Chapter 210: Stereotyping
Before returning to Shanghai, Zhou Liwen asked Pang Yishan to come to Kyoto, mainly to sign a cooperation agreement with Brother Jun, Wei Zi and others, and of course, the investment intention of the Heijiang assembly factory required by Brother Jian. Speaking of which, this agreement is the easiest since Zhou Liwen started business, a big deal of hundreds of millions or even billions, and it is OK for a few people to meet and discuss it briefly.
In this regard, Zhou Liwen can also understand that different people do different things. He remembered that in his previous life, he had seen a second-generation young man talking about business, which was even more bizarre than he was this time. After everyone met, they directly asked each other what project they wanted to cooperate with, how much money they needed to invest, and what kind of return he could have. Compared with him, Brother Jian, they are already cautious.
Of course, Zhou Liwen himself knows very well that people who have reached the level of Brother Jian and their Cheng dù are not afraid of Zhou Liwen's rebellion at all, if Zhou Liwen wants to trap them, unless he runs incognito and hides in a corner of the world that no one can find in the future. Otherwise, there are means waiting for you. To be honest, this collaboration was an accident, but it was also a win-win situation. On the plane back to Shanghai, Zhou Liwen secretly wondered who his cousin-in-law was, and how could he have not seen through it for more than ten years in his previous life.
The road has been paved, and there is still much to come. In half a month, the first batch of chips from the United States will come out, and the work in Goose City will also begin to enter the product production stage. After a lot of calculations, the first batch of products will come out before the Spring Festival, but Zhou Liwen's plan is to officially launch it after the Spring Festival. But before the product can be launched, Zhou Liwen still has to solve a series of problems.
First of all, the style of the mobile phone is finalized. In the beginning, Zhou Liwen used the basic chip of the real yàn room as a sample to assemble several real yàn machines. However, in addition to the performance, there is still a big gap between this kind of real machine and the official product. Whether a mobile phone can sell well or not, its style is a very important part. Whether it is Nokia or Motorola, which is now smiling proudly, it has its distinctive characteristics, and every consumer can preliminarily judge who the mobile phone comes from as long as they see the mobile phone, whether they have used it or not. This is just like a person's appearance, no matter what kind of clothes he wears, he always has his own imprint.
For Zhou Liwen personally, the current 2G mobile phone style he admires the most is Nokia's shape, followed by Blackberry, which is not yet available in China. As for Motorola's roughness, Ericsson's flap, Japanese mobile phones like to use the cable type, etc., Zhou Liwen doesn't think it is good, in order to distinguish the current domestic market mobile phone style, Zhou Liwen pondered for a long time and finally decided to use the style of the BlackBerry mobile phone as a model.
In 2ooo, the Canadian-based BlackBerry company has begun to enter the mobile phone industry, and from their first mobile phone, there is a strong BlackBerry style that has become popular in the European and American markets. It's just that today's BlackBerry is still very weak compared to the next few years, and its style is only childish. China will be known as a copycat kingdom in the future, and as a member of the cottage country, there is nothing to be embarrassed about using it. What's more, BlackBerry mobile phones did not directly launch business in China at the most glorious time, and Zhou Liwen naturally plagiarized the other party's creativity, and also did this plagiarism to the extreme.
After Zhou Liwen's request, the final style of the mobile phone has the style of the first generation of BlackBerry mobile phones3G machines, and Zhou Liwen has also made a slight adjustment in the ratio of length and width, which has changed the disadvantages of being short and thick in many models of BlackBerry mobile phones, making it slender and straight.
Once the styling is settled, the next step is the chassis. According to the experience of later generations, the best shell material is, of course, titanium alloy, but the current use of titanium alloy to make mobile phone shells is not mature, after all, the price of titanium alloy is high today, if this material is used to make mobile phone shells, Zhou Liwen estimated that the cost is basically the same as the sum of all including chip systems and other accessories. This means that the cost of choosing titanium alloy Zhou Liwen will be doubled, and Zhou Liwen will not do such a stupid thing even if he is a local tyrant.
In addition to titanium alloys, the most commonly used materials for mobile phones today are pc and aBs, and there are also processes that use the combination of pc and aBs. After carefully studying the advantages and disadvantages of the following three, Zhou Liwen asked Sha Zihao to find an accessories factory to try out a few models, and finally chose the process of combining PC and aBs as the mobile phone shell material.
PC material is non-toxic, light transmittance, and has good low temperature characteristics. aBs material color matching, spraying and electroplating characteristics are good, the two are combined with each other, and according to the frosting process specially required by Zhou Liwen, the shell made is not as good as the smartphone ten years later, but it already belongs to the high-end atmosphere in this era.
As for the color of the mobile phone shell, Zhou Liwen did not do anything colorful, since he has copied BlackBerry in terms of style and shape, so Zhou Liwen simply copied it to the end, and adopted the color configuration of the Apple mobile phone, that is, the simplest black and white.
In Zhou Liwen's view, Apple's two-color mobile phone scheme is very scientific, black and white are the two simplest colors in nature, and they are colors that will never go out of style. Simplicity is beauty, whether it is a man or a woman, people with a calm personality often choose hey color, jump off or girls like white, coupled with the single color, it also reduces the cost in production, and more importantly, it avoids the color of the colorful and colorful shell body of the shell body to fall off. After all, Zhou Liwen's mobile phone shell now uses a combination of pc and aBs technology, if you use black and white monochrome, you can fix the color and keep the color unchanged when molding. Unlike other colors that need to be sprayed or electroplated, if this is the case, the color fades or falls off after a period of use.
Zhou Liwen paid great attention to this situation because he had used Siemens' mobile phones in his previous life. From the perspective of the electronics industry, Siemens is famous, and it is not inferior to other mobile phones in terms of technology, and even Nokia is not as famous as Siemens' mobile phones at first. But in the end, why did Siemens' mobile phones become a flash in the pan in the market? The main reason is, of course, the problem of market share, but Zhou Liwen knows that there is another reason why Siemens' mobile phones lose market share, that is, Siemens' mobile phones use metal plating technology, which leads to failure in the mobile phone competition.
So some people will ask, isn't the metal plating beautiful? The answer is correct, Siemens' mobile phone metal plating is indeed very beautiful, when other mobile phones are monochrome, Siemens launched a metal plating mobile phone, which is very sci-fi in terms of shape and color, just listed with Siemens' famous name plus these beautiful mobile phones, quickly won the hearts of consumers.
But the problem is here, Siemens actually forgot or ignored two very important points when adopting the metal plating process, one is that although the metal plating color is beautiful, it has an unavoidable problem is that the color falls off, especially when using plastic materials as the shell. Second, if it is a general household appliance, the problem of using plastic materials for metal plating is not big, because the main reason for color loss is frequent touch or moisture and other problems, ordinary household appliances do not have many such cases, but Siemens did not take into account that they made a mobile phone, and the main function of the mobile phone is to make a call. Human hands are sweaty, and mobile phones are in pockets or held in hands, frequent touching, and moisture and wetness are almost every day. For these reasons, Siemens' mobile phones have seen a sharp decline in sales after only two months of sales, after all, no one likes to use a mobile phone that has only been used for more than a month and the color falls off, and when taken out, it looks like rust, and even the keys and numbers become blurred.
Siemens' mobile phone is in the wheat city, of course, Zhou Liwen should take warning. That's why he ended up learning from Apple to adopt a black and white phone. Sha Zihao and Liao Yuancheng were puzzled by his decision, and even Sha Zihao, as a supplier who used to produce accessories for TcL, proposed to Zhou Liwen to adopt a multi-color and multi-style approach to cater to the mass market.
For these constructions, Zhou Liwen smiled and shook his head to refuse. In his opinion, as he said before, simplicity is beauty, and the simpler things are, the more successful they are. As for the colorful shell, it is completely possible to replace the mobile phone cases produced by some factories, like Nokia, didn't it just come out with a colorful case? If there is a company that wants to do business in this area, Zhou Liwen welcomes it with both hands. You must know that in later generations, mobile phone cases and other things abound, and it is estimated that there are thousands of factories in the world that survive by selling mobile phone cases.
And Zhou Liwen also thinks that the concept of this mobile phone case can also find time to talk to Brother Jian, he is not about to be in charge of the party, and when the time comes, relying on the success of the assembly factory, and then launching a few local factories for mobile phone cases, this is also a big political achievement for Brother Jian.
Zhou Liwen has implemented all of the above, but there is a more important problem that he has not solved. As time passed, Zhou Liwen continued to stay in Huhai, not that he didn't want to go back to Huacheng, but the key was that he hadn't solved this problem yet.
This is not a big question, but it is not a small one. It's the logo of the mobile phone, or to say deeper, the VI design of the mobile phone in the future has not been done.
This is a headache for Zhou Liwen, a good logo can push the brand to the peak, which Zhou Liwen knows very well, and he does not dare to be careless. Because Huhai is the strongest place in the country, its advertising industry is far greater than Huacheng, because of this reason, Zhou Liwen found a very famous advertising company in Huhai and entrusted them to do VI design for himself. But what made him depressed was that Zhou Liwen was dissatisfied with the several copies of VI that were submitted in a row, and Zhou Liwen couldn't help shaking his head when he looked at the design like a picture album.
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