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readx; The 2006 MKMF (2006KMmusicFestival) music awards ceremony ended on November 25, and the annual award ceremony is bound to be "some people laugh and some people worry". Pen ~ fun ~ pavilion www.biquge.info

And this year's awards are very different from previous years, with fewer awards for newcomer singers and fewer awards for the production department. At the same time, at this award ceremony, I unexpectedly saw the famous actor Lee Joon-gi and the gold medal director Kim Jun-ho, because of the addition of the MV Performance Award and the Annual Film Award, I was fortunate to see them on the stage.

The main awards are as follows:

This year's Best Song Award: Baek Ji-young

This year's Best Star Award: TVXQ

Best Female Individual Singer Award: Boa "Don't Leave"

Best Combination: TVXQ ('O' Positive, Negative, Combined)

Best of the Best in the R&B Category: Baek Ji-young "No Love Anymore"

mplus mobile phone popularity award: TVXQ

M Prize: TVXQ

At the awards ceremony of the MKMF Music Festival, basically all the important awards were wrapped up by Bai Zhiying, Baoer, and TVXQ, and several people didn't know how many testimonials they said, thanking the company and their families, and at the same time, they also mentioned An Yuxi. Not only that, Lee Joon-ki, who won the best acting award for participating in Lee so-young's "Grace", director Kim Jun-ho, who won the film of the year award for "Radio Star", also thanked Ahn Woo-seo, who was not present.

Film of the Year, although a film award at a festival is of little use to him, but it is better to win than not to win. And this is an award specially added by MKMF for director Kim Jun-ho, even if it is to support the company and his own artists, there is no reason why he should not come.

Speaking of the acceptance speech, director Kim Jun-ho said: "Since everyone mentioned Ahn Woo-seo, then I will mention it too!" President min, you see I have won awards, is the year-end bonus more to give? ”

Director Kim Junhao's humorous words made the audience laugh, which is the reason why the audience generally has a good impression of Ahn Woo-seo.

Director Kim Jun-ho is a senior executive of CCM Film and Television (full name CultureCapMedia), the predecessor of the original AWM (AngelwingsMedia) film and television, and has directed CCM's fame trilogy, namely "My Little Bride", "The Bride is 15 Years Old", and "The Innocence of the Dancer".

Among them, "My Little Bride" and "The Innocence of the Dancer" are the most famous, so that the heroine Moon Geun Ying Zhong won the Best Female Newcomer Award at the Big Bell Film Festival, the Popular Actress Award at the Big Bell Film Festival, the Popular Actress Award at the Blue Dragon Film Festival, and was nominated for the Blue Dragon Award Actress.

"Radio Star" is a new film directed by Kim Junhao, which is his first work after entering AWM Film and Television, and it is also the first attempt made by AWM Film and Television in small-budget films this year.

There are more than 20 awards in this music festival, and at least 10 testimonials have mentioned An Yuxi's name, which makes people have to sigh at the strong sense of existence of this person!

Some media lamented that this year's MKMF Music Awards ceremony was completely prepared for An Yuxi.

Although he can no longer stand on the stage to accept the award, his influence on the music industry is unparalleled.

The music awards ceremony at the end of the year was basically no exception, TVXQ basically swept the group awards, star of the year and popularity awards, while Boa and Baek Ji-young dominated the lyric song awards and the related awards of female singer of the year, anyway, it was either Boa or Baek Ji-young.

Unintentionally getting involved in the singing business, after the reorganization, the newly established AWM Music has finally become a general trend in the music industry, becoming a very competitive party in the record industry, directly threatening the No. 1 position in the SM Entertainment record industry!

So the festival at the end of the year eventually evolved into a battle between SM and AWM.

It's just that although AWM music has a strong momentum, it is limited to too few artists, and it only shares the world with SM.

……

"Although Bao'er joined AWM Entertainment, don't forget that she is still an artist of the SM family, although AWM has Baek Ji-young's ......"

“…… According to the sales and popularity of both sides, TVXQ obviously has more advantages, and some professional organizations predict that SM may become the biggest winner in the record industry in 2006! ”

"Biggest Winners......

Chewing these words, Li Xiuman casually picked up the remote control and pressed the standby button, and the screen on the opposite wall flickered and went out.

I don't know when AWM Music, a nascent entertainment company, began to jeopardize SM's dominance in the recording industry, and the two companies, which had a good relationship, became a faint rivalry, even if neither side was willing to take over, but the media liked to make this kind of news...... Turning against each other, falling in love and wanting to kill something...... The more messy the better!

The shutters behind him cut the skylight, and the slightest light diffused in, and the cold wind that gradually cooled in winter seemed to freeze the sun, and the light was no longer dazzling and scorching, and the shadows cast by some of the office furnishings were scattered and scattered, and the whole room seemed to be gray.

Leaning on the leather chair, dragging at his feet, the figure extending under the desk swayed slightly, pondering for a moment, he smiled: "Finally, it's a victory!" ”

This sentence "victory" contains many meanings.

Since he was in charge, the SM strategy was frustrated, the myth was lost, and the performance continued to decline, his voice in the company has become weaker and weaker, and the rise of Kim Young-min has been a heavy blow to his authority, especially Shin Sung-ho took the opportunity to take the position and lost the position of president and chairman of the board of directors.

One of the meanings of the so-called victory lies in this, TVXQ is his training, organization, and planning, if he loses power, the results of this group naturally have nothing to do with him, but in the case of his regaining support, TVXQ's "merit" of this explosion of popularity, no one wants to pick peaches.

With its own efforts, the popularity accumulated over the past 2 years, and of course, the reputation of the "Heavenly King" An Yuxi, this year's main song "'O' Pros and Cons Combination" has achieved unprecedented success and has become a well-deserved NO1 among many idol groups in South Korea.

Just like their name, from this year, they have entered their own "Oriental Prosperity". Their success is second only to the level of the "White Army" HOT back then, as the planner, decision-maker, current director of SM Entertainment, shareholder, and artist director who launched their group, how can Lee so-man not be happy?

TVXQ's success proves that his decision-making direction is correct, and it also proves that his means of operating the boy group are still unbeatable, SM has a hot, mythical history and he has been copied again, at this point he definitely has the capital to be proud of, which also makes Li Xiuman's voice in the company more and more important.

In contrast, Kim Young-min, who has been concentrating on the girl group, was suddenly dwarfed after the failure of the Heavenly Ji-hee plan.

On the other hand, the challenge comes from An Yuxi!

In order to win the support of Shin Sung-ho, he withstood the pressure of shareholders and allowed An Yuxi to break away from SM, which is still a pimple in the hearts of shareholders, especially after AWM developed the prototype of the group, seeing the potential of An Yuxi, some shareholders were quite resentful of his decision to ignore the interests of the company.

Whether it is to appease the secret dissatisfaction of shareholders, or to prove that SM is still the number one entity in the music industry even if he lets An Yuxi go, no one can challenge it, and An Yuxi can't do it, he must make enough results, at least to surpass AWM's results.

Thankfully, this year this goal has been achieved.

These days, he has been waiting for the media to compare, and only with comparison can he distinguish the superior, and seeing that the trend as he wishes appears in public opinion, Li Xiuman is naturally in a very good mood. So much so that an hour later, when he presided over the management meeting, he also changed his previous silence and greeted people everywhere with a smile on his face.

President Shin Sung-ho has not come back from a business trip to the United States, and it is just a meeting, so the atmosphere is quite relaxed, and a director saw that Li Xiuman was in a good mood, so he smiled and joked: "This year, under the leadership of the director, we finally won back the previous honor, this year the director has worked hard, seeing that the dust has settled, have you thought about where to take a vacation?" ”

"Haha, Director Jiang, don't kill me, if it weren't for your help and support, how could I have today's achievements? Don't say anything under my leadership, the credit should belong to everyone, and it's all for the interests of the group! Li Xiuman narrowed his already small eyes and said with a smile, with the victory in hand, he didn't mind verbal promises and modesty.

A few directors who usually lean close to him laughed when they heard this, and a few others who were more distant also barely smiled, while quietly looking at Kim Young-min, who had a gloomy face on the other side of the conference table.

Compared with Li Xiuman's achievements this year, the business led by Jin Yingmin is a mess, and seeing that he was depressed at the meeting, several people sighed secretly, but what can they do? The current Li Xiuman camp is just like the sky!

The emotions of the loser are taken care of by no one.

A director of Li Xiuman's camp said angrily: "Recalling last year, the company suffered blows one after another, Heavenly Zhixi has been regarded as a failure, and the girl group still seems to be unable to participate in the competition in the record industry. At the shareholders' meeting early next year, I propose to re-elect the board of directors, optimize the superstructure, support the director to become the president, and lead us to make persistent efforts to regain our glory! ”

As soon as these words came out, Kim Yingmin and Shin Sung-ho suddenly turned pale, in front of the facts, they admitted that Lee so-man did a good job, but such an aggressive attitude was too much, and I don't know what kind of mood Ahn Woo-hee, who is also a director, after hearing this title, and what the current chairman Shin Sung-ho will think!

One person couldn't help but be dissatisfied: "There are still more than 2 months before the major awards, Director Chen, it's too arbitrary for you to make a conclusion now, right?" ”

"Yes, everyone knows the strength of AWM Entertainment, although An Yuxi and Kim Zhengming are still newcomers in the circle, but after all, they went out from SM, and they brought SM's team, An Yuxi's talent is obvious to all, who knows what will happen in more than 2 months?"

Hearing this, everyone in the conference room, whether it was Li Xiuman's camp or Kim Yingmin's side, was a little depressed.

Not to mention An Yuxi, Kim Jung-myung, the CEO of AWM Music, the biggest opponent of SM, is from SM, and many people in AWM Music were also SM's team at that time.

Kim Zhengming and An Yuxi were both brought out by him, and he let them go step by step, so that they could gain a foothold in the music industry, and the result was that the two people who didn't care much about it once signed Baek Ji-young, they returned to the sea like a dragon, and they rose up in a blink of an eye.

At the beginning of the year, there were many people in the circle gloating, openly and secretly sarcastically SM saw that he had created an opponent for himself, although it was just idler gossip, but every time he heard it, Li Xiuman felt like a thorn in his heart.

Sensing that the atmosphere in the room had become dull under those words, Li Xiuman took a deep breath, suppressed the fluctuating heart, and knocked on the table: "Okay, don't mention the things that have passed, AWM is indeed our fierce rival, but it's already December, even if AWM wants to do anything again, there is not enough time." Don't be too ambitious, I admit that An Yuxi is very talented, but good songs like "Don't Love Anymore" and "Don't Leave", I don't believe he can create another song in a short time! ”

In fact, the biggest reason why Li Xiuman was able to convince himself to settle down was that An Yuxi could no longer sing in person, otherwise, I am afraid that he would be really frightened in the past two months!

The other directors apparently had similar thoughts, so the atmosphere soon became enthusiastic and optimistic again.

This meeting will be to discuss the allocation of resources within the company in the next year-end period, of course, the main reason is that Lee so-man's camp oppresses Kim Young-min's side and demands that more resources be tilted towards TVXQ.

This is the bottom of the kettle, Tianshang Zhixi and SJ have the influence of Kim Young-min, and it is also an important force to support him to sit in the position of president, if the resources are withdrawn and tilted to TVXQ, then the results of the two combinations will be farther and farther away from TVXQ, and similarly, a president who makes decisions but cannot bring benefits to the company, shareholders are too lazy to investigate the details, and will naturally ask for recall.

Fortunately, the resources of the girl group that is being prepared are mainly borne by AWM, otherwise in view of the general trend of the boy group, many shareholders may demand that the girl group plan be abolished and the plan of the boy group be switched to.

The meeting was noisy and shouting for more than an hour, and there was no consensus on good opinions, but Li Xiuman was not in a hurry, and he didn't even speak much during the whole meeting, just calmly looked at the two directors who were close to him the most active, and Jin Yingmin's side quarreled with a red face and a thick neck.

With the odds in hand, there is certainly a reason to sit back and watch the wind and clouds!

After the meeting, Director Jiang followed Li Xiuman back to the office, and said with a smile when he entered the door: "Kim Yingmin's response is getting weaker and weaker, Director, when will the general?" With your current prestige, we are confident that a large part of the shareholders will be convinced that a re-election is not impossible. ”

"That's just a possibility." Li Xiuman waved his hand and motioned for him to pour water and cigarettes by himself, "Jin Yingmin's ability is still very strong, the shareholders can see it, there is no decisive advantage, it is not so easy to kick him out, we still have to pay more attention to Shin Sung-ho and An Yuxi." ”

In any case, with his current strength, Li Xiuman does not have enough strength to face Shin Sung-ho directly, so the biggest enemy now is Kim Yingmin, Director Jiang also understands this truth, so he didn't say more, he found tea and brewed two cups of tea, brought it to Li Xiuman, sat down, I don't know what he remembered, his expression was a little solemn: "Now let's see if there will be any big moves in AWM in the remaining two months." ”

Although he was pressed down by Li Xiuman at the meeting, in the final analysis, AWM is still a thorn in the heart of the whole SM, and he is always nervous if he does not close the coffin.

Especially they have all gotten along with An Yuxi, knowing that the young man is ambitious, although he didn't know why he only launched Bai Ji-young last year, but in this year, when AWM has been split and reorganized, growing bigger and bigger, and rising blatantly, will An Yuxi be satisfied with only launching one Bao'er? Will you be content to be trampled under the feet of other companies?

It's hard to say about this question, since An Yuxi acquired Melon to fight against bugs, his ambition is no longer a secret in the circle, and he wants to unify the chorus film industry, so he naturally has enough prestige - financial resources, achievements, and connections, and it is the community of interests that is gradually woven from this.

These views are not internal analysis of SM, but the current problems faced by AWM when a professor at the LG Institute of Economic Research, writing for Dong-A Ilbo in November, talked about the barriers and future of the recording industry, and used AWM as an example.

It's just that no one knows except the parties involved.

Even if they knew, they wouldn't be able to do anything!

...