At 8 p.m., a black Bentley slowly drove into the parking lot outside the Yasheng Building.

Bang, as the car door closed, Zhang Fan, Zhou Yang, Gao Ting, and Su Xiu chatted happily and walked into the building quickly.

"Zhang Fan, I think I can announce 'PC Panda' today! Then get ready, it will be officially launched tomorrow morning, and you will be caught off guard by Penguin! Gao Ting clenched her fists.

"Don't worry."

Zhang Fan smiled: "Penguin just released this inappropriate remark, if we announce the launch of 'PC Panda' now, it will be tantamount to helping them divert their attention......"

"But it can't be too slow. Tomorrow is a good time for noon or evening, when it should be the time when the 'storm of public opinion' is at its strongest. ”

"We can first push the announcement through Guò 'Mobile Panda Chat', and then announce some design highlights, so that the media can help us advertise......"

"On the third day, we will officially meet with the public."

"At this time, we must not only be fast, but also steady. Make sure you don't have any errors after you go live, or it will be very effective! ”

"Hmm!" Zhou Yang said excitedly: "The penguin is really killing itself this time!" Now that he can say this kind of thing, he really thinks of himself as a big brother! Haha......"

Zhang Fan nodded and smiled: "Penguin does have the mentality of a big brother in the industry, but he is also pushing himself to a dead end, and in the face of large-scale unloading, everyone will be very flustered." We need to take this as a warning......"

While talking, the elevator went to the 6th floor.

I saw that the lights were on in the two studios of Weixin and Xinghuo, and many colleagues were working overtime.

"Boss, Mr. Zhou......"

Seeing Zhang Fan and Zhou Yang appear, Feng Hong and other executives hurriedly caught up. There was excitement and joy on everyone's face.

A few words of effort. The group walked into Zhang Fan's office.

……

"Everybody knows, right?"

Zhang Fan took a glass of water and drank it and said, "The penguin side is completely messed up." Just made a statement that is very favorable to us. It is to the effect that the user is told 'You either choose me.' Either choose 'Little 3', you can't marry both of ...... anyway.'"

"Hahaha......" everyone laughed.

Gao Tingting said with a smile: "Zhang Fan's sentence is very classic, and it will be posted on the Internet later!" It's better to add one more sentence after it: 'Actually, you can choose me', and then put a 'panda computer icon'! It will definitely arouse the excitement and attention of your friends! ”

Feng Hong's eyes shone and said: "Tingting is right, the boss's words can be used as a 'lead' for our Panda PC to go online......"

"With the attention of the boss's half a billion fans, I believe the effect will be very good!"

"Uh-huh......" nodded all around.

Zhang Fan smiled and said, "Don't joke about it first, let's get down to business." Penguin's inappropriate remarks are actually forcing users to make a choice. In a certain way, it is a kind of 'bullying of users'. It's like saying, 'You have no choice but me......"

"In addition, it is a kind of 'psychological insult and discrimination' against users, which is not what an Internet service industry should do."

"And there is no instant messaging software in China that can compete with penguins, and the inner humiliation caused to users will be even stronger."

"I think this is a good time for us to launch 'PC Panda', no matter what the industry says, at least it can greatly satisfy the needs of users. As long as you grasp this, it is not empty words to harvest 30 million users in a day! ”

"Hmm." Su Xiu nodded and said, "If I were a penguin user, I would be very angry." I definitely want to change to other chat software immediately, and I don't need you penguin anymore! ”

"But now the only chat app that can meet the needs is Penguin. You have to use it again, this is the most uncomfortable! ”

"Not bad!" Lu Feng, the person in charge of the panda, said: "What the boss said is very right. We're going live at this time. It is equivalent to satisfying the user's inner desires and demands. At that time, the user's first psychological impression of our product will be very good. ”

"And our products are better than Penguin in all aspects, and there is also a 'sparrow micro-terminal plug-in'......"

"With the popularity of sparrows, pandas and sparrows can complement each other, and I believe that they will succeed in one fell swoop after they are launched. At that time, the number of sparrow users will also be greatly increased! ”

……

Everyone discussed fiercely, and Zhou Yang lit a cigarette and said with a smile: "I can't wait what I say." Since everyone agrees on the boss's plan, let's discuss the steps to go live in detail. ”

"Just now I discussed with the boss that I was going to announce the launch of 'PC Panda' tomorrow, and then expose them one by one, and use the media to help us promote and advertise...... By the 3rd day, the product will be officially launched. ”

"During this period, everyone should carefully check the compatibility of the PC version and never make mistakes. Otherwise, the effect will be greatly reduced! ”

"By the way, Lu Feng, has the problem of the 'sparrow plug-in flashback' been solved last time?"

"It's settled."

Lu Feng was a little excited: "We also found a new solution when fixing the vulnerability, which can make the 'application market' respond instantly, just as fast as opening the 'chat window'!" ”

"And there's a lot of room for research and development for this new technology."

"Haha, it's really good news, one after another!"

Zhou Yang clapped his hands and smiled: "I can be 100% sure now, our panda will definitely be very successful this time!" ”

"Let's start, let's talk about any plans you have, and we'll sort out the plan today! Officially implemented tomorrow! ”

……

As they spoke, everyone began to brainstorm about the 'Panda PC launch arrangement for the next three days'.

What is that department responsible for? How does it work? How to arrange each step and how to arrange the launch time of each link? How do the major platforms of Xinghuo cooperate? and other issues are discussed in detail.

This time, Spark not only has to play rhythm, but also to play a fast and steady 'home run'!

After four hours of discussion, Zhang Fan and everyone finally decided - "72-hour panda online plan".

Within the plan, Zhang Fan divided the next 72 hours into 9 time periods.

Every day at 11 noon and 6 p.m., the official information is released.

At 3-4 o'clock in the morning, arrange for the marketing company to lay out some 'content' and 'conjectures' on the Internet to guide netizens to continue to pay attention.

Tomorrow on the 20th, the first day. Zhang Fan will use his own 'ZF Future' account. First of all, post a sparrow message and 'Panda Chat Computer Icon' on the sparrow network.

Information content. That is, the sentence he said inadvertently: "Penguin is to the effect that he tells sù users, 'You either choose me or 'Little 3', anyway, you can't marry both......"

Later, Gao Ting added the sentence "Actually, you can choose 'me'", and finally put a 'panda computer icon' in the back!

The first sentence is to ridicule the penguin, and the latter sentence and the 'panda computer icon' are to arouse the reverie and excitement of fans and netizens.

Coupled with Zhang Fan's celebrity effect, it is enough to attract a large number of news media to consume reports!

This alone can quickly push 'Panda Chat' to a high level and lay a good foundation for subsequent exposure.

Wait for 8 hours after public opinion brews. Weixin fired the first shot of the 'exposure link'. Use the 'Mobile Panda Chat' and 'Panda Sparrow Official Account' to push the 'Panda PC version will be launched on July 23' at the same time.

At that time, all the 'reverie and speculation' of netizens and the media will be transformed into a certain excitement and excitement!

In order to satisfy everyone's eagerness to know, the marketing team began to launch the layout from 3 to 4 a.m. the next day.

Put some 'netizen designed' panda PC interface UI, as well as some so-called 'spy photos'. Again, guide netizens and the media to 'consume'.

At 11 noon on the 21st, continue to use Zhang Fan's account to publish some real screenshots of the PC version of Panda. The details will be announced at 6 p.m. by Panda officials.

The official account of Dabai, the official account of Sparrow, and the official account of 360 are responsible for forwarding and spreading.

In the early morning of the 22nd, marketing and public opinion guidance were still carried out according to the move.

If there is a malicious accusation by the penguin water army or the accusation of the so-called industry insiders, directly go to the 'attack copy' and fight back. In order to ensure that the opening of the 'Panda PC version download page' is not hindered at noon.

By 6 p.m., tidy up a qiē. Integrate all aspects of the features of 'Panda Chat PC', and cooperate with 360 security strategy to promote each other.

Finally, the download will be officially opened at 8 o'clock in the morning on the 23rd!

In the next 7 days, Xinghuo will carry out promotional activities on the whole platform to stabilize the growth of the number of panda users!

……

Spark Studios.

After some discussion, it was already 1 o'clock in the morning, and everyone did not go home, so they made a shop in the company on the spot. The men slept in Zhang Fan's office, and the women were concentrated in the WeChat office.

Xuejun was accompanied by Xiaoxi, and the two girlfriends also chatted until close to 1 o'clock before resting.

Early the next morning, Xuejun and Xiaoxi came to Xinghuo Company with Zhang Fan's toiletries. On the way, I didn't forget to prepare a pair of toothbrushes, facial cleansers and creams for other partners who opened up the shop.

The intimate gesture not only made Zhang Fan very warm, but also won unanimous praise and jokes from everyone.

"Zhou Yang, where is your Dong Xin? How to do it! I didn't go back all night, and I didn't know how to care about it, so I went back and played hard! ”

"Dong Xin can fry an egg to 'oil color', how high do you think I can ask for her?"

"Brother Yang, you wait, when Sister Dong Xin comes, I will sue her!"

"Then I'm very thankful, please sue her again, remember to put less salt in the future."

"Hehehe......"

Restroom on the 6th floor. At this moment, the red glow had just risen outside the building, and Zhang Fan, Zhou Yang, Gao Ting and others gathered in the men's and women's toilets to wash up and laugh.

After a while, everyone came to Zhang Fan's office with a smile.

Gao Tingting and other ladies touched up their makeup a little in one place, and Zhang Fan, Zhou Yang and others gathered in front of the computer to check the 'public opinion reaction generated by the penguin's letter'.

When I opened the sparrow network [Hot Information], I saw that the latest information on the whole page was talking about 'Penguin's difficult decision', and all kinds of satirical sentences against 'difficult decision' were born.

The official comment of Old Wave Technology: "If 360 is malicious competition, then what was Penguin's letter yesterday?" Competition between the two sides is a common thing, why kidnap consumer users? ”

Huang Yi News commented: "The government still has accountability and apologies for doing wrong, and users jointly asked to explain the situation and explain the reason for scanning the hard drive, is it the user's fault? ”

People's Daily Online commented: "There is indeed something wrong with 360, and the penguin should not be killed with a rod, and I hope that the two sides will solve the problem in a smooth way." ”

Sohu Toutiao commented: "In this way, can we also implement IP monitoring for users who have logged in to Penguin?" If you find that the user can't log in to Sohu? ”

Xiaoniao Information commented: "According to unreliable sources, Dabai will stop after-sales service for consumers who use S1 and other mobile phone products from now on. If it is detected that the user is using a foreign mobile phone, the self-explosion program will be initiated, and the machine will be destroyed and killed. Please think carefully. ”

……

"Haha......"

Seeing a lot of laughter around here, Zhang Fan hurriedly turned the page and checked the sparrow network [Real-time dynamics].

found that the words of ordinary netizens were even more indignant, and a feeling of humiliation could be felt in every sentence......

An hour later, with the large-scale landing of sparrow netizens, the anger on the platform reached its peak in the morning.

Instant messaging software such as Old Wave UU and Crooked Voice have seized the opportunity to market and promote on Sparrow.

Microsoft MSN Huaxia also announced: "We are willing to provide users with perfect instant messaging services and the best privacy protection." ”

As of 11 a.m., more than 7 million pieces of relevant information have been added to Sparrow, and the total number of views and comments has exceeded 100 million!

The entire Chinese Internet is full of negative feelings such as anger, grievance, helplessness, and humiliation.

At this time, a sparrow message from Zhang Fan's space soothed the negative mood of users on the whole network. And began to look forward to and reverie the 'Panda Chat Desktop Icon' displayed at the end of the message!

…… (To be continued......)