Chapter 482: Kangaroo Group Purchase [One Update]

Be quiet......

As Zhang Fan's question fell, the entire studio fell into a state of silence......

Li Ruixue and the six team members looked at Zhang Fan together, those bright eyes and slightly surging heartbeats showed the mood of this group of young entrepreneurs at the moment.

The 'three points at a time' that Zhang Fan asked was not so much 'testing them' as 'unreserved guidance'.

It's like planting a tree, it seems very simple, dig a pit and plant the tree in it, and then water and fertilize it regularly......

But there is a saying in Huaxia called 'this time and that time', if the tree is planted today, the tree may be sick tomorrow, that is, if it grows healthily, who can guarantee that there will be no accidents in the future?

Experienced tree planters will plan for the growth of the saplings in advance, including 'where to plant', 'how to avoid insect pests', 'whether the soil environment is suitable for ......', etc.

Once these 'foundations' are laid, the chance of 'seed death' in the future will be greatly reduced, and a lot of trouble will be spared. Even if you encounter problems, you can calmly deal with them.

The questions Zhang Fan asked are all key factors in the success of the enterprise.

As long as they can think of and know how to draw inferences from one another, and follow the three issues of "brand building", "development focus" and "service system" to think and find solutions, it can be equivalent to half the success. I won't be able to use it up in the future.

……

(Seeing that the scene was a little quiet, Zhou Yang and Zhang Fan looked at each other with a smile and said, "How is it?") Boss, this is not a good time, right? ”

When the words fell, everyone came back to their senses, and then Rui Xue and her close friend Lin Shuixin took the lead in applauding, and the other 5 team members clapped their hands.

Li Ruixue said: "Brother Zhang Fan is really powerful! After Brother Fan's little touch, the 'Great White Heart Method' we sorted out is much clearer......"

"The Great White Heart Method?" Zhang Fan seemed to guess something, Lin Shuixin explained: "The 'Dabai Heart Method' is the ...... of the 'Dabai Business Success Cases' that we have collated, and we have gathered the success factors of Dabai together to study and discuss. And then we apply this 'success factor' to our brand. ”

"Originally, I felt very confident, but when you asked Brother Zhang, I realized that the 'mental method' we are proud of is just primary school homework. And it's not organized at all. ”

Zhang Fan smiled faintly, drank saliva and said: "Of course, imitation is more difficult than originality, for example, if you want to imitate the charm of a song, you must first learn the other party's foundation." The second is how to apply. The original comes from one's own imagination and inspiration......"

"And most of Dabai's success happened by chance, and it is rare that you can sort it out for your own use."

"Tell me what you've sorted out?"

Hearing this, Li Rui looked at his partners around him with a smile, picked up the plan and said, "The three points you just asked, we basically thought of them, but they are not very specific......

"Let me answer your first question first, we've thought about 'branding'. Start with the name, just like the big white. The name must be easy to call and remember, and easy for users to recognize and remember......"

"At first, we planned to call it 'Container Group Buying' or 'Money-Saving Meow Group Buying', but after Zhou Yang's brother's guidance, we decided to give the future company a better name - 'Kangaroo Group Buy'."

"Kangaroos are better than the first two in terms of pronunciation and memory recognition, and the most important thing is that the wallaby has a big pocket, and we are doing group buying, which can produce certain psychological hints to consumers. It will be easier to design a logo in the future......"

……

As she spoke, Li Ruixue and her teammates alternately answered Zhang Fan's questions. The more people in the answer, the clearer it became. The more I talked, the more excited I became, as if a real business was right in front of me. I admire Zhang Fan's wisdom even more.

Half an hour later, Li Ruixue drank saliva and said: "The above three points are our answers, how many points can Brother Zhang Fan give us?" ”

"There is no score in the mall, only victory and defeat." Zhang Fan smiled and said, "But your current preparation already has the elements to set up a company. After that, it's up to you to enter the market and gain a foothold. ”

"Hmm!" Classmate Zhao Qianqian nodded heavily and said, "I also think it's difficult to take the first step." We have compared Dabai Development with other company developments. Dabai can become popular immediately, the key is in the first step. ”

"By the way, Brother Zhang Fan, we have thought of a not very mature start, can you help us take a look?"

"Our plan is to start with marketing in the beginning, that is, after the company is founded. High-profile claim to have reached a cooperation with Dabai Pay, and then find someone to 'swipe' on our kangaroo group buy...... Take advantage of the sparrow and panda friends/circles hype. ”

"The slogan is 'Kangaroo Group Buying Network, Double 11 ...... every day', what do you think?"

……

Looking at the confident smile in front of him, Zhang Fan swept around and said: "It's okay to swipe orders, but the slogan still needs to be modified, otherwise we will be the first to sue you." ”

"In addition, your use of 'Double 11' in the slogan is obviously suspected of exaggeration. It's easy to be criticized. ”

"You can consider some simpler slogans, such as 'Kangaroo Group, Easy Buy', 'Kangaroo Group' can be used as the name of your user fan base, and 'Easy Buy' can be used as the core concept of your website......"

Of course, the specific slogan depends on what first impression you want to give to the user. I'm just talking about an example. ”

"Thank you, Brother Zhang Fan!" Without waiting for Zhang Fan to finish speaking, Li Ruixue took over the topic with bright eyes and said: "I think this slogan is very suitable for us!" ”

"You see, the 'Kangaroo Group' is cute and easy to remember, and it vividly illustrates our fan base. Easy to buy gives people a comfortable and trouble-free impression, which not only reflects our service, but also gives people a sense of security......"

"The two words before and after add up, 'group buying' is also available, and if it becomes popular in the future, we can still say to the media, 'This sentence is what Brother Zhang Fan thought of us'......"

"Uh-huh......" the surrounding teammates nodded.

Zhou Yang whispered to Zhang Fan: "It seems that this group of little brothers and sisters are going to become your fans, by the way, how about Sister Lan's side?" Xiaoxian and her aunt have all arranged it, right? ”

Zhang Fan nodded, got up and took a glass of water and sat down, "They are all staying in Wangjiang Hotel for the time being...... I told Xiaojun to invite them to dinner at home in the evening, and you and Dong Xin should come together. ”

"Oh yes." Speaking of this, Zhang Fan picked up the document on the side and handed it to Zhou Yang and said: "Han Xintong plans to set up a garment factory and cooperate with us to develop 'animation clothing', which is the plan she prepared. ”

While the two were talking, Li Ruixue and the others were also secretly listening, and when they exchanged glances with each other, Kong Fei walked in with the person in charge of Xinghuo Net.

"Mr. Zhang, Mr. Zhou......"

"Hmm. These are the ...... giants in the future group buying industry, Ruixue is the general manager of our company, Yang Zong, who is responsible for the big white wallet. ”

After some introduction, Zhang Fan told Yang Qian about 'Kangaroo Group Buying Network wants to cooperate with Dabai Pay as a third party', and then asked them to talk here, and he and Zhou Yang went to Weixin to talk about 'animation clothing development'.

The afternoon passed in a hurry.

…… (To be continued......)

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