Wangjiang Hotel, Suite 303.

After listening to Han Xintong's market analysis of 'animation clothing', Zhang Fan nodded after thinking about it: "This project does have great development potential. But to be honest, Ms. Han, you don't have experience in the clothing market and industry, how can you ensure that our copyright can be effectively developed? ”

"I know." Han Xintong smiled: "If you want to develop 'animation clothing copyright', Xinghuo can find a first-class clothing brand, or create a separate subsidiary to operate, and Xintong does not have the experience and channels to operate in the field of clothing." ”

"But I think what I lack is exactly what Mr. Zhang and Xinghuo need!"

"Oh?" Zhang Fan and Zheng Lan looked at each other with a smile, picked up the water cup and said, "Please ask Mr. Han for advice." ”

"Don't you dare." Han Xintong took out a document from his leather bag and handed it to Zhang Fandao: "Mr. Zhang, please see, this is the cooperation plan I have prepared......

"I don't think Xinghuo is suitable for finding a garment factory with strength and channels to develop 'animation clothing'......"

"The reason is very simple, first of all, since they have channels and capital, the negotiation requirements are high. You can get 50% of the profit in my hands, and you may only get 30% in their hands. It has virtually reduced your copyright benefits. ”

"Secondly, garment factories with their own brands are not easy to establish a new brand influence in consumer psychology."

"It's like an actor who often plays the role of a villain, and the audience is used to seeing the bad guy he plays, even if he plays the good guy, it will give the audience the impression of a bad guy."

"Suppose you cooperate with Li Ning, even if you create an additional 'animation clothing brand', it will give consumers a feeling of 'sportswear' in their hearts......"

"I didn't expect Mr. Han to know a lot about psychology." Zhang Fan nodded and said, "Please continue to ......"

Han Xintong said: "Studying the market itself is a psychology, if you can't read the hearts of consumers, how to read the market?" Don't know what consumers need? How can a product sell well? ”

"Just mentioned that it is not easy for Mr. Zhang to cooperate with large factories, you may think, 'I can settle for the next best.'" Choose small and medium-sized enterprises or OEM companies that are not well-known, after all, they have experience in the garment industry'......"

"If Mr. Zhang really thinks so, I don't object, but I want to say a little bit, 'They can't even develop their own brand, how can they cooperate with such a company to ensure that the copyright of Spark Animation is effectively developed ......'?"

……

Hearing this, Zhang Fan's eyes suddenly lit up, and he seemed to reacquaint himself with the financial beauty of the ballet profession in front of him.

Zheng Lan noticed his expression, smiled and picked up his coffee while Ms. Han continued.

In fact, Zheng Lan was also drinking coffee with Han Xintong yesterday. Only then did she re-acquaint herself with this beauty's business acumen, and in the past, Ms. Han gave her the impression that she was just a professional dancer whose appearance and figure were not inferior to her.

As he spoke, Han Xintong said all the 'pros and cons of cooperating with large, medium, and small manufacturers', and the analysis was clear and coherent, so that Zhang Fan had no room for refutation.

Finally, he said: "So my point of view is that Xinghuo is not easy to cooperate with manufacturers with channel resources, and my shortcomings have become advantages." ”

"First of all, I am willing to unconditionally give 30% of the shares to Xinghuo Holdings, and take out 5% of the sales profits to pay the copyright fee, I think Xinghuo and Hongguang Industry their cooperation model, is the same?"

"Secondly. I really don't have a channel, but if I want to compete for a channel, who will have the excellent Spark channel? ”

"My plan is to build 'Animation Clothing' into an Internet-based brand, and use the Sparrow Micro Comic Channel, Dabai Mall, and Panda Chat App Market to promote and sell this brand."

"If I have my own channels, it is not easy to focus on cooperating with Xinghuo and lose the personality that the brand should have."

"My third advantage is that I am confident in this business plan! That's why I dare to talk big to Mr. Zhang, but I think when Mr. Zhang created Xinghuo. It's the same as my current state, right? ”

……

Zhang Fan pursed his lips and smiled, glanced at Zheng Lan and said, "I really didn't expect Mr. Han to have such a high business insight." You're right. All three of the above convince me. But there's one thing you don't seem to answer, why can't I start my own company? ”

"Just like Mr. Han said, I have promotion channels and sales channels, and Mr. Han has also seen the design ability on the Internet before. The production side is not a problem. ”

"Why can't I build my own brand? I think as soon as this brand is launched, with the help of Xinghuo's current brand influence. A good foundation will definitely be obtained. Why give you the other 5% of the profit and 70% of the shares? ”

"It's not 70 percent, it's 51 percent." Han Xintong answered, looked at Zheng Lan with a smile and said: "Mr. Zheng has already negotiated with me, as long as I can convince you, Mr. Zheng will make an investment in my garment factory......"

"So you've already discussed." Zhang Fan smiled and said, "I said that I felt like I was going to the Hongmen banquet today." Now I would like to hear Mr. Han's final explanation. ”

Han Xintong smiled a little red on his face, and said, "Zhang always deliberately gave me a chance?" Or do you want to test Xintong? ”

"It's simple. If there were no concerns, I think with Mr. Zhang's business wisdom, I am afraid that I would have thought of this development plan a long time ago, let alone listen to my ramblings here. ”

"Xinghuo has become a separate company to operate 'animation clothing', and it can indeed get a very high brand starting point. I believe that consumers and fans will also be very much looking forward to it. But as the saying goes, the higher the expectation, the greater the disappointment. ”

"Xinghuo's development has always given people a very good impression, if Mr. Zhang establishes an 'animation clothing brand', I think all the pressure of public opinion will be placed on Xinghuo, and if there is a little bit of badness, it will be infinitely magnified and caught by the media as the focus of hype."

"This will not only cause great damage to the newly created company, but also implicate other brands of Xinghuo. At that time, Mr. Zhang's friends and businessmen can create a hundred reasons to scold you. ”

"Under such conditions, how does your 'clothing brand' grow? Maybe in the end, it will be hard work and thankless. ”

“……。 It's different if it's left to me to do it, I'm a zero-starting company, the more others scold, the more angry it is, and the more failures it is, the better it is for development......"

"There is a saying that 'a virgin is out of moderation, it is better for an old prostitute to be good', Xinghuo can't withstand failure now, and if he makes a mistake once, he will be completely wrong. And my failure is to accumulate experience, 10 times of failure suddenly 1 time to satisfy consumers, that is progress. ”

Speaking of this, Han Xintong looked at Zhang Fan with a smile and said, "I don't know my answer, can I pass the test?" ”

After hearing this, Zhang Fan clapped his hands and said: "Mr. Han almost drove me to a dead end, it seems that I can't agree if I don't agree." But you only convince me now, not Xinghuo, do you want to revise this 'cooperation plan' again? ”

"No need." Han Xintong looked at him and Zheng Lan confidently and said: "I am very confident in the tidying up of the past few days, and I have already let Mr. Zheng see it in advance, and she said that it is enough to make you and Xinghuo tempted." ”

"Brother Fan, look!" While everyone was talking, Jiang Linxian's cheers suddenly turned behind them.

…… (To be continued......)

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