Chapter 561 - Stimulating Consumption
The books on iRead are divided into three types according to the charges, one, charged, two, free, three, monthly.
The free books are basically books that love to read and buy out the electronic copyright, and there are some public books, such as some books in the Longkong Library, some old books of the world's 'book' league, four famous books, three words and two beats, Lu Xun's complete works, etc., and the books that are charged include many popular novels at the starting point, and the publishing company uses the method of account sharing to publish the books, these books are usually very best-selling novels and books, Panlong, Douluo Continent, other countries, etc. are all in this list.
The monthly books are a bit up and down.,Including some good books in the Longkong Library.,Some low-value old books.,Expired electronic magazines.,There are more senior novels in various novel websites.,For example, the starting point.,Now there's no tradition of lifting the ban.,It's still a paid novel after the novel.,Although it can still be profitable.,But as time goes by,The outflow of pirated resources,In addition to popular novels such as "Star Change" and "Emperor Immortal", the value that other old books can create will be very low, for this part of the book, love to read through the negotiation with the starting point, Add them to iRead's monthly subscription channel, and users can read these novels for free through a monthly subscription.
The background of love reading will be counted on the reading of monthly users,According to the click weight of monthly users,Pay for monthly books,Now mobile phone users are still resistant to mobile phone paid reading,Cheap monthly subscription system can be a good way to retain users,Almost all reading software has this function,Monthly fee has become the cornerstone of most reading software survival,It is the bulk of the source of income。
The monthly tariff of Aiyue is nine yuan nine, you can watch it for 30 days, which is equivalent to three cents per day, and you can't even buy a popsicle, which is not high for any working adult.
It's the opening period. The monthly subscription fee is only 5 yuan, as long as five yuan, you can read thousands of novels in the iReading library that have entered the monthly subscription, but there are generally no too popular novels in these monthly books, because the monthly subscription will hurt the interests of some authors to a certain extent, and Tang Jiasanshao has written nine novels since his debut. But only "Children of Light" and "Mad God" are on the monthly channel, because these two books can no longer bring him much subscription income at the starting point.
In addition, Yu Yan only has the book "Urban Lovers" on the monthly channel, and even the finished "Best Family" has to be charged, while "The Legend of Xingfeng" where I eat tomatoes, "The Legend of Vermilion Bird", "Lucky Demon Swordsman" in the cloud sky, etc., are all on the monthly channel.
These novels, which have been written for many years, have a certain appeal to readers, but they certainly not be too attractive, because they have been completed for a long time. It's past the hot period, and it's not hard to find resources online.
The importance of monthly subscription is not only to bring profits to the company and give an explanation to partners, but more importantly, to cultivate users' recharge habits and payment habits, when they learn to use recharge channels, they can spend money happily when they have the urge to pay in the future.
Some people download and use this software, but they will never top up. It's not in the company's interest that even registered users don't bother to register. Only by sticking users closely to iReading and being willing to pay on this software, the value of iReading will be highlighted, and the download rate is not as convincing as the data of registered users and paying users.
In order to increase the user's payment rate as soon as possible, Tong Yan also worked hard, and he directly put one of the most popular novels on the Internet today. The "Monstrous" created by him is placed on the monthly channel, which is the big surprise he said, and it is indeed a surprise for readers who like monstrous.
At the starting point, the charging standard for "Monstrous" per 1,000 words is 2~5 points. Based on the calculation of 180,000 words updated by Tongyan Wuji every month, the reader's monthly consumption expenditure is 3.6 yuan ~ 9 yuan, and on Aiyue, as long as five yuan per month, you can see the monthly update chapters of "Monstrous", some people can also read the previous ones, in addition to the starting point of high V users, other low V, members are not as cost-effective as in love reading, the most important thing is that the monthly subscription of love reading can not only watch "Monstrous", but also "Vermilion Bird", "Mad God" and a large number of classic old books at the starting point, these books are genuine at the starting point, but charged, It's free in other places, but that's piracy, only in love to read, it's genuine, and it doesn't cost money, provided that it's a monthly subscription, and the monthly subscription is only five yuan, and it's a great value to see the monstrous, and then look at other books, that's pure earning!
When Tong Yan made this decision, the starting point disagreed, Yu Yan did not approve, and even Tang Cheng felt that the sacrifice was too great.
The starting point does not agree because he is afraid that Tong Yan Wuji will pull all his paid readers from the starting point to love reading, Tong Yan comes to such a hand, the subscription of "monstrous" will definitely be lost, and the share of the starting point will be reduced accordingly, this is still a trivial matter, if those paid readers stay in love reading and don't go back to the starting point, it will be a big loss, which is why the starting point will never allow popular novels to be paid monthly in love reading, even if the book is finished.
However, Tong Yan needed such a popular novel to stimulate users' impulse to pay, he couldn't do this to Panlong and Douluo, so he had to start with his own novel, and the starting point was considered by them, but Tong Yan finally got their permission, and the price was to promise to give more recommended places to the works of the Shanda Literature series.
Tong Yan on the homepage of Aiyue Book City, with a large page to promote the monthly benefits, only the monthly reading monstrous this item makes Dong Yu Gong these free readers excited, Dong Yu Gong is a glorious college student, he also has a sense of shame, he knows that his behavior is tantamount to stealing, and watch piracy on the Internet, often there are typos, often the words do not reach the meaning, and listen to some paid readers say, there are almost no typos in Tong Yan Wuji's novels, it looks very comfortable, he also wants to see the genuine ah, but he is an ordinary member at the starting point, The price of reading a book is five cents per thousand words, and it costs ten yuan to watch the emperor immortal in one month, so it is not distressing, but think about it, he is still chasing Panlong, Douluo Continent, the legend of mortal cultivation immortals, and Dou Po the sky, if he reads the genuine version, oh my God, he will starve to death in college.
But if it's just in the love reading monthly, you can see the monstrous, and there are some classic old books he hasn't read before, and they are all genuine, this temptation is too great, Dong Yu Gong after a fierce ideological struggle, finally registered an Aiyue account, the account number is 000001940, a total of nine digits, this number means that he is the 1940th registered user of love reading, the first 10,000 users, if you recharge 100 yuan at one time, it will eliminate a meaningless 0, become a 00001940, if you recharge 200, Eliminate the two 0s, and so on, Dong Yu Gong only needs to recharge 500 yuan to make his account 1940, but he only wants to charge 5 yuan for a month, and he didn't think about how valuable the four-digit account is, which is the thing he regrets the most afterwards...... (To be continued.) )
PS: The second update, ask for a double monthly pass!