Chapter 309: The King of Ratings (2nd Update)
(Ask for a monthly pass, ask for a subscription!) )
Owning your own TV station is not a temporary idea to take care of Kate's program.
Now Chen Tiandu has his own film production company in the United States, has a strong special effects team, and has a good relationship with other Hollywood giants.
But the gap between independent production companies and the Big Seven Hollywood is huge, don't look at this year's matrix seems to have a tendency to catch up at the box office, it looks like it's only temporary. Warner, Fox, Paramount, Universal may be a little surprised, and then pout, no big deal.
This is indeed the case, because the matrix is Chen Tiandu's toy, and all the current movies are all from him, which is destined to make it impossible for the matrix to catch up with the seven major Hollywood companies.
The real problem lies in the propaganda channels!
Chen Tian understands that if he wants to become a strong independent company, he needs a lot of resources on the channel, and only if he has his own strong media as a publicity backing, will he be invincible. Otherwise, it will be abandoned at any time, just like the dilemma encountered in "Pirates of the Caribbean". The reason why he wanted to catch Disney's ride in the first place is because large companies have channels that small production companies are far behind.
Although Disney will still release "Pirates of the Caribbean", there will always be a day when he will turn his face with Disney, and he doesn't want to wait for that day to be caught off guard.
At present, the existing publicity resources in his hands are only Google's Internet resources, although they are in the forefront of network marketing and publicity, but this is not a table of narrow resource channels. Fortunately, he still has a 3.2% stake in Apple," he said. Isn't it time to perform shareholder business? Apple hasn't been doing very well lately. ”
But wait until the day when apples are all over the world. It's going to be a few years away.
And even if he owns these Internet resources, it is inevitable that it will be a little thin to rely on this alone, think about it, like AOL behind Time Warner, which has television, the Internet, publishing, and music. There's even a Hilton hotel...... Not to mention the News Corp. behind Twentieth Century Fox.
Google is a comprehensive website, obviously unable to compete with these media giants in various fields, and it also needs some media carriers that are closer to ordinary people, such as video websites, magazines, newspapers, TV stations......
Among the various media, Chen Tian almost didn't think about it, and soon chose the TV station as his next target. And rightfully so, television is the most influential medium in people's lives right now. You can skip the newspaper. Don't read magazines, don't read video sites. But you always have to watch TV...... Buying a TV station is undoubtedly the best choice to expand the matrix business.
"Donnie, can I give you a general overview of the American television media?" Chen Tiandu said.
Donnie nodded, passed the information he had just compiled to the people around the sofa, and said: "There are now more than 1,300 commercial TV stations in the United States, and the specific number is not detailed statistics, probably not more than 1,400. Among them, there are 172 covering the whole country, and among these more than 100, almost the vast majority are controlled by the six major ones. ”
Among them, Sony CBS (CBS), Viacom Paramount jointly controls 39 TV stations, Fox Television Network (FOX) controls 37 TV stations, Warner's NBC owns 29 TV stations, and Walt Disney Holdings' ABC owns 10 TV stations...... There are a variety of commercial, reality TV, news, sports, and sexually themed TV stations. ”
Chen Tiandu interrupted him and said, "Remove the cable TV station, let's take a look at it first." ”
Although cable TV stations are profitable to generate income from paid subscribers, their communication channels are too closed, and even if they are acquired, they will not have any influence in the short term.
The information is purchased directly from the Federal Communications Commission, which does not cost much money, and will be listed in great detail.
It includes the basic information of these TV stations, such as which TV programs have been produced and which TV series have been released; There is also the data and analysis of the current situation of these companies, what company launched a bad TV series, the ratings were dismal, and the director lost a lot of money; What company has done another bad deal, and it is estimated that it is currently in a debt crisis; What is the chairman of the company who has the will to sell the company.
Kate walked behind her at some point, and Maria smiled and gave her a seat to sit down.
Chen Tiandu has been turning over for a long time just now, and now he still sighed and said: "No wonder the Six have been able to stand in Hollywood for nearly a hundred years, even in the trough period, it can be understood." ”
Doramic pushed his glasses and said: "It's not surprising, the right to speak and control the public opinion of the United States is the foundation of their foothold, the United States can often change presidents, but the right to speak is in their hands." When their movies are released, all kinds of announcements will be ahead of other companies, and we've been through that many times. I'm very much in favor of the Matrix buying a TV station, and the TV station must have a certain influence, and the target audience should not be too thin. ”
Maria said: "Running a TV station is risky, and it doesn't seem to be so easy to get started. ”
"Of course it won't be easy."
Downey added with a smile: "The good news is that the Big Six are not all smooth sailing, Paramount is already in financial crisis, and its UPN TV network is also heavily in debt. Warner's WB TV network is also not operating well, falling into a state of loss, and many are huge losses, all looking for buyers to prepare to sell. That's what we're aiming for. ”
"How many are there?" Bill asked.
"Turn to page seven."
Everyone immediately flipped through it, and the information on this page suddenly decreased, and Kate also leaned over and counted that there were no more than 30.
Chen Tiandu spoke again and said: "Get rid of the TV stations that don't have producers and simply rely on buying programs to broadcast." ”
This request made Chuck and Bill nod frequently, since he joined the matrix, he has been busy setting up a TV series creation department, and the hardship can be said to be the deepest. If you buy another TV station and don't have the production capacity, you will have to start from scratch.
If you exclude some bad movie TV stations and small broken stations with dismal ratings, the rest of the choices will be clear at a glance.
In fact, it is not difficult for a TV station to establish its own production department, but an additional production department means that the company has many more departments and many more employees, and the production cost is not only a huge expenditure, but also the consumption of personnel and equipment is also very large. Generally, TV stations are more inclined to buy programs and dramas from independent production companies, so the burden will be much smaller, and even if they have their own production department, it is very simple.
This living room suddenly fell into a discussion boom, analyzing it from house to house, during which Victor came to remind him that he could eat, but it was also temporarily postponed by Chen Tiandu.
The goal became clearer and clearer, and Chen Tiandu finally made a decision, "Just these two, let's contact them privately first, and try to win one of them before the end of the year." ”
Everyone immediately saw the target thrown by Chen Tiandu.
UPN is one of the 39 television stations owned by Sony, Viacom Television Group, and WB is also a television station owned by Warner Bros. Group.
"WB Warners, UPN?!" Chuck Knoll was taken aback, and looked at his partner Bill, both of whom couldn't help but snicker and look forward to it.
Peck was a little worried about how much it would cost, "The American Paramount Network UPN, which is a big TV network covering the whole United States, can it succeed in snatching things from Paramount?" ”
Donnie also quickly searched for information and sighed: "Wow, boss, I have to say, your vision is too accurate, they are in financial crisis." And Paramount itself is difficult to care about, and it is intended to buy UPN, which is much easier than buying WB TV Network from Warner. ”
This made everyone excited. Bill said excitedly: "Then our "Two and a Half Heroes" will also be postponed, and the boss of your script "The Big Bang Theory", I have not yet found a suitable actor." ”
"Two and a Half Heroes" is a drama series created by them, and when they joined the matrix meeting, the script that Chen Tiandu threw out was the king of ratings "The Big Bang Theory", which has been popular in the United States and even the world for many years!
It took him months of traffic to download the series.
"Gentlemen, I don't think it's a good time to talk about TV shows now, don't you talk about the situation of this TV station in detail first, they don't belong to the matrix, do they, and the conditions are so good, there will be a lot of people who want to own this TV station, but why is no one taking over?" Maria always had an ability to cool down the excited men at the right time.
Chen Tiandu pinched his chin, "Let's take UPN as the target first and investigate in detail." Just as Victor came over for the second time, he continued, "It's time to eat, let's have a meal together, we haven't had dinner together for a long time." After dinner, we have a second topic. ”
Everyone was stunned, this was not the purpose of coming, and then they lamented, "It's over, this Christmas." ”
"Triple the salary, double the bonus!" Chen Tiandu still didn't know what they were thinking. As soon as the words came out, the lamentation suddenly turned into applause, "The boss is so cool!" "Oh, I love Christmas work! "It's a big deal to cancel the vacation. ”……
As soon as the meal arrived, the children who had just flocked to the table appeared one after another, elated, as if they were celebrating a festival. In fact, it's really a holiday, and Christmas is coming soon. What's more, Chen Tiandu also decorated the house with such a festive atmosphere, with colorful lights everywhere, and as soon as it got dark, it immediately became a paradise for children.
The trees, on the roads, on the beach, in the garden, and on the rooftops are full of colorful lantern monsters decorated in various strange shapes.
Americans don't like to talk about business when they have dinners, which is also the opposite of China.
Chen Tiandu is also interested in UPN because in the future, it will still be acquired and merged. And the person who took over was none other than CBS Group. They then jointly announced with Warner Bros. that they would set up a new TV company, WE TV, and a large number of wonderful American dramas were born, ranking only after CBS, ABC, NBC, AND FOX. (To be continued......)