"Mr. Zhang Fan, Chairman of Xinghuo, please!"

When the words fell, the voice echoed in the hall, and hundreds of entrepreneurs around looked at the No. 7 table in the second row where Zhang Fan was.

At this moment, Zhang Fan was talking to Zheng Lan about the listing issue, and when he heard the voice in his ears and the eyes around him, he looked at Zhou Yang and said with a smile: "Senior Liu doesn't bring such praise, in front of so many chairmen and seniors, it's not appropriate for me to go up......"

"Hey~" Liu Chuanzhi wiped his hand and interrupted: "As the old saying goes, 'Ambition is not old, and ambition is a hundred years old'......"

"Dong Qin, which of you will take a microphone and give it to Mr. Zhang....... If Mr. Zhang is embarrassed to go on stage, he will say it offstage. Anyway, it's not a formal banquet now, everyone is free to order. ”

Saying that, applause rang out all around, and everyone was smiling, or laughing and applauding, and they all looked at Zhang Fan.

After a while, a beautiful staff member walked towards Zhang Fan with a wireless microphone.

Zheng Lan smiled and said, "Since everyone is so praised, I don't think you should be modest." ”

"Yes." Zhou Yang joked on the side: "It's not a live broadcast, the boss will talk to the CEOs on behalf of our Xinghuo." ”

Zhang Fan looked at the two helplessly, took the microphone handed by the staff and said, "How do you feel that you are playing a big knife in front of Guan Gong?" ”

"Mr. Zhang is not right." Liu Chuanzhi interjected on the stage: "In some ways, we are your predecessors, and on the other hand, you are our predecessors. ”

"Take innovation and Internet + thinking, as well as wisdom and foresight, how many of us here compare with you? Come, please invite Mr. Zhang to come to the stage......"

The words fell, and the applause in the hall rang out again.

Zhang Fan came to the stage with a smile with a microphone in his hand, "Thank you Mr. Liu for holding it so much, talking about wisdom and foresight, I think you are all better than me, but you lack a little self-confidence." ”

"Of course, I also lack this, otherwise as soon as Mr. Liu called me just now, I would definitely say, 'Why did you let me come to power?' Don't say a few more words about what you just boasted! ’”

"Hahaha......" The hall laughed, and Liu Chuanzhi cooperated: "Look at me, I don't have an eye." What I just said doesn't count, let's praise a few more words......"

"Young man. I see that you are good-looking, outstanding in learning, and you haven't married a daughter-in-law yet. My granddaughter ......, no, she's already married. ”

"Hey!" The audience sighed. Laughter resumed.

……

As they spoke, Zhang Fan and Liu Chuanzhi, an old man and a young man, stood on the stage and praised each other.

After a few words of laughter, Mr. Liu transitioned the topic to 'creativity' and said: "Mr. Zhang just said that we lack self-confidence, and I think this sentence is very right. It's not just us who lack it, I think all Chinese people lack this. ”

"Also. I think there's a lack of innovation! ”

"This kind of innovation is not to add an electronic horn to the bicycle to pretend to be a Mercedes-Benz, nor is it to press an energy-saving lamp on the horse's head to pretend to be a BMW, but a kind of innovative spirit full of wisdom......"

"I think Xinghuo's success is precisely this, why don't you ask Mr. Zhang to tell us?"

"Good! Okay—" After speaking, the audience shouted and applauded at the same time......

Zhang Fan and Liu Chuanzhi looked at each other with a smile, looked around and said, "You must have discussed it." In fact, when it comes to 'smart innovation', I think the 'Mercedes-Benz BMW Theory' just now by Mr. Liu is very innovative thinking on the Internet. ”

……

"Oh?" Hearing this, Liu Chuanzhi's eyes were bright, and he waited for Zhang Fan's answer with great interest.

Looking at the audience, Ma Huating and Ma Xiangyun were thoughtful, Zheng Lan and Zhou Yang smiled and looked forward to it, and the hundreds of people present looked at the stage with bright eyes. Including the media crew who are recording the photography.

Zhang Fan slowed down for a few seconds. Said: "What Mr. Liu just said, 'add an electronic horn to the bicycle to pretend to be a Mercedes-Benz', and 'press an energy-saving lamp on the horse's head to pretend to be a BMW', which is very creative with the current Internet marketing, and I think it is very suitable for use as a classic model or LED light advertisement." ”

"If I were to do this ad, I would break the idea into two steps."

"The first step is to do Internet marketing at Sparrow. So how to do it? It's as simple as finding a common mule in the countryside, putting a very modern LED energy-saving lamp on its head, and then taking a picture of it with the sentence 'This is my daddy's BMW.' People don't look like '......'"

"Hahaha......"

As soon as he arrived here, Zhang Fan's creative explanation was interrupted by a burst of laughter from the audience, and many people's minds used to think of 'a common mule in the countryside with an LED energy-saving lamp on its head'.

Zhang Fan didn't interrupt everyone. He smiled a little: "It seems that everyone has thought of that photo, a mule, an LED light, and a sentence of 'suffering and pleasure' with a bit of 'grandstanding', which can greatly stimulate the sense of identity of netizens and entertain the public." ”

"I think with a little bit of marketing, the photo of the mule posing as a BMW can go viral on the Internet very quickly. It even caused consumer reports in the media ......"

"If this is a marketing advertisement for a new LED brand, I think this kind of communication can quickly get their brand out. Next, it depends on whether their product is as creative as their advertisement, if it can do better than the advertisement, I guarantee that your product will buy quite well! ”

"This is smart creativity, the biggest role of smart creativity is like 'Mars', whether it can ignite the product and ignite the brand, it depends on whether it has the ...... of combustion."

……

Zhang Fan's explanation continued, but the audience was stunned, and the entire business hall was silent......

Looking at the stage again, Ma Huating, Ma Xiangyun, Shiwen, Zhang Mingrui and other business tycoons looked at the stage one by one.

When Zhang Fan said the first half of the sentence just now, they just thought that this kind of advertising idea was very novel, but after hearing Zhang Fan's words, they realized that Zhang Fan had created a new brand.

And this 'brand' is just an unintentional metaphor from Liu Chuanzhi.

While everyone else was amused by this analogy, Zhang Fan grasped the point and easily derived a new brand......

This reminds everyone here of last year's "Great White Fireworks Plan", and Zhang Fan also created Xinghuo Group with only this one wisdom and creativity!

Penguin Ma Huating: "Zhang Fan is really different...... That's where his success lies, right? ”

Alima Xiangyun: "The most distinctive thing about him may be that he can capture what others don't pay attention to, and then zoom in and make a deep ......"

Wanda Wang Jianlin: "Wang Siyun can have half of Zhang Fan, and Wanda can be handed over to him in the future." But if you think about people like Zhang Fan, there may not be any more ...... in the next 10 years."

Haier Zhang Mingrui: "What Liu Chuanzhi said is not false at all, Zhang Fan is indeed worthy of being a 'business wizard', this decade is ours, and the next decade may be his......"

……

Second row on the east side of the hall.

After sweeping the quiet scene, Zheng Lan couldn't help but feel a sense of pride in his heart, and then clapped his hands when everyone was silent......

Bang Bang Bang –

The clear applause not only resounded throughout the audience, but also interrupted Zhang Fan's speech, and there was a little bit of 'abruptness'.

However, everyone didn't think so, but applauded in unison to make up for the 'wonderful' they had just missed......

…… (To be continued.) )

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