Chapter 123: True Like Great White [One Update]
At noon, Xinghuo was making final preparations for the launch of the Dabai community, Zhang Fan led the team members to deal with temporary problems one by one, and the whole studio was full of enthusiasm and excitement.
Compared to them, Tianle Company, seven kilometers away, was as quiet as a pool of stagnant water.
In the studio, half of the employees are eating out, the other half are chatting or enjoying their lunch, and some are lying on the table to take a break because they are sleepy.
Tianle Chairman's Office.
After browsing some news related to the earthquake and the mobile phone industry, Zhang Zhi reopened the Tiansheng forum. Continue to pay attention to what progress will be made after Zhang Fan's fireworks plan.
Click on the social section, and the "latest news of the earthquake in Dashan City", "Dabai Company's last fireworks ......" and "Dabai Company's product conjecture ......" have become hot topics in the section.
Among them, the discussion about 'Dabai Company's products' is the hottest, which also triggered some thoughts from Zhang Zhi: "His fireworks plan ended yesterday, why haven't you seen him promote mobile phones?" Or is Zhang Fan ready to wait for netizens to discuss a certain level before launching the 'Dabai mobile phone, really like Dabai' activity? In what way will he take this event? ”
"If it were me, I would have used the online identity of 'ZF Future' and then cooperated with the Tianshan website to launch the ...... 'True Image'"
"In this way, I borrowed the user advantages of the Tianshan Forum, and also took advantage of my identity as an Internet celebrity......
……
Knock knock knock -
Three knocks on the door interrupted Zhang Zhi's thoughts, and he looked up to see Liu Tao leading the mute stone forest in: "Didn't disturb Mr. Zhang's decision-making, right?" ”
"I've been waiting for Mr. Liu for a long time." Mr. Zhang also greeted him jokingly.
After some jokes, the three of them sat down on the sofa, and Zhang Zhi said, "What about Brother Jun?" ”
"I went to Yanjing with Uncle Hong." Liu Tao lit a cigarette and said, "Has the marketing company participating in our "Ten Billion Plan" been decided? This time, let's also boldly come once, and we don't need to save too much on investment. ”
Zhang Zhi nodded and said: "The cooperative company is basically finalized, but the copywriting about the "Ten Billion Plan" has not been selected. Did Brother Tao watch the news? Unexpectedly, Zhang Fan's last fireworks show was arranged in Dashan City. ”
"I heard it on the radio in the car when I came." When Liu Tao mentioned this, he felt comfortable in his heart, and said with a smile: "Zhang Fan's idea is really memorized." The last fireworks show was disrupted by the earthquake. However, I heard that he accidentally saved a lot of people by setting off fireworks this time, and it is said that he interacted with the victims at the scene yesterday, and he is very good at playing. ”
"Hmm." Zhang Zhi took out a box of chewing gum from his pocket and handed it to him, "I think this earthquake is just right for his plan. ”
"Although the big white fireworks were forced to stop due to the earthquake, the 'accidental rescue' promoted by the media gave him some special impressions. Especially those citizens who should have been killed, but were spared because of watching the fireworks. The big white brand will reach a very high favorability in their hearts. ”
And he can make up another fireworks show a few days after the disaster. It can not only express condolences to the deceased citizens, but also gain the reputation and goodwill of local citizens and netizens. ”
"Hahaha......" Liu Tao patted Zhang Zhi on the shoulder and smiled: "It's worthy of our Xiaozhi, I think you are more thoughtful than he thought." By the way, have you seen Zhang Fan's plan on the Internet? Is that the end of it? He's so good at playing, he won't be without a follow-up, right? ”
"I'm curious, too." Zhang Zhi thought with a smile: "The big white symbol trademark has risen to a very high level in his hands, and now that the fireworks plan is over, it should be a hurry to operate the product, but I just looked around the forum." He kept a low profile for half the day. Other websites also don't have news interviews about their companies. ”
"But I think he will definitely use this 'earthquake accident to save people' to expand the brand influence, after all, God is helping him."
"Whatever." Liu Tao grabbed Zhang Zhi's shoulders and got up and said, "Let's just do our own business." Today my mom made a table of good dishes at home, and you still eat steamed sea bass......"
"Then I'll try it." As they spoke, the two walked out of the office side by side.
……
Tianle Studio.
"Mr. Zhang, Mr. Liu." Seeing the two come out, Tianle employees greeted each other.
Zhang Zhi nodded and walked halfway with Liu Tao, and was suddenly attracted by the forum post on a monitor in front of him. The English letters 'ZF' appeared vaguely in my eyes.
"Could it be that Zhang Fan still has a move?" Zhang Zhi's steps quickened, and he appeared behind the employee who was reading the post.
His name is Liang Zhigang, who used to intern in the Spark Software Department, and came to Tianle Company with the large army after the National Day.
"Boss ......" Liang Zhigang was startled by Zhang Zhi and Liu Tao behind him, and subconsciously closed the web page.
"It's fine. It's not working time either. Zhang Zhihan patted him with a smile, and then asked, "What did you just watch the Tianshan Forum?" I'd love to see posts with 'ZF Future'. ”
Liang Zhigang breathed a sigh of relief and nodded: "Just now ZF posted a post called "About: Amazon Expedition...", the post has no content, just one sentence, as if it mentioned that the truth was revealed. ”
"The truth is revealed! You mean 'it's like a big white', right? Zhang Zhi's eyes flashed and said, "Open it again and take a look." ”
"Aren't they all the same?" Liang Zhigang said secretly, reopened the browser, and found Zhang Fan's post from the website he had just browsed in the history.
After clicking on it, I saw that the poster was indeed 'ZF Future'!
Post title: "About: Behind the disappearance of the Amazon expedition, I come to sue you..."
The content is just like what he said, with only one sentence "Password: Please Baidu 'really like Dabai' (●―●)." ”
The comments and replies of netizens are also very concise, 90 are all: Baidu, please rest assured.
……
Content + comments, no more than 20 words in two sentences, but it stimulates everyone's curiosity and has an urge to understand.
"Heh, he's really good at playing." Liu Tao picked his mouth and chuckled: "Search to see what it is." ”
Liang Zhigang hurriedly opened the Baidu webpage and typed in the search bar: [really like Dabai].
The webpage jumped, and I saw the first page of the search results, and a Baidu promotion website with the headline appeared: "Dabai Community - The Secret of the Amazon Expedition is Here - It's Really Like Dabai (●―●)".
"I see. This big white community should be his company's forum, right? Zhang Zhi instantly understood Zhang Fan's intentions, but he didn't expect Zhang Fan's company to build its own mobile phone forum.
At present, there are still very few forums in the nature of Huaxia companies, and even if they are deserted. Some big companies don't do it at all and just open a website.
Zhang Fan's intention to do this made Zhang Zhi a little unpredictable.
Click, mouse click.
With the opening of the Dabai community website, the pupils of Zhang Zhi, Liu Tao, and Liang Zhigang have changed! The flat forum design style brings them a strong visual impact as soon as it is rolled out!
Accustomed to the old-fashioned and cumbersome forum model, the Dabai community not only gives people a strong sense of design, but also makes people feel that it is atmospheric, concise and clean. I feel very comfortable when I get in the eye.
"Not only that, Zhang Fan's purpose is definitely not just these......" Zhang Zhi didn't have time to think about the problem, and his eyes were attracted by the big red advertisement laid at the top of the forum.
The background color of the advertising image is dazzling red, and there is a tall, silly, and cute white inflatable doll standing in the picture. His eyes are exactly the same as the mysterious symbol that has been hotly discussed on the Internet for ten days: (●―●)!
In addition to the image of Dabai, which people like at a glance, there are also many short sentences of different sizes written around the advertisement, which read:
"Hello, my name is Dabai. Well, two meters tall. ”
"My eyes are actually dual cameras. Built-in flash. ”
"I'm not an Amazonian paleontologist, I'm a machine qì person, albeit inflatable."
"I can make mobile phones. That's right, it's a big white phone. Click here to learn more. ”
……
"That's ...... like this," Zhang Zhi's eyes widened! Liu Tao and Liang Zhigang were also very surprised.
They didn't expect that the mysterious symbol that was hotly discussed on the Internet was actually the eyes of a white fat inflatable doll.
Looking at its head again, Zhang Zhi instantly thought of the big white fireworks pattern, and said with a smile: "It turns out that your true image is like a big white, and there is this meaning." Sure enough, it's very similar. The eyes are symbols, the head is the LOGO, this big fat man** is the big white, right? ”
"Excellent forum design, unexpectedly 'really like a big white', a big white that people feel fun and like at a glance...... How much more do you have behind your plans?! ”
Thinking of this, Zhang Zhi's impression of Zhang Fan was too high, and he learned a lot from it.
And Liu Tao on the side, his face was full of seriousness at the moment, and he recalled in his mind what Zhang Fan said to him last time in the restaurant:
"If you're in a playful mindset. Seriously, you can't play me. ”
……
"Boss, they also make mobile phones! Want to take a look? Liang Zhigang asked excitedly. He didn't know at all that this big white was produced by the Spark company where he had interned.
"Hmm." Zhang Zhi and Liu Tao looked at each other and nodded.
Click, click on the advertisement, and the webpage quickly jumps to the official announcement of Dabai.
The same concise page layout once again made the three of them shine.
Moving to the main content area, the first thing that catches your eye is the big white ad, with about 1,000 text content below.
After Li Yue's revision, the copywriting of "True Like Dabai" is more organized, and the overall narrative structure of "I am Dabai" tells netizens: Why was I (Dabai) born, how I was designed, and what is my future dream......
In the middle of the narration, each paragraph is interspersed with four cartoons designed by Yuan Tiantian and others.
In this way, when the viewer reads this article, he will unconsciously bring in the image of Dabai, and cooperate with Li Yue's revised copy of "True White", giving people a happy reading experience.
After reading it, I didn't feel disgusted because of Dabai's commerciality, but the article showed sincerity, dreams, and the serious attitude of Dabai's team to make mobile phones. Make an excellent impression.
At the end of the article, Dabai announced the key words about Dabai mobile phones: large screen, ultra-high-definition resolution, 2000 mAh Japanese original battery, and exclusive Android system for Dabai mobile phones...... As well as full touch screen design, support Bluetooth, full video playback, WIFI wireless Internet access, and other pieces of information bring rich associations.
People can't help but think, what will this phone look like?
But there is no follow-up here, and there is only a gray-black outline of the mobile phone below.
At the end of the article, it is written: Thank you for your attention, I am Dabai. The appearance of the phone and the detailed hardware number will be revealed for you tomorrow.
The following link is a beautiful wallpaper designed by our company for everyone.
……
Bang Bang Bang -
Just as Zhang Zhi and Liang Zhigang retracted their eyes, applause rang out in their ears, and other employees were also startled by Liu Tao.
Liu Tao applauded: "It's really good. Ash, we're really much worse than him now. ”
"Hmm." Zhang Zhi nodded heavily. After pondering for a moment, he looked at Liu Tao and said, "Brother Tao, what do you think of us moving the Million Plan to his Dabai community to operate?" ”
"Operating in his forum?" Liu Tao was stunned for a moment, and slowly smiled at the corners of his mouth: "Sure enough, it's Xiaozhi, but I still have to ask Boss Zhang what he means, so as not to be deleted by them when I get it." ”
…… R1152