Chapter 239: Turning things around
"You're welcome, in a sense we're in the same trench."
"That being said, it means different things to both sides, come! I salute Brother Zhou! Li Dong smiled and raised the wine in his hand and stood up. Zhou Liwen smiled and got up as well, and touched a glass with the other party.
Li Dong is much older than when he was in Huhai, he is already thin due to the group's predicament, and the whole person looks like an ordinary old farmer on the street. However, today, Li Dong is in the best mood in the past few months, although the group has not been able to get out of the predicament, but at least he has seen hope.
Just a month ago, Li Dong, who had fallen into despair, suddenly received a call from Zhou Liwen, and at first he didn't want to talk to the other party, because the side in Shanghai was still fresh in his memory. At the beginning, in order to save the brand created by himself, Li Dong lowered his profile and took the initiative to ask Zhou Liwen for help, and even offered generous conditions. But who would have thought that the other party actually opened his mouth and put forward a request to control TcL, which Li Dong would not accept if he died.
In Li Dong's view, TcL is like his own children, which parent is willing to give away their own children who have been raised for decades to others? Although Li Dong was born as a farmer and his cultural background is not high, he still has the pride and self-esteem brought by his bones. If it was just for some reason that he pulled down his face to ask for help, or even knelt down and begged his grandfather to sue his grandmother, it would be no problem, but if he wanted to take away his life's achievements, Li Dong absolutely disagreed. In his opinion, instead of giving away the career he has worked so hard to create to others in vain, it is better to give it away with his own hands, and what he can't get, others don't want to get it.
But Li Dong never expected that Zhou Liwen's call was not as expected. On the phone, Zhou Liwen agreed with Li Dong's request in Shanghai last time, but needed to make some changes in the details, and at the same time, in order to show his sincerity, Zhou Liwen also offered to help Li Dong get TcL Group out of the predicament in a very short time.
Zhou Liwen's sudden olive branch made Li Dong very surprised, and he couldn't understand how Zhou Liwen could suddenly change his mind. You know, TcL is completely different from a few months ago, most of the group's business has been basically paralyzed, liquidity has dried up, brand reputation has been damaged, and it is currently on the verge of bankruptcy. If it weren't for Li Dong's hard work to support him, it is estimated that the group would have collapsed long ago.
But in any case, Zhou Liwen's call was like a person who was about to drown and grabbed the last straw, and the doubts in Li Dong's heart flashed, and he soon left it behind. Since the other party agreed to his original proposal, what else did he have to think about? The worst result is just the bankruptcy of the group, and Li Dong has already realized this ending. But if he succeeds, won't his TcL come back to life?
Without much thought, Li Dong agreed to Zhou Liwen's request without hesitation, and the two sides signed an agreement the next day, orz company invested 350,000 US dollars plus 5% of the equity in exchange for 24% of the equity of TcL Group, and the two companies will carry out comprehensive cooperation in business, research, marketing and other aspects to form a strategic alliance.
The signing of the agreement immediately gave TcL a shot in the arm, which made the panicked TcL quickly stabilize itself. Liwen Zhou was appointed Vice Chairman of TcL and was appointed Group CEO at the Board of Directors, with full responsibility for the current Tnetbsp. In the board of directors and high-level meetings, Zhou Liwen made adjustments to the current TcL departments with the support of Chairman Li. Due to the previous difficulties, many of the middle and senior management of TcL have left, and this adjustment has not encountered resistance. Then, Zhou Liwen instructed the legal department of TcL to issue a notice to Lianke, and this punch not only surprised Li Dong, but even the rest of TcL's senior management was shocked.
However, for Lianke, Li Dong does not have the slightest good impression now, and when he learned Zhou Liwen's true intention to do this, he was the first to raise his hands in agreement. In addition, when Zhou Liwen injected a large amount of money, the local government also expressed its support, after all, TcL is a local pillar enterprise, and the fall of such a large group company is something that everyone does not want to see. On the day Zhou Liwen settled in TcL, the local government changed its previous attitude and agreed to Zhou Liwen's request to borrow 500 million yuan from the bank as collateral for TcL assets. At the same time, due to the alliance of the two companies, the Hong Kong Stock Exchange also expressed close attention and agreed to consider the possibility of stock resumption as soon as TcL Group tends to stabilize dìng.
A few consecutive combinations made TcL recover from a dying situation. Coupled with the technical support of orz, the original TcL problem was also solved, and then Zhou Liwen used the media to make a big noise, splashed all the dirty water on Lianke, and also took out the test evidence of the original research institute. This insider disclosure instantly caused a big uproar in the outside world, especially those large and small enterprises that manufacture copycat mobile phones, these people have been in trouble because of the joint science issue, and as soon as TcL was disclosed, it immediately caused a chain reaction for them.
These bosses who tried to make a lot of money in copycat mobile phones, but were cheated by Lianke, although they don't understand technology, are not fuel-efficient lamps. These people have a wide range of connections and connections, and if they are taken individually, they may not be nothing, but ten, hundred, or even thousands add up. What's more, there is TcL charging ahead, and even taking out the test report of the institute as a basis, which is equivalent to dropping an infinitely powerful bomb on the crater that is about to explode.
With the spread of some news, most consumers gradually believe that the culprit of the TcL problem is Lianke of the chip system supplier, and TcL is just a scapegoat.
Immediately afterwards, Zhou Liwen's combination punch continued to attack, and he announced to the outside world in the name of TcL's CEO that in order to prove the reliable quality of the mobile phones produced by TcL, in order to make up for the previous consumers and restore the brand reputation, he decided to send 150,000 mobile phones to the society for free for consumers to collect and use. As soon as this news was announced, it caused a strong response in the market, and even consumers who had bought TcL questions before were tempted by it. After all, who doesn't love something that is given away for free? What's more, since TcL Group dares to do this, it means that their mobile phones no longer have zài quality problems after solving Lianke's technical defects.
Zhou Liwen, a mobile phone that was given away for free, used the newly established Taobao e-commerce website to register, and randomly selected the lucky ones to send them. This trick is equivalent to an atom-bomb advertisement for TcL and the Internet company at the same time, and the traffic of Taobao website soared on the same day, and the click-through rate surged by 1o57% according to statistics, surpassing the largest e-commerce platform in China - eBay in one fell swoop.
In addition, in addition to the 150,000 mobile phones that were lucky to be drawn for free, TcL also carried out a "seckill" activity of 3o thousand mobile phones, which were sold on Taobao at a price of only 3oo yuan. This time, it makes consumers more enthusiastic, just a few days of this total of 450,000 mobile phones were snatched up, from consumer purchase review feedback shows that 99% of consumers are satisfied with the quality of TcL's improved version of the mobile phone, and because of this series of activities, TcL's brand reputation began to rebound, as time goes by, the impact of the original quality crisis began to fade more and more.
Zhou Liwen's series of measures made Li Dong stunned, he never thought that Zhou Liwen's action of linking one ring to one ring would easily solve the problem he had been plaguing, and bring the TcL Group back to life. Less than a month later, TcL Group was able to recover from the crisis caused by the problem, and with the development of the campaign, TcL mobile phones were regained by consumers. In this case, TcL's other products have also begun to return to the market, and even the suppliers who forced TcL to demand payment have also come back one after another, in order to show their sincerity of cooperation, they not only took the initiative to return the collateral that was removed from the warehouse of TcL Group, but also put forward a request to give up part of the profits in order to obtain the continuation and Tnetbsp; In this case, although Li Dong said that he did not agree to continue to cooperate with these white-eyed wolves, he finally adopted Zhou Liwen's advice under the persuasion of Zhou Liwen, and selected some "salvageable" objects among these returning suppliers for acceptance. Of course, this acceptance is not unconditional, and these suppliers not only want to return what they took from TcL without permission, but also provide TcL with their "masterminds" in doing so in the event of profit concessions. To put it bluntly, Zhou Liwen used these suppliers to ask them to submit a "letter of nomination", and as expected, in these letters of nomination, Zhou Liwen and Li Dong both more or less appeared the shadow of Lianke, with these things in hand, Zhou Liwen believes that it is enough for Cai Mingjie to drink a pot.
"What's going on with Brother Soy Sauce?" Putting down the wine glass, Zhou Liwen took a chopstick dish and asked while eating.
"Soy sauce?" Li Dong was stunned, and immediately reacted when he turned around, isn't Cai Mingjie's surname Cai, Lao Cai's soy sauce is famous, isn't this Lao Cai a soy sauce brother?
"Not to mention, that's a pretty good nickname, Soy Sauce Brother? Hahaha! Li Dong couldn't help but laugh and shook his head again and again.
Taking the napel and wiping the tears oozing from the corners of his eyes, Li Dong smiled: "What else can happen?" This guy is probably anxious now, so many things have come out together, and there has been no reaction so far. ”
"What? Still haven't responded? Although Zhou Liwen is now the CEO of TcL, in fact, he doesn't care much about specific matters except for big decisions, especially Lianke's side is mainly handled by TcL's legal department, and it is better for Li Dong to be responsible for this matter. When he heard that Lianke had not reacted so far, Zhou Liwen immediately frowned, thought for a while, and said, "Then don't wait, just sue directly." ”
"Sue?"
"That's right! Indict! Zhou Liwen said categorically.
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