It can be seen that it is really difficult for mobile games to become a world-class company.

However, when the world has not yet woken up, NOVA Technology can take the first step.

Thinking of this, Yang Nanling waved his pen and agreed to this decision.

Naturally, with Yang Nanling's nod and agreement, this meeting ended here.

However, at the end of the meeting, the secretary suddenly reported to Yang Nanling.

"Mr. Yang, Liu Ganfei, CEO of Tang Dynasty Electronics, is visiting?"

"Liu Ganfei?"

How did he come here?

Hearing Liu Ganfei's words, Yang Nanling almost couldn't believe it.

Who is Liu Ganfei, the head of Tang Dynasty Electronics, and its products are the famous Tang Dynasty smart phones. Speaking of which, Yang Nanling and them relied on smartphones in the Tang Dynasty to eat. Prior to this, although Yang Nanling heard that Liu Ganfei had recently gone to various places to investigate, Yang Nanling did not expect that Liu Ganfei would come here.

You must know that NOVA Technology has never been half famous.

Moreover, before this, Tang Dynasty Electronics had no sign of coming here at all. However, in any case, Tang Dynasty Electronics is simply a supergiant, and they NOVA Technology still rely on Tang Dynasty Electronics to eat. Now there is more Tang Dynasty Electronics CEO Liu Ganfei coming in person, not to mention that there is nothing to do now. Even if he was in a meeting, Yang Nanling would immediately announce that it was temporary, and he would talk after meeting Liu Ganfei first.

If you are in the middle of this, you can take the ship of Tang Dynasty Electronics, which is more effective than any company strategy.

Therefore, when the secretary finished speaking, Yang Nanling just shook his heart, and soon woke up, "Hurry up, please." ”

"No, I'll meet it myself."

NOVA Technology and Tang Dynasty Electronics are simply not products of the same level. Not to mention the smart phones of Tang Dynasty Electronics, it is a small game working group developed by relying on Tang Dynasty mobile phones, and it is also the existence they look up to. After speaking, Yang Nanling and his secretary quickly left the office.

"Mr. Liu can visit NOVA today, which is the blessing of NOVA Technology, please ......"

"Where, where."

The middle-aged man who replied politely was not Liu Ganfei of Tang Dynasty Electronics, who was it?

After he took over Chen Jiayi's instructions, during this period of time, Liu Ganfei traveled to many places to understand the front-line market as much as possible. Not only includes ordinary users, Liu Ganfei also went to many mobile phone software companies. During this period of investigation, Liu Ganfei really benefited a lot.

As a result, Liu Ganfei also deeply understood Chen Jiayi's intention when he ordered him during this period of time.

It seems that there is indeed a big difference between listening to the report and analysis of the market commissioner and the information obtained from his own personal investigation. For example, when Liu Ganfei usually understands the market, he mostly sends his subordinates to investigate. Although there is nothing wrong with the data from the survey, Liu Ganfei can also learn from these reports. However, when he really investigated, Liu Ganfei knew the real core of the market, and at the same time, he could better understand the market.

Therefore, in the future strategy, we can also better grasp the market. Therefore, when Liu Ganfei was halfway through the investigation, he made up his mind. In the future, even if you don't have time and can't come out to inspect the market on a large scale, you have to take the time to go down to Jicheng from time to time to learn about it.

Today, Liu Ganfei came to NOVA Technology Company.

Originally, like NOVA Technology Company, Liu Ganfei didn't want to go at the beginning. The reason is that the products developed by NOVA Technology Company in the past year have mediocre profits, and if you really want to calculate it, they are still in a state of loss. For such a company, you go to investigate, what else to investigate?

Could it be that they learn from their experience of losing money?

However, just after Liu Ganfei inspected a Dingxin technology company on the side, the nearby one happened to be NOVA Technology. Seeing the signboard of NOVA Technology on the way, Liu Ganfei suddenly had an idea, so he came in to have a look. At the same time, at this time, Liu Ganfei also thought. For the market, it is necessary to see not only the good side, but also the bad side.

I have already inspected some relatively good companies before, so now we should also have some understanding of those companies that are barely surviving or falling into losses. In this way, you have a comprehensive view of the entire market, which allows you to develop the best strategy.

Moreover, Liu Ganfei couldn't figure it out. Many companies that have entered mobile games across the country have more or less made profits, why does this NOVA Technology lose money? In this way, Liu Ganfei also changed his journey and entered NOVA Technology. Naturally, after Liu Ganfei and others came, the staff of NOVA Technology took Liu Ganfei to visit the entire NOVA company. ..., "Mr. Yang, your "NOVA Technology" has good technical strength. ”

From the visit, it was learned that the registered capital of NOVA Technology has reached 10 million yuan. This is one of the largest mobile game companies. You must know that Liu Ganfei inspected several companies with a registered capital of less than 1 million, and several of them still live in residential houses. Even so, though. These mobile phone companies are still making good profits by relying on one mobile game after another.

Now that he has visited Nanling, Liu Ganfei is even more strange.

"This Nanling, who wants technology and technology, and funds and funds, why has he fallen into a state of loss?"

Although this loss is not much, it is still a loss in the end.

If it weren't for seeing that their game was not bad, Liu Ganfei would really think that this company was messing around. Or, a certain second ancestor opened it, purely for fun. But looking at it now, it doesn't match the situation in the image at all. In particular, Liu Ganfei also learned that they have several games, and it is very good to say.

"Mr. Liu has won the award, but our performance in the market is just our Nanling performance, Mr. Liu has probably seen ......"

Yang Nanling smiled bitterly.

"So, what's your company doing lately?"

Liu Ganfei is not very clear about NOVA Technology Company, but from the inspection process of these companies, Liu Ganfei is also very clear about the entire market environment. In this industry, those who have obtained relatively large benefits have entered the market relatively early. In addition, some small imitation game companies, that is, companies with a registered capital of less than 1 million, can make a profit, but the profit is also low.

And the way they make money is by constantly making one new game after another.

In this way, this way, and thus the entire mobile game market, their lifespan is much lower than that of online games. In general, the lifespan of a mobile game is only 3 months. Once 3 months have passed, yours is the old game. Only a few more classic games can continue to attract others.

Thinking of this, combined with the situation of NOVA Technology, Liu Ganfei is also clear.

However, for the time being, Liu Ganfei did not elaborate too much.

"Mr. Liu's question is right, we had a meeting just now, and we want to increase our publicity?"

"Publicity, game publicity?"

"Yes, we are strongly optimistic about this market, and I believe that the smartphone market will definitely get explosive growth in the future. In fact, the number of smartphones will exceed the number of computers. Moreover, it is several times more than that. ”

That's not bad.

You said, one computer per person, I'm afraid this is a little difficult. Even if it becomes popular, it will be slow. But one mobile phone per person, that's normal. Now a lot of people, they have more than one person. This is the hope that Yang Nanling has always insisted on. Therefore, even though NOVA Technology has been losing money recently, Yang Nanling has not lost confidence. He believes that the day of victory will come, as long as he can hold on.

"Haha, Mr. Yang, if you have such confidence, I think NOVA will definitely succeed."

No matter what NOVA is doing now, but if they grasp the general direction. Even if it doesn't make money in recent years. However, when the market rolls in, all the participating enterprises have to make a lot of profits. Not to mention, NOVA Technology has always insisted on the first line. Eventually, they will be familiar with both operation and management.

In this way, in the future, maybe it can become a super big technology company.

For Yang Nanling's vision, Liu Ganfei agrees. At the same time, he also saw that Yang Nanling was extraordinary. You must know that during this period of time, Liu Ganfei inspected several companies. Although, there are also several company CEOs, who have similar views to Yang Nanling. However, they are all in the case of the company's profitability, which is the confidence in the market. And once the company is not profitable, perhaps, some company CEOs will find other reasons.

What, the market is too competitive and there is no perfect game system...... Wait a minute. He has never seen any other company that can see the entire game market so thoroughly when it is losing money.

It is precisely because of this that when Liu Ganfei left NOVA Technology Company, Liu Ganfei said to Yang Nanling, "Whether it is an online game or a mobile game." Either that, you just do the classic product. Or, you do rough products. Even if it is not classic or rough, it is really too difficult to achieve too much benefit. Although NOVA has good technology, the games developed by NOVA are better than ordinary mobile games. However, he is still far from the classics. The condition for ordinary mobile game companies to make a profit is not because of how good their games are, but because they use a large number of games to fill their own performance. However, NOVA Technology Co., Ltd., this kind of up, down, high, low, even if the profits achieved are the same as ordinary mobile game companies, but his R&D costs have been dragging down their performance.

It is precisely because of the R&D cost that NOVA Technology has not been profitable.

This sentence, although Yang Nanling did not understand it at the beginning. However, with the deepening of time. Especially, after the great success of the fishing tycoons. NOVA Technology finally understood, and chose one of the paths. Of course, this one is not in the rough and rotten aspect, but in the classic direction.

Because, Yang Nanling already understood at that time.

Although the rough rotten system can achieve a certain profit, after all, the market is too big for you to digest. And mobile games are different from online games, mobile games are sometimes the same consumables as food. After a player has played this game, he also wants to pay to play another. Even if their game is a little bad, there will still be some players who download and try it because of the new gameplay and new background.

However, this method can only become a low-cost small imitation company.

To become an internationally renowned company, or to become a well-known technology company, the only way to become a classic is to go to the classic road. Just like the Tang Dynasty network, he has achieved his supremacy with one classic game after another. This is the way out for video games.

After inspecting Yang Nanling, Liu Ganfei then went to some other enterprises and finally returned to Linchuan.

"Ganfei, this time I inspected the market, I don't know what I have gained?"

"Hehe, Mr. Chen, this time, I have gained a lot, and in the future, if I have time, I will continue to investigate."

After this investigation, Liu Ganfei is also clear.

Examining the market is not much worse than studying the product. Moreover, through the market, Liu Ganfei's positioning of products has been deepened more comprehensively. For example, for the Tang Dynasty smart phones, the main objects of the current Tang Dynasty electronics are young people and social elites.

Because, a mobile phone, four or five thousand, which ordinary people can afford.

However, after Liu Ganfei inspected the market, he found that in fact, many ordinary people were interested in Tang Dynasty smartphones. Many friends have proposed that Tang Dynasty smartphones consider the low-end market. Anyway, you can develop some Tang Dynasty smartphones that are not very powerful.

Liu Ganfei also thinks that there is some truth in such a suggestion.

Of course, there are some that even if they make sense, they can't be implemented right away. Like low-end mobile phones, Liu Ganfei knows that although it is necessary to build low-end mobile phones, it is also necessary for high-end mobile phones to stabilize before they can enter. Now that the Tang Dynasty's smartphones are in crisis and under great pressure, Liu Ganfei will not consider the low-end market for the time being.

In addition, the low-end mobile phone market, led by Nokia, has become more and more marketless, and its performance is getting weaker and weaker. If Tang Dynasty Electronics wants to enter this market, it must also think twice. However, these suggestions, no matter how you say it, have given Liu Ganfei a lot of inspiration......

However, there is a problem that Liu Ganfei did not figure out.

This question is exactly what Liu Ganfei thought of when he went to NOVA Technology. Although Liu Ganfei knows why NOVA Technology Company will lose money. However, he did not want to see the situation of NOVA Technology. After all, NOVA Technology wants technology and technology, and development funds and development funds, but it is still a loss.

On the contrary, those low-cost, low-tech mobile game imitations can still make a small profit.

It seems that such a market is an unhealthy market.

Is it really necessary to develop according to the idea of either making classics or going rough and rotten?

It's so weird.

It's just that even as a smartphone developer, Liu Ganfei can't do anything about this phenomenon.

After all, the market has its own rules of operation, and it does not completely follow the will of a certain company. Like, Tang Dynasty Electronics' smartphones have been a huge success, but he still doesn't control the market. Some other IT companies will still spend a lot of money to enter. In such a process, it may become a different kind of market. …,

Not to mention, in mobile games, Tang Dynasty Company does not carry out special control.

formed the current market, and even Liu Ganfei was a little depressed.

For this reason, Liu Ganfei will also talk about the situation encountered in NOVA Technology Company in detail with Chen Jiayi.

However, when Chen Jia heard it, he smiled.

"Gan Fei, in this world, how can everything go so smoothly. Now the smartphone market has just been formed, not to mention, the mobile game market, he is also constantly developing, taking shape, and evolving...... It is also normal to have this transitional period. That said, the market also needs to have this transition process. This is the only way to pan for gold and leave behind the companies that can best resist market pressure. Although NOVA has never made money, now that I think about it, they have made a big difference......"

After speaking, Chen Jiayi took out a contract.

"A few days ago, representatives of NOVA Technology have signed a contract with Tang Dynasty Information to promote their fishing tycoon on Tang Dynasty Information's mobile network platform, which is the largest mobile game cooperation order received by Tang Dynasty Information."

Of course, Chen Jiayi believes that with the large-scale advertising of NOVA Technology. In the future, there will be more and more cooperation orders like this...... However, Chen Jiayi does not like to see these situations. In fact, Chen Jiayi is not very satisfied with today's market. However, Chen Jiayi didn't care much about it before, but now it seems that he has to manage the market well.

Otherwise, countless mobile games are just some rough and rotten games. Like some classics, I'm afraid there will be fewer and fewer of them. Just like online games, at the beginning, no one dared to make classics. It's not that they don't have the strength, but they are afraid that the classics will not be recognized and end up losing money.

In particular, they see that they will not increase R&D when any game can be profitable.

Such a market, of course, is not a good market.

Moreover, Chen Jiayi is also trying to rely on these games to defeat so many giants.

As a smartphone developer, as a developer of intelligent operating systems, and as a builder of future mobile networks...... Chen Jiayi felt that it was necessary for him to regulate the market. Just like in the real world, good products can sell more hot, and worse products can only run out of volume at best, or sell worse.

Of course, if it is a strange game, it can only withdraw from the stage of history.

The advantages and disadvantages of nature are also true in the game market.

After thinking about it for a while, Chen Jiayi suddenly said to Liu Ganfei.

"Ganfei, have you ever learned about Apple's iTunesStore?"

"Yes, this is Apple's music store."

"What, Mr. Chen also wants to get a music store like this?"

"No, I don't want to have a music store."

Chen Jiayi shook his head, "I want to get all the mobile phone software product stores." ”……，