Chapter 90: The Premiere

In the final days leading up to the release, all the mysteries on the site were solved, and a huge release clock countdown took its place.

Those who habitually click on the site will notice this dwindling number of hours, and then suddenly realize, "Maybe it's time to buy a movie ticket." ”

After a few months of busyness, everyone is nervous, how effective is such a viral marketing model, and what will happen when the movie premieres?

The crew of "Hacker" returned, and the wind generally received various announcements and interviews. It's a pity that Chen Tiandu, who is the most anticipated, has always refused to appear on any form of talk show. "Vanity Fair" made an appointment for an interview, but the manuscript was left unpublished, which made Chen Tiandu regretful. He was also interviewed by the Los Angeles Times, one of the four largest newspapers in the United States, which obviously cannot be offended. Chen Tiandu generously sent a batch of work photos and videos that had never been Puguang, and naturally there were many work photos.

The Los Angeles Times, which has news materials, also gave face, and directly gave an entertainment page detailing his new film. Even Britney Spears' debut album "Baby-One-More-Time" sold 10 million copies was only ranked in the second edition of Entertainment, which shows that the Los Angeles Times attaches great importance to him.

The Los Angeles Times said: "The past 1998 was the most fruitful and glorious year for Hollywood since the birth of the film industry. In this year, "Titanic" created a miracle of the king of the world, and countless classics and masterpieces were born. "Saving Private Ryan", "Shakespeare's Love History", "The Apocalypse", "Rush Hour", "Godzilla", ...... In 1998, there were too many masterpieces in Hollywood that people remembered, and in this year, a classic that Hollywood must remember was born, that is, Chen Tiandu's "Sixth Sense"! ”

"In April of '99, a young Chinese mixed-race who crossed the ocean and created Hollywood independently confidently took an investment of 30 million yuan to shoot a movie that shocked the world in a small town in Philadelphia. The film not only went on to win four nominations at the U.S. Oscars, but also won a statuette, and swept the box office of $670 million worldwide. And so far, his glory continues. ”

While the glory of "The Sixth Sense" is still shining, this young man is ambitious to come with a new sci-fi masterpiece with an investment of more than 100 million - "The Matrix". Virtual or real, where are we? Suspense? Science fiction? Action? Philosophy? How exactly is this a movie? Maybe no one knows for the time being except for that young man! ”

"Looking forward to the arrival of "Hackers", are you ready?"

With a total box office of more than 670 million US dollars, it was screened in 67 countries and regions around the world, achieving unanimous praise, and making Chen Tiandu's role well-known to many countries around the world. North America, the United Kingdom, Europe, Japan, Hong Kong, Taiwan, Southeast Asia and other places are all hot!

A young director, pay attention, he was only 23 years old last year!

In any case, just from the point of being young, the miracle of gambling tens of millions of dollars from scratch has made many young people in the United States think that he is amazing. It's no wonder that the American media like to call him a representative of the American dream.

The feeling that a huge country on the other side of the world can't keep talent, but is going to their arms, is fueling the arrogant mentality of Americans.

Since being crowned the representative of the "American Dream", Chen Tiandu has the most beautiful things in him, and his every one of his words has been well-known by all walks of life after several months of repeated bombardment by the Hollywood media.

Born in an ordinary family in the capital of China, he fell in love with photography because of his grandmother's World War II camera, and then was admitted to China's highest film school. He has worked as a temporary worker in other crews, made cameo appearances, and filmed commercials. Despite all the injustices of life for him, he has never given up his dream of filming.

Perseverance and perseverance!

So he crossed the ocean, he succeeded, and if he didn't, he was already a blockbuster, and a movie is famous all over the world!

Of course, if the "Los Angeles Times" hadn't used more than half of the page to post a few photos of him and Kate hooking up with the amusement park to render the scandal of Chen Tiandu and Kate "breaking up and getting back together", the effect might have been better.

After the box office explosion of "The Sixth Sense" for more than three months last year, many places in North America and Southeast Asia have initially cultivated his fans, although they are not loyal enough and will change at any time, but at least they will pay attention to his new movies.

In addition, in recent months, the topic of "The Matrix" on the Internet has been continuous, especially after the appearance of "Blair the Witch" box office dark horse, people can't help but have greater expectations for "viral marketing". They all know that compared with the superficial viral marketing tricks of "Blair the Witch", the viral marketing model of "The Matrix" is more complete and returned, so how much can this publicity model achieve.

The distributor eventually achieved 3,200 theater screenings for "The Matrix," which is more than 300 more than the original work. This screening scale is only less than that of "The Mummy" released in May, and even "Star Wars Prequel 1: Phantom Crisis" has only 3,126 theaters.

It shows the confidence of the issuer. Of course, there is also Warner Philip Rue Sly's slow change of mindset at work.

When the publicity effect was at its peak, the time soon came to August 6, the premiere date of the movie.

The film premiere was scheduled for the premiere at the AMC Lincoln Theatre in New York, and on the same day, MGM's "Heaven and Earth" and Universal's "The Big Trickster" premiered in Los Angeles.

At noon on this day, the streets were surrounded by a group of fans early, holding posters of "The Matrix" and waiting.

"It's unbelievable that this movie has so many fans cheering on it before it is released." Philip stands in front of the floor-to-ceiling glass of a high-rise building across the theater, overlooking the fans waiting on the street below. "How can so many people wear Hacker T-shirts, and how many T-shirts do you give?"

Peck shrugged and looked at Kong. Kong Yiji, who was in front of the people, was very elite business talent, and he said in a calm tone: "It's not much, we only printed 10,000 pieces with the manufacturer, but it seems that someone on Ebay is already selling the same model." ”

“Good!” Philip thumped his hands.

Chen Tiandu said with a smile: "It's time for them to go out, this is our last propaganda plan." Lao Kong, give the director a call and ask when he will arrive, we will appear in half an hour. "The only person who can call Chen Tiandu a director here is naturally Steven Spielberg.

"Okay."

The fans below are still patiently waiting, because it's still early, and they show no signs of impatience. At this time, suddenly gorgeous sports cars galloped in, and a group of cold men in uniform black suits and black sunglasses got out of the cars.

“What?”

"What the hell are you doing? Could it be the FBI? ”

These sports cars are all sponsored by sponsors, including the cars from the movie. Chen Tian knows the benefits of ad placement, but as a filmmaker, he is still a little resistant to too much ad placement, so there are not many ads applied in "The Matrix", and the car is one of the very few advertising partners. So the financing of the film is only a few million, which is not much.

These black-clad people in sunglasses walked straight down the street after getting out of the car, and finally stood solemnly on the outside of the street, coldly saluting at a group of fans and pedestrians.

"Wow, it's a computer agent." Some fans immediately recognized their outfits.

"Oh my God, that's a lot of money, a hundred models." Reporters are busy taking pictures, and when they are uploaded to the Internet, it will naturally trigger a new round of topic storm. A young man boldly stepped forward to take a picture, and was immediately watched by a row of people in black, almost making him collapse, and the wolf bèi escaped. Then the guy was laughed out loud by his buddies.

But then a bold girl successfully completed the group photo, and people found out that the man in black would pay attention to everyone, but would not make other movements. Suddenly relieved and bold. So before the protagonists appeared, these models in black became the biggest stars on the scene.

"How did you come up with this idea?" Philip looked at the lively scene below and asked Chen Tiandu curiously.

Chen Tiandu shrugged his shoulders and didn't say anything. Naturally, he won't tell him, and this is a classic shot that will appear in the third sequel.

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