The PR plan was reformulated and implemented.

The entire publicity period is divided into four stages, and new content will be released at each stage.

The first stage is that in the first month, the distribution department will increase publicity efforts and detonate the "virus bomb" of virus propaganda, which has attracted widespread attention from fans.

On the official website of The Matrix, which has just launched, the vast majority of people are confused by the green digital rain on the website: What is this film about? Who can tell what it is when it rains.

"Is it a dream, not a dream?"

"Real, virtual?"

The website lists two simple sets of opposing words that have raised questions from many.

Isn't it about hackers, why is there still Superman Feitian in it, and what is the relationship between the plot and hackers?

What does the title of the film "The-Matrix" mean?

Then, in addition to a trailer hanging alone, there are also some play-through mini-games on the site, and in order to see the following content, or to be the first to see what others can't, you'll have to complete small tasks such as maze games.

The name of the game is "Follow the Rabbit", and the final finding of "Wonderland" is with the help of the fairy tale allusion of "Alice in Wonderland". It also fits the plot of the movie. After some netizens have played the maze game, they will get a prompt, "This reality is virtual, and you are in a virtual world." ”

Naturally, you will also get some rewards for clearing the game, such as "a new movie poster", "a new teaser interview video", "a funny shooting footage" sneak peek, and so on.

But when netizens haven't figured out the next action yet, they will get a new prompt, "The computer SWAT is coming to track you, run, don't be eaten!" ”

The player had no choice but to keep playing.

Some lucky players will also get a small model toy of the "mechanical squid", or some "Matrix" T-shirts.

Even more fortunate viewers will get the precious premiere tickets, only fifty.

This is the second propaganda stage.

In this stage, the characters in the play are dug deeply. Neo's character is very popular with female fans, and Kate Beckinsale's video has been clicked super highly, and has even been praised by many netizens as the most beautiful goddess of the night.

Because of her movements and pictures, she was photographed by Chen Tiandu so beautifully, and her actions were too cool.

In the same situation as her, Charlize Theron has also attracted much attention, and the computer female SWAT she plays often appears in mini-games, and is also known as the most beautiful female agent, almost comparable to the female drone qì in "Terminator 2".

And in this process, it is also the time for netizens to exert their ingenuity, and there is often such a situation, a clue has just been released, and someone has already cracked it.

Of course, this situation can also have viral marketers help behind the scenes, often releasing some customs clearance information. There are also masters who have caught this ID that often releases messages is the drag of the film company. These posts need to be deleted promptly. But it is also understandable, because the purpose of viral marketing is to arouse everyone's interest, and if everyone is stumped and lose interest in solving the riddle, the purpose of marketing will not be realized.

At the same time, ads, videos, flash, and email messages began to circulate on some websites.

Gradually, more and more people know about the movie.

Because no one in the entire propaganda group knew more about viral marketing than Chen Tiandu, he had to cancel his vacation and give up his plan to go to Europe to meet Kate, so Kate waited for a long time in vain.

Although Kate didn't say anything, Chen Tian could feel that she was very unhappy.

In this regard, he is also very helpless, now that the two of them are not very famous, it is better to say, if the work is busier in the future, I am afraid that there will be more long-term separation between the two places...... He's busy for the movies, and there's nothing too good to do about it, so that's all.

The viral promotion of the film needs to be balanced, neither covering nor unreserved, that is, the audience must be familiar with the film in advance, and let them still have a sense of freshness when watching the film.

This is easier said than done, many films do not grasp this degree when they are promoted, and as a result, the director and audience already know everything about the film before they watch it, and they lose the excitement of watching the movie.

Under Chen Tiandu's scheduling, the marketers did not start from the plot, but started from the core ideas of the film, such as "virtual reality", "hacking", "computer SWAT tracking", etc., to build a "virtual reality battlefield environment" and other promotional slogans.

In this way, the audience has an understanding of the key settings of the film before watching the movie (which is equivalent to reviewing the difficulties of the next class in advance when we go to school), and they will feel a lot more relaxed when watching the movie.

In recent months, "Star Wars Prequel 1: Phantom Crisis" has grossed nearly $400 million in the United States, and the global box office is also climbing rapidly. During this period of time, "Tarzan of the Apes", "The Mummy" and "Fake Dad" have also won $150 million. And "Blair the Witch", which was mentioned by Chen Tiandu before, created a dark horse box office that stunned Hollywood. With a mere cost of one million, Leng has set a box office result of more than 100 million US dollars, which is stunning.

Many media have called them this year's "The Sixth Sense", but unfortunately "Blair the Witch" is obviously not as classic as last year's "The Sixth Sense", and the box office ability to attract money is also defeated after all.

And the topic of "The Matrix" has never stopped, and more and more people are paying attention to this movie, and the movie is becoming more and more well-known.

A month before the release of the film, the third promotional phase begins. On the Internet, let more and more movie websites, fan forums, video websites, and social networking sites participate in the discussion of this movie, and hold the eyes of fans tightly.

At the same time, in reality, carpet bombing marketing will also be carried out, and the lucky audience who will attend the premiere will become the focus. As the movie gets closer and closer, the main creative staff finally came to the front of the stage and began to participate in some activities and accept some notices.

Several posters, huge enough to cover an entire skyscraper, were hung on the walls of a building in New York on this day.

Above are the huge portraits of the three leading actors, with super cool shapes and a strong sense of immediacy that makes it impossible for every passerby to ignore it.

This was the final stage, moving the campaign from online to offline, with giant posters hanging on two buildings on the streets of New York that would give the illusion that the scenes from the movie were happening in reality.

The two posters are very shocking and very much in line with the slogan "virtual world" in the later stage of the film, and once they were released on the Internet, they were quickly reprinted by websites of all sizes, successfully attracting people's attention and making another contribution to the film.

On July 26, Chen Tiandu rarely threw away all his work, took Kate to the Los Angeles playground for a day of fun, and came to a shooting target, and the owner handed the two **.

"How's your firearm doing?" Chen Tiandu asked.

Kate raised an eyebrow, "No, I'm not going to shoot like this, look at you darling, I want that biggest teddy bear." ”

"Come on, give it a try." He smiled and handed her the gun.

Kate took it, "I haven't played with a spear, is that how you hold it?" ”

"Aim first, shoot later."

Kate took over the thump on the wood, but none of the shots hit the iron card that was constantly advertised. "I'm aiming...... Don't laugh, I'll knock you down. ”

"Aim with one eye!"

Chen Tian set up a firearm with great vigour, and he trained for a period of time in order to make movies. The training was pretty good, which gave him a lot of confidence, "Teddy bear, look at me." ”

After the ten ** sounds of "bang, bang", the opposite iron plate rang eight times. Eight out of ten, very good results, Chen Tiandu is still a little regretful, "There is a prize, can you get a teddy bear?" "He's so cool that he doesn't look at Kate.

The shopkeeper only handed him a white rabbit instead of a teddy bear.

Feeling Kate's eyes, he shrugged his shoulders and bragged, "Blind." It's a pity I didn't get the teddy bear. Let's go, I'll send you a bigger one next time. ”

Kate raised an eyebrow, "I'm going to play again." ”

Chen Tiandu glanced at her and handed the money to the shopkeeper, "Do it again." ”

When the money was being handed over, there was a "bang bang" hit sound in my ears.

The shopkeeper shouted, "Wow, ten out of ten, that's a good marksmanship, give you a teddy bear." ”

Chen Tiandu "......"

After a while, the two hugged each other again and continued to play, but there was a big teddy bear doll on their bodies. "How did you shoot so well, where did you learn to shoot?"

Kate shrugged her shoulders as Chen Tiandu looked like just now, "Blind." ”

"Hehe, okay."

The two have been playing all day, and Chen Tiandu took her home, and as soon as she entered the door, she saw a room of roses, and a big cake in the middle. Kate's eyes widened suddenly, and Chen Tiandu smiled: "Happy birthday, Kate." I'm sorry to have been busy with movie stuff lately and let you travel alone. ”

"No, don't say it."

Kate pressed her fingers to his lips, "I'm so happy, hug me, kiss me." ”

Chen Tiandu stepped forward happily, and after a while, there was a gentle and delicate cry from the bedroom......

……