"Selling clothes?"

On the other side of the phone, the cranial nerves of Zhang Lan and Liu Xing were like a river that had been dredged, and in an instant, all kinds of big white symbols (LOGO) clothes poured into their brains.

Since the 28th, they have taken the lead in selling big white peripherals. In just three days, all kinds of small commodities printed with big white symbols landed on Taobao and boutiques in major cities.

The place where the sales of small commodities are most concentrated is around universities, middle schools, primary schools and other educational institutions across the country.

Small goods such as hairpins, brooches, lunch boxes, stickers, and noteware are selling very hot.

Judging from the newspaper news, Dabai has become popular in schools around the country, and the current supply of peripheral products is still lower than the demand of users.

Zhang Lan and the others can't catch up if they want to compete with others in this area, but no one has done Zhang Fanti's clothing yet.

Zhang Lan was a little bit by her brother, and she already had a T-shirt printed with the big white (●―●) symbol in her mind.

"It's so cute, brother, you're so smart! Sister Apricot, let's sell big white T-shirts! Now autumn is just right, you can wear it alone, or you can use it as a base. Zhang Lan said excitedly on the phone.

Liu Xing was woken up by her and hurriedly said, "Zhang Fan, tell me what clothes we sell?" I found that we weren't really the material for business. Why do you always come up with good ideas and we can't? ”

"It's not that you can't think of it, it's that you don't think about it calmly." Zhang Fan helped them analyze: "First of all, you have to observe your own advantages and strength. At the beginning, your advantage was to be the first to eat crabs, but your weak capital limited your development. ”

"You don't have a factory, you don't have funds, so you can only do what others didn't expect, and it's too late for others to think of you to do it again."

"So you have to change your thinking, take advantage of the white heat, and continue to develop projects that your current capital can afford."

"Like the big white T-shirt you just mentioned, it's good. I propose that you compress the cost of a big white T-shirt within 5 yuan, and then quickly dump it at a price of 10-20 yuan......"

"Then, while you are selling T-shirts, you can use the money you make from the T-shirts to place an order for big white socks. T-shirts sell pretty much the same, and then keep selling socks! ”

"When purchasing, remember 2 requirements: 1, the faster the other party delivers the goods, the better, because time waits for no one, once others do it, it will be too late for you to sell. 2. The lower the cost, the better, and the lower the cost, which means that you make more money, and the products can be sold cheaper......"

"Wait, I'll take a note." Liu Xing said excitedly.

Zhang Lan asked: "Brother, the quality of a T-shirt for 5 yuan is not good?" Isn't this deceiving consumers? What if they ask us to return an item? ”

Zhang Fan said with a smile: "You get what you pay for, consumers are not fools, you just sell cheaper." ”

As he spoke, he explained: "It's like a piece of clothing for 5 yuan, and you sell it for 10 or 15 yuan." When consumers buy, they already know in their hearts that 'such cheap clothes will not be too good', and they are willing to buy it to be fresh. The price of a dozen yuan will not make them look for you. What's more, you are not a clothing store, how can I find you? ”

"You remember: your capital is only tens of thousands of yuan, and high quality equals high cost. If your cost is high, it will be expensive to sell, and the shipping speed will slow down. During this period, others see you selling white T-shirts to make money, and they will definitely come to do it, and when the time comes, you can't compete in quality, and you can't compete in price, and your tens of thousands of dollars of goods will finally rot into your own hands. ”

"So at this stage, you should learn 'copycat sales thinking', instead of thinking about 'how do I make the product good' and 'how do I make the product bigger' all at once. Your capital restricts your development, and it is your duty to recover your investment as quickly as possible, and to exchange investment for maximum profit. ”

"If the current market potential of 'Dabai' is likened to '100 crabs', you, as the first 'crab eater', don't taste it and think it's delicious, and then shout 'everyone, come and eat, this is delicious'. Instead, eat yourselves first and eat as much as you can, because you have nothing to take the crabs with. Otherwise, you just taste it and eat it again and find that the crab you found is gone. It was robbed by someone else. ”

"Quality and quality are not things that you consider, but things that people who follow you should consider. You know? ”

……

Hearing this, Zhang Lan was a little puzzled and asked, "Why do they have to consider quality and cost?" They also sell bargains, can't they also make money? ”

"It's different, Zhang Lan." Zhang Fan said with a smile: "Your first batch of low-quality products have been thrown out, which has taken away consumers' desire to buy and freshness. When they spend next, they will be more sensible. Therefore, the vision is very picky, if the other party sells too poor goods, it is easy to be boycotted by consumers. ”

"Remember before the start of this year's Olympic Games, the whole country sold 'patriotic T-shirts'? The quality of the first batch is often the worst, and the higher the quality is later, the less it is sold. Because the novelty of the market has passed, you should understand this, right? ”

Bang Bang Bang ......

As soon as Zhang Fan's words fell, crisp applause rang out in the office and on the other side of the phone at the same time.

Liu Xing smiled on the phone: "Teacher Zhang, you are really a natural profiteer!" By the way, what do you mean by 'copycat sales thinking'? Teach us another lesson. ”

"It's not hard to understand." Zhang Fan picked up the big white water cup and said: "The so-called cottage sales thinking is: occupy the market at the highest price, enter the market at the fastest speed, reduce the risk at the lowest cost, and return the funds at the fastest speed." In the end, don't make a product to death, if you make a product to death, you will die on your own path. ”

"It's like you just started selling brooch hairpins and cards, and they sold very well, and then as soon as those manufacturers entered the market with big capital, your way was gone. At this time, you should think about the next product, instead of thinking about continuing to do it, because others have already taken the market away in the process of your development. ”

"So, when you sell a product, you have to think about what the next product will sell, don't stare in one direction and keep walking, you will enter a dead end."

"I understand, Brother Fanzi." A male voice mixed into the phone, and He Lu took the courage to interject: "What you mean is that let's develop a project first for a small investment." If it's hot, invest more immediately. Then look for the next target, and wait for others to do it, and we don't compete with them. Withdraw the earned funds and go on other projects. Is that right? ”

"Hmm." Zhang Fan drank water and said: "That's what it means." Pengcheng cottage manufacturers and small bosses can make millions of dollars a year with workshop-style factories, which is the thinking they use. ”

"However, this development model is only suitable for your early development, and after the thermal effect of Dabai cools down, it will not be the time for you to make money. It's when I make money. ”

As he spoke, Zhang Fan smiled and looked at Zhou Yang with a smile.

"Why is it that when the big white market cools down, you can make money, but we can't? Those manufacturers' products have eaten up your market, what else are you doing? Liu Xing asked.

Zhang Fan looked at Feng Hong and Gao Tingting who walked in and said with a smile: "I have 3 reasons. ”

"1, the big white brand is mine. No matter how good they buy now or how hot they play, the copyright and trademark rights of Dabai are in my hands. In other words, I am a talented dealer. If you compare the Great White Market to 100 crabs, you will find out at the end of the day: I am the farmer of the crabs. ”

"2. It's not the same for the market. The ones you sell are low-priced goods in the surrounding area, and I'm not interested. If I want to do it, I will make high-priced products. The reason why I let you make money through Dabai is to let you help me promote the brand, and the second is to let you help me test how the market ......"

"When the time comes, you will help me promote the brand and disrupt the low-price market. I happened to launch a high-end genuine product, and I believe that consumers who were deeply affected by your counterfeit and shoddy products at that time would be willing to pay more money to consume my genuine products. ”

"After all, I am the owner of this market, and you are the workers who help me breed."

Syllable! Zhou Yang clapped his hands and gave Zhang Fan a thumbs up, Gao Tingting and Feng Hong raised their eyebrows, looking at Zhang Fan with bright eyes.

"You!" On the other side of the phone, Liu Xing was pressed and couldn't refute, and finally said: "You are such a scoundrel!" It turns out that we are all being used by you! ”

"What do you mean by that?" Gao Tingting immediately sneered when she heard this: "We share the brand with those small factories for free and let them make money, should we let them use it all the time?" ”

"I didn't say that." Liu Xing was blocked by her and asked rhetorically, "Who are you?" ”

Zhang Fan said with a smile: "This is our company's eldest sister Gao Tingting. In fact, this is a win-win 'air-off cooperation'. You do the early stage, and we do the later stage. If someone dares to rob it later, we will let them have a lawsuit. ”

Zhang Lan was a little frightened when she heard this, and asked carefully: "Brother, if you fight fake in the future, will it hit us?" ”

"Don't worry, Sister Lan." Zhou Yang said to the phone: "When we have a move, we will sue you, and we will stop when we should stop." When you are almost developed, I will let the boss make a brand for you to do! ”

"Thank you, Brother Yang." Zhang Lan said happily: "Brother, then you are busy." Wait a minute, I'll discuss with Sister Xingzi and He Lu what to do next. ”

"Hmm." Zhang Fan advised: "Don't be too picky about doing business, the three of you can't eat a market, you should consider benefit sharing, and find a group of like-minded classmates to do it together." When the time comes, you won't be tired of doing anything, and you will earn more money. ”

"Got it." Liu Xing shouted: "That's it, we're hanging." ”

"Okay."

……

Hung up the phone, and the office rang out with applause from Feng Hong, Gao Tingting, and Zhou Yang.

Gao Tingting praised: "Your head is too powerful, and you have been calculating from beginning to end." Use fireworks to promote Dabai, use Dabai to attract netizens, and use false information and mystery to attract media attention. ”

"Now you are using your sister to seduce those small factories to make low-cost products around us, help us promote the brand, and use their money to test the market by the way, and make low-end products yellow."

"Zhang Fan, is there anything else you haven't calculated?"

Zhang Fan took a sip of water and said with a smile: "I didn't expect you to praise me." ”

"Hahaha......" Zhou Yang laughed heartily, and Feng Hong also laughed lightly.

"Boss, your series of actions are really powerful, and the brand value of Dabai has been excavated by you. It can be expected that they will disrupt the low-price market, and we will sell at a higher price. ”

"Hmm. In fact, from the beginning to the present, we are still relatively lucky. If it weren't for the likes of netizens, Dabai would not have the current market. Zhang Fan pondered: "The future is also a test for us. They take the freshness away, consumers will also consume rationally, we do high-end products to do an extremely meticulous product, otherwise it will not reflect our difference. ”

"Uh-huh." Zhou Yang, Feng Hong, and Gao Tingting nodded one after another.

Zhang Fan looked at Feng Hong and said, "By the way, Sister Hong, are you in trouble?" ”

Feng Hong smiled and nodded: "Someone bid 1 billion yuan online, saying that they want to buy our Dabai brand. ”

…… R1152