562. Mobile Reading Market Report
The first time to recharge consumption,Dong Yu Gong spent a lot of effort,Finally transferred five yuan from his mobile phone bill to the love reading account,And then became a distinguished monthly membership user,Next, of course, I can't wait to appreciate the latest chapter of "Monstrous",Tong Yan Wuji in order to celebrate the launch of his software,Five chapters in one breath,It's really a joy to see,Rare benefits,The first time I saw the genuine Dong Yu Gong said it was very cool。
At the same time, countless online literature lovers who have been affected by Tong Yan and Yu Yan's propaganda are in the process of trying or downloading iReading, and some people have begun to express their opinions after trying it.
Because there are too many platforms for software downloads, the number of downloads of the software is not very convenient to count, but registered users can find it in the background, the digital accounts of love reading are arranged in order, if there is an account 000001000, it means that there are a thousand people who have registered love reading accounts, in addition to digital accounts, users can also take a nickname, bind a mobile phone number or mailbox, regardless of mailbox, mobile phone number, or nickname, digital account, you can log in.
Yu Yan is always staring at the background data, one morning, the registered users have exceeded 10,000, as high as 10,980 people, the real number is actually slightly less, because the two-digit account has been left by Aiyue himself, and there are some better numbers in the three-digit and four-digit numbers, such as 888, 6666, Tong Yan's account number is 1, Yuyan's is 2, Song Zi's eldest sister is 3, Tang Cheng also made a lot of efforts for Aiyue, his number is 7, and there is no 0 in front, These account numbers will be used to reward the company's meritorious service in the future.
There are also some that will be given to partners, such as Mr. Hou of Shanda Literature, his number is 8, Shanda Literature is the most important partner of Aiyue, there is no one, for Mr. Hou who is in charge of Shanda Literature. iReading has paid full attention to it, and the other five founders, editors-in-chief 314, and Fei Liguo, have all received well-ranked accounts. And Wan Rong's Lu Jinbo, his number is 16, as a partner, they all have the software Aiyue on their mobile phones, and 700 yuan is also thoughtfully pre-stored. Han Sai didn't install it, because he was using an iPhone, and he needed to wait for Aiyue to develop the iso version.
In addition to befriending these upstream parties, this move also has the purpose of spreading the popularity of iRead through their influence, if Shanda Literature is using iReading from the CEO to the editor, it may be able to influence their writers.
Among the more than 10,000 registered users, as many as 2,789 of them quickly completed the top-up step, and 2,135 became monthly users. For a software that hasn't been advertised with money yet, such an achievement is definitely worth bragging about. Yu Yan knows that there are so many people who recharge their monthly subscriptions, largely because "Monstrous" joins the monthly channel in iReading, this benefit is too attractive to readers who like monstrous, and even some readers who watch pirated versions are recharging monthly in Aiyue, which is not what he guessed, but what he saw in the iReading book review area of "Monstrous".
iRead also has a book review section. Yu Yan pays attention to the interactive function of the software, but does not develop the community function like Baiyue. It's just a simple reading and commenting,The author can also apply for certification in iReading,Intimate interaction with readers,Tong Yan、Yu Yan and those gods who were sent out of their accounts have passed the certification,But it's hard to say whether they will come,And in order to encourage ordinary readers to comment more and interact more。 For readers who are very active in the book review area, iReading will also reward some titles and a small amount of love coins, which does not cost too much money, but can stir up the atmosphere of reading.
For Tong Yan's sacrifice, Yu Yan was very moved. Originally, he also wanted to add his "Best Family" to the monthly channel, but was vetoed by Tong Yan, Tong Yan said very reasonably, a complete novel, no matter how good it is, the attraction to readers is limited, only those hot serialized novels can really stimulate readers' enthusiasm for consumption, just like "Monstrous", which has nothing to do with whether it is excellent or not, and related to the serialization characteristics of online articles.
When there is no book review for other monthly novels, there are already hundreds of book reviews in the book review area of "Monstrous", it can be seen that almost all of these monthly subscribers are coming for the monstrous, and only a novel of monstrous level can bring more than 2,000 monthly subscribers to Aiyue in half a day, Yu Yan is a little worried about the subscription of "Monstrous" at the starting point.
These readers have a monthly consumption of more than 10,000 yuan, but more than 30,000 yuan in cash has now poured into the account of Aiyue, and it is obvious that someone has not only rushed 5 yuan.
According to the background monitoring data, the most recharged is a reader nicknamed Bai Yanshanren, he rushed 800 yuan, is one of the earliest registered users, but because the double-digit account is protected by Aiyue, so he is now in the account number is 151, only 6 0 have been eliminated, Tong Yan recognized him, at the starting point he voted a five-star evaluation every day, and now he is a hall master, and he is undoubtedly his iron. There are also some three-digit readers like him, all choose to recharge 600 yuan at one time, and there are also four-digit readers who recharge 500 yuan, but in 2009, mobile phone users are still suspicious of mobile phone consumption channels, so most of them are only charged 5 yuan, some of them rush dozens of yuan, and only those who recharge hundreds of hundreds of yuan are those hardcores.
Because of the initiative of "recharge and eliminate 0", Aiyue attracted 30,000 yuan of funds in half a day, which made the pressure on more than 30 people in the company a lot less, because the distribution of interests with publishing companies and literary websites is settled quarterly, so within two months, Aiyue will have relatively abundant funds.
Of course, 30,000 in half a day is not necessarily an accident of 60,000 a day, and there can be 1.8 million in revenue a month, because today is the first day, attracting Tong Yan Wuji and Yu Yan's most hardcore readers, for the sake of idols, for the sake of cheering, it is not surprising that it will be so lively, and when the heat passes, it is thankful that there can be a recharge of 10,000 yuan a day, Tong Yan and Yu Yan are very rational and objective about this.
According to the 08 mobile phone reading market special report research shows that mobile Internet users can accept the paid mobile phone application, mobile phone reading accounts for only 8%, accounting for a relatively low percentage, is the market that needs to be cultivated, and the mobile phone reading market, more than 90% of the market share belongs to the mobile phone newspaper business of telecom operators, portals, reading clients account for less than 10%, and 3G portal book city channel, air network novel channel and other mobile web portals in the mobile phone reading market share far exceeds the reading client, according to statistics, In the fourth quarter of 08, the active users are more than 2 million, accounting for only two percent of the active users in the mobile reading market.
However, the good news is that with the popularity of smart phones, the market share of mobile client reading software such as Baiyue, Pocket Academy, and Panda Reading is growing year by year, and another survey shows that in the mobile phone applications used in the past six months, mobile phone reading ranks second with a proportion of 24%, second only to mobile games, and surpasses mobile phone music for the first time, so Tong Yan and Yu Yan have absolute confidence in the career they are engaged in! (To be continued.) )
PS: The first update, the last to ask for votes~~