(.) How did Brother Jun and Wang Ji talk, Zhou Liwen didn't intervene again, anyway, the tone has been set, and then just follow what everyone has discussed.

The time for the OR listing has been determined, and Zhou Liwen intends to officially launch the tablet product a month before the listing, and the main consideration of this arrangement is to promote the popularity of the stock listing with the release of new products. Unlike Liao Yuancheng, Zhou Liwen is very confident in his tablet, and his self-confidence certainly comes from the success of Apple in later generations. Moreover, at present, Apple's IPN project progress is similar to that of OR, and it has also entered the production arrangement stage, and Zhou Liwen also got a news that the company that serves as an IPN OEM is his old enemy, Cai Mingjie of MediaTek before.

Not to mention, Cai Mingjie has done a very good job of his Taiwan United Technology Company for more than a year. Although, in the battle for smartphones with Zhou Liwen, he lost a lot, and almost couldn't turn over, and even caught up with his MediaTek company. However, Cai Mingjie is not a simple character, at the moment of crisis, the strong man broke his wrist, and after getting out of MediaTek decisively, he set up Taiwan United Technology, cooperated with several companies such as HT Samsung, and continued to carry out the banner based on copycat mobile phones and made a comeback.

Compared with Zhou Liwen's OR company, now Cai Mingjie's copycat mobile phone can no longer compete head-on, you must know that OR currently occupies the position of the world's largest smartphone brand, and at the same time as the latest mobile phone was launched before, an open software application platform store also came into being, which is a major killer feature of Zhou Liwen. Nowadays, even HTC's smartphones cannot be compared with Zhou Liwen, not to mention that even the new smartphones of the thriving Samsung Group have joined the ranks of Zhou Liwen's mobile phone system and software application platform stores, or has vaguely become the boss of smartphones.

Even Cai Mingjie, secretly joined Zhou Liwen's open system on his copycat smartphone, of course, he would not give Zhou Liwen any patent licensing fees like HTE Samsung. However, after Zhou Liwen learned the news, he did not chase the other party as before, because his current status and mentality are completely different from before, and Cai Mingjie can no longer affect Zhou Liwen.

What's more, Zhou Liwen even acquiesced to Cai Mingjie in private. Although there is a good market for copycat mobile phones, copycat mobile phones now occupy only the low-end market, and this market level has been abandoned for Zhou Liwen's business plan. His OR company is now taking the high-end route, and TCL occupies the end market, while the low-end market has been completely ceded.

In doing so, Zhou Liwen is deliberate, knowing that the profits obtained by a high-end product are much higher than those of low-end products. According to the proportion, the profit of copycat mobile phones is about 70% from beginning to end, then Zhou Liwen's current profit ratio of or mobile phones can reach up to 00 to 60 or even more. What's more, Zhou Liwen also shakes hands with the core technology in hand, and there is no need to occupy the entire market, so in addition to being thankless, it is easy to lead to hatred being attacked by the group.

Giving up the low-end market, giving the end market to TCL and other mobile phone brands, and occupying the high-end market by himself is Zhou Liwen's current strategy. Cai Mingjie's copycat mobile phone used Zhou Liwen's development system privately without authorization, and Zhou Liwen deliberately turned a blind eye in order to strengthen the market share of the smartphone system.

In doing so, it was similar to Microsoft's Bill Gates' business strategy, relying on the pirated software flying all over the country, making Microsoft's software easily the first choice of users. Although Microsoft did not gain commercial benefits for a while, this made Microsoft a real winner in market share. Zhou Liwen is so logically indistinguishable, he deliberately secretly put Cai Mingjie a code, but also through his copycat mobile phone for himself in the consumer user group of open software. What's more, Zhou Liwen can also earn back from the software store platform for the loss of the operating system, and on the whole, he not only did not suffer, but earned.

Through the big sales of copycat mobile phones in Southeast Asia and other regions, Cai Mingjie has completely recovered. Moreover, Zhou Liwen's acquiescence to this action Cai Mingjie can be regarded as understanding, and the two enemies actually tacitly cooperated, which made outsiders a little dumbfounded.

can cooperate with each other, whether it is Cai Mingjie or Zhou Liwen, no one is a fuel-efficient lamp, especially Cai Mingjie is very clear, at present, Zhou Liwen does not care about him, and even acquiesces to his copycat mobile phone to use the operating system of or, but the key is how long Zhou Liwen's acquiescence will endure, and will he acquiesce forever?

The answer, of course, is no, Cai Mingjie knows that this is Zhou Liwen's business strategy, and he does not hold himself accountable now for commercial purposes, and it is also for commercial purposes to trouble himself in the future. The market user has been cultivated, and it is the same as the pig fattening can be killed for the New Year, what kind of character Zhou Liwen is Cai Mingjie knows better than anyone else, and at that time he will be so strange.

Therefore, Cai Mingjie is also transforming the company while engaging in copycat mobile phones, originally MediaTek was mainly based on foundries, and the same is true of today's Taiwan Technology Federation, Cai Mingjie has gradually transferred some of the technology of copycat mobile phones since the past few months, in addition to the core chip technology, including the operating system has been given to other companies under his instruction, in order to complete this transition in advance.

At the same time, Cai Mingjie increased the OEM HTE of Samsung's products, and even took over the OEM business of Apple IPN through a relationship. In this way, Zhou Liwen, who has never given up paying attention to Cai Mingjie, easily got the news and mastered the OEM production plan of IPN.

Compared to Apple, the two are now on par. From the perspective of the company's brand value, of course, Apple is higher than OR, after all, Apple has been established for a long time and is well-known in the IT industry.

In the computer industry, Apple has the advantage and is the leader in the smartphone industry. Tablet PC is an emerging product, and the computer industry is the majority of those who classify it into that category. From this point of view, Apple's advantage is greater than or. However, the success of a product depends not only on the company's reputation and connotation, but also on the key and itself of the product. Otherwise, Apple would not have failed in computer products due to mistakes.

From the perspective of hardware technology, whether it is Zhou Liwen tablet or Apple's IPN, there is not much difference between the two, and the biggest gap is the chip, which can be seen from the performance point of view on the same starting line, which is not a problem. The problem lies in OR's advantage in the operating system and software application platform store, which Apple cannot solve for the time being, and it is also Zhou Liwen's biggest advantage.

It is said to be a tablet, but in fact, the tablet is not much different from the smartphone in terms of uu% spoon technology, so Zhou Liwen can easily transplant the mobile phone operating system and software application to the tablet. But it's not so easy for Apple, although they also use a development operating system, but in the IT industry is often lagging behind step by step, and it is not easy to grab the market in the operating system and OR that have been accepted by the public.

Liao Yuancheng's worries are not necessary at all in Zhou Liwen's view, relying on OR's share in smartphones, their tablet will definitely be successful. What's more, even if it shares this market equally with Apple, it will also be a victory for Zhou Liwen and his or.

With the sale of tablets, the stock will inevitably be sought after after the listing, so the stock price will definitely go high. After a period of time after the release of the tablet, Zhou Liwen will launch a new smartphone, so that the effect is better. This is Zhou Liwen's small abacus, you must know that this is not a small amount of money, the stock price is one dollar more, and the proportion of Zhou Liwen's shares is astronomical.

Liao Yuancheng is a technician, although he has followed Zhou Liwen and knows some business operations over the years, but after all, he is not as good as Zhou Liwen and Bill. Because he is from a technical background, he thinks more about the technical side of the problem, which is also the starting point of the two sides. But Bill is different, when he heard Zhou Liwen's words conveyed by Liao Yuancheng, he immediately understood Zhou Liwen's intentions, immediately adjusted the topics of the meeting, and made targeted arrangements.

In just half a month, the entire OR company, including its branches and some foundries, all started running at high speed, in order to ensure the success of the tablet, the OR company even sacrificed part of the production business of smart phones, so as to devote all its energy to the tablet.

Not only that, Bill also found the most famous advertising team in the United States to design product advertising, carefully made several plans, when he sent the preliminary advertising plan to Zhou Liwen and several core shareholders by email, it was simply shocked Guo Tao who rushed from Huacheng to Shanghai.

"Did Bill, a foreigner, type the wrong number with a shake of his hand?" Guo Tao rubbed his eyes and counted the series of bits and pieces on it.

With a budget of $560,000, Guo Tao counted three times in a row to confirm that it was correct, pointed to the computer and said, "This guy is not mistaken, right?" I said brother, if you don't give him a call, no matter how rich you are, it's not such a bad way."

560,000 US dollars, converted into 120 million yuan, not to mention advertising, even if you shoot a blockbuster film in the United States to save money. Guo Tao was stunned and complained that Bill Cub was not distressed about selling Yetian, but he was still a professional manager, so it was necessary to smash it with such a big deal?

On the contrary, Zhou Liwen understated on the side, looking unfazed. He pointed to a sentence on the back of the email to remind Guo Tao to pay attention.

"What's this that is still the North American market and the European market? Not counting the domestic market and the Asian region? Guo Tao's eyes widened out when he saw it, according to the email, if you add the investment in the domestic market and the Asian region, I am afraid that it will reach 2.06 million US dollars, and it may even have to continue to add 500b6000000 US dollars.

If you want to follow such an algorithm, you can't smash 200 million yuan? This is almost nearly 3 scoops of gross profit from Guo's, which is really a loser.

"No, no, brother, Bill isn't going to dig into your corner and do tricks in there, right?"

"What nonsense." Looking at Guo Tao's stunned expression, Zhou Liwen smiled: "Do you think the company's lawyers and accountants are all vegetarians?" Since the scheme is made, then the scheme is verified. Besides, all the expenses are watched by an accountant for me, and Bill, as a senior member of the company, will never use this method even if he wants to make money for himself, unless he has a bad brain. ”

Zhou Liwen is right, Bill is not a fool, he is almost the CPO of the OR company now, although his position is vice president, but the work he usually performs under Zhou Liwen's arrangement is basically the position of CPO. What's more, Zhou Liwen accounts for a large part of the distribution of employee shares, and when the stock is listed, he can easily become a millionaire or even a billionaire, and only a fool with a bad brain will think about making money in this situation.

Pang Yishan on the side also nodded in agreement, as a professional barrister, he still knows a lot about Western countries, and the possibility proposed by Guo Tao is basically impossible to happen.

Without explaining to Guo Tao for the time being, Zhou Liwen read the email carefully, then picked up the phone and called directly to the United States, and directly chatted with Bill about the content of the email. Bill explained some details of the plan to Zhou Liwen on the phone, and Zhou Liwen basically agreed with his views, but at the same time put forward his different opinions on the means of propaganda.

In particular, Zhou Liwen's marketing methods in Bill proposed to increase the way of online viral marketing. At first, Bill was startled by these words, and he thought that Zhou Liwen was going to use a computer virus to invade his personal computer, and he said "h" on the phone again and again

Zhou Liwen smiled and explained the general way of viral marketing, after listening to Zhou Liwen's explanation, Bill understood that he had misunderstood, and listened slowly after curiosity, listening to his eyes suddenly lit up, and praised Zhou Liwen with a smile This marketing method is really a wonderful way, although he doesn't know how much it has a role, but theoretically it is worth trying, not to mention that this method is not a big investment, and there is no conflict with the plan he is currently preparing.

However, Bill has a question, that is, Zhou Liwen's viral marketing method is likely to conflict with the law in terms of formality, because the United States pays more attention to **, and the laws of each state are different, and you must discuss with a lawyer before actually carrying out it to ensure that it will not be illegal.

"Hehe, of course, I'm just a proposal, you can arrange it. However, I think this method is more suitable in the country, after all, the country's laws are not perfect, and this kind of marketing method is easier to promote and accept. ”

"You're right, this really reminds me, boss, don't worry, I'll arrange it right away" Bill was overjoyed and agreed, Zhou Liwen told him that he had agreed to the current plan, and he would approve it by official email later, so that he could hurry up and arrange, and then hung up the phone.

"Do you really agree? It's a shame to have so much money....... Guo Tao looked at Zhou Liwen dumbfounded, and his heart ached. Such a large amount of money was actually invested in advertising, and it was a one-time transaction, in his opinion, there was really no money to spend.

Regarding Guo Tao's point of view, Zhou Liwen was noncommittal and smiled but did not answer. In Guo Tao's view, this investment is huge, but in Zhou Liwen's view, it is a drop in the bucket compared with the output after that. The investment of 260,000 US dollars, as long as the stock market rises a little, it will all come back, not to mention that this is an important part of Zhou Liwen's entire business strategy, not only to run fast, but also to not eat grass for horses, where is it so easy in this world? For fear that Guo Tao would be worried, Zhou Liwen hadn't even told him that in addition to the $260,000 investment, Zhou Liwen also plans to continue to invest $660,000 as a long-term advertisement.

It's not Zhou Liwen scaring him, which of the big international companies didn't do this? As far as well-known brands such as Coca-Cola, Pepsi, Nike, and Adidas are concerned, the annual investment in the sports industry alone is as high as hundreds of millions, and the fees of some spokespersons are basically tens of millions of dollars.

Of course, the IT industry is slightly different from these FMCG companies, but the overall trend remains the same. If a product wants to be widely known, it not only depends on the performance and quality of the product, but also on the brand awareness, which is also an important part of advertising. Now that time is tight, Zhou Liwen is the best way to ensure success, interlacing is like a mountain, Guo Tao is mainly responsible for logistics, and it is natural not to understand these.

Bill was fast, and it only took him a few days to come up with a final plan. In view of Zhou Liwen's online viral marketing methods and legal issues in various places, he revised and made targeted plans. Of course, this does not include the national market, Zhou Liwen has no such concerns in the national market, to put it mildly, as long as he does not kill people, set fire to and sell drugs, no matter how Zhou Liwen tosses, it will be fine.

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