The main entrance of the lobby of Wangjiang Hotel.

Stepping out of the car, Zhang Lan quickly followed the footsteps of her brother and everyone.

"By the way, brother, Sister Lu Hui and I are also filming a short story film, which will be broadcast on your sparrow network after it is filmed. In the future, if it becomes popular, we plan to set up a company......"

"You make short films?" Zhang Fan looked at his sister in surprise.

"We've been shooting for days! Look at the sunburned ...... on my arm," Zhang Lan showed Zhang Fan wheat-colored skin.

Zhou Yang laughed and said, "Okay, girl, I said why did you suddenly become 'Bao Gong'." Need a loan, brother borrow you? ”

"It's so dark!"

Zhang Lan said with a smile: "We don't need a loan, we have to impress netizens with our true strength." And I have already talked to Brother Jianlong about sponsorship, as long as the number of views exceeds 1 million, Brother Jianlong will pay us 50,000 yuan in sponsorship fees. ”

"More than 10 million, add another 500,000 to us."

"Not bad! Word. Ma Jianlong said with a smile: "But if you have less than 1 million views, you won't have a penny." ”

Zhang Fan listened very curiously, and after walking into the elevator with Guo Ma and the others, he asked, "Are you planning to make a 'micro-film'?" Rely on the Sparrow platform to expand your brand IP? ”

"Huh!" Zhang Lan's eyes lit up and said, "Brother, how do you know?!" It's a micro-movie! Our idea is to use the Sparrow platform to create a 'Chunni original IP brand'! ”

“…… In terms of story structure, it is about 5-15 minutes of independent plot, but our definition of a short film is not as accurate as yours. ”

"Brother, how do you know? Sister Xiaohui told you? ”

"Guess whatever." Zhang Fan pursed his lips and smiled, and followed the group to the outside of Suite 303.

As the door opened. I saw a scene of colorful clothes in the suite. All the women are wearing long costumes and dresses and are rehearsing the plot.

"It's so beautiful, sister-in-law!"

"Lan Lan. When did you come? ”

"Just came, did Xiaoxi and Sister Xiaoyue miss me?"

"Grandpa Guo, Grandpa Ma...... I didn't expect Zhang Fan to really invite you. ”

"Haha, Xiaofan's meaning of this cultural festival is different, that is, he is not clear, and we have to be cheeky to participate!"

"It's been good lately, haven't you? Tell us about ......."

……

When they saw each other, the house rejoiced.

After introducing each other, everyone sat around the living room laughing and chatting, and halfway through, Xuejun, Li Yue and other members of the Jing Women's Club also rehearsed a plot on the spot. It won applause and high praise from Ma Lao Guo Lao.

After that, Qian Yutang called and said: "The 77 guests invited and the 100 entourage have all stayed in the hotel. Xinghuo was also preparing to leave for the car and asked Zhang Fan when he would arrive. ”

According to the discussion, after the guests arrive today, Xinghuo will be the organizer and hold a 'cultural exchange dinner' in the hotel to entertain everyone.

The purpose of the exchange meeting is to be polite, and secondly, to promote exchanges between different cultures and to talk about the views of Chinese culture.

At 5 o'clock in the afternoon, after Zhang Fan and Yutang set a time, they and everyone got in the car again and went to the 'Shangri-La Hotel' near the Convention and Exhibition Center.

on the car. Zhang Lan, Xue Jun, and Li Yue held hands and chatted, and Zhang Fan and Zhou Yang talked to Guo Lao about the invited guests on the side.

Moment. Zhang Lan and Xuejun chatted about the 'micro-movie' being filmed, and turned their heads excitedly and said, "By the way, brother, you didn't tell me just now, how did you guess that we were going to make a micro-movie?" ”

"I don't believe you can guess what we think with a casual guess! Honestly, who told you the secret? ”

"Is it hard?"

Zhang Fan said with a smile: "You already said at the beginning that you would make a 'short story', and you also said that you would upload it to Sparrow Network and cooperate with Brother Ma." The idea is nothing more than to use the idea of 'micro film' to attract the attention of fans and quickly establish their own brand IP on Sparrow. ”

"......, the monetization model is to run ads and sponsorship nominations within the film, right?"

Zhou Yang couldn't help but smile and said: "Shoot girls well, we are just going to support a group of original video teams, brother is optimistic about you!" ”

"You've already thought about it?" Zhang Lan looked at Zhou Yang and her brother in surprise.

Seeing him, he laughed and said, "When the boss planned to build a sparrow, he thought of the layout. Otherwise, why isn't 'Sparrow Micro Video' called 'Sparrow Video'? ”

"The boss's definition of 'sparrow micro video' is 'micro original video platform'. The purpose is to provide you small-volume film and television studios with an opportunity to showcase your works and IP appreciation. ”

"......, the essence of future online film and television dramas lies in 'fragmentation, light volume, fast pace, instant sharing, and instant delivery'."

"In addition to movies, animations, and TV dramas can be miniaturized!"

"Have you seen "Bad Luck Bear"? The anime is no more than 5 minutes per episode, but it has now formed its own brand IP. As long as you have enough money, you can immediately invest in building your own 'big movie'. Salvage a sum in the theater. ”

"If you do it well, it's easy to make hundreds of millions."

……

Hearing this, Guo Ma Erlao was a little confused, but Ma Jianlong and Guo Moyu heard it very clearly.

Guo Moyu suddenly smiled: "It turns out that your 'sparrow micro video' is your intention. Before, I and some industry scholars were still guessing the profit trend of your 'micro video'. ”

"Many people think that your 'micro video' may act as a 'sticky agent' for Sparrow Social, and maintain the viscosity of users' use of Sparrow.com, and it will not be profitable in the future. It seems that we are all wrong. ”

"......, in this way, do you plan to support a group of original studios like Zhang Lan and them to create 'micro video film and television entertainment'?"

"This model can be regarded as a kind of 'Internet + thinking', right?"

"Brother Yu is right!" Zhou Yang said slightly: "The micro-video film and television entertainment model you said is just our initial concept. ”

"In the future, we will help those original studios build their own IP brands, and when the time comes, we will help them promote the film version and provide a richer creative stage."

"We also have a plan to improve the look and feel of film and television productions by more than five times. At that time, this technology will also be available to our micro video partners first. ”

"Oh?" Everyone was immediately attracted by the technique he said. They listened with pricked ears.

Zhou Yang smiled slightly. Remain mysterious: "I want to know what happens next." Let's listen to the next breakdown. ”

The second elder laughed after hearing this, and Guo Moyu and Ma Jianlong didn't ask much about Xinghuo's company secrets.

In fact, the technology he said about 'can be seen and felt in film and television works' is holographic glasses.

According to Zhang Fan's recent discussion with the holographic project team, augmented reality technology can be applied to stage effects and theaters in the future, replacing the traditional 3D glasses + theater structure.

The construction cost of the theater may be cheaper, and the viewing effect is more realistic.

At that time, animation and film production will also be technically rewritten by Xinghuo, and it will compete with IMAX in the future.

……

"And what about us?"

Zhang Lan sat down next to Zhang Fan excitedly and said, "Brother, since you have all started to prepare." Shall you give us some advice? I know you must have a good idea! ”

"Sister-in-law, come and say good things for me."

Everyone laughed, Zhang Fan looked at his sister and said, "Brother Yang said it very thoroughly just now, you won't use your brain?" ”

"Online branding is a long-term project, and it doesn't mean that you can make a film that people remember about your brand. Your studio is called Chunni, and the short film you shoot is called "So-and-so......"

"Even if the short film is popular, netizens only remember the name "XX", not your "Spring Mud". Unless your studio is the same name as the short film. ”

Just like what Zhou Yang said just now, "Unlucky Bear". If your short film is called 'Bad Luck Bear', your studio should also be called 'Bad Luck Bear Studio'. In this way, the IP value of the short film can be converted into your brand value! ”

"I see!" Zhang Lan said quickly: "It's like your big white and big white mobile phones." ”

"That brother. You say we should change our minds and make a series of short stories. It's like a serial. This should accumulate the popularity of our IP brand, right? ”

"Finally 'on the road'! Sister. ”

Zhou Yang said with a smile: "If you look back on our Dabai entrepreneurship process, you should also understand that 'entrepreneurship is not a simple explosion of inspiration'. You need to think not only about the future direction of the brand, but also about how to accumulate popularity and how to make good use of the Internet. ”

"A 'fireworks plan' alone can't create a 'spark'."

"Hmm!" Zhang Lan looked at Zhou Yang and her brother admiringly, and said with a smile: "I have decided!" Our studio is called 'So-and-So', and the series of short films that will be launched in the future will be called "What So-and-so" ......"

"Hehe, I also found that this name is quite easy to remember and easy to pronounce, and it should be very suitable for Internet communication. Thank you, brother. ”

Ma Jianlong laughed and said: "I just found out that creativity is so casual here in my brother." Little sister, you have to grasp it well, I have a hunch, 'so-and-so + your brother's name' will be worth at least 100 million in the future. ”

As they spoke, everyone talked about the brand idea of 'XX', providing Zhang Lan with a lot of useful ideas. Zhao Xuejun and Li Yue also talked about a lot of interesting plots.

In the last summary, the three girls discussed a script of "Zhang Gongzi of XX" on the spot.

This drama is very simple, and it is roughly based on the plot of "The White Lady".

The story uses the perspective of a 'two modern women' to go to Zhang Gongzi played by YY Zhang Fan, and the result leads to a 'Zhang Gongzi' who is extremely inconsistent with the heroine's imagination.

The plot also sets the heroine as a gamer to fit the network communication and the Internet public.

And the plot of 'YY's Zhang Fan' is also in line with the thoughts of tens of millions of female fans.

"Well, with these two factors, it already has a certain point of view! And I think Sister Xiaohui is very suitable for the role of 'so-and-so'. ”

Saying that, Zhang Lan grabbed Xue Jun and Li Yue and said with a smile: "Xiaojun, Sister Xiaoyue, otherwise you will be our screenwriter XX, right?" I feel like you're all very creative! ”

"I'll forget it." Xue Jun looked at Li Yue and said, "But Mr. Li, you have to fight for it." ”

"Flatter me again." Li Yue smiled: "I'm quite interested in your studio. How about watching this episode first, and if it works well, how about I join it? so as not to drag you down. ”

"Good! That's it! ”

……

During the discussion, the car soon arrived at the Shangri-La Hotel.

On the other side, the bus taken by Xinghuo executives arrived 10 minutes ago, and at this moment, it can be said that the hotel is full of people, and greetings and laughter can be seen everywhere.

…… (To be continued......)