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Senior Vice President of The Coca-Cola Company visited China. It still attracted enough attention, at least the heads of relevant ministries and commissions received him, but when the other party mentioned the purpose of this visit, everyone took care of him.

Joke, who wants to provoke Fan Wuxian in the Japanese side?

Moreover, many people have long been a little unhappy to watch Coca-Cola make a lot of money from the Chinese, this time they were squeezed so embarrassed, and there are not too few people watching the excitement, at least they can force Coca-Cola so embarrassed, Fan Wuji's energy far exceeds that of Wahaha, which claimed to repel the attack of the Americans from the beverage industry two years ago.

However, Coca-Cola also has many interest spokespersons in China, especially the Hong Kong and Taiwan stars who endorse Coca-Cola, who have also been invited by the company at this time and are ready to go to the mainland in the near future to carry out relevant publicity to resist the promotion of Fan's Cola.

At the same time, Coca-Cola has also exerted influence on China through the Pentagon, hoping to control the impact of Fan's Coke's listing within a relatively acceptable range, at least not to drag down the market all at once.

The Ministry of Foreign Affairs reacted more strongly to this matter, believing that Coca-Cola, as one of the first American companies to operate in China, has cooperated well for many years. There has been no scandal, and even if there is a market shock from local companies at this time, they should be protected by policy.

Soon after, Coca-Cola made a further request, arguing that Fan's Coke tasted very similar to Coca-Cola and the raw materials that had been detected, and they believed that it was likely that Fan's Investment Group had stolen Coca-Cola's mysterious formula, which led to the emergence of the current new product.

"Actually, we think that Fan's Cola is just adding some other raw materials to Coca-Cola, so this is a serious infringement!" Coca-Cola's senior vice president complained to the media in a fierce voice, "We strongly call on Fan to stop this behavior immediately and apologize, otherwise we will resort to law to solve this matter!" ”

The media of the day was full of descriptions of the relationship between Coca-Cola and Fan's Investment Group.

However, most people have expressed serious opposition and incomprehension of this matter, especially when there was a leak between Coca-Cola and Pepsi a while ago, and Coca-Cola swore not long ago that Coca-Cola's secret recipe was not leaked, and it was impossible to leak it.

As a result, many boring people supported by Coca-Cola immediately found an excuse to attack Fan's Investment Group, and wrote articles in the media accusing Fan's Investment Group, as a major international company, of ignoring the laws and regulations on intellectual property protection and stealing the other party's technical information, which led to such a scandal.

Although most people have drunk Fan's Coke, they have also compared it with Coca-Cola, believing that the two types of Coke are essentially different. It's just that Fan's Coke feels better, but everyone also thinks that the two kinds of Coke should be in the same vein, otherwise it is difficult to have such a high degree of similarity.

And what does such a high degree of similarity indicate? Obviously, there is no other explanation than to get the secret recipe for Coca-Cola.

But it was at this time that someone stood up against it, neither the Fan Investment Group, nor other Chinese or organizations, but an authentic American, the head of the Atlanta Sun Credit Bank in the United States.

Coca-Cola's recipe has been kept secret for hundreds of years since its inception. A French newspaper once joked that there are three secrets in the world that the world does not know: the wealth of the Queen of England, the weight of Brazilian star Ronaldo and the secret recipe of Coca-Cola.

In order to keep this secret recipe, the famous veteran of the Coca-Cola Company, Robert . When Woodruff became the company's leader in 1923, he made it a priority to protect the secret recipe.

At that time, the Coca-Cola Company broadcast to the public that the inventor of this drink, John Coca-Cola. The process by which Pemberton's handwritten book was hidden in the vault of the bank indicated that anyone wishing to inquire about this secret recipe had to first make an application, approved by the board of directors of the trust company, before it could be opened within a specified time in the presence of an officer.

Now, less than ten people know about this secret recipe. And in trade with partners. The Coca-Cola Company only provides semi-finished products to its partners, and the manufacturers who have obtained its production license can only obtain the technology and method of blending the concentrated puree into the finished Coca-Cola product, but cannot obtain the formula and technology of the puree.

In fact, the main ingredients of Coca-Cola are public, including sugar, carbonated water, caramel, phosphoric acid, caffeine, invalid coca leaves, etc., and its core technology is the mysterious ingredient that accounts for less than one percent of Coca-Cola - substance 7X.

The 7X is made up of three key components, each of which is held by three of the company's senior executives, whose identities are kept strictly confidential.

At the same time, they also signed an agreement that they would never leak secrets, and even they did not know what the other two ingredients were, and the three of them were not allowed to go out on the same means of transportation to prevent accidents such as plane crashes and other accidents that would cause the secret recipe to be lost.

Confidentiality is always a source of interest, and there are several versions of Coca-Cola's secret recipe circulating on the Internet, some of which are really conclusive.

Wikipedia has counted three editions, one of which is a note found in Pemberton's desk. The note completes Coca-Cola's "full recipe": 1 ounce of cocaine citrate, 3 ounces of citric acid, 1 ounce of vanillin, 1 quart of lime juice, 2.5 ounces of seasoning, 14 kilograms of sugar, and 4 ounces of coca extract.

The version also makes it clear about the mysterious seasoning: a mixture of 7 ingredients including orange juice, cinnamon, lemon, coriander, nutmeg, neroli oil and alcohol.

This version also describes the technique of topping the seasoning, which is to mix caffeine acid and lime juice in 1 quart of boiling water and cool it, then add it with vanilla and let it cool for another 24 hours. The other two versions are from the pharmacist John. Rhett and chemist Joseph. Merori.

For so many years, no one has successfully deciphered Coca-Cola's secret recipe, but this time Coca-Cola actually accused Fan's Investment Group of stealing their secret recipe, which naturally made the head of Sun Credit Bank very angry, which is a big challenge to their reputation.

If Fan's Investment Group stole this secret recipe, then wouldn't it mean that Sun Credit Bank was negligent?

Sun Credit Bank was obviously unwilling to bear this notoriety, so they protested against Coca-Cola's accusations, saying that the secret recipe in the bank safe was as solid as a rock and could never be leaked!

All of a sudden. It's fun, Coca-Cola's accusations are not supported by the bank, it's tantamount to being slapped in the face, it's boring.

Because the listing of Fan's Coke has greatly affected its own business, Coca-Cola has taken a risk, trying to kill Fan's Coke, which was just in the embryonic state, by quickly entering the litigation process, and at least drag his lawsuit for a year and a half, so they have no interest in engaging in this matter again.

But because he was in a hurry and didn't take this aspect into account, he finally lifted a stone and hit himself in the foot, and now there is a fire in the backyard.

Fan Wuxian personally came out to the media to announce his decision, firmly denied that he had sent someone to steal Coca-Cola's secret recipe, and at the same time wanted to file lawsuits against boring people who made false statements in the media and attacked his company for making an impression on the reputation of Fan's Investment Group, and demanded that they make corresponding compensation.

"No one can attack others and slander others at will without paying a price!" That's what Fan Wuxian said.

Since then, Fan's Investment Group has released a list of 26 major media figures and celebrities who have recently complained about Coca-Cola's wanton defamation of its own company, and has taken legal measures to go to court to ask for an explanation.

As soon as Fan Wuxi's decision was released, it immediately caused an uproar in public opinion, and everyone felt that casual talk caused so much trouble. It's really a bit too much to say, and Fan's investment group's behavior seems to be a bit excessive.

"Isn't this a clamping down on the media? In this case, who will dare to speak out in the future? Someone accused.

"It's okay to speak up, the question is who are you speaking for?! Are you fighting for righteousness? Are you holding on to righteous words?! Fan Wuxian refuted this, "I seriously despise those hypothetical people who accept money and make false statements on behalf of others without knowing what is right or wrong!" Therefore, Fan's will definitely investigate these people who slander the reputation of our company to the end and will not be lenient! ”

Fan Wuzhi said nothing, and the lawyer team supported by Fan's Investment Group immediately began to sort out the materials and filed a lawsuit against the above-mentioned 26 people who attacked the reputation of Fan's Investment Group, according to Fan's strength. No one in the court dared to delay or show favoritism, and in the face of Fan Wuxi's anger, everyone had to weigh it.

Therefore, in the shortest possible time, the 26 defendants were found guilty of wanton defamation because they could not produce any evidence to support their arguments and provide a theoretical basis for their criticism of Fan's Investment Group, and were required to make a written apology to Fan's Investment Group and also imposed fines.

Probably feeling some pressure, the 26 defendants had no objection to the outcome of the trial and were willing to accept the punishment.

A large number of them also said that they accepted the support of Coca-Cola and took money to speak for others.

The senior vice president who came from the US headquarters was arrogant before, but now he has wilted after the defeat, and I heard that the person in charge of the headquarters will rush over to deal with the matter urgently, so as not to further escalate the situation.

However, just before the head of the U.S. headquarters rushed over, another incident broke out, which completely disrupted Coca-Cola's strategy.

A German student broke the news to major portals through the Internet, proving that Coca-Cola Germany used insulting advertisements to attract consumers, especially young people with ** tendencies, and he also sent back relevant pictures as evidence.

In fact, there has been a lot of insulting advertisements in recent times.

In the face of a series of insulting advertisements, relevant scholars pointed out that in this brain incident, there are not many people who really face the endurance of the Chinese in China. In the seemingly lively scene, the limit of the behavior of some multinational companies is just to play duplicitous abroad in order to cater to consumers in different regions.

In the context of China's rapid economic development and increasing comprehensive strength, all kinds of incidents reflect the complex and subtle ambivalence of Western society in the face of a rising China.

Especially in recent years, the increasing economic data and the influx of Chinese goods have made Europeans really see China's development and rise. At the same time, in order to alleviate the domestic employment pressure and economic downturn, some European and American countries often point the finger at China to divert people's attention. As a result, China's energy threat, China's manufacturing threat, China's environmental threat and other arguments have come one after another. Laying the groundwork for all kinds of incidents.

In the past one or two years, for example, European and American customers have been unable to let go of cheap and high-quality Chinese products, and on the other hand, they have criticized and criticized Chinese products. As a result, the problem of toys, toothpaste, dumplings, and so on was born. As a result, the loss of the lead roofs of British houses, the lack of milk in Germany, the excessive deforestation of the Brazilian rainforest, and so on must be marked with the Chinese mark, blaming China's rapid development and excessive demand.

The hustle and bustle of people is all for profit; The hustle and bustle of people is all for profit. Some multinational corporations or a small part of their members are trying to use the emotions of some foreign people to hype up in order to achieve the purpose of attracting attention in the short term, and they also urge them to take the marginal route and play tricks on the Chinese people.

This kind of behavior is often laughable and crying, but it is also intolerable. In today's extremely advanced informatization, the earth has become a village, and it is easy to chase a third party, let alone advertising? As soon as any insulting advertisements appear, all Chinese will soon know.

Especially at this sensitive moment, Coca-Cola's insulting Chinese ads have clearly found a reason for the Chinese who are in doubt to object.

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