Chapter 1102: Idea Store

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Tang Jing and her three little girls set off from Jinshan in the morning, transited in Hong Kong, and arrived in Perth until nine o'clock in the evening. Pen | fun | pavilion www. biquge。 info

On the phone with Tang Jing, Zhang Ke stood in front of the window and watched the snow particles on the glass hit by the wind outside, thinking about the matter of Unicom in his heart.

Even if the mobile communications bureau and its subordinate provincial and municipal mobile companies are separated from China Telecom Group and accounted for separately, with the advantage of market monopoly, the net profit of the main business staff of mobile communication reached 12 billion yuan in 99, and the net profit margin of the main business reached 22%, and it will become the second largest central enterprise profit after China Petroleum and Natural Gas Group Corporation; At this time, Unicom's profitability is not even as good as that of Huaxia Electronics, with a net profit of only more than 1.2 billion yuan in 99 years, and the net profit of the main business is even less than 6%.

As a result of today's situation, China Unicom can complain that it was suppressed too badly in the early stage, and almost all the superior resources were seized by the Mobile Communications Bureau. After the reorganization of the Ministry of Information Industry, Unicom's situation has been much better, especially the State Council's support for Unicom has also been greatly enhanced, and it has also given priority to promoting Unicom's overseas listing and financing to develop its main business. It is difficult for Unicom to catch up with China Mobile immediately, and the vast majority of people are optimistic that the gap between China Unicom and China Mobile will become smaller and smaller. This is also an important factor for Unicom to be listed in Hong Kong and New York at the same time and sought after by investment institutions, but Unicom will develop high-end business chips on CDMA with a gambler's mentality, and the facts will prove that Unicom's big gamble is out of place.

The actual situation is that until 08, China Unicom has never really posed a threat to China Mobile, and after the CDMA network was built, China Unicom also regarded it as a chicken rib.

Zhang Ke looked at the wind and snow in the window, and secretly sighed, thinking that it was somewhat beyond his power to interfere in this matter at this time. The key is to consider how we can best serve Kumho.

Wanqing talked to Zhitong on the phone in the living room next door, and the topic of the mother and daughter making phone porridge was also very interesting, Zhitong said on the other end of the phone that she was looking for two handsome Australian guys in Perth for Wanqing, Zhang Ke stood by the door, laughed when she heard it, and thought to herself Why are girls born in the 90s so precocious?

Wanqing and Zhitong talked nonsense on the phone for a while before hanging up. Zhang Ke smiled with her and said: "It's a pity that you don't go to Perth, it's cold here......"

"I don't sometimes go to Perth to join in the fun," Wanqing said with a smile, "If you don't think it's lively enough, just pull Xu Si over......" She wanted to say something more, but the phone rang again, looked at the display number, and said with a smile to Zhang Ke, "What a coincidence." Spread out the mobile phone to Zhang Ke, it was Xu Si who called.

"Why do you think of me at this time?" Wanqing answered the phone.

"Are you with Zhang Ke?" Xu Si asked on the other end of the phone.

Zhang Ke stood behind Wanqing, hugged her delicate body from behind, and put his ear on his mobile phone to listen to what Xu Si said on the phone.

"He's eavesdropping on you, I'm flying to Beijing with him at noon, why don't you come too?" Wanqing said, with her head behind her head, pillowed on Zhang Ke's shoulder, and her cheek was against her cheek.

"I heard that you are going to Jianye, I think it's strange, why don't you follow Zhang Ke to Beijing secretly, what are you doing in Jianye alone?" Xu Si said with a smile on the other end of the phone, "I want to go to Beijing to see you, but I just received a call and heard that Ye Xiaotong gave birth to a baby boy in the hospital, a little fat baby of eight pounds and six taels, I want to take time to visit the mother in Jianye first......

"Ahh Wanqing exclaimed, "Don't rush to the hospital to visit the mother after you arrive in Jianye tomorrow, wait until I go back to Jianye, I told everyone this morning that I went to Jianye, if you don't rush back tomorrow, the lie will definitely be exposed......"

"Then you turn off your mobile phone now, pretend not to hear anything, and I'll wait for you to come over after I get to Jianye tomorrow and go to see the mother together."

"Okay," Wanqing agreed, and asked Xu Si again, "Do you want to talk to that bastard for a while?" ”

"I'll ignore that bastard," Xu Si said with a smile on the other end of the phone, "Ignore him, he won't be able to come back tomorrow." ”

Wanqing had to leave Beijing early, and after hanging up the phone with Xu Si, she immediately informed the assistant to book a flight back to Jianye as early as tomorrow. This kind of trivial matter of visiting the mother, Zhang Ke will not be in a hurry to participate, he will go to the hospital if he has time, and he will not have time to wait until Ye Xiaotong and Shao Xinwen's son eat full moon wine before going to the door to congratulate him, thinking that the old man of the Ye family must be happy this time, and now the Ye family is considered to be four generations in the same house; Ye Jianbin and Ding Wenyi have never had children.

Zhang Ke can't immediately call Shao Xinwen and Ye Zufan, the old man of the Ye family, to congratulate him, and he can't say that he heard this when Xu Si called Wanqing, and Wanqing was there to arrange for him to return to Jianye tomorrow, he picked up his mobile phone and called Chen Xinsheng, talking about the in-depth cooperation between Lianxin and Unicom, and it was not clear on the phone, and he wanted Chen Xinsheng to take time to come to Beijing, and he would contact Unicom on behalf of Kumho.

heard the news from Chen Xinsheng that Ye Xiaotong gave birth in the hospital after nightfall, and Zhang Kecai called Shao Xinwen to congratulate him.

Shao Xinwen and a large number of people in the Ye family are in the hospital, Ye Zufan's voice is surprisingly loud, he commands the east and the west, and snatches the mobile phone from Shao Xinwen's hand, and talks on the phone with Zhang Ke excitedly, Ye Xiaotong has a difficult birth and has not woken up after anesthesia, so he naturally can't talk on the phone, so he made an appointment to visit the hospital another day, and then hung up the phone; Wanqing's side was also in a hurry to arrange things.

Wanqing rushed to the airport early the next morning to take a flight to Jianye, creating the illusion that she had been stranded in Jianye, and then went to the hospital to visit Ye Xiaotong and her biological child after meeting with Xu Si.

Zhang Ke lived in the Nanhu Forest Villa in Xianglin Town, and until the afternoon, Yao Jian, general manager of Kumho Commercial North Company, picked up Chen Xinsheng and Su Jindong from the airport and rushed directly to Nanhu Forest Beye.

There are very few vehicles coming down the ramp from the second lane of the airport, and there is snow on the road, so the car drives very slowly.

In addition to Chen Xinsheng and Su Jindong, Zhang Ke also asked Liu Mingfeng to come to Beijing by name.

After applying for an architectural engineer at Oak Park in August, Liu Mingfeng asked his girlfriend to meet Zhang Ke at night on a tryst with Oak Park, regained an interview opportunity, and finally entered the Aida Group.

After an ingenious probationary period, Liu Mingfeng officially took on the role of deputy manager of the UX Design Center, a newly established department of AIDA Group. This is a newly established department, the office is temporarily located in the Oak Park, the organizational structure has not yet been finalized, although the office is in the Oak Park, for the time being, it is under the direct jurisdiction of Su Jindong, one of the Big Three.

During this period of time, except for submitting the work report to Zhang Ke by email once a week, there has been no direct contact with Zhang Ke. Even if it is a response to a work report, it is an automatic confirmation of the reply after the email is delivered, and there is no other response. Liu Mingfeng even thought that he had forgotten about Zhang Ke, until he suddenly received a call from Su Jindong last night informing him that he was going to go on a business trip today.

Even if he forgets, Liu Mingfeng has nothing uncomfortable in his heart, and after he officially joins the company, he really knows that there is a huge Kumho economic empire behind Aida Group, and he can be among the 29 people in the meeting or the ultimate glory that excellent professional managers can extravagantly remove, right? Only then do you really know who stands at the top of the pyramid of Kumho's economic empire, which in itself is an unattainable distance.

Although there are many examples of AIDA Group taking on important positions at the beginning of the company, for example, Zhang Yaping, president of the components department, served as the president of the first-level department and the vice president of the group as soon as he joined in, and directly joined the list of 29 people. However, Zhang Yaping had a high reputation in the industry before joining AIDA Group. Liu Mingfeng was only an unknown person before joining Kumho, although he was a doctor of Jianyou, but he did not have particularly outstanding academic achievements, and he served as the deputy manager of the newly established department at the beginning of his entry, and the key newly established user experience design center was directly led by Su Jindong, one of the three giants, and there was no formal manager.

The car passed through Xianglin Town and drove into the Nanhu Forest Villa, although it was covered with snow, it was still possible to see the luxury of the villa area, Liu Mingfeng smacked his lips and said: "When can we also buy a suite here, and there will be no regrets in this life." ”

"That's it?" Su Jindong was addicted to smoking, and when he got off the second line of the airport, he moved to the last row of the business car, opened the window and sat there smoking, hearing Liu Mingfeng's words, he scolded him with a smile, "Employees above the deputy manager of Aida feel that living in villas and western-style buildings is an unattainable luxury, and they should really go to the staff training center to brainwash and brainwash......

Liu Mingfeng has been working in school after completing his doctorate, but he is not a research-oriented talent in the ordinary sense, he has strong team leadership skills, and most importantly, his ability to innovate thinking, which has a good wedge with the newly established user experience center of AIDA at this stage, and he himself is also very proficient in technical things and has strong business ability.

Su Jindong also joked with Zhang Ke, how could he pick up a treasure casually? Liu Mingfeng originally had no chance with Kumho.

The two cars drove into the yard one after the other, Liu Mingfeng saw Zhang Ke standing in front of the steps waiting for them, Zhang Ke held a box of cigarettes in his hand, watched Su Jindong get out of the car with a cigarette in his hand, and said with a smile: "I thought you could bear to smoke the first cigarette after getting off the car, I prepared the cigarettes and lighters for you first, but I didn't expect to overestimate you......" Take the cigarette case and lighter in your hand and pin it behind you, and invite Chen Xinsheng and Su Jindong to come into the house and talk.

Liu Mingfeng and Yao Jian followed behind and also entered the house.

It's cold outside, but there's heating indoors, and it's warm and fragrant like spring. Sit down, Zhang Ke gave them a brief introduction to what Xiao Ruimin came to talk about yesterday. Yao Jian couldn't even intervene in this kind of discussion, and he didn't know why Zhang Ke asked Liu Mingfeng to come over by name.

Chen Xinsheng doesn't smoke, and Zhang Ke has no interest in smoking, so he threw the cigarette case and lighter on the table, and said to Yao Jian and Liu Mingfeng: "If you want to smoke, you can take ...... cigarette."

Liu Mingfeng wanted to smoke, but seeing that Yao Jian didn't move, he was embarrassed to be too casual, and sat there respectfully, ready to listen to the two giants and Zhang Ke about the depth of cooperation with Unicom, but unexpectedly, Zhang Ke raised his eyebrows, looked at him and said: "I briefly explained the situation, you should know why I named you to come to Beijing, right?" ”

"......" Liu Mingfeng didn't expect Zhang Ke to ask his opinion directly, but fortunately he was prepared, so he was not caught off guard, sorted out his thoughts a little, and said, "When we go to inspect the entire mobile communication industry, we will find that the entire industry is actually composed of four types of enterprises: network and terminal hardware equipment providers, technology suppliers, network operations, and service and content providers. Before the establishment of the User Experience Design Center, AIDA was a relatively pure terminal equipment provider and terminal equipment technology supplier in the field of mobile communication industry. In the eyes of ordinary people, the scope of cooperation between AIDA and Unicom is very limited, or directly providing hardware products or indirectly participating in Unicom's mobile phone customization business by providing components and mobile phone technology to Unicom. However, in the portable music player market, in addition to providing users with iplayer hardware products, AIDA also provides music downloads online through global music, in fact, assuming the role of a service and content provider. The current G** network is limited by bandwidth and technology, and other additional services other than communication are quite limited, but whether it is a mobile company to upgrade the G network to develop GPRS technology, or China Unicom to build a new CDMA network, compared with the old generation of G network, it can provide users with more value-added services including audio, pictures, videos, Internet browsing, e-mail, etc., and the domestic digital mobile phone will also officially enter the era of high-end applications, which is also the significance of our establishment of a user experience design center. In addition to providing hardware products to participate in Unicom's mobile phone customization business, we can also become Unicom's software technology supplier and value-added content supplier, which can also greatly promote our hardware sales. ”

Su Jindong nodded and said: "Microsoft acquired a 30% stake in Global Music Online at a cost of $900 million, and Microsoft's emphasis is on the bundled business model of Global Music Online and iplayer hardware sales; This business model will form a relatively closed application environment, and promote each other to consolidate each other's market position - we have been examining whether this business model can be transplanted to the mobile phone business, but it is not easy to do this step. iplayer users can download music from Global Music online directly through computer networking, and our mobile phone users can of course download application software directly from our official website through computer networking, and can also download audio and video files in the future, but for mobile phone users, such applications are still low-level. It is more convenient to send and receive e-mails directly through the mobile phone, download application software directly through the mobile phone link to the Internet, and even download MSN, ICQ and other Internet instant messaging software to the mobile phone, so that the mobile phone and the Internet can synchronize instant communication, and the mobile phone can even be used as a terminal and means of payment for e-commerce...... In addition to communication, mobile applications should become more interesting and lively, and we must be a content provider for mobile phone users to be considered an initial success, but this process needs to be supported by the operator's network. Unfortunately, the Mobile Communications Bureau has a tough attitude, believing that the service and content supply is their territory, and we will not be allowed to cross the line, let alone allow us to share in the profits. ”

Liu Mingfeng pondered Su Jindong's words carefully, his words expressed his meaning more thoroughly, thinking that it was no accident that Aida could develop to the point where it is today in the hands of their group of people, and in front of the three giants, it is better to honestly clamp their tails and do things seriously. A lot of good ideas and ideas, not without the value of realization, but not the possibility of realization, in the domestic mobile communications bureau and subordinate provinces and cities mobile companies control the upstream resources, although the Aida Group in the top 100 electronic rankings are likely to jump to the first place, but in the entire mobile communications industry chain is still in a relatively disadvantaged position.

China Unicom, which is also full of grievances and is in a weak position, is relatively easy to do, and Unicom even needs Kumho to provide rich application software and content services to enrich its business to attract more high-end users to use Unicom numbers.

Zhang Ke tapped his fingers on the desktop and made a crisp sound, and said: "The Mobile Communications Bureau will soon select some cities to open the GPRS test network, and the full opening will probably be delayed until the beginning of 01; China Unicom will build a new CDMA network, and the pace will be slower...... For mobile phone manufacturers, there are three or five months to gradually bring a new generation of mobile phones to the market, and after the GPRS and CDMA networks are fully opened, the high-end business mobile phone series will also be fully updated. Contact with Unicom,But don't put too much hope,Even if you can't reach a cooperation agreement with China Mobile or Unicom,Our user experience store must be set up first,Liu Mingfeng proposed our user experience store,English name with ideastore,Chinese name with mobile think network,I think it's very good,You can also enable'is' as a new business logo,What to use,Or you discuss and decide......" Zhang Ke thought about letting his temperament, preemptively register mobile Monternet, Let China Mobile hide in the corner and be depressed in the future, and think that after Kumho registers "Mobile Thinking Network", China Mobile may avoid following the trend and give up the name "Mobile Montnet".

Zhang Ke's dark psychology, of course, others don't know. Liu Mingfeng was a little stunned, he thought that submitting a work report to Zhang Ke by email every week might be ignored, but he didn't expect that Zhang Ke and the senior management of Aida had been thinking deeply about this thing.

"You have to write a work report every week for the past four months, which will take up a long period of time for us, and sometimes you will even feel that your work report will not be concise enough," Su Jindong patted Liu Mingfeng on the shoulder and said with a smile, "It's just that the user experience store has practical significance for GPRS and CDMA enhanced mobile communication technology, and it is not the time for a large-scale discussion before, I will send you the opinions of the group's senior management on the experience store, and you will submit a complete ......report as soon as possible."

"The quality of the report determines whether you are competent to lead the new department," Zhang Ke said with a smile, "In addition, you should also stay in Beijing to participate in the contact with the senior management of Unicom, after all, you will be one of the people who will work specifically in the future......

Although the UX Design Center is only a newly established secondary department of AIDA Group, it is self-evident that the importance of the status can make the senior management, including Zhang Ke, devote so much effort. In addition, it is said to be a second-level department, but internally it is under the direct jurisdiction of Su Jindong, and the actual status is not comparable to that of ordinary second-level departments. Although Kumho does not have a CEO position, in terms of internal division of labor, Chen Xinsheng's position is similar to that of CEO, Su Jindong and Ding Huai are similar to co-CEOs, and Zhang Yaping, vice president of the group, is second, followed by Lu Qingsheng and Yang Yun.

After carefully examining the business models of Kumho's other businesses, Liu Mingfeng also clearly understands what the status of the UX Design Center will be in the future. Although he had thought about how to develop if he came to lead this newly established department, he didn't really think that he could lead this department before hearing Zhang Ke's words. He thought that the group would eventually send a veteran figure to take charge, and it would not be his turn to be a newcomer who had not joined Kumho for half a year, and he was a nobody in the industry.

Liu Mingfeng glanced at Su Jindong with some disbelief, he usually had the most contact with Su Jindong. Su Jindong patted him on the shoulder and said, "What is the weakness of the heart, you can't make achievements, you must be ready to withdraw at any time......"

Zhang Ke said: "Now I use you, I also think that you have a more comprehensive understanding of the UX design center and ideastore or mobile think network that we need and envision, and the ideas are also innovative. Global Music Online mainly provides music download services, and the model is relatively fixed, and the requirements for innovative thinking are not high, but the operation model of IdeaStore is more complex. On the one hand, we should encourage external software engineers to provide us with abundant application software resources. On the one hand, we need to develop new application software and innovate operating models according to actual application needs...... In addition, I want to tell you clearly that we have high hopes for IdeaStore, whether our mobile phones can gain a foothold in the high-end market and participate in global competition, we hope that IdeaStore will play a vital role, in order to achieve this goal, we can invest hundreds of millions or even billions of funds in IdeaStore in the early stage, not that we can provide us with much additional income in the early stage......"