Chapter 695: Mobile Game: Fishing Tycoon

If it weren't for their lack of technical prowess, would they really want to get into smartphone development?

Now we can only retreat and develop mobile phone software products.

Today, Yang Nanling came to the company very early, because he was going to hold a major product meeting today.

"If you have any comments about our fishing tycoons, please bring them up."

Fishing Tycoon is a mobile game tailored by NOVA Technology specifically for Tang Dynasty smartphones, which is similar to the traditional arcade fishing tycoon. However, NOVA Technology has already moved the game to the mobile platform. For this game, Nanke Technology Company is full of confidence.

He believes that as long as the game is released, it will be loved by many people.

European and American game enterprise group!

This word disappeared in the long stream of the century as early as the 30s of the 21st century.

This is naturally a matter for the future, so I won't say more.

In the face of the European and American game markets that do not know the direction, among them, there is not any one company, they are all like ordinary enterprises. For example, there is a giant among them, he always pays attention to the European and American game markets, and has his own unique opinions. This giant, if nothing else, is none other than Microsoft Corporation, which has always wanted to enter the Internet market.

When Microsoft's Second Life was sniped by the Tang Dynasty company, it lost all the way. Microsoft finally realized that it was an unwise choice to confront this large Tang Dynasty group on a traditional Internet site. Unless, Microsoft can engage in monopoly measures every day, that is, bind prosperity every day. However, this is obviously impossible, and no country in the world will agree to it.

Don't be at that time, the promotion will not be successful, and the levy will be crossed. After all, such an arrogant monopoly method, even if the US government makes the last move, I am afraid it will not be able to protect him. In other words, even if it is saved. With Microsoft's style, it is estimated that other countries will no longer buy Microsoft's operating system. For example, they can use piracy.

Yes, although Europeans and Americans generally use genuine copies. However, Microsoft did this, and the government first took the lead in getting piracy itself.

Therefore, these unwise measures, the soft Bill, will not continue to be arrogant and monopolistic in such an unwise manner.

It's just that if you don't make these small moves, how can Microsoft enter the Internet field. If we don't enter the Internet field, I'm afraid, when the operating system is finished (Microsoft has the worst idea for the time being, although they don't think that their operating system will be finished), I am afraid that Microsoft will not have any soil to rely on to grow. In addition to that, if the operating system is finished. Then, even with him, his database, his office software, all of them are going to be finished.

Needless to say, even Second Life still suffers from failure. However, Bill still wanted to get into the internet site.

Until the end, when countless European and American consortia entered the Internet market. Finally, Bill had a flash of inspiration and knew the direction. That's right, why should I attack the hardest Internet website business of Tang Dynasty Company, it is better to make a few online games like European and American consortiums first. With Microsoft's development strength and Microsoft's promotion capabilities, it can also occupy a certain market in the field of online games. Moreover, if there is a large area of development of online games in the future. In the same way, with millions of online game users, it is the same as an Internet site in disguise.

Yes, hundreds of millions of people are online at the same time, and he can already form a huge Internet platform. Just like the Shanda Group in later generations, he has no search engine, no instant messaging, and no official website. However, Shanda relied on its huge player base to create a super powerful Weida network.

Although, the network does not look like an orthodox internet site.

However, it has the same function as a legitimate Internet site.

$ soft ideas, just like the great of later generations.

However, Microsoft is far more powerful than Shanda. So, as long as he is willing to do it, it is really possible to succeed.

"Guys, what do you think of the plan to enter the online game?"

What kind of person is Bill?

If Chen Jiayi is asked to evaluate it, then Chen Jia has two words, "genius." ”

For such a genius, if Chen Jiayi does not have a vision that has been leading the world for more than ten years, 10,000 Chen Jiayi is not enough to compare with Bill. If you look at a genius like this and look at his success story, you'll be captivated by his charisma and his business acumen. Although, now Bill, he is about to fall to the age of death. However, in the face of Microsoft's catastrophe. Bill has been very active lately. Even though the last few major businesses are still failing, Bill still hasn't given up. In his heart, there is also a belief. Microsoft, which was weak back then, was able to build a superempire now. Not to mention, now its own advantages are still there, and its own signs are soft, and it is still the world's No. 1 operating system company.

As long as he has this operating system, he can operate the one he wants.

"Online game plans?"

"BOSS, isn't our game development department in the online game project?"

At this time, a senior recruiter said to Bill.

"Yes, of course, but I don't think the 20 degrees they've entered is enough for our headquarters to help them ......."

$Soft has always had game development departments, like Age of Empires, Halo, and Rise of Nations, all of which are Microsoft's masterpieces. It's just software, even hardware, and Microsoft has its strong R&D strength. The XBOX360 game console has always been an important console model in Europe and the United States that strives to compete with the three major game console manufacturers in Japan.

It's just that even if Microsoft's gaming division looks quite strong. However, for Microsoft, before that, they had always regarded Microsoft's gaming division as an out-of-the-box product. It's best if you can make money in this game, but even if you don't make money, they just expand the market. Perhaps, when in the future, this market that it entered at the beginning will become a major item to make money.

This is normal. Moreover, such a phenomenon has always existed in the race of history. So, a lot of people will find out. So-and-so company, he obviously sucks at doing these things, why do they still come in. Like Haier in Zhonglu, he is okay to make refrigerators. However, Haier has taken the refrigerator as the main body and has been expanding outward. Subsequently, mobile phones, TVs, and home appliances were integrated and officially launched as a brand. Although, at the beginning, these household appliances were found to be OEM, they just pasted a trademark. However, it wasn't until later that this market, which they entered with money, had contributed a lot to Haier's home appliance empire.

"BOSS, what do you mean, is the headquarters increasing the research and development of online games?"

"Yes, that's what I meant."

Bill nodded, he was glad that there were more high-level people who could understand what he meant.

"So, we want to ask, BOSS, how much do you plan to invest?"

"The initial plan, the same as Second Life."

"Oh, MY, GOD, another billion or so."

Microsoft is very rich though, and it also has a lot of money for activities. However, in the face of another billion-dollar investment, several high-level leaders still can't help but have some flesh pain.

"BOSS, I think, you should think about it. With the current online game market, taking Tang Dynasty Network as an example, his game research and development funds are not so much. ”

At this time, Microsoft. FO Financial Director "Tony" immediately objected.

Tony's financial analysis of the global electronics industry is a masterful calculation. We also have a clear picture of the financial statements of each market. For him, he is well aware of the cost of developing an online game. For example, the R&D cost of World of Warcraft, the top company of the Tang Dynasty Company, although it has always been said to be huge in the outside world, is only Yinyi, well, RMB.

It's just the Tang Dynasty network.

As for the other game companies, Tony doesn't want to introduce them. In his understanding, he discovered that a game company had developed a copycat game with only a few million dollars. And, it is said, the number of people online is quite good. According to the comprehensive analysis, Tony believes that "although he has increased the investment in the game department by 20 degrees, he has no opinion. However, blindly throwing money has always been something he disapproves of. ”

"Tony, you're saying a good thing."

Hearing Tony's analysis, Bill was quite satisfied. Although Tony denied his plan, from this explanation, Bill knew that Tony, the financial director, was very competent. With him, Microsoft's finances won't have a problem. However, Tony is only a financial director. It's okay to ask him to deal with finances, but it's hard to ask him to analyze the market.

Slowly, Bill said.

"Although Tang Dynasty Network does not have much R&D funds, everyone does not see his promotion funds and his infrastructure service funds. Have you counted this one? In fact, Bill is not as accomplished in finance as Tony. However, he has a much better view of the overall situation than anyone else in the room. In his opinion, the R&D funds of Tang Dynasty Network are less. At most, as Tony said, it is about 300 million yuan. However, his promotion funds, his basic service funds, are terrifying.

"Promotion funds, basic service funds?"

For a moment, the people sitting there waited, thinking about the two major investment funds that Bill had mentioned.

Promotion funds, naturally, refer to the money spent on promoting the game. Looks like they didn't spend much. However, it was not until a moment later that they immediately understood. "I said that these games are all advertised on Tang Dynasty's own platform. Although, the Tang Dynasty company has internal financial statements. However, how could he announce it to the outside? After all, he did not go public among the many subsidiaries of the Tang Dynasty Company. If you look at the promotion funds of Weida Network, because Weida Company is listed, he has public information. Well, these people can predict that his promotion expenses have reached hundreds of millions of dollars.

On top of that, if you add basic services funding, it's even more.

What, you ask what is basic services funding.

It's actually very simple, like the game is developed, you always have to set up a server. Now that the game is on the market, you should get some bandwidth right. Especially this server, so far, there is a saying circulating all over the world, "Among all online game servers, except for the servers of the Tang Dynasty Company, all the servers of other companies are garbage, and at most there are one or two, which are fighters in the garbage." ”

For online games, the importance of servers is self-evident.

So, if you want to improve the quality of your game, you have to build your own game brand, and you are indispensable to invest in basic services such as servers and bandwidth. Moreover, you are not investing in just one server. In particular, the cross-border war launched by the Tang Dynasty company, the investment in the server is a huge amount of money.

If you add up these funds, any game company will also be intimidated.

However, such a large investment, in the entire online game market, is only consumed by Tang Dynasty Company. After all, the more the Tang Dynasty company spends, the more he earns. For these expenses, how could Chen Jiayi feel distressed. Moreover, the Tang Dynasty Company was originally going to build a giant Internet in the world, and the investment in servers was just now.

"If we learn from the Tang Dynasty Company, presumably, a few more second lives will not be enough."

This was Bill's final verdict.

Suddenly, everyone was reminded by Bill's words, and most of the opposition disappeared. It looks like this is a recipe that will be achieved. It's just that at this moment, another sentence comes to mind, "BOSS, I think, we have a better way, and besides, we don't need to invest so much." ”

This voice comes from Microsoft's vice president, that is, Steve.

After all, God can't afford to invest more than a billion dollars at once. Before the second life, so much money was spent. The effect seems to be in flux, though Bill never admits it. However, in the eyes of outsiders, including many employees of Microsoft, this amount of money is not much different from a floating fund.

At most, in addition to knowing the "human network", people also know a second life. However, this second life, they never patronize. Even if there are occasional patrons, they see that the popularity inside is weak, and there are few services and so on. In the meantime, they returned to the embrace of the human network.

"yes, what method, I want to hear about it too?"

Who wouldn't want to save a fortune and achieve the same result?

"Why don't we just be game agents, what do you think?"

Whether it is an online game, a stand-alone game, or a hardware game product, there are game product developers and game product agents. However, under the influence of Tang Dynasty companies, many companies are developing their own research and development, and then promoting them on their own, and operating independently. And such a model, because the Tang Dynasty company developed relatively in the middle of the country, did not engage in monopoly measures. As long as your game is good, in general, their operation will be successful. ,

However, in Zhonglu, not all game products are developed by themselves. For example, companies like Xin, Lang, and Shanda, basically, half of their game products are through affiliates, and they end up succeeding. After all, this research and development wastes a lot of money, not to mention, the time period he uses is also a little long. Moreover, it is more troublesome to develop and operate by itself, and it is not conducive to the overall management of the company. In between, this creates a more professional division of labor.

As a result, Shanda and the new corpse wave occupy an important position in the online game market in the strong Zhonglu country.

It can be seen from this that their agent level should be so smart.

Similarly, as a super platform, if Microsoft wants to enter the online game market more violently, then he can learn from the grand, new and wave of Zhonglu and build himself into a super agency giant. I believe that with Microsoft's promotion ability, Zhengsoft will definitely be able to achieve the status of the acting boss.

"Acting Rogue?"

Hearing Steve's proposal, Bill pondered. And, in his thoughts, Bill swayed back and forth in his chair, a quirk that dates back to his childhood fondness of rocking on wooden horses for hours. Of course, Bill rocks the chair not because he has a nervous disorder, nor is it that he is a prank, he rocks the chair purely for better thinking. Obviously, from the eyes of Microsoft's top executives, they are used to Bill's way of thinking.

"I think Steve is right."

Another senior member was the first to nod in agreement after Steve finished speaking.

"I agree."

At this time, another one also announced his opinion.

"I agree."

Subsequently, seven or eight senior Microsoft executives all reached an agreement.

It wasn't until this time that Bill stopped shaking, he stood up, and faced everyone in the room, "It seems that everyone has gone a step further than I thought, and I don't think I have any opinion." With that, Bill and the senior executives in the room each smiled knowingly. Because, such a smile can only be experienced by Microsoft itself.

Microsoft, which is a giant platform in its own right. It's just right to be used as a game agent. For example, his U-taming, his operating system, can be the best tool to promote the game. Such an agent, in the future generations of the Middle Kingdom, Tencent has played this move to the fullest.

In the case that Tencent does not have any game research and development capabilities, it uses his QQ platform. Acting as an agent for one online game after another, although before that, all the time, the games he represented were tepid. However, after all, QQ, a monopoly on instant messaging, the power it produces is simply huge.

I don't want to, among the agents of the future generations, like D, cross the line of fire...... and so on, and so on, and thus entered the practice of millions of simultaneous online lines. In this way, Tencent acted as an agent and went back and forth, and accidentally built itself into a game giant.

In the same way, Microsoft, he can do the same.

If you only do an agent, first, you don't need to invest much. Second, it doesn't take much time. Third, it can also attract global gamers to form its own network platform. Fourth, if the agent is good, you can still make a lot of money. It's just killing four birds with one stone, how could Bill disagree with such a plan?

And, Bill believes, too.

In this European and American online game market, which has been suppressed by the Tang Dynasty Internet, but has not seen any effect. These European and American game companies will definitely be anxious. If Microsoft focuses on the agency market at this time, then it is very likely that Microsoft will become the savior of European and American game companies.

A few years later, it is not impossible to fight for the Tang Dynasty network. (To be continued.) If you like this work, you are welcome to come (oh mountain horn. ……) Voting for recommendation votes, monthly passes, your support is my biggest motivation. )