I sorted out some fragmentary thoughts about this promotion plan in my brain, and then said to Fang Yuan: "This promotion plan, we can jump out of the conventional thinking, my idea is that in addition to 8 international first-line brands, other ordinary brands are still in accordance with the previous promotion methods, that is, simple discounts, gifts, we don't need to spend too much thought, and we are not allowed to be too scattered in time." ”

Fang Yuan nodded and said: "I understand what you mean, and I also agree with your idea, this promotion is mainly to highlight the image of our top department stores, and the focus of the promotion plan should be carried out around the 8 international first-line brands, talk about how you plan to integrate these 8 first-line brands to do this promotion plan." ”

I thought for a moment and said, "Our 8 first-line brands in Polaroid Department Store include almost all categories of daily necessities, including clothing, bags, watches, jewelry, ...... This inclusion is our strength and also helps us to carry out matching promotions. ”

"What's the match?"

"First of all, we have to give consumers enough motivation to buy subjectively, of course, promotion is an important means to stimulate purchase motivation, but this is not enough, we also need to further stimulate their desire to buy at the psychological level."

"You go on."

"Let's first segment the market, those who can buy luxury brands must be high-end people, but there are also career differences and wealth differences among high-end people."

Fang Yuan nodded and said, "Yes, women are the main force in buying luxury brands, and these women are either the top elites of the company, rich women, or ......"

"Or the little three who are fostered!" I said it instead of Fang Yuan, engaged in the department store industry for many years, we have a very specific division system for the target consumer group, ironically, we have studied the consumption structure of luxury brands in Polaroid Department Store, the company's executives account for about 20%, the rich second generation consumption accounts for about 30%, and the remaining 50% is basically abnormal purchases, so we often see young and beautiful women in high-end shopping places with successful images of men walking into luxury brand stores, of course, this is just an internal investigation we do, It is not official and authoritative, but it is enough to tell the story.

"What, are you going to use this as a starting point?" Fang Yuan asked sharply.

I nodded and said, "That's right, you know this kind of woman, they are emotionally insecure for a long time, they need a kind of sustenance, even if this sustenance is false, they will find it comforting. ”

"So, what's your promotional theme?"

"Love is not extravagant...... During the event, the discount will be given, and as long as you buy products in a luxury brand store as a lover, we will give us a commemorative membership card of our department store, and in the second year of the event, if the couple still comes to our department store to buy luxury goods, then we will return cash to their commemorative membership card, 10% of the shopping in the second year, 15% in the third year, and 20% in the fourth year, so as to enhance the continuity of consumption. Second, let these consumers get double compensation both mentally and materially, in fact, those women don't really care about the so-called cashback, what they care about is a kind of psychological comfort, they also hope to have love, hope that love can last for a long time. ”

Fang Yuan pondered the feasibility of this idea in silence, and said to me for a long time: "I basically agree with this promotion idea, but whether it can be operated or not, we still need to have another meeting to do a collective discussion." ”

I nodded and said, "Okay, it's up to you." ”

Fang Yuan joked: "Zhaoyang, it seems that you don't have an ordinary understanding of women's minds, if your judgment of that kind of woman is not wrong, this promotion strategy against Zhuomei will definitely be a great success."

I don't have words, but the understanding of that kind of woman is given to me by my nightclub career over the years, as for whether their psychological characteristics can be used as the basis for business behavior, I don't know for the time being, if I am lucky enough to be adopted by the company, then the market will finally verify.

……

After a busy day, it was finally time to get off work, the colleagues in the office had left one after another, and the surroundings gradually quieted down, I lay on my back on the office chair and closed my eyes to recuperate, but my heart was still quiet.

Another ringtone of the mobile phone pulled me back to reality, wiped my face heavily and picked up the phone from the table, looked at the number, and unexpectedly found that it was the father who called, I was a little surprised, all the years I left home, I took the initiative to call him, and he hardly contacted me. Sometimes I wonder if he has forgotten that he has forgotten me, a son who is wandering outside, but in fact I know that he has not forgotten jì, so he will come to see me every time he passes through Suzhou on a business trip, but he is not very good at expressing emotions.

I habitually lit a cigarette before answering the phone and shouted, "Daddy." ”

"Well, have you eaten?"

"I haven't gotten off work yet, and the company has been busy lately."

"Oh."

"Is there something wrong with you calling me?"

"I haven't had time to go to Suzhou recently, and the rice and flour I told you last time were sent by courier to you, so you should pay attention to receiving them these days."

"Oh." I replied weakly.

Daddy was a little silent, but he didn't mention hanging up the phone, and the abnormal expression surprised me a little, but he still waited patiently.

"Zhaoyang, how are you and that girl?"

I knew that Daddy was talking about Mi Cai, but he asked very pretending to be garlic, "Which girl?" ”

"It's the girl who lives with you, by the way, your mother knitted two scarves this time, and also knitted one for her, you turn back to her, and you have a big temper, don't lose your temper at her and let her be a little, don't quarrel when you live together."

Ban Dad said, I counted in my heart how many words he said in this sentence, and I was surprised, it was 64 words, as if since I consciously counted, he has never said so many words in one sentence, I suddenly feel that this world is really fickle, even Ban Dad has changed, and he has become more talkative!

"You and my mother don't even know people's names, so you're so enthusiastic, and you knit scarves for people, is it appropriate for you to say it yourself?" I said with a little crying and laughing.

Ban Dad then said something that made me vomit blood: "It's you who live with her, what do we need to know her name for?" ”

After a while, I said helplessly to Ban Dad: "You are right, I will do what you command." ”

"Be nice to people, that's a good girl."

Daddy's repeated emphasis made me helpless, but I didn't dare to hang up his phone in a big way, and said helplessly again: "My father, you have only seen people twice, whether you are a good girl or not, you can see it!" Is she innocent, or are you scheming? ”

Daddy ignored my ridicule, repeated the phrase "treat people well" and hung up the phone.

Listening to the hang-up sound of "toot", I didn't know what it was like in my heart, and I couldn't help but ask myself: How should I treat her well? Now I am like a bystander, watching helplessly as her uncle Mi Zhongde raised his cruel knife and fell on her.

Putting the phone back on the table, I leaned heavily on the back of the chair, patted my face with my hand, closed my eyes, remembering her long hair hanging down her shoulders but so lonely, the blood vessel connected to my heart seemed to be torn off, and in an instant, I felt a painful suffocation.

The ringtone of the mobile phone rang again, this time it was Mi Cai calling, I just remembered that she promised me in the morning: she would help me move when she was free, and she should be off work at this time, so she took the initiative to contact me, she is indeed a woman who does what she says.

――――Recently, there have been two changes a day.,Don't worry.,Because the 22nd will participate in the website's explosion week.,When the time comes, everyone just sit and wait for the rich and handsome to go crazy.,In addition, the new book list has been the first.,Thank you for your support.。