Hall stage.

After more than ten seconds, the applause continued, Zhang Fan held the microphone and looked at everyone with a smile, and said with a smile after a while: "Everyone's applause this time is also very 'creative', and it seems that they have already understood it." So that's all I have to say. ”

"Hey!"

"It's not finished yet, Mr. Zhang......"

"No, you finish the second first, otherwise I won't even be able to eat for a while......"

As soon as the words fell, there was a sound of blocking in the audience. Zhang Fan said: "You can't eat, I'm hungry......"

"It doesn't matter if you're hungry, make a plate of pastries for Mr. Zhang and ......talk while eating," COFCO interrupted Mr. Ning jokingly.

Who knew that as soon as the voice fell, someone really came up with a plate of pastries, and then a staff member came to change Zhang Fan into a wearable microphone to facilitate his speech.

Two or three minutes passed, and Zhang Fan didn't look like it, eating with a plate and laughing with Liu Chuanzhi, the chairman of Lenovo who was blocking the road, and the atmosphere was pleasant.

……

After a while, Zhang Fan temporarily put down the plate and returned to the middle of the stage, "I negotiated with Senior Liu just now, and he criticized me harshly. By the way, where did we just go? ”

In the laughter, Ma Zhonghua, president of China Merchants Bank in the front row, said with a smile: "Just now Mr. Zhang mentioned that 'mules pretend to be BMWs' only takes two steps, and the first step is to use sparrows for network marketing, and the analysis is very exciting." ”

"As Mr. Zhang just said, such a smart idea alone can already produce a new brand, and the rest depends on the design and quality of the product itself......"

"I think all the chairmen want to hear how Mr. Zhang will do the second step."

"Thank you, Mr. Ma, for helping me recall." Zhang Fan smiled: "The first step is to roughly use the idea of 'mule BMW', but it can entertain the public very well and spread the ...... quickly."

"I think the second step is to dig deeper into this idea and bring a layer of humanity to the 'Mule BMW'."

"Just now we hypothesized a story background: a child uploaded his father's 'mule BMW' on the Internet, which was widely consumed by netizens and the media......"

"Then can we add an emotional element then?"

"The LED light on the head of the mule itself is very novel, and the story behind it may be: a father relied on this old mule to support a college student, and then became the son of a college student in order to make his father walk at night, so he used a certain brand of LED products. Produced an energy-saving lamp ......"

"The second step is to shoot this simple script into a semi-public service announcement. Will such a humanistic advertisement collide with the creative operation in the early stage, will it bring a new brand impression to the brand? ”

"This story may be false, but there are countless real events like it. In fact, the more real examples. The more we laugh and have tears in our ......"

……

Hearing this, the hall fell silent again.

Zhang Fan said as he walked on the empty stage: "If you want to adapt this idea into a car brand advertisement, just add another shot to the back of the advertisement - 'my son's car of a certain brand is parked side by side with my father's old mule'......"

"If you want to be touching, you can add another sentence at the end of the film. If you want to show the intelligence of the car, let the car automatically enter the mule shed. If you want to end with laughter, or be delicate. You can let the mule kick the car and trigger the alarm device......"

"Hahaha......" The audience laughed in unison, and Zhang Fan concluded: "Creativity is not mysterious, to put it simply, it is to take out what we don't pay attention to and think is right." Breaking the ...... of Uniformity"

"Creativity can also be a lyric, a sentence. I remember that there is a lyric in Guangliang's "Fairy Tale" that goes like this, 'You cry and tell me that fairy tales are all lies', maybe you can change it to 'You cry and say to me that you will put less salt in the future......'"

"Poof!" After the words fell, Zheng Lan in the audience immediately swallowed a sip of red wine and squirted out again along his mouth......

Zhang Fan followed the crowd and smiled: "There is also a saying called 'If you are well. It's a sunny day', if the creativity is reinvented. I think it's okay to say, 'If you're well. Is that still there? 'Thank you, I'm here to dedicate my ugliness......"

"Hahaha......" In a round of applause and laughter, Zhang Fan smiled and bowed and turned around and walked off the stage, followed by the host Dong Qin holding the microphone to take over......

……

"Hey, don't go, Mr. Zhang, don't go......"

Offstage, as soon as Zhang Fan got off the stage, he was stopped by Liu Chuanzhi and others in the front row, and pulled him to praise for a short time, and Zhang Fan had the opportunity to return to his table half an hour later.

In the next 40 minutes, someone from Zhang Fan's seat would come over at any time to 'visit the door'.

Wang Chuanfu, chairman of BYD, also came to ask Zhang Fanti about the creative advertisement of the 'Mule BMW', saying that he 'really wanted to shoot it as a real public service advertisement', and asked him if he could authorize it.

For this, Zhang Fan invited Mr. Liu Chuanzhi again. Everyone gathered around the table and started talking about the topic they had just discussed.

As the time approached 2 p.m., this pleasant business luncheon officially ended, and some people were invited to be interviewed by reporters. Some of them got together and continued to talk......

Zhang Fan's side, Zheng Lan answered the phone to pick up Zhang Lan and others who came over, Zhou Hongwei, Ma Xiangyun and others had not finished talking, and were inviting him and Zhou Yang to the lounge to continue talking.

Zhang Fan said: "Okay, Mr. Ma and Mr. Liu, you go first, I want to go to the bathroom......"

"That's fine. But don't go back to it. Huawei President Ren joked.

360 Zhou Hongwei said with a smile: "Mr. Ren, don't worry, I will go with the two brothers and take care of the people back." ”

Talking and laughing, everyone was temporarily separated.

Zhang Fan, Zhou Yang, and Zhou Hongwei walked towards the bathroom, and then heard someone behind them calling Zhang Fan's name.

When I turned my head, I saw that the person who came had silver hair on his temples and looked like he was fifty or sixty years old, short in stature and with a pair of gold-rimmed glasses, and his temperament looked like an expert in research.

His name is Wei Changqing, a professor at the Academy of Sciences of Fudan University, and he was sitting at the table behind Zhang Fan just now. I wanted to talk to Zhang Fan several times but didn't interject.

"You are ......"

"I took the liberty of Mr. Zhang." Professor Wei smiled and shook hands: "My name is Wei Changqing, and I specialize in 'optical communication' research at the Fudan Academy of Sciences, I wonder if Mr. Zhang is interested in this technology?" If interested, I would like to talk to you individually. ”

"Optical communications?" Zhang Fan didn't understand what kind of technology he was referring to by 'optical communication'.

Generally speaking, there are two types of "optical communication", one is "technology applied to optical fibers", and the other is "communication technology that uses light waves as carriers".

The 'optical communication' mentioned by Professor Wei is precisely the latter, but it is a bit special.

……

The idea of optical communication, which uses light waves as carriers, appeared as early as the 18th century, and developed into infrared during World War II in the 19th century, when Japan developed optical communication into infrared for the transmission of war information......

In the 70s of the 20th century, Corning began to open a new chapter in optical fiber technology, and optical fiber began to be gradually used in communications and networks.

It has been asserted that "one day in the future, 'optical communication' will replace wired technology and microwave communication, and become the mainstream ...... global communication"

And this technology, in addition to the 'gigabit wireless network technology', China's current cutting-edge technology that can best connect with the world.

Since Corning's breakthrough in optical fiber in 70 years, the country has invested a lot of money in the research and development of optical fiber and optical communications.

In the early 80s, relevant experimental bases were built in Yanjing and Modu, and by the end of the 80s, the domestic optical fiber communication technology had reached the international advanced level.

Professor Wei's Fudan Academy of Sciences is also one of the leading R&D institutions in China, and he has been engaged in the research and development of this technology for more than a decade.

The 'gigabit wireless technology' exhibited at the Hi-Tech Fair last month gave him a novel idea of using optical communication - the development of 'lighting Internet technology'!

…… (To be continued.) )

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