Chapter 308: The full strategy of the local tyrant buying a TV station in the United States (one update)

Chen Tiandu flipped through it casually and asked, "Sure enough, it's insatiable, 60%...... Why not find some big TV stations to work with, CBS/NBC/ABC and so on. ”

"Although big TV stations cover a wide range of programs, there are also many programs, and unproven variety shows generally can't be on the main station."

Raven earnestly explains, "Bravo is an ad-free cable station, strictly a cable network with an audience of 70 million people across the United States. At the same time, it is also the code name of the hydrogen bomb that was tested for the first time in the series of tests of the famous Castle hydrogen bomb in the United States, and is a boutique supermarket brand of the listed company Yonghui Group. The content of their shows is mainly reality shows, such as "Pastry Master", "The Real Housewives of Atlanta", "The Real Housewives of New Jersey", "Top Chef" and so on. Our "Flyover" is also a reality show, which is best suited for this kind of TV station. ”

Chen Tiandu understands that, contrary to China, US law strictly prohibits the government from running newspapers, radio and television stations.

There are many TV stations in the United States, and many TV stations have their own unique program tendencies, such as children's TV stations, youth programs, Spanish, Chinese radio stations, etc., covering different viewing groups, and the scope of the audience groups of each TV station is basically fixed.

"Are there any other candidates for the TV station?" Chen Tiandu asked.

Seeing that Chen Tiandu studied the information carefully, Kate didn't complain anymore, with hope in her eyes. Raven immediately said, "Yes, it's Lifetime TV." ”

"Huh. I know about this TV station. Their wild pregnant woman delivery reality show is highly controversial. But the more controversial it is, the more popular the show is. Chen Tiandu said that he happened to search.

Kate was puzzled, and looked at Raven in surprise: "...... Is there a show? ”

Chen Tiandu was stunned and slapped himself on the forehead, "Maybe I'm mistaken, but you reminded me, and I'm also worried about which TV station Chuck Knoll and Larry should work with when they start filming "Two and a Half Heroes" next year, maybe I should buy a TV station." ”

Raven and Kate looked at each other for a moment. Is it because they are out, and it is also why people can have such a big gap in the way everyone thinks about problems.

"Raven, do you know anything about American TV?" "This ...... There are too many TV stations in the United States, I don't know very well. ”

Hearing him ask, even Kate couldn't help but ask, "You mean it really?" ”

Chen Tiandu touched her face and smiled: "Take it easy, baby, it's not worth being angry about this kind of thing." Besides, what's there to joke about when I buy a TV station. Take a break, I need a call. Victor ......"

"Yes, sir." Victor appeared behind him like a ghost, startling him.

Chen Tiandu fixed his mind and said: "...... There will be a few guests in a while. I'm going to treat them to dinner, and you can prepare it. ”

"Okay. Mr. Victor nodded and left gracefully.

Walking silently made Chen Tian want to complain, "Victor, don't appear behind others quietly in the future." Victor stopped and looked at him innocently, but he was still a little cute, and he didn't seem to understand what this sentence meant.

Chen Tiandu was suddenly helpless, waved his hand and said, "Okay, okay, you go and get busy." ”

He picked up the phone again and went to the study to make a few calls, and came back a moment later, and Kate had already gone to take a shower. The computer mail rang, and a large piece of American television material came, and he began to study it.

Television stations in the United States are called commercial public broadcast networks, not "stations." In fact, CBS, ABC and other five major networks, every family has about 200 local sub-stations, just like the relationship between Mangguo Satellite TV and Hunan Economic Television and Jinying Cartoon.

There are about 20 Chinese-language TV stations in Los Angeles alone, most of which are Hong Kong and Taiwan capital. The earliest and most influential TV station opened by Chinese in the United States is International Satellite TV, which was established in 1980, covering 8 million Chinese in the United States, which is equivalent to the coverage rate of the first financial channel in the magic capital.

Taking ABC as an example, except for the prime time from 8 p.m. to 10 p.m., ABC channels in different cities can broadcast different programs. At other times, you can broadcast your own program, but at 8 p.m. you have to watch ABC's simulcast.

Hey? Sounds familiar.

In addition to the sub-stations of the five major networks, there are also small cable television stations in various urban areas. You can even buy a transmitter tower and run your own TV station!

As long as you have enough funds, you can run newspapers, magazines, radio stations, and television stations, but I don't seem to have heard of running them in the name of individuals, and they are all run by companies or organizations. Or Spanish-language radio is aimed at the Spanish-speaking crowd and so on.

Chen Tiandu could not have recreated a new television station, and the audience would not be only Chinese, nor would he have the time to spare.

There are only about 1.8 million Chinese in the United States, but the population of the United States in this year's census shows that the population is 210 million.

The most suitable is of course to acquire one.

Just as it was rising, a luxury car drove into the huge and empty "Tiandu Manor", and Downey arrived first, taking his wife and children with him. He has been to Chen Tiandu's home several times, so he is naturally no stranger. Kate also came out, hugged Downey and smiled at Mrs. Downey so that the men could get down to business.

Donnie's daughter is eight years old, a little chubby, not very beautiful, and asked Kate cutely, "Your swimming pool, can you swim in winter, I see it steaming again." ”

Kate was so embarrassed that she was going crazy about wanting children recently, and when she saw that every child looked like a baby, she smiled and said, "Of course, baby, do you want to try it?" "Uh-huh, I can't wait to soak in the hot springs." ……

"My boss. It was too sudden. If you had sued me a month earlier. Maybe we'll be able to pay less tax. As soon as Downey came in, he shouted: "It's a bit rushed, if you want to buy a TV station, try to do it as quickly as possible, it's best to get it done before December 31st, we still have about two weeks, and there's a Christmas holiday in between, oh my." My Christmas. ”

Chen Tiandu smiled, "Christmas passes every year, and I think some people are very willing to give up Christmas for business." ”

Donnie's eyes lit up, "Boss, do you already have a goal?" ”

Chen Tiandu nodded, "Wait, there are other people who haven't come, first help me sort out a list of precautions for acquiring TV stations." ”

“OK。”

When two men enter the state of work, if they have a fixed thinking in China, they will definitely think that it is troublesome to buy a TV station. In fact, the steps to acquire a radio station are very simple, and you can do it in three steps.

The FCC's website has a publicly available list of TV stations for sale. And with detailed information such as past ratings and coverage, you can contact the "director" to bid on which one you like!

Auctions are held on these publicly sold TV stations.

Within 30 days of signing the contract, file a form called Form No. 314 with the Federal Communications Commission (FCC) - similar to a domestic broadcast license. Once you've got permission, you're ready to open!

"What is the FCC?" Chen Tian asked from time to time.

"The FCC is an independent government agency that has been around since the early days of radio and television in the United States, and its role is the equivalent of a traffic police -- in order to prevent radio and television signals from interfering and duplicating each other, the relevant communication content bands in the United States are planned and allocated by this agency," Downey said. ”

"Then if I buy a TV station, can I broadcast whatever I want? Does anyone care? ”

Donnie shrugged and smiled: "The answer is: yes, you can broadcast whatever you want, but it's not that no one cares!" Of course, there will be many restrictions, and theoretically it is very unfree to run a TV station, but this is only theoretically, but this is the United States, and it is easy to do things with a dollar, and my boss ......"

The U.S. Communications Act and the First Amendment prohibit any agency from censoring broadcast content, but the FCC still has control over all broadcast broadcasts. It can issue and renew licenses to review program content review. This is the function of the mysterious document No. 314.

At the same time, the U.S. media industry associations have strict guidelines for the design of journalistic ethics, religion, violence, obscenity, and children's programs.

As a Puritan country, the American mass media was actually quite conservative. Watching their programs often see warning signs before the show, such as: TV-G, TV-14 or something, this is a TV program rating prompt, similar to the American movie rating (of course, not exactly).

These are basically self-disciplined behaviors of TV stations.

Because if a TV program in the United States broadcasts inappropriate program content on an inappropriate channel (low cable scale, pay TV scale is quite high), inappropriate time period (there is a subtle difference between daytime and late-night time slots), there are many people who can find you trouble, such as the FCC mentioned above, which can disqualify you from TV, and community groups and individuals (angry parents), in strict cases, they can file a lawsuit against the TV channel, and then trouble comes, Maybe you can't keep your money, maybe you can't keep your TV channels and money.

Of course, it's a different story if you turn your back on big conglomerates and big foundations.

CBS, NBC, FOX, even if these companies scold the president of the United States, no one cares about them.

Otherwise, wouldn't those people in big TV stations be annoyed to death by these "small county officials" every day, and their function is only to manage a small TV station with so many hairs.

The post-911 war had already begun in October, and Bush claimed that the war would not last long, and that the Americans had indeed attacked with unprecedented intensity. It soon brought together all the large armed forces in Afghanistan, but it seems to be ...... This war, which was opposed by many people from the beginning, will not end so easily. The Americans are mired in a quagmire, unable to improve their economy, and can only rely on foreign wars to divert domestic attention.

And in the midst of this war, a television station sprung up and soon became extremely well-known all over the world. That is Al Jazeera, known as "Gulf CNN".

In just a few months, Al Jazeera has become one of the world's most influential stations, and in the Arab region, it has far surpassed that of the American News Network, with 300,000 visits to its website in North America, and in the United States and Canada, the number of registered users of Al Jazeera's website is increasing at a rate of 2,500 per week.

Qatar, a small country with a population of 670,000, is surprising how a small television station can grow into a major international media that can compete with CNN and the BBC in the United Kingdom, and in some cases force CNN to negotiate with it and buy its scoops.

This is also the charm of TV stations!

However, foreigners' television stations in the United States will also be influenced by local public opinion, and although Al Jazeera has risen rapidly, its image in the United States is very poor. Because of the videotape of bin Laden, he was denounced by the Bush administration as "anti-American."

Chen Tiandu is a citizen of the People's Republic of China anyway, and naturally he is a foreigner, and if he wants to buy a television station, he is bound to "follow the customs of the locals."

Moments later, it was nightfall, and Chuck Knoll, Peck, Bill Prady, Maria, Doramic, and others had arrived. Some came alone, and some brought their families and children to dinner. The manor suddenly came alive, and there was a bit of a Christmas atmosphere.

Seeing that everyone was almost here, Chen Tiandu threw out his goal. (To be continued......)