very tasty, and it will make people develop a hobby. Coca-Cola makes the nostrils itchy, quenches thirst, and has a bit of caffeine effect. Some people believe that it treats headaches, nausea, and stomach pain, among other things.

The second is to believe in your own product, to make the product establish a noble image, and to make the profession associated with it a sacred profession. To make people think that the product is world-class and that they are working for the best company.

Fan Wuxian said to Wu Zhi Xiaoji, "A salesman should have the skills of a missionary, not a salesman who only gets a salary. In the twenties, the president of Coca-Cola gathered all the salesmen and unexpectedly announced that they had all been fired. The next day he rehired them in the new service, but cautioned that they were no longer salesmen, because there was no longer a need to advertise the merits of Coke. They are the staff whose task is to make sure that the soda becomes an excellent mix of coke on the rocks. ”

There is also the need to create a sense of mystery, and creating an atmosphere of mystery is contrary to morality, but it is helpful for sales.

In fact, the secret formula didn't mean much to them, and the real secret of success was the influence that the product's trademark had over a century, but the secret of the recipe, the famous seven flavors, was once a big part of what attracted customers.

"If it's just for the drink, there's no need to involve the clothing industry at all, right?" Wu Zhi Xiaoji couldn't figure this out a little.

"It's just a cover-up." Fan replied.

If something is done too obviously, it is easy to get into trouble, and it is necessary to do some work to confuse the public, which is not useless.

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