"'Super Marines' has hit half a billion views in three days, and the value of animation IP has exceeded 'Joyful'! - Old Wave Anime Channel.

"The Rise of Domestic Animation! 'Big White' overtook at high speed, and the Hokage and pirates were left behind! -- Sohu headlines.

"It is rumored on the Internet that Zhang Fan's internal layout is leaked: the 'super comic' theme park has been secretly prepared! -- People's Daily Online.

"Zhang Fan's brand ideas are exposed, and the Dabai brand may only be a part of 'super energy'!" -- Huang Yi Finance.

"Time to make zuò finally revealed, Japan: Super Energy and Great White Fireworks Project Implemented Simultaneously! - Sparrow. Little Bird Information.

"Domestic animation masters were guests on CCTV and praised: Super energy level is super international, and domestic animation will be rewritten in the future. 》――CCTV。

……

On July 6th, three days later, the online media was still in full swing discussing the various surprises brought by 'Super Comics'.

The topic is also moving from shallow to deep, from the initial 'super storytelling, painting style ......', to 'domestic animation phenomenon', 'IP value and brand value generated by super energy' and so on......

At the time of the heated discussion, Zhang Fan's brand layout was also 'mined' by network experts and industry insiders, and everyone was amazed at Zhang Fan's thinking and boldness.

Today's front page of the South China Morning Post is dedicated to saying:

"......, judging from the 'production timetable' leaked by Japan, the production time of "Super Marines" is almost synchronized with the "Great White Fireworks Project"!"

"This means that 'when Zhang Fan planned the Dabai brand, he had already thought of adapting it into an anime, or that Dabai was originally one of the animation design characters'."

"If 'Dabai' and 'Chaoman' are regarded as 'the relationship between chicken and egg', then there is the chicken first. Or did it come first? Zhang Fan's original purpose was to make anime. Or do you want to make a big white phone? ”

"The author believes that Zhang Fan is already planning 'animation' while conceiving the 'big white brand'."

"Why? In fact, when we look at the growth history of the 'big white phone'. It is not difficult to find: the predecessor of the 'big white mobile phone' should be called the 'Xinghuo mobile phone'......"

"Last year, many newspapers in Pengcheng reported a 'Android giant screen mobile phone', which was ridiculed by many netizens as a 'copycat black technology' ......because of its 'weird' design."

"After that, the 'Xinghuo mobile phone' was forgotten by the Internet, and then people began to be attracted by the 'mysterious fireworks for ten consecutive days', and the myth of the Dabai brand began to ......"

"So the author thinks: Zhang Fan's original purpose may be to refer to 'Haier and Haier Brothers' and use the animation "Super Marines" to build the cornerstone of Xinghuo's brand."

"Perhaps when the animation was designed, Zhang Fan took a fancy to the 'popularity of the Dabai image', so he 'incubated' it alone. Use as a mobile phone brand. ”

"The successful marketing plan of 'Dabai' really illustrates Zhang Fan's precise vision for brand value and brand communication......

"Today, "Super" has made a popular debut, creating a myth of 57 million broadcasts in 3 days, but it is not simply an excellent animation style, excellent storyline, and what some people call 'accident'."

"In the author's opinion, the success of "Super" is an inevitable phenomenon!"

"Dabai's image and brand influence, Sparrow's huge netizen base, and the elaborate opening and ending songs are all factors that promote its success. The excellence of the anime itself is just the icing on the cake. ”

"Nowadays, a powerful 'Spark Hurricane' has been formed between 'Super', 'Dabai' and 'Sparrow', and the IP value, brand value, and market value have been exercised and integrated in the storm......"

"From this. The author can make a bold judgment: it is expected to be within 5 years! Xinghuo will become the most influential brand in China! ”

The above is the author's guess, if you guess correctly. It's an honor. ”

……

Spark, Chairman's Office.

As Zhou Yang finished reading the 'Today's South China News Headlines', the office was full of joy.

Gao Tingting smiled: "Congratulations on your right answer!" ”

"Hahaha......" laughed all around.

Feng Hong said excitedly: "The author of this article is quite level. Should we applaud our bosses? ”

"Wait? What do you care about me? Zhang Fan interrupted everyone's applause and laughed.

Gao Tingting pursed her lips and smiled: "Without your wise leadership, how could we have our spark today?" ”

"Just now, Shishi received a call and fax from Phoenix Satellite TV, saying that she wanted to invite you and Zhou Yang to record an issue of "Luyu has an appointment", and asked if you have time?"

""Luyu has an appointment"?"

Zhou Yang was very interested when he heard this, and he glanced at Zhang Fan and asked, "What is the theme of the other party's program?" What approximate time was recorded? ”

"You are great gods, and if you have time, they will have time."

As she spoke, Gao Tingting handed him the fax on the coffee table and said, "The theme is probably 'Tell me about your two different growth experiences', and then 'The story of our entrepreneurship'......"

"Let's talk about it first, if you want to go, you can take us with you, just go to Xiangjiang to have a look!"

Zhang Fan and Zhou Yang roughly looked at the fax, and Feng Hong said, "Boss." I think you and Mr. Zhou can accept this interview. ”

"The brand strength of Phoenix Satellite TV is still good, and it is very influential in the Chinese circle in Southeast Asia. I believe that this interview can truly show our company culture to the global Chinese audience. ”

"Then it's all false." Gao Tingting said with a smile: "The real meaning is to let fans know you better and increase your influence among fans." The so-called love house and Wu, like you is like our brand. ”

"In fact, Zhang Fan is now our Spark's 'second brand', how can the name of 'Dabai Good Husband' be in vain?"

"Hahaha......" everyone laughed.

Zhang Fan nodded with a smile and said, "Then it's set after the Anime Festival." ”

"By the way, boss, when are we going to your house to open a party? Is the house cloistered complete? Li Li asked.

Zhang Fan said: "The formalities are being handled, and it will be completed almost tomorrow." When the event is over tomorrow, I'll ask the lawyer......"

"Okay, let's prepare in advance!" Gao Tingting said with a smile: "Zhou Yang, you look back for us, someone will notify us of the sale." I moved in too. ”

"Don't be that troublesome."

Zhou Yang said with a smile: "The boss and I plan to build a number of villas in the headquarters park. Then everyone will be able to move in together. But think about saving some money first. Especially you Gao Ting. A large amount of money like you will sell you at least 100,000 per square meter! ”

"Who's going to make a lot of money? You are the real big money, Zhang Fan is not as rich as you! Gao Tingting countered.

……

During the quarrel between the two, Ma Jianlong called from Yanjing Airport and told Zhang Fan, "The two old men have already boarded the plane, and Zhang Lan also came with them." ”

Guo Ma Erlao was specially invited by Zhang Fan to help the Sparrow Cultural Festival.

In addition to them, there are also several professors from the Hundred Forum, Shan Tianfang, Guo Degang and other famous artists in the Chinese opera cross talk industry. and other famous artists of traditional art.

It is expected that the number of people attending the venue will be as many as 77, and the entourage will be more than 100 people, and the air tickets and hotel arrangements alone will cost more than 2 million yuan.

However, the 'invitation fee' has not been paid by Sparrow.com, and if the value of these celebrities in the art and literary world is converted, Zhang Fan will save at least tens of millions of yuan.

And some people don't just want to ask for it.

The reason why everyone is willing to cheer is that in addition to the popularity of Sparrow.com, it also contains 'cultural festival factors' and 'Zhang Fan's connections'.

It's like Mr. Guo Degang, a cross talk artist.

This time, in order to 'support the Sparrow Cultural Festival and promote the traditional Chinese cross talk culture', almost the entire Deyun Club was invited, and it is expected that the cross talk program will be performed for 3 days during the 'Sparrow Cultural Festival'.

Of course, they didn't come for nothing. Sparrow specially opened an exhibition stage for Deyun Club in the venue, and at the same time, online Sparrow Video also opened a related 'cross talk special page'.

In this way, it is tantamount to helping them make a name for themselves. The converted value is far more than what they are worth. The same goes for other artist teachers.

……

At 9 o'clock in the morning, after determining some matters, Zhang Fan and Zhou Yang came to Sparrow to learn about the 'guest arrangement'.

Except for Guo Ma Erlao and Zhang Lan and others, most of the guests were arranged at the Shangri-La Hotel near the Convention and Exhibition Center. The transfer has been negotiated with the hotel, and they will provide pick-up and drop-off services.

At this time, the hotel is busy getting in touch with the guests, and the convention and exhibition center is also making preparations for the last day.

In front of the square of the Central Hall 1, there are lights everywhere, and many fans and citizens who arrived early rushed to visit and take pictures around the convention and exhibition center in advance.

At this time, the 'Dabai Experience Center' also doubled the flow of people because of the cultural festival.

As soon as many foreign fans arrive in Pengcheng, they first go to the experience store to experience the Dabai offline service. The rest area was almost overcrowded, and there were people sitting wherever they could, and there was really no place to sit on the floor.

However, Su Xiu didn't let everyone sit on the floor for too long, and immediately bought a batch of carpets and low tables from a nearby store. An ingenious Japanese-style 'tatami mat relaxation area' was designed in the existing space.

More than 70 sets of "Farm Monopoly" game chess and cards were transferred from the warehouse, and the supply of biscuits, drinks, puddings, etc. at the bar in the lounge area was expanded.

At this time, when you walk into the experience store, you can see laughter everywhere, and everyone sits in groups on the carpet, playing games while tasting special puddings and biscuit drinks. Share the joy of the game with each other.

Occasionally, the staff of the experience store will be 'unprepared' and have a talent show with music, which will cause cheers from consumers and fans on the spot.

As a large number of fans arrived at Pengcheng Airport in the afternoon, the flow of people in the experience center has only not decreased. The 2,000-square-meter flagship store is starting to look a little small.

……

Outside Pengcheng Airport, Lincoln van.

"Brother, where is my sister-in-law? They haven't had a school holiday yet? ”

As soon as she got in the car, Zhang Lan happily asked about Xuejun's situation. Guo Wenlai father and son, Ma Equation father and son also laughed and ridiculed on the side.

Zhang Fan smiled: "She and Sister Xiaoyue are rehearsing the show in the hotel......"

Zhang Lan interrupted excitedly: "Is it a rehearsal for your Qingming Festival performance of "White Lady"? ”

Guo Lao Ma Lao was immediately interested after hearing this, and then the car arrived at the Wangjiang Hotel in a happy conversation.

…… (To be continued......)