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"A week of music news - 2006 is coming to an end, the music industry compared with last year, the overall decline is becoming more and more apparent, the record industry statistics in the first half of the year show that album sales continue to decline, down 30 percentage points from last year, the popular idol group Myth released the official 8 albums have not turned the tide and are about to fall, 04, 05 years of domination of the annual sales list SG. did not continue to stage a legend. Pen ~ fun ~ pavilion www.biquge.info but since June, the situation has improved, first of all, Bai Zhiying's successful comeback, creating a good momentum, selling albums of more than 270,000, in September, the debut of the one-year-old newcomer group TVXQ exploded in popularity, the official 3 albums "O. positive and negative" with an absolute advantage of more than 300,000 sales ranked first in the year, sweeping away the gloom in one fell swoop, in October, helping Bai Zhiying make a perfect comeback, An Yuxi, who once again went out to write the "lyrical duology", Bao'er "Don't Leave" Set off the trend of lyrical songs again, and the physical record sales in 11 days were 140,000, surpassing the top 5, and according to the performance, it may eventually reach 25-300,000 sales...... According to the analysis of professional media, according to such a performance in the second half of the year, there is no suspense in the competition for candidates for important trophies for music awards such as major TV stations and Golden Record Awards at the end of the year, and it is between Bai Zhiying, TVXQ and Bao'er......"

The time has come to the end of November, as if it has copied the grand occasion of "Wang Nan", and even surpassed, the number of viewers of "Monster" has exceeded 9 million, refreshing the record of "Wang Nan" again and again, it is conceivable that more than 10 million is just a matter of time. is about to become the fourth member of the Ten Million Club after "Shiwei Island", "Tai Chi Flag Flying", and "The King's Man", and the rest is what kind of height it can reach!

――Can you surpass "The King's Man" and become the first in the history of Korean films! Let's wait and see! ”

“……”

In November, almost all the headlines in newspapers and websites were dominated by the words AWM or Ahn Yuxi.

But a lot has happened in the meantime.

For example, after the Democratic Party's resounding victory in the US midterm elections on 7 November, there was a lot of talk about a reversal in US foreign policy.

Of course, this has to be mentioned: on 9 June, President Roh Moo-hyun mentioned that he would take back the wartime military command from the United States within the next few years.

In October of the same year, the ROK and the United States also presented a report at this year's annual ROK-U.S. security consultative meeting, expounding on the specific issue of transferring wartime operational command, and the ROK and the United States will hold talks on the transfer of wartime operational command.

After the midterm elections, coupled with the popularity of "Monster of the Han River", anti-American sentiment has gradually risen, and a large number of patriotic people have spontaneously petitioned and small-scale demonstrations in government departments such as the Blue House.

Of course, the impact of "Monster of the Han River" is much more than that.

……

"This monster is American culture, and you can see his strong anti-American sentiment in all of Bong Joon-ho's films. At a time when the entire Asian culture has become vulnerable, Bong Joon-ho is still swimming against the torrent of Western culture, waving the flag pathetically for the local culture. ”

“……”

"Happy life" is a small hut full of loved ones, bedding and hot food, and a gun, always aimed at our mother river - because we don't know what monster lurks under the dark, cold waters, or when it will emerge and swallow all we have.

……

Sitting on the sofa with a computer, Xiao Jing was leaning on An Yuxi and reading word by word, An Yuxi found that reading reviews was more exciting than watching movies, and there were things that he didn't see when watching movies, even he who participated in the screenwriting had many things that he hadn't thought of, and he could see so many scenes and think so deeply!

Sure enough, the master is in the folk! An Yuxi couldn't help but sigh.

Although I don't know what "Monster of the Han River" was like in my previous life, I just had the mentality of giving it a try, but this time it seems that I have picked up a treasure, which is also an unexpected joy, not to mention that it can enter the club of tens of millions like "The King's Man" and shock the history of Korean films?

I really wake up laughing when I think about it in my dreams!

If "The King's Man" only made AWM a signboard in the industry, then "Monster of the Han River" really gave AWM a place in the film and television industry, and had the strength to compete with CJ, Showbox, etc. for the dominance of the big screen!

Of course, AWM is more than that.

Since 2003, South Korea's music industry has been declining at a terrifying rate of 40%-50% per year, and the market has shrunk seriously, which has also affected all music-related industries, according to data released by relevant statistical agencies last year, South Korea's music output value has declined from 1.6 trillion won in 2000 to less than 500 billion won.

In the face of such a terrible situation, it is not that the forces on all sides do not want to solve it, but they are unable to solve it.

The decline in physical record sales is the trend of the times, and it is an inevitable choice for the change of people's living habits, and manpower is unstoppable, and digital music is because of telecom and mobile operators led by SK!

In the past, the Korean music industry also wanted to follow the Japanese model and seize the dominance in its own hands, but unfortunately, SK's acquisition of Seoul Records forced the alliance to disintegrate from within as soon as it was established, and the so-called ambition was stillborn. For telecom and mobile operators such as SK. They seize the dominance of music, not trying to monetize it. In their eyes, music is just a means to enhance the competitiveness of their core industries - for example, in this digital age, if they don't have autonomous, convenient, and high-quality digital entertainment services, how can they attract trend-seeking young people to become their users?

Music is an important industry in the field of digital entertainment, second only to games, and in the field of mobile entertainment, limited to today's wireless network technology, music far exceeds games and movies. It occupies a decisive position in the purchasing propensity of young people.

SK's innovative monthly rental service has allowed it to quickly dominate the digital music industry with its low price, but it has also destroyed the healthy development of the music market, and in order to close the market as soon as possible and improve its competitiveness, it can ignore the loss caused by the small profits caused by the low monthly rent. But record companies and brokerage companies don't have that confidence.

However, SK is too strong, and two years ago, after the alliance of S.M, DSP, CJ.E&M and other companies went bankrupt and was taken care of by the relevant authorities, the most powerful CJ.E&M was the first to withdraw - for the company, which has already separated from Samsung, there is no need to cause trouble for the normal development of the group for the music market, which is not a core industry. With its departure, there is no longer a force strong enough to lead the struggle. Up to now, many record and agency companies have actually had to accept the reality and have no choice but to make up for the lost part of the income by squeezing artists.

However, the rise of AWM has made all forces in the circle see new hope!

In particular, Ahn Woo-seo has said in public more than once that he is planning to hold a Korean Digital Music Development Forum. The layman does not understand the meaning of the so-called forum, the leaders of various companies and organizations. But I know that An Yuxi is releasing signals, hoping to integrate content providers and unify internal opinions through the forum to deal with external forces such as SP and operators!

No one knows whether the Digital Music Development Forum will be successfully held in the end, but with the completion of the 200 billion acquisition and the success of the music industry giant, no matter whether AWM can eventually compete with SKT, the real people of insight understand that AWM's status in the circle has skyrocketed, and while waiting and seeing, some organizations are quite happy to see this change and hope to have friendly communication with AWM.

It can be said that in the year 2006, AWM company from obscurity to now has a wide range of influence, including film and television and music have been involved, the early stage of silent development, film and television with "The King's Man", "Han River Monster", music with "No More Love" and "Don't Leave" to make a name for themselves, continue to explode and grow into the current behemoth, which makes people look sideways.

In the eyes of the people, this is naturally the credit of An Yu, the president of AWM company, who has a good leadership, so he is more appreciated and respected, and in the eyes of the people, he has become a visionary, powerful, talented business wizard and entertainment giant!

His fame is also equated with "success" and "fire", and his popularity is unmatched for a while, and the media has even branded AWM as a modeling machine.

It is conceivable that since then, AWM's position as a company has never been shaken.

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