PS: The Qixi Festival is coming, I wish you all a good mood today.

……

Spark Company.

It was close to 9 a.m., and the studio was filled with a sea of activity.

While enjoying breakfast, everyone talked about the number of pandas. After more than ten busy days, everyone can finally relax a little.

In the rest area of the studio, female executives such as Feng Hong, Gao Tingting, and Li Li gathered together, and next to them were men such as Zhang Fan, Zhou Yang, Qian Yutang, and Lu Feng.

"Zhang Fan, have you read Lao Lang's "Understanding the Panda Market in Three Minutes"?"

Gao Ting looked at her phone and said, "Look, the building on him is very good." We can cooperate with other software companies to jointly develop the ...... of the 'Panda PC Application Market'."

"Isn't Panda's 'development kit' almost the same now?"

"Let's just invite some good software companies to join our market in advance. Even if it can't be launched temporarily, at least make a gimmick and give users more expectations. ”

"Hmm." Zhang Fan looked at Gao Ting and the others and nodded: "I read that article last night, and on the way here just now, I talked to Mr. Zhou about the formation of the 'invitation list' and the 'Panda Developer Alliance'. ”

"We'll discuss ...... later."

As he was talking, a call from his sister Zhang Lan came.

……

Phone.

Zhang Lan: "Brother, will this be busy?" How many downloads have we reached? I just installed Panda on my computer and it's super easy! We all love to death! ”

Zhang Fan smiled faintly and said, "Nothing to do." Say, what's the matter? ”

"Hee-hee." Zhang Lan smiled: "Brother you know me." That's right, our "Zhang Gongzi" has been filmed! The trademark 'XX' is also being registered......"

"We want to learn 'big white bells'. Design an 'opening song' for our series of short films. Build it as a 'sound brand'. When you hear it, you think of our 'short film of so-and-so'. ”

"Do you have anything to say? Point and point! ”

"Very smart...... Zhang Fan said with a smile: "As a film and television brand." Voice branding and logo branding are really important. But there's one thing I haven't settled with you yet, didn't you tell my parents about me and Xuejun? ”

Zhang Lan smiled: "I said that I leaked my mouth, and I didn't say bad things about my sister-in-law, I praised her." Anyway, I'll tell my parents sooner or later, right? ”

"Brother, you give us advice, we will advertise you for free when we turn around!"

"I'll talk about it when it's fired." Seeing that everyone walked into the office, Zhang Fan said as he walked: "Sound branding, you only need to remember 3 points." 1. The melody is pleasing to the ear. 2. Conform to your brand, that is, the elements you want to show......"

"For example, you guys are all about comedy and funny. Then the 'sound mark' should also have your thematic style. ”

"Uh-huh. That's what we just said. Zhang Lan said seriously.

Zhang Fan nodded and said, "3, the melody of the 'sound trademark' should be simple and easy to remember." It doesn't have to be limited to singing, it can be a sentence, or a piece of noise. ”

"It's like your brand is called 'so-and-so'."

"'So-and-so' sounds like a person's name or a nickname. If you want to emphasize your 'brand' in the 'sound trademark', I think it can be designed into a sentence. For example: so-and-so, get up! ”

"If you use '...... The phrase "get up" is the "sound trademark" of your series of short films, so the heroine in your film should be set as a "person who loves to sleep lazy"......"

"That's it. The sound trademark 'cooperates with the heroine's various ways of getting up, forming a brand characteristic and style. It's better to shout the voice of the person who got up so-and-so. Be auditory and recognizable. Maybe this person can also be set up as an important role. Or be the protagonist of your second short series. ”

"......, to put it simply, your 'sound brand' should be directly related to the plot and theme elements, and complement each other. It is a systematic brand structure. ”

"It also has the characteristics to be able to spin off another brand. Because you have a series of short films, it is impossible to keep broadcasting, you can do it in one or two years, and you have to consider launching a new series of sequels in three or five years. ”

"Like I said, the person who wakes so-and-so up, her voice is both a trademark and a foreshadowing or protagonist of the next series. Under the hint of a long voice, I believe that netizens will be very interested in him. ”

"Next, you can bury a special 'sound brand' in the second series of short films, as a foreshadowing for the third series of short films. By the fourth part, these three protagonists will be able to come together and make a feature drama or movie. ”

"Alright, let's talk about it first. I have a meeting with my colleagues. ”

……

When the words fell, there was silence in the office and on the other side of the phone.

I saw that everyone was staring at Zhang Fan with shining eyes, and on the other end of the phone, Zhang Lan was stunned for a while and suddenly cheered: "Great!" Brother, you're such a genius! So smart! It's a great fit for us, it's made for us! ”

“……。 It is equivalent to saying that the 'voice trademark' of the first drama is the voice of the protagonist of the second play. And then the 'sound trademark' of the second part is the foreshadowing for the plot of the third part......"

When the trilogy is finished, three distinct characters will appear. If you get the three protagonists together in the fourth part, you can launch a real series and keep filming like an American drama! ”

"It's a really great idea, and it's a great fit for us to ......"

Zhang Lan was completely in a state of excitement at the moment, and He Lu, Lu Hui and others around her were all looking at her with shining eyes, and their expressions were similar to those of the executives in Zhang Fan's office.

Zhang Fan interrupted with a smile: "Okay, that's it." You have to discuss it, what I said may not be appropriate. Finally, your plot, characters, and actors' personality design should start from the overall situation to cater to the style of the whole article. ”

"Understood, understood!" Zhang Lan said excitedly: "Then I'll hang up first, I'll ask Sister Xiaoyue later." Thank you, brother! ”

"Hmm." Zhang Fan nodded.

……

As soon as the phone hung up, the office burst into thunderstormed applause.

Gao Tingting said with a smile: "Zhang Fan, if you don't plan, you'll lose money." Back to your sister's series of short films is on fire. We can consider investing. In the future, this drama will be the main hit of our future 'Spark Cinema'. ”

"Hmm. I support what Tingting said. ”

Feng Hong smiled: "With the boss's overall idea as the foundation, as long as they don't shoot indiscriminately, I believe it will definitely be popular in the future." Coupled with the promotion of our platform resources, a certain brand market can be formed. It is very valuable to invest. ”

Speaking of which, everyone expressed their opinions.

Zhang Fan took the pure water handed by Kong Fei and said, "I'll talk about this later." Gao Le, what are you thinking about on the potato side? ”

A week ago, the company arranged for someone to contact Tudou.com, planning to invest 200 million yuan to acquire potatoes to lay the foundation for the future 'Spark Cinema'.

Talked about it for a day. Tudou didn't refuse at the time, saying that it was to be 'considered'.

"Well, I was about to talk to the boss."

Gao Le said: "Tudou replied yesterday that it was 'willing to accept the acquisition', but they want to use a share exchange. It is to exchange their shares for a part of our sparrow shares. ”

"They gave me a report. said that a total of three rounds of financing have been carried out, and now the market value has reached 85 million US dollars. Our 200 million is less than half of their market value. ”

Hearing this, Zhou Yang suddenly laughed and said, "So you want to change Sparrow shares?" Why don't they say exchanging Dabai's shares? Now that the number of potato visitors has dropped by 30%, is there still such confidence? ”

Everyone laughed, and now the impact of Sparrow Video on video sites such as Youku and Tudou is becoming more and more obvious.

According to the "Survey on the Number of Video Online Interviews in the First Week of July":

The average number of visitors (weekly) is 67 million. Ranked first. Youku dropped from 80 million to 61 million to rank second, and potatoes shrank to 30 million. Others have different Cheng dù falls.

According to the analysis of market experts: "With the increase in the number of visitors to Wèn on Sparrow Video, the video industry will usher in a market adjustment in the future." At that time, Youku and other video stations will usher in a period of 'Xiaoice River period'. ”

……

After talking for a while, Zhang Fan put down the water glass and said: "Since the other party thinks that our strengthening is too low, then we will use this money to set up the 'Spark Cinema' by ourselves." Yutang, let's discuss it recently and see how the team is split. ”

"My idea is to make 'Xinghuo Cinema' and 'Sparrow Network' closely combined, so that the Sparrow micro-video resources can be connected to Xinghuo Cinema. Let the two complement each other's strengths and weaknesses, and maintain their own market style. ”

"Hmm." Qian Yutang nodded and said, "Recently, we have also been discussing the market positioning of 'Spark Cinema'......"

"In fact, there is the support of our panda, sparrow, big white wallet payment, mall and other platforms, as well as our own hardware products. It is completely possible to quickly create a popular online theater. Acquisition of a third party is not easy to shape. ”

“……。 Before the end of the year, we will come out with a finished product. ”

"That's what you want!" Zhou Yang said with a smile: "Now let's talk about the construction of the 'Panda Market', we have also discussed it before......"

"In the morning, I discussed with the boss and planned to invite a few software companies to Panda to develop micro-terminal products."

"In September or October, we will announce the 'Panda Developer Alliance' and 'Development Kit' to open up our market platform on a large scale."

"The way of cooperation is according to the previous decision. As long as it is a profitable product, we will take 30% of the + 5% platform service fee, and the remaining 65% will be given to the software developer ......"

"We have set two of the first invitation lists, one is Lianzhong Games, and there is Huang Yi Youdao Dictionary."

"Lianzhong's desktop games can make up for our disadvantages in entertainment, and Youdao Dictionary can enrich the functions of PC translation...... Do you have anything to say? ”

Wu Ge said: "Now that the 'Warcraft Battle Platform' is quite popular, you can consider introducing one." There is also the 'super emulator' in our APP alliance, and I think there is also a PC market. ”

"Also, can we develop a software ......?"

"It's to develop a drawing software in the panda market, and then develop an Android app version. When the tablet is connected to the computer, the tablet becomes a 'drawing tablet' to assist the designer in drawing on the computer. ”

"That's a good idea." Zhang Fan pondered: "Doesn't our APP mall have an 'easy drawing board'? ……”

……

Saying that, everyone opened their minds and drew up the first batch of invitations while discussing the development of the application market.

Two hours later, 6 Internet companies, including Lianzhong, Shanda, and Huangyi, as well as 2 members of the Dabai APP Alliance, received invitation emails from WeChat.

…… (To be continued......)