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Chapter 234: Businesses and Conspiracy

Wuxian smiled and shook his head. The heart is solved in three months. It's not easy.

Noise reduction is easy to do. There are many ways to reduce the noise intensity. However, energy conservation is a bit more difficult. Ultimately. The so-called energy saving is nothing more than a program control method. This is also known as smart home appliances.

The part is controlled by the chip. According to the actual needs to understand the specific situation inside the refrigerator. Then decide whether you should choose a working mode or not. This is the actual operation method of refrigerator power saving.

Arguably. Refrigerator node or not. It depends on whether the program control part is done well or not. Since this part is to be added. Then you need to use a microcomputer chip. As a result, the cost of manufacturing goes up.

Now the general microcomputer chip. All imported from abroad. Efficiency is not necessarily good. But the price must be very high. These high-tech products are sold to China. The other party always tries to raise the price. Exploit the profits of the Chinese as much as possible. In this case. The competitiveness of domestic refrigerators is due to weakness.

Fan Wuxian thought about it for a moment. If you want to send smart home appliances. It inevitably involves the development of microcomputer chips. This is my weakness. It is also the weakness of the entire domestic enterprise. It seems that this banner is going to be carried by itself.

Problems with microprocessors. I CAN DISCUSS IT WITH INTEL. Now the relationship between the two families is in the honeymoon phase. Get a little bit of not very high-end technology to come out and set up your own production line. It can fully meet the needs of smart electricity. It's a one-time solution, and you can learn some experience from it. Pave the way for your own chip manufacturing business. After all, I also have the intention to make a Chinese core.

The two of them talked about things in the factory for a while. It talked about the situation in the national electricity market.

Nowadays, the refrigerator and air conditioning industry is relatively better. But local color TV companies are now in the most difficult moment. After more than ten years of development. Changhong, TCL and Konka and other major enterprises have considerable manufacturing capacity. But. Due to the lack of core technology and insufficient brand power. It has always been at a disadvantage in the competition with international brands, and the entire color TV market is deeply affected by the smuggling trend and is uneasy.

According to the statistics of the national business sector. This year, only 500,000 foreign color televisions came in through the normal channels of foreign trade. But. The actual sales volume in the market was 5 million units.

The government's intention to lower tariffs is not as exciting as multinational corporations are concerned. Panasonic is even more out of the wind. said that he did not hesitate to spend 300 million US dollars to occupy an absolute share of China's color TV market. And set to defeat a business. The goal of squeezing out an industry.

Affected by these policy expectations and public opinion, the sales of domestic color TVs continue to be sluggish. And as the boss of domestic color TVs。 Changhong's stock of color TVs has reached as high as one million units. It is too late to build a warehouse every month.

Tian Zhenglun has done his homework on this. Fan Wuxian, who listened, asked. And he said to him. "We usually like to say that we want to go to the international market nowadays. The foreign regiments have already rushed into our compound. The international market is right on our doorstep. No war at this time. When? Again. Wouldn't it be okay not to fight? We can't just watch the national industry fall into battle like this. Compete with foreign legions. We want to be the vanguard of the industry to serve the country, and you are the captain. ”

Fan Wuxian said with a smile. "Actually, I'm the least happy to take on a lot of responsibility. But if you have this heart, it is also worth encouraging. I will give you some advice and help. Just do it. ”

In fact, Fan Wuxian is also quite complaining about Japanese companies. Not long ago, there were consumer newspapers in Beijing. Alleging that the air conditioner of a well-known Japanese appliance company was of poor quality. The refrigeration effect is very poor.

The company's Japanese chief engineer said in response to a reporter's question. The air conditioner is not working properly because the air in the north is too dirty. This may have been a very technical reply, which immediately drew an angry public opinion, and one reader said in a letter to the newspaper. Since I think the air in Beijing is dirty. Let's go back to Beijing.

The Japanese brands that dominated the Chinese home appliance market throughout the 80s are facing a collective crisis.

The reasons for this are mixed. On the one hand. Since 1991. Japan's economy has fallen into a prolonged downturn after the housing and stock market bubbles burst. It turns out that the vitality of the big companies that have invested in various parts of the world has been greatly damaged.

On the other hand. They have always regarded China as a third world outside of their European and American markets. Refuse to put the most advanced technologies and products on the Chinese market. This gives multinational companies from other countries a chance to cut in.

Furthermore. The rise of China's native princes and the rise of national sentiment have added fuel to the fire. Japanese home appliances have lost their leading edge and brand appeal back then.

In this case. Two options emerged. One is that domestic enterprises have carried the banner of the household appliance industry. The other is to allow brands from other countries to enter the market. For example, South Korea's LG, Samsung, or Hyundai, etc

Compared to devils

Sickness hates sticks even more. Even the nationality and picture of historical figures can change the country indiscriminately. There's really nothing to admire. If you hadn't met Chinese people who admired foreign countries. South Korea's economy simply cannot take off.

Fan Wuxian has already repelled Samsung's attack in the LCD industry. Naturally, this success should also be replicated in the home appliance industry. Moreover. After Wu Xiao moved the automobile manufacturing technology back to China as a whole. Fan Wuxian is also sure that he will drive back Korean and Japanese cars in the automotive industry.

For China's economy'. It's as if the devil and the stick are two evil parasites. They don't take blood from the host. He used the money of his people to support his own dying economy. And the Chinese can no longer sit idly by and watch this kind of thing continue to happen year after year in China.

"Shopping malls are like battlefields. Competition between businesses and enterprises. In fact, it is also related to the luck of the country and the nation. Fan Wuxian said to Tian Zhenglun. Sometimes. We treat people with sincerity. But there is no guarantee that others are not pregnant with ghosts.

”

Tian Zhenglun didn't hear what Fan Wu meant for a while. In fact, his words actually mean something.

Four years ago. Shanghai Jahwa, the largest state-owned enterprise in China's cosmetics industry, is a joint venture with SC Johnson of the United States. The latter will bring Meijia into its net in the form of brand leasing. Then quickly deprecate.

The megatin of the year. It was once the most well-known domestic cosmetics brand in China. It has created many firsts. China's first bottle of mousse, the first sunscreen, the first hand cream. The export volume of Meijia Dental Care once accounted for 70% of the country's total toothpaste exports.

Two years later. The amount of U.S. and Canadian net fell sharply from 300 million yuan to 6 million yuan. Soon lost the position of the first domestic brand. Until three years. In the great atmosphere of revitalizing the national brand. Shanghai Jahwa, who was unwilling, decided categorically. Spend a lot of money to redeem the meganet. And vowed to adhere to the development of the United States and Canada for 20 years!

In the process of Sino-foreign joint ventures. The abandonment of domestic brands is very common. This is seen as one of the strategies of international companies to eliminate their local competitors.

In the middle of the year. Beijing Daily Chemical Plant No. 2 is a joint venture with Procter & Gamble. Procter & Gamble paid $140 million to buy out the 50-year right to use the Panda brand. After that, hide it in the snow. Later, Jiangsu Xiangxuehai, one of China's top ten refrigerator brands, entered into a joint venture with South Korea's Samsung. The Chinese side gave up the value assessment of the Xiangxuehai brand, which had a very high market share in Jiangsu at that time. In addition, it was agreed that after three years of joint venture. Abandon the sea of fragrant snow.

Fan Wuxian told Tian Zhenglun about these things one by one. Then he said. "The Chinese have always been too wary of foreigners. The so-called civilized country. In fact, it was developed through extremely barbaric means. We can't expect them to change their minds. ”

Actually, this thing. Entrepreneurs can also be blamed completely. After all, there are some problems with the propaganda here. One mentions foreign investment cooperation. Often, propaganda is a positive image. What for China's economic development has come from thousands of miles. It's as if there is no return on the aid or investment.

In this propaganda rhetoric. Of course, everyone's vigilance will weaken dramatically. A lot of things that should be taken into account. It was deliberately ignored. The dangers of doing so. It is that many well-known domestic brands have been annihilated in the process of joint ventures. Chinese who do not realize the value of the brand have suffered a lot because of this.

"These things. I really don't know-" Tian Zhenglun listened to what Fan Wuxian said. I was a little stunned. With a business of his level. There is no such inside story. Not to mention ordinary people. I wonder if the policy-making officials will be aware of this.

"The Chinese have a saying. Knock out teeth and swallow blood. Fan Wuxian shook his head and sighed. Many businesses have suffered. There is no face to speak out. Many of these things were later revealed by some insiders. Let them uncover their own scars. It's very difficult. But the result of doing so. But it is suitable for those so-called international brands. Wearing a mask of hypocrisy. appeared in the field of vision of the general public with a kind and kind image. In fact, as long as someone is willing to stand up and expose their ugly deeds. There is no need to worry about not being able to regain the battle you lost. After all, our products are compared to theirs. The gap is not huge. But the price has a considerable advantage. ”

"Sound. It seems that there is a conspiracy everywhere in big business. Tian Zhenglun said to Fan Wuxi.

For this to say. Fan Wuxian nodded in agreement. "That's natural. Big business without conspiracy. Definitely not a successful business. Even if we are now. It's a little trick from time to time! ”

Fan Wuxian thought to himself. The means of dealing with foreign computer manufacturers on their own. It's also a conspiracy. This is really a living experience. There are no pop-ups