'Yanjing Lianzhong' is a long-established online casual game platform, which operates a variety of casual chess and card and mahjong online games.

Since its establishment in 98, it once occupied the entire Chinese casual game market, and was known as the "double king of casual games" together with "Huaxia Game Center".

Between 2000 and 2005, the number of concurrent users reached 1 million. 75% of chess and card netizens are Lianzhong players.

At that time, it should be regarded as the originator of the casual game industry. However, this 'king' was soon replaced by the rising penguin game lobby.

Since 06, the number of online users of Lianzhong and Huaxia has continued to decline.

As of the beginning of this year, the number of online users in a single day has been less than 100,000, and Huaxia Games has fallen below 30,000.

90% of the market share is monopolized by the 'Penguin Game Lobby'.

In addition, in February this year, the Korean company that controls Lianzhong officially withdrew its investment, which made Lianzhong's internal situation even worse. The various offline events that were originally prepared have also been put on hold.

Now Lianzhong is faced with only two choices, either stick to the game platform, or seek change and innovation.

……

Yenching Lianzhong headquarters.

At this moment, in the conference room, a group of executives are discussing the 'invitation email' sent by the WeChat company.

Chairman Wang Chongguang said: "Mr. Zhang came to us to cooperate this time, which can be said to be a charcoal in the snow!" Personally, I accept the invitation, what do you think? If you have no comments, you will officially reply to the WeChat message today. ”

The executives around nodded one after another, and a marketing manager said, "Mr. Wang, can you talk to Weixin again?" ”

"I think. Our brand still has a certain value in the field of casual games. We need a 'panda market' to be true. But We're invited. It is also to take advantage of our brand market. I believe that our Lianzhong is online in the panda market, which can help him attract a lot of old players......"

"Can the sharing model of Weixin be adjusted again? According to 'two or eight' or 'three seven'? He has already taken a 30% profit share, why should he charge a 5% service fee? ”

"I think it's worth noting that once our Lianzhong game is launched in the 'Panda App Market', it will be equivalent to 'the bride enters the door of their WeChat message with a dowry'......"

"At that time, our brand, platform, and players will all bring in WeChat. Even if our platform becomes popular again, we will have a heavy dependence on 'Panda' in the future. There is simply no way back in the future. ”

"Uh-huh. Lao He is right. ”

Gao De, director of product development, said: "Mr. Wang, I also think we can win the 5% service fee, after all, our Lianzhong is not a small company. ”

"Hehe..."Zhao Dongmei, the administrative director, said with a smile: "It's all at this time and you still talk to people about conditions and set up scores?" ”

"It's not nice to say. At the beginning, we planned to beg people to open the 'Panda Application Market' to us. Now people have taken the initiative to send invitations, which has given enough face. ”

"If I were a WeChat marketing manager, the profit would be 5:5! If you want to come, you will come, and if you don't want to have, it is people...... I think that 65% of the profits of Weixin will be given to partners, which should be a long-term cooperation. ”

"Don't talk about any popular brands now, if we play this, we can't play Zhang Fan. Everyone is just waiting for dinner now, and when the company gets better in the future, they can open new products. ”

"Something unpleasant. The number of users of the small studio products in the Dabai APP is higher than ours. What else is there to put on the shelf? ”

……

After some words, I heard that Mr. He and Mr. Gao were red-faced. The executives all around had their own expressions.

Chairman Wang Chongguang interjected: "What Dongmei said is good, and what Lao He said is also reasonable. In fact, we should consider long-term interests, not just the slightest short-term interests. ”

"I just looked at the number of downloads of Panda. It's been less than 4 hours since 8 a.m., right? The number of people who have installed it has reached 8.71 million. It is likely to reach more than 20 million today. ”

"How big is the market going to be in the future? We may take less at first, but as long as we get a foothold, we will have more and more users in the future. ”

"And you see, Mr. Zhang's email is very clear: their 'Panda App Market' will be a sharing platform in the future. This means that large and small companies, as well as studios of several people, have the opportunity to develop with the help of 'Panda'. ”

"We must seize the opportunity to sign a contract with Weixin as soon as possible to develop our own 'Panda micro-terminal products'. If you don't do it, someone will replace you. ”

"As for our separate computer market, it has shrunk now, so it should be given to Weixin as our 'vote'."

“……。 I believe that this time with Mr. Zhang, we still have a chance to win back the market. ”

"Hmm. I agree with the chairman. ”

Zhao Dongmei was the first to speak, and other executives echoed it.

In addition to them, seven other companies and studios that have received the 'invitation email' at this moment are also meeting and discussing. As of 12 noon, 7 companies have clearly replied to the cooperation invitation of WeChat.

The only one who didn't reply was Tao Wencai, the developer of the 'Easy Sketchpad App'. Because the email he received was not an invitation to cooperate, but a letter of offer.

……

Tao Wencai graduated from the School of Computer Engineering in Modu, joined Adobe Huaxia Company in 05 to engage in graphic design, and resigned and returned home in 08 because he was tired of urban life. He plans to start farming and animal husbandry in his hometown.

The 'Easy Sketchpad' app is a 'test product' that he developed in his spare time.

Tao Wencai has always wanted to make a 'professional graphics and image software' that belongs to the Chinese people, but this product costs a lot of money and is difficult to make a profit.

He has approached several investment institutions in the past, and the answer he received was 'sorry'.

So after seeing the copywriting of the 'Big White Developer Alliance', Tao Wencai decided to develop a simplified product on the Android platform. There was not much hope at the time.

But what he didn't expect was that Zhang Fan actually took a fancy to this application product. He was invited to join Dabai twice and engage in research and development in related fields.

This time, the WeChat message sent an invitation again. The creative idea of 'desktop + mobile' mentioned above made him very excited.

……

In the countryside of the magic capital, a small courtyard of a bungalow.

Tao Wencai sat under a tree, looking through the emails in his notebook, thinking in his head.

Behind him, his mother and sister were busy cooking in the living room, and his father and several township leaders were talking about the land for the local chicken farm.

"Brother, I think you can go."

Tao Fei came eating a cucumber and said, "If you had invited me, I would have gone a long time ago." And how much people value you, you can lead the team as soon as you enter the company. ”

Tao Wencai smiled faintly, broke a cucumber and said: "At first, I didn't agree, because I didn't want God Z to waste money in this regard." However, judging from the ideas mentioned in this email, I have thought too much and too shallow. ”

"You see, the 'simultaneous development' of 'tablet applications' and 'desktop applications' mentioned above...... When the tablet is connected to the computer, the tablet will be turned into a 'digital tablet' to enhance the functionality of the computer-side drawing software. ”

Tao Fei studied animation design, so she naturally understood what her brother said, and asked, "This is not bad." But I still don't see any profits. Nowadays, drawing software is 'free', unless Dabai can open up the international market. ”

Tao Wencai said with a smile: "The boss's profit is not in the software at all, but in the hardware products. This software will definitely only support large white tablets in the future...... Who doesn't want a tablet device that takes care of entertainment and design? ”

"yes. I can watch movies, play games, and use it as a digital drawing tablet or hand-drawn tablet...... I want to buy one. Taufei said.

"Hmm." Tao Wencai said with a smile: "Free to use is actually a disguised way to attract users to buy equipment." As long as the big white tablet is not too expensive, I believe many people are willing to consume it. ”

"I think about it, I will go to Pengcheng to meet the boss at the end of the month! Life can't be wasted, the flame in my heart will not be extinguished! ”

Tao Fei excitedly said: "This is like my brother!" I'll reply to your email......"

……

At the same time, Pengcheng Airport.

The hall is crowded, because during the peak of summer tourism, the airport has doubled its traffic compared to usual

In the corner of the rest area, Uncle Zhang, who had just gotten off the plane, was holding the phone and looking around, and Li Congcong and other 'Happy Valley' department managers were on the left and right. The six of them are the 'scripture learning team' arranged by Shuiyin Township.

After a while, Wang Zhi, who came to pick up the airport, hung up the phone and said, "You are Mr. Zhang Beiguo, right?" I'm Wang Zhi, the one who spoke to you on the phone just now. ”

"It's inconvenient for the boss to come out to pick you up, so let me do it for me."

"Oh oh......" Uncle Zhang hurriedly shook hands with Wang Zhi, and after a few words of greeting, the seven of them quickly walked out of the airport.

At this moment, Zhang Fan and Zhou Yang were in the Lincoln business car outside the airport, and the cabin suddenly became lively as the six people opened the door and entered.

"Third Uncle still remembers me, right?"

"How could I not remember, I didn't expect Mr. Zhou to come with me. I just watched TV and said that your panda chat has been downloaded millions of times just after it was launched today......"

"Haha, this is all within my expectations and the boss, these are ......"

"Oh, let me introduce. This is our personnel manager Li Congcong, the first champion in our township, this is Han Yiming, the main planner, this is Liao Xiaoice......"

As he spoke, Uncle Zhang's entourage introduced him.

These people are all Zhang Fan's fellow villagers, and their average age is the same as Zhou Yang's, so it is easy for young people to talk about it.

After a little chat, Zhang Fan asked about everyone's learning goals, and recommended them to go to the 'Monkey King Planning Company' to receive a few days of systematic corporate brand and management knowledge training. Then enter Dabai Company and experience store, learn team management, and then do a practical project.

Tong guò understands that these people actually have a high level of suzhì, that is, the lack of system management and team experience, and the lack of unity of people in the entrepreneurial stage.

There was no opinion on Zhang Fan's arrangement, and while talking, the car arrived at No. 15 Beishan Villa, where Zhang Fan now lives.

…… (To be continued......)