Spark, Chairman's Office.

Zhang Fan looked down at the sample and asked, "The design is very good, are there any samples?" ”

"Not yet, the manufacturer said it would be sent this afternoon." Gao Ting said: "We ordered 4,000 pieces, except for the ones we wore inside, the others were used as event gifts." When the event list was announced today, I would like to announce these three 'image costumes' on the event website and sparrows. ”

"I have a hunch that as soon as it is announced, it will be well received by the blockbuster! Maybe in two days, there will be a copycat on Taobao. ”

"It's a good thing that it's a real copycat." Zhang Fan handed the sample to Zhou Yang: "These 'image clothes' are equivalent to invisible advertisements when worn, and the design is cute and trendy, I believe it will be liked by children and young people." ”

"Who came up with this idea?"

Hearing the eldest brother's inquiry, Qian Yutang, Gao Ting, and Lu Feng, the person in charge of the panda, looked at each other and smiled.

Yutang said: "It was me who accidentally thought of it when Lu Feng and I discussed the 'Sparrow Comic Image', and later after Mr. Gao's guidance, these are three image clothing." ”

Gao Ting pursed her lips and smiled: "Wear less high hats for me, it has nothing to do with me." Zhang Fan, since you have done so well and you are so satisfied, how do you plan to reward us? ”

"Didn't you say it had nothing to do with you?" Zhang Fan asked with a smile.

When the words fell, everyone smiled at the same time, Gao Ting snorted and squeezed a few words, at this time Zhou Yang/ admired while flipping through: "The design is good." I found that our colleagues have a lot of potential as fashion designers......"

"I like the panda design, and the 'panda eyes' on the hood are very good. The costume design of the big white image is also good, but it seems to be a bit similar to the panda. No outstanding features......"

"If only ......"

"Okay, don't pick bones in eggs." Dong Xin interrupted: "Is it easy for you to design these people?" Tingting and everyone in order to complete this design. I used all my spare time. Stayed up late for days. ”

Hearing her words, Zhou Yang's heart suddenly set off a nameless fire, and he looked at the design plan in his hand and was silent.

Seeing this, the office also fell silent, and everyone did not dare to speak.

……

If it were Zhou Yang in the past, he would not be so stingy, but recently, for some reason, the more Zhou Yang looks at Dong Xin now, the more unpleasant he feels, and it seems that his patience with his current girlfriend has reached the limit.

Opposite. Zhou Yang has a more and more favorable impression of reporter Li who has been 'silently enduring', especially recently CCTV fired Li Wei because of the 'photo' incident.

Zhou Yang called her several times and wanted to offer some help, but was refused. But here Dong Xin checked his mobile phone contacts privately and secretly questioned Li Wei.

These are all pouring fuel on the evil fire in Zhou Yang's heart.

"Uh-huh." Seeing that the atmosphere was not right, Gao Ting glared at her best friend, and then looked at Zhang Fan.

Zhang Fan said with a smile: "I really want to reward everyone, but the specific reward depends on whether this idea is successful enough." ”

"It has to work!" Gao Ting smiled and hugged Dong Xin: "This is what we worked hard to design, and we also contacted Hongguang to authorize the design to them, and soon a large number of the same clothing will appear in our mall and e-commerce platform!" ”

"It's free to advertise. It also generates additional revenue...... I won't tell you, Dong Xin will accompany me to the bathroom. ”

Saying that, Gao Ting pulled Dong Xin out of the office.

Zhang Fan looked at Lu Feng and said, "That's right." Yutang mentioned to me before that the 'Mahjong and Panda brand image animation', how are you planning now? ”

Lu Feng nodded and said, "It's still discussing." What bothers us now is to use comics to create sparrows and panda brand images, or to use modern 3D technology, or to use 3D and display synthesis. ”

"There are also two problems, one is the production cost, and the other is how to add the sparrow and panda brands to the animation, and let the audience accept this brand implantation. And when I see the protagonist in it, I naturally think of our sparrows and pandas. ”

……

"That's a real problem."

Zhou Yang said: "The production cost is not the most critical, as long as these two animations are well made, I am not afraid that the cost will not be recovered." With our current network traffic, even if it is only broadcast for free on the platform, it can also cost back and forth from the advertising fee. ”

"Even if you can't get back the cost, as long as you can get user word-of-mouth, it will be considered a marketing success. The most important point is the second point mentioned by Lu Feng at the end. ”

"If this is not done well, the loss of production costs is secondary, and the most important thing is to damage the user's impression of our brand."

"Hmm." Qian Yutang nodded, looked at Zhang Fan and Zhou Yang respectively, and said: "We are also worried about this, we have discussed carefully with Mr. Yang in the past two days, and feel that it is not suitable to use the 'comic form' to express our brand, so we are ready to use 3D technology to produce." ”

"But in this way, the production cost is very high, with an average of 10-20 minutes per episode, and the production cost is about 2 million."

"2 million ......" surrounded the auditors, and the executives were surprised.

……

It's no wonder that everyone is surprised, the production cost of an episode of "Super Marines" is only around 1.5 million.

Coupled with the cooperation between the three-legged bird and the Japanese side, each episode is reduced by more than 300,000, and the actual production cost of one episode is only about 1.2 million.

And an episode of "Super" animation can bring ten times the profit to Xinghuo. Each episode generates more than 20 million web hits. And that's not even counting the profits that "Super Marines" brought to the entities around Starfire.

And sparrows and pandas cost 2 million for 10 to 20 minutes of 3D animation, almost twice the production cost of "Super Energy", which is almost sky-high.

Moreover, such short films may not be broadcast on TV stations, which greatly reduces copyright income, and peripheral products cannot be effectively developed.

Looking at it this way, shooting 3D animations of pandas and sparrows is completely a money-throwing business, and you also have to bear the risk of brand loss.

……

"2 million is acceptable, if you can shoot Pixar animation, the effect is not too much, how about the key plot?"

Saying that, Zhang Fan asked, "How do you decide on these two animation types?" Have you thought of the background of the story? ”

Lu Feng drank and said: "It has not been officially determined yet, but there is a general setting." Both pandas and sparrows are positioned as 'funny, inspirational' genres......"

"The panda is set in a forest reserve."

"The general storyline is: the protagonist 'Little Bear' was monopolized by illegal traders to a certain place in the United States, and then there was a car accident on the way to transport, the Little Bear escaped from the accident vehicle, and inadvertently broke into a nature reserve in the United States, and then collided with local animals, and integrated into a foreign family from the farce and run-in."

"Because of the differences in language and life, it is not easy for the bear to live in the United States, which is also the factor that drives the plot."

"And Little Bear, a giant panda from China, has also brought curiosity and various disagreements to the local animals......

"In addition to the protagonist, there are also various animal supporting characters with personalities, such as the kind-hearted grizzly bear girl, the bitter skunk, the lone wanderer Uncle Gray Wolf, and so on......"

…… (To be continued......)

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