Chapter 521: The super gameplay of "World of Warcraft".
Originally, this public beta conference, which Gu Xiaoyu of the Tang Dynasty network, meant to be held in China. After all, although the plot of World of Warcraft is taken from Blizzard, it is purely made in China. Naturally, the World of Warcraft open beta should be put in China. It's just that Chen Jiayi said that today's online game market, although it is still centered on China. However, judging from the horror potential of World of Warcraft in the European and American markets, the focus of the online game market in the future may shift to Europe and the United States.
After all, Europe and the United States are playing with dozens of countries, and China, there is only one.
In addition, Chen Jiayi also considered that the Tang Dynasty network has achieved a myth in China. Not to mention that World of Warcraft is such a classic, even if World of Warcraft is made ordinarily, it can still attract countless people to join. In addition, Tang Dynasty's control over the domestic Internet is almost any online game he launched, and there is no reason why it is not popular.
Of course, Chen Jiayi also took it into account. In China, Tang Dynasty Network has occupied so many markets, and with the entry of other online game companies, this market has been relatively saturated. To redevelop, you can only slowly increase the number of gamers over time. If he always pushes some popular online games, then his growth must be based on the pain of other games.
For example, like some other gamers, because they have been playing old games for a long time, they may release a World of Warcraft, they will abandon the original online game and play World of Warcraft instead. And Tang Dynasty Network, several of his games, almost every game, are million-level. Such popularity occupies a large part of the domestic market.
If World of Warcraft wants to become popular, in addition to the addition of other gamers, most of the gamers under Tang Dynasty Network will also flow into the arms of World of Warcraft. This kind of practice of diverting his own game without doing anything, Chen Jiayi doesn't want to do much. Therefore, Chen Jiayi did not want to swear to promote World of Warcraft in China.
In this way, Chen Jiayi put the public beta conference in the United States.
Who said that the market potential in Europe and the United States is so huge, not to mention that the Tang Dynasty network can predict it now. Even if there is no prediction, based on Chen Jiayi's understanding of future generations. In the future, the number of people online in World of Warcraft in China was only 600,000, but the number of people online in World of Warcraft in the world was 10 million. Of the remaining more than 9 million players, European and American players account for the majority.
More than 9 million, not 900,000.
It's really a terrifying statistic, even if so many games on the Tang Dynasty network are combined, there are not more than 9 million online people. With such a huge market, how could Chen Jiayi not see it. What's more, the world Internet that Tang Dynasty has built today has already connected the world as one. The current World of Warcraft is even more popular than in later generations.
It doesn't seem like a difficult task to surpass the 10 million concurrent people in the world in the future.
"Players from Europe and the United States, I'm Chen Jiayi."
It is a very happy thing to be able to make money from European and American players. In World of Warcraft, Chen Jiayi's main profit direction is to put it in the European and American markets. So, now it's good to go to Europe and the United States and build momentum for the World of Warcraft open beta.
To go to Europe and the United States, there is nothing else, that is, to develop their markets, make their money, and build China's momentum.
For such a thing, Chen Jiayi is very happy to do it.
The next day, Chen Jiayi and Tang Dynasty Network Gu Xiaoyu and others went to the United States.
The United States, as the most important stop in the European and American game markets, Chen Jiayi and Gu Xiaoyu attach more importance to this station. Moreover, the plot of World of Warcraft is completely taken from Blizzard and comes from the United States. Moreover, under the developed economy of the United States, more gamers have been cultivated. If the U.S. market can be fully developed, then the entire European and American online game market can be won.
After all, the culture of countries such as Europe and the United States is almost similar.
"NV Warriors and Gentlemen, the World of Warcraft Open Beta has officially begun."
The Hilton Hotel in the United States, the venue is full.
In addition to many game fans, there are also a series of IT companies. Of course, the media reporters gathered outside also reached a terrifying figure. They came here for no other reason, that is, they wanted to participate in or witness the heyday of the World of Warcraft Open Beta.
In particular, when many media and fans learned that Chen Jiayi was going to come to the venue, it made players and media even more excited. Prior to this, Chen Jiayi had been to the United States twice. One was a collaboration with Steve Jobs, and the other was an interview with N TV. It can be said that every time he arrived, the subsequent Tang Dynasty company rose to a new height. , for such a legendary figure, how can they not pay attention to it. Look, the media reporters who came to the Hilton Hotel in the United States, in addition to China's Xinhua News Agency, there are also reporters from other countries or regions. Tonight, the stars are shining, and tonight, the lights are brilliant. With the host's loud announcement, the World of Warcraft Open Beta convention officially began.
"Next, I would like to invite the chairman of the Tang Dynasty, Mr. Chen Jiayi."
As the head of the Tang Dynasty company, Chen Jiayi was naturally the first to speak.
"It's great to be in the U.S. again and it's great to be able to meet so many friends. On behalf of all the employees of Tang Dynasty, I would like to express my gratitude to the friends on the scene and all the friends who support Tang Dynasty Company. Today is the first day of the open beta of World of Warcraft under Tang Dynasty Network, and I am excited to be able to introduce this game to you. From the closed beta, we have already seen. An excellent online game, it is definitely a jīng god for players. In this game, we see laughter, hard work, teamwork, epic plots, and different lives. We believe that online games will eventually become a second life ...... for all players in the world."
Chen Jiayi said it very sensational, and it was also very jī moving. When the people in the venue heard this, they applauded like cháo.
They fully support what Chen Jiayi said from the bottom of their hearts. They also finally understood that as long as it is a fun game, whether it is a competitive game or an online game, he will attract a lot of people to watch and try to play. Even, because online games have more community and interactive games than click-competitive games, they also immerse many players.
"Of course, we also have to thank Blizzard, which has been working with Tang Dynasty. If it weren't for Warcraft, which Blizzard developed before, there would be no current World of Warcraft. ”
As he spoke, Chen Jia looked at a manager of the Blizzard Group.
This time, for some unknown reason, Blizzard's cEo Mac, actually did not come. However, Chen Jiayi can understand. Now that I think about it, if "Mike" recalls the jiāo Yi he made with Chen Jiayi, I am afraid that he will regret it a lot. Naturally, seeing the madness of World of Warcraft now, it is also a matter of hope that Mike will not come. Moreover, Chen Jiayi knows that since the Tang Dynasty Company joined forces with the CEOs of major game companies in China to enter the European and American game markets. Game companies led by Ea have reached a joint cooperation and entered the research and development of online games. Naturally, well-known game companies like Blizzard are not lagging behind.
It's just that Blizzard made a mistake and sold the online game adaptation rights of its three most classic and popular click-through games to Tang Dynasty Company. Although at the beginning, many people thought that Blizzard had made a big deal. And, when the partnership was reached, Blizzard's stock rose 17 percent on the same day. Because many European and American investors, including those institutional investors, believe that there is no market for online games in Europe and the United States at all. Blizzard was able to exchange tens of millions of dollars in cash for the online game adaptation rights of three games, which is really a good deal.
It's a pity that the market is under the development of Chen Jiayi. What was impossible, he made it possible.
After the testimonial, Chen Jiayi talked specifically about Warcraft and online games.
Actually, the success of World of Warcraft, he has a lot of factors.
There have been many players in later generations, including some game critics, who have summarized countless reasons for the success of World of Warcraft. For example, the first reason is the super game system. This system is manifested in many places. This system is also very simple, for example, it is some rules, and operating logic.
Like the rules of fighting monsters, the rules of fighting, and the rules of pick-up and cào, etc......
It's just a general system, because in any game, he needs such rules.
However, it is such a general rule that not all game companies can do well. Because, such a system, what it contains, is simply too rich. For example, how to maintain the balance of the game in the battle rules. And these rules need to be constantly teased and balanced to create a perfect online game world.
It can be said that most of the time when World of Warcraft was developed, the Tang Dynasty network was in the process of formulating these systems and rules. Fortunately, World of Warcraft was originally based on Warcraft. About the rules of battle, about the rules of fighting monsters...... Tang Dynasty network has a very deep understanding. In addition, Tang Dynasty Network has made so many online games. For the setting of the game system, on the basis of the original, there is a new understanding. So, this World of Warcraft, which he created, is simply a fighter in the game.
If you take the balance xìng as an example, he compares it to the immortal oL, and compares it to the ethereal journey...... And come strong.
It is thanks to such a system that the madness of World of Warcraft is guaranteed.
Even if there is no Chen Jiayi in this world, World of Warcraft is still developed by Blizzard. Then, this World of Warcraft, he will also explode all over the world. Because, basically, in later generations, six or seven years have passed, an online game developed in 2004, and none of the other online game products can surpass.
For example, in later generations, there are some online game companies that advertise, and they are full of pride. However, they are equally straightforward. Their games can be compared to World of Warcraft. However, there has never been a game company that they dare to call out. Their games are more classic than World of Warcraft.
This is the glory that belongs to the World of Warcraft, and almost no one can replace it.
Now, the World of Warcraft, created by the Tang Dynasty Company, has also inherited the advantages of later generations. Moreover, Tang Dynasty Network uses its rich experience in online games to build the World of Warcraft system into a super large. In addition, such as rich dungeon gameplay, huge game plots, and even more technical "real-time seamless map switching", also add a lot of luster to World of Warcraft.
The online game technology mentioned here - real-time seamless map switching, is actually a relatively technical online game technology.
We know that in major online games, because the game map is too large, often when the corner sè wants to enter the next map, then, when he enters, he needs to switch to another map by reading the time. This is usually manifested by reading the process bar. At the time of World of Warcraft's launch, almost any game in the world needed to count seconds to get to the next map.
Even if he is the most powerful Zhuxian oL in the Tang Dynasty company, he needs to pass the countdown.
However, with the seamless map switching in real time, he completely dropped the countdown. As soon as you enter the game, you'll realize that the whole world is one. Except, of course, for a few copies. He is like the world you live in, the world is one. As a result, the map is so large that it seems to have no edges.
Don't underestimate this feature, in the future, even until 2011, few game companies will be able to do it.
Naturally, this seamless map switch, launched in 2004, has attracted a lot of attention. Even, until the end, there are players who use such a feature to test the technical level of a game. If you can do seamless map switching, then his game skills are good. If you can't do it, then it's still just mediocre.
It's just a more superficial thing.
There are many, many more ways to play at a deep level.
It's like a team battle in World of Warcraft, and in this game, you really understand a truth.
"If you are not afraid of a god-like opponent, you are afraid of a pig-like opponent."
As an online game with the strongest teamwork performance, teamwork in World of Warcraft has always been favored by players. Even, in later generations, because of the various settings of World of Warcraft, the importance of teamwork has been strengthened. Sometimes, you don't just have to think about your whole strategy, how you should do it. Often, a lot of the time, you have to pay attention to yourself. Every skill you have must maximize the effect as much as possible.
That is, at that point, you can no longer be like a normal online game. It's okay to use some skills there casually, because if you do, it will often lead to the total destruction of the group due to your own mistakes. As in the board game Three Kingdoms, often any one of the players plays the wrong card. Then, the balance of victory, he has to turn. Such a battle, although too harsh. However, because of this setting, it has attracted more and more jīng players.
In particular, in this Western European and American country, they have a soft spot for point-and-click games. They are also willing to challenge the extremely difficult point-and-click games. And World of Warcraft, he not only has a playable xìng of one-click games, but he also has a community of online games. How can such a game, once launched, not attract the whole world?
"Well, having said all that, I believe everyone should have a deeper understanding of the World of Warcraft, and the following is the question time." , an online game out of sè, in addition to his rich gameplay, he also has to recommend his innovative gameplay to all players. Otherwise, the devil will know that your game is fun. Therefore, Chen Jiayi is very willing to share the advantages of "World of Warcraft" with everyone. Moreover, Chen Jiayi is not afraid of plagiarism by others. This plagiarism, there is no certain level, and it really can't be plagiarized.
Take the future generations as an example, countless online games have copied World of Warcraft for so long, and they are still copied four different things.
Even if someone plagiarizes, Chen Jiayi feels that it doesn't matter.
Because they plagiarized, doesn't it mean that the Tang Dynasty network has always led them?
"May I ask Mr. Chen, why did you choose Warcraft to create an online game for the genre."
At this time, a game company in the United States, the first handsome man asked Chen Jiayi a question.
"The legend of Warcraft has existed in Europe and the United States since ancient times, and I think European and American players will be very interested in choosing Warcraft as the genre to adapt the online game......"
The reason why Warcraft was chosen was to use the fame of Warcraft, and the second reason was to use Warcraft's super worldview. Just like in later generations, why do many games, why do they use the four famous books to play game cards? It is precisely because everyone is familiar with the world view of this game and has a sense of substitution, so they chose these genres. is also like Miao Miao and Zhu Xian oL, it is also because everyone is familiar with these two novels, so Tang Dynasty Network also adapted the two novels into online games.
Judging from the signs, the effect is obvious. Using the familiar world view, the game is adapted, even if this game is not very good, he also has a lot of people to try it. Even if some people enter it and experience the plot again, they are also happy to do it.
"Excuse me, it is said that the research and development of World of Warcraft is also partly due to Blizzard, is this true?"
"Of course, we have always been friendly with Blizzard."
Although Blizzard has plans to develop online games, Chen Jiayi is not "unhappy". This market is not Chen Jiayi alone, he belongs to the world, and belongs to any game company in the world. Aren't you going to let "Blizzard" into online games? Anyway, World of Warcraft has been developed, and Chen Jiayi was happy and said a few good words for Blizzard.
These are just normal questions.
As the problem deepened, a media outlet suddenly asked, "May I ask Mr. Chen, Tang Dynasty Network has cooperated with major Chinese game companies to dump your Chinese online games into the global market." Do you want to completely eliminate the development of the local and even global click game industry in Europe and the United States? ”
This topic has been around for a long time. Moreover, major companies, including gaming media, have already voiced their opinions on the Internet. The content of the big one is nothing more than asking them to be vigilant against the Tang Dynasty network at all times. Otherwise, the huge land of Europe and the United States will become a battlefield like Japan.
It's just that no matter what they say, no company directly asks questions to the Tang Dynasty network.
This involves the issue of face.
People have strong technology and the right strategic direction, so there are so many markets, what kind of suppression?
It looks like it's a 2B problem.