Chapter 537: Kodak's Helmsman
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After Fan Wuxi's sister and brother stirred up the real estate situation in the capital, they soon had no time to pay attention to this side of the matter.
At the request of the elder sister, Fan Wuxian was anxious about the team that designed and decorated the house for himself, and went to the inner city, and then began to carry out a full range of three-dimensional packaging for the purchased property, not only to make the interior decoration meet Fan Ting's requirements, but also to make some more personalized features of the external space, in order to indicate that the building has been completely purchased by PCFANS.
As for the property of the community, it is sent by the company to take care of it, from logistics to security, all are trained professionals to serve, the lower three floors are divided into parking lots and activity fitness centers, and there are also music cafes that can be used by their own people, which is conducive to the physical and mental cultivation of the owners.
The whole company is talking about the welfare housing that Mr. Fan bought for everyone this time, but if you want to live here, you have to be a senior director of the PCFANS club, and it is the kind of senior director who has outstanding performance and has made a great contribution to the company.
This is also a kind of motivation for everyone to be positive, only when we see how tangible benefits the upward goal will bring to themselves, we can really devote ourselves to the work, in order to realize their ideals as soon as possible, and live in this super luxury residence.
Despite the fact that there are a lot of senior masters of the PCFANS club. Tube, relying on their own income has the ability to live in this kind of high-end residence, but what they spend money to buy, and what the boss of the company rewards, are two different concepts, and being able to live in the residence purchased by the boss himself shows that his status in the PCFANS club cannot be ignored.
Fan Wuxian wandered around the capital for two days. After that, Boss Zhu's people contacted him, saying that Pei Xuede, the president of Kodak, had arrived and wanted to meet Fan Wuxian secretly, and everyone sat down to talk about cooperation.
Because Pei Xuede wants to keep a low profile. So Fan Wuxian was at the headquarters of the PCFANS club, and Fan Ting's president's office received Pei Xuede and his party.
Pei Xuede is still very famous, he is sixty-one years old this year, and he can be counted. He is a veteran professional manager.
At the end of 1993, the board of directors of Kodak Corporation voted by a show of hands to remove Kay hitmore from his post as chairman, and Pei Xuede, 56, became the chairman of Kodak. Pei Xuede was the CEO of Motorola and has a high reputation in the business world. From the very beginning of his tenure, he carried out drastic reforms.
For a long time, the production and sales of photosensitive materials in the world have been for. Monopolized by a few large companies, known as two and a half, one for Kodak in the United States, one for Fuji in Japan, and half for Agfa in Germany, the others are all small characters and not worth mentioning.
Until the 80s, Kodak had been the world's leading film industry and had no regard for Fujifilm. However, in the 80s, Fuji quietly rose with the help of the Japanese government's domestic market protection measures, swallowing up a quarter of Kodak's market in a blink of an eye.
For a long time, Kodak was rigid in its thinking, bloated organization, unwilling to change, and unable to adapt to the rapidly changing world market. As a result, costs have risen, profits have fallen, and stock prices have fallen again and again. According to Kodak's own statistics, nearly six billion dollars were lost in the Japanese market alone.
Faced with this situation, Pei Xuede proposed to expand the international business space and open up marketing channels, called on the Clinton administration to formulate a specific plan to help open up the Japanese market, and suggested that the US government consider increasing tariffs on imported Fujifilm. At the same time, Kodak closed its poorly run Australian plant and stepped up its investment in developing countries.
At the beginning of 1994, Pei Xuede, who had only been in office for two weeks, led a delegation of Kodak to China and expressed Kodak's intention to the Chinese government, that is, to acquire Chinese photosensitive material factories for the whole industry and at the same time establish a world-class photosensitive industry in China.
When explaining to the press why Kodak is optimistic about the Chinese market, Pei Xuede said that as long as half of China's population shoots a 36-film pack every year, it will be enough to expand the world image market by a quarter. With 500 more photos per second, China has the same potential as anywhere else in the world, on the same level as Japan or the United States.
At the end of last year, Kodak's board of directors announced that it would spend $1 billion to lay off 10,000 employees over a two-year period. In the past few months, the company has cut more than 200 middle and senior management positions, and this year Kodak's research and development expenses have been reduced by 100 million yuan on a billion dollar basis to reduce expenses.
In recent years, the economic downturn in the West has affected the photosensitive materials industry, making the industry increasingly competitive, and Kodak and Fujifilm have been looking for new ways to reduce costs and open up the market.
At present, the consumption level of photosensitive materials in the world, the average annual consumption of Americans is 37, the Japanese are 31, and the Chinese are only 0.1, but the annual growth rate of China's photosensitive material consumption is four times that of the United States and five times that of Japan. It is expected that by six years' time, China will surpass the United States and Japan to become the world's largest market for photosensitive materials.
Optimistic about this, Kodak, Fujifilm and Agfa have set their sights on China, hoping to expand their market share in China and then monopolize the Chinese market.
Before these giants enter the Chinese market, it should be said that China's photosensitive materials industry still has a certain foundation, a total of Tianjin, Shanghai, Shantou, Xiamen, Wuxi, Liaoyuan, Baoding and other seven photosensitive material factories, but in the face of the large-scale attack of foreign goods, these enterprises have been defeated, six enterprises are in a situation of suspension of production and losses, at most a debt has reached more than 4 billion, only Le Kai still has a trace of parrying power.
One of the means by which foreign goods enter the Chinese market is to sell them cheaply. In the U.S., Kodak rolls retail for around $5, and in Japan, Fuji rolls are roughly at this price. In the international market, Kodak sells for $2.6 and Fuji for $2, while on the coast of China, Kodak and Fuji sell for only $1.3.
The second is to set up a large number of specialty stores. Kodak and Fuji have leveraged their deep pockets to establish sales sites and color expansion stores throughout China. They have seized the domestic retail market by means of free decoration of the façade, preferential provision of processing equipment, profit washing and expansion, high rebates, overseas training, tourism and other promotional means, resulting in few image stores willing to use domestic film.
In the 80s, Fuji dominated the Chinese color roll market, and its market share reached half at its peak, but since Pei Xuede's trip to China, Fuji's life in China seems to have become difficult.
According to some Fuji stores in the capital, Fuji accounted for 80 percent of the film developed in the store in 95 years, but by 96 it was only 60 percent. This year, a market survey conducted by a third party shows that Kodak color rolls have reached 50% of the market share in China, surpassing Fuji for the first time.
Now some people vividly call China's color roll market a red, yellow, and green war, that is, the red Lekai, the yellow Kodak, and the green Fuji. In this battle, Kodak's advantages are gradually emerging.
Fan Wuxian can be sure that even if it is the strongest Lekai in China, there is no place to compete in front of Kodak, because he knows Lekai's technology very well, and the gap with Kodak is very big, and when it comes to R&D investment, the difference is even worse in heaven and earth.
Pei Xuede is a very enthusiastic look, Fan Wuxian naturally smiled and treated each other politely, the two sides had a heated discussion on the conditions of cooperation, sure enough, as Fan Wuxian expected, Pei Xuede is currently the most nervous is to monopolize the Chinese mainland market, as for the technology of digital cameras, it is not very tight, he believes that since Fan Wuxian will not develop digital camera products within three years, then it will not pose any substantial threat to Kodak, and Fan Wuxian promised to invest 200 million US dollars in the plan, It can also objectively alleviate Kodak's financial pressure.
"I think Mr. Fan's proposal is a win-win situation." Pei Xuede affirmed Fan's condition of being disease-free.
The most important thing is that Pei Xuede has understood the forces behind Fan Wuxi, if he can pull Fan Wuji's Fan's investment group into his camp, he will save a lot of effort in Kodak's Chinese market promotion, at least, in the matter of squeezing out Fuji, Fan Wuxian will definitely cooperate very much.
However, Pei Xuede was a little curious about Fan Wuxian's love for digital camera technology, and asked about the reason.
"My fiancée is very interested in digital cameras, not only did she get the latest digital cameras from your company, but she also asked me to keep abreast of the latest advances in digital camera technology, so I made this request." ”
Pei Xuede naturally couldn't believe Fan Wuxi's nonsense, but it was really difficult to define whether this kind of words was true or false, so he laughed and said, "Mr. Fan is really a caring person, your fiancée must be very happy." ”
"Juvenile temperament, playfulness is inevitable, fortunately, it can't cost a few dollars." Fan Wuxian said nonchalantly.
Pei Xuede did not stay in the capital for long, and after discussing with Fan Wuxian, he needed to go back to negotiate with the board of directors, and he introduced his plenipotentiary agent in China to Fan Wuxian, and said that if there is any problem, just contact the agent.
Fan Wuxi paid attention to this agent, but it was a Chinese woman about fifty years old, who looked like a, and listened to her conversation, but looked like a Taiwanese.
A woman who can be entrusted with a heavy task by Pei Xuede so confidently should not be an idle person, Fan Wuxian secretly commented.
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