Elevator doorway.

Speaking of this, Zhou Yang said with a smile: "Do you want to think about it, I think the milk powder industry has a lot of prospects for development in the future, first of all, our country has this population demand, and it just so happens that the national dairy industry lacks trust ...... now."

"If we do it, it is estimated that the trust of netizens and users in our brand will be half of the success! The image of Dabai is also quite suitable for dairy brand trademarks. ”

"That's true." Zhang Fan's image of a white fat man flashed in his mind and said: "However, the dairy industry looks simple, but in fact, it has very high technical requirements. The vetting of what babies eat is also extremely strict. ”

"Xinghuo currently does not have the technology and resources ...... dairy production, and it is easy to be affected by it and be suspicious by netizens when it cooperates with domestic enterprises."

"It's okay to cooperate with foreign companies, but don't you think you're using our brand to make money for foreigners?"

Zhang Fan also considered getting involved in the dairy industry, especially after hearing the policy signal of 'developing a second child' on the future broadcast. If family planning is really liberalized in the future, you can think about the domestic demand for milk powder in the future.

It can be seen from the news that "in 2014, the sales of a well-known foreign dairy brand soared by 600%".

"That's right." Zhou Yang pondered: "To cooperate with foreigners, we still have to use their milk source, and then the money will make them ......, and they can't make money investing in existing milk powder companies." ”

"I asked my dad if he was interested. In the future, it will be good to buy a few plots of land in Australia to raise dairy cows. ”

"That's a good idea." Zhang Fan proposed: "You can consider buying a local company first......

……

As they spoke, the melody of Christmas music "Jingle Bells" sounded in their ears at the same time, and the sound came from Spark Studio.

Just when Zhang Fan and Zhou Yang hesitated. Li Shishi and Xuan Fei couldn't help but say. Pull them into the studio.

It's like a rehearsed flash mob. Male and female colleagues lined up in two teams and sang cheerful lyrics one after another.

During the singing, he did not forget to bring a Santa hat and a fake beard to the surprise Zhang Fan and ......the two people, and four reindeer pretended to be a big white man rushed out of the crowd to lead the way in front of the two......

In the blink of an eye, Zhang Fan walked into the office under the attack of everyone in front and back, and when he and Zhou Yang were about to ask questions, everyone dispersed in a hurry. Pretend to do your own thing. Only one camera crew member remained.

Zhang Fan and Zhou Yang glanced at each other with a smile, looked at the camera and said, "What is this shooting?" ”

"Spark Christmas Video Gift." Camera colleague excited: "Merry Christmas boss"

Zhang Fan smiled and nodded, then patted his shoulder and turned around and said, "Well, Merry Christmas, I won't have to go to work tomorrow." ”

"Holy!" The camera was so frightened that he froze in place, and the surrounding partners also seemed to have been hit by the immobilization spell one by one, and looked at Zhang Fan blankly.

After a while, Zhou Yang took the lead in laughing, and then the whole studio burst into laughter, and the camera wiped the cold sweat on his head and said, "You almost killed me......"

"Cut, look at you cowardly! See how it looked? "Talking. Gao Ting happily stepped forward, and the surrounding colleagues gathered one by one. The scene was not cheerful.

Zhang Fan was crowded in the crowd. Looking around, he said: "Do you plan to make this short film on the Internet?" ”

"Not bad!" Gao Ting raised her head and said, "Didn't we also have a New Year's video last Christmas?" We feel like we should have a ...... this year as well."

"The first can highlight our company culture, and the second can be used to mingle with users and fans in this way, which is also an alternative brand promotion."

"We've all discussed, after filming, cut your surprise expression into a 'promotional video' and put it on Christmas Eve tomorrow, and the whole film will be ...... Christmas morning."

"Originally, we were going to give you a 'surprise', but I didn't expect to be 'surprised' by you in the end!"

There was laughter all around the words, and Li Li laughed and said: "The boss's last sentence 'Merry Christmas, I won't have to go to work tomorrow', has a unique feeling of genius." By the way, Guiyang, you remember to add it when you cut it, how about not only coming out to make a 'promotional video'? ”

"I agree!" Li Shishi stood outside the human wall and cheered, and Zhang Fan asked, "Who agrees?" Do you agree when you see it? You won't have to go to work tomorrow. ”

"Boss Xie, it's great, I can rest tomorrow......"

"Is the boss going to have a holiday tomorrow?"

"yes, we want to rest too......"

Saying that, there was chaos in the studio, and Zhang Fan also relaxed and practiced with everyone.

……

Spark, Chairman's Office.

Outside the door, there was still joy, Zhang Fan led Feng Hong, Gao Ting, Qian Yutang and other executives in and said, "By the way, what about Su Xiu?" ”

"Mr. Su went to the experience center to inspect and come back at noon......" Gao Ting sat down with a water glass.

"Hmm." Zhang Fan took a glass of water and handed it to Zhou Yang and said, "Happy Valley. How are the preparations for the Christmas event? ”

After more than a week of preparation, the preparations for online Christmas, New Year's Day, double breaking 100 million yuan and other activities have been completed, and the cooperation with Jingdong Mall is also in order, only offline activities are a little slower.

This time, the offline main venue is arranged in Pengcheng Happy Valley Theme Park.

The reason why this location was considered is because Hwaseong Group, the holding company of 'Happy Valley', is a partner of Xinghuo's 'Super Theme Park'. On the other hand, it is in the field and playability considerations.

From Christmas to New Year's Day, Hwaseong will continue to carry out a series of activities with Xinghuo in 'Happy Valley', including: Sparrows and Pandas on Christmas Day broke 100 million, "Super Theme Park" brand launch, "Super Energy" Chinese version promotional video release and other projects.

In addition to these, Xinghuo is also preparing for the 'Group Year-end Party', which is being prepared by the 'Monkey King'.

Hearing Zhang Fan's inquiry, Sparrow Qian Yutang said: "Offline, I went to Happy Valley with my colleagues yesterday to watch, and the stage was basically completed, and it should be about the same in the past two days." ”

"The voice actors who participated in the event also contacted ......, and then we will have a 'cute competition' with Panda."

"Selling cute competition?" Zhang Fan looked at the two.

The person in charge of the panda smiled: "It's two 'image clothes', the sparrow's is designed according to their logo comic image, and we are designed according to the panda logo image, because the two clothes are very cute, so it's called 'selling cute competition'." ”

"On the day of the event, our two camps will wear their own 'image costumes', and Mr. Gao also designed a big white image costume ......"

As she spoke, Gao Ting took out the 'image clothing design drawings' of the three companies and handed them to Zhang Fan.

……

The idea of 'image costumes' comes from cosplay and puppet playing.

To put it simply, it is to transform the comic images of the three brands of sparrow, panda and big white into physical dolls. It's like the common dolls in Disney Park, Mickey Mouse, Donald Duck.

However, these dolls can only be played by staff, so the company's designers have simplified on the basis of 'image dolls', so that the brand image of the three companies can be inherited to the clothing, and the clothes designed can be used as 'popular clothing' on the street.

In this way, it constitutes an 'image garment' and forms its own unique impression.

And the unified feature of the three types of clothing is to absorb the current most popular cuteness and cuteness. The garment plate type has been based on the 'hoodie'.

…… (To be continued......)

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