Chapter 1728: Orchid Company's fierce counterattack

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Lanxin's counterattack came quickly and ruthlessly.

The T-K Group soon became complacent.

Because, the fact that they quietly sold a few people in country Z and instigated everyone to crusade against the health care brand guild and Orchid company in country Z has been exposed.

First of all, those people were not only beaten all over their bodies, but also broke their legs and thrown to the T-K group, and those people were all scoundrels, crying in the lobby of the T-K group, asking the T-K group to compensate for the medical expenses and mental damages, otherwise they would not leave.

The security guards tried to take them away by force, but as soon as they got close to them, they cried and said that their hands had been broken, and that they were scoundrels to the extreme.

At this time, the reporter also moved and surrounded the lobby of the T-K group.

The reporter interviewed several people of country Z who were beaten, dug out the truth of the matter from their mouths, and deeply revealed their identities, and it has been determined that what they said is true.

In order to crack down on the health care brand guild in country Z, as well as Orchid and Bella, T-K Group used this kind of indiscriminate trick.

During this time, T-K Group used publicity and promotion, packaging the company's reputation, and product image to fully display the height of its world-famous enterprises in front of everyone, and pushed the company's brand to the most influential brand in country Z.

Let more people in country Z believe that the influence of this company and this brand in the world is not comparable to that of Orchid Company, which was founded five or six years ago.

However, after the news came out, the image and brand reputation of the company operated by the T-K Group were greatly damaged, and sales continued to decline.

In their opinion, how can the world's famous large enterprises do such indiscriminate things?

Orchid's move completely tore apart, T-K Group's self-packaging.

The T-K Group has suffered a credibility crisis among the people.

At this time, the people who have always been active in resisting the acquisition and protecting the forefront of the national brand reacted that they fell for the T-K Group and were used as a gun by the T-K Group.

In doing so, the T-K group is nothing more than letting the people of country Z kill each other, so that they can sit and reap the benefits of the fisherman.

Everyone was even more angry to the extreme, scolding the T-K Group for being shameless.

As a frenzy of boycott of takeovers set off, college students organized associations and began to give lectures and distribute leaflets in crowded places such as streets, squares, parks, subways, and bus stops to educate everyone about the impact of foreign acquisitions on country Z.

All over the country, a storm of boycott of the takeover was mobilized.

This turmoil, fueled by Wen Wen Ya, has reached a climax.

"Oh my God, what the hell is going on?"

Jos couldn't figure out why things had come to this point.

"I have explained to the media that this incident is just an unauthorized act of several employees of T-K Group, and they have been dismissed, and I have publicly apologized to the people and given an explanation to the people of country Z, why do they still hold on to the matter."

Jos kept recalling that no loopholes were found in the handling of this public relations crisis, which was a perfect solution to the public relations crisis.

But why, not as expected?

Chu Jingnan looked at Jos lightly: "There is an old saying in country Z, called the embankment of a thousand miles, and it collapses in the anthill, which means that don't underestimate the mistakes you have made." The slightest mistake can lead to a catastrophe or a serious loss, or even ruin your life. ”

Jos said with some incomprehension: "I don't think that this mistake is irreparable. ”

In his opinion, this is just a small thing.

The people of country Z are too calculating, and they always grasp a little thing.

Chu Jingnan slowly closed the information in his hand: "T-K Group has been pushed to the sales altar and become the most influential health care brand in country Z, how much is because of your own promotion and self-packaging, I believe you know very well in your hearts." ”

Joss was shocked, vaguely aware of his mistake.

Chu Jingnan continued: "In fact, T-K Group's TCM health products have been controversial since they were listed, and the people of Z country have been fighting the slogan of boycotting the acquisition on the one hand, and on the other hand, they can't help it, and the temptation of overwhelming publicity and promotion has become curious about your products, and the growth of sales is not because they recognize your products. ”

That's the crux of the matter.

The people did not really recognize the products of T-K Group, so the market share of T-K Group is not stable, T-K Group did not seize this opportunity to operate its own products and stabilize its market share, but was eager for quick success, wanting to defeat Orchid Company as soon as possible, and wanted to dominate the health care brand market in Z country.

This is already putting the cart before the horse.

"I see!" Jos's body suddenly went limp, and then he realized what a low-level mistake he had made, and he missed the opportunity for T-K Group to best occupy the health care brand market in country Z.

He was blinded by the blind weakness of Orchid Company, and was fascinated by the limelight of T-K Group, blindly chasing and beating Orchid Company, but forgetting that his ultimate goal is not only to occupy the health care brand market in country Z, but to create more considerable profits for the company.

Chu Jingnan added: "T-K Group's TCM health care brand has been on the market for less than a year, how can it compare to Orchid's six or seven years of operation? ”

People buy T-K Group's products for huge promotion and publicity.

However, Orchid Company has occupied the market for six or seven years, and their product quality is even more deeply rooted in the hearts of the people, which is why T-K Group intended to spread rumors about Orchid's product quality problems, but finally did not stir up.

How can a momentary curiosity compare to something that is deeply rooted in people's hearts?

T-K Group failed to capture the people's momentary curiosity, operated its own products, lost the hearts of the people, and finally suffered a backlash from the sales boom, and failed.

Jos couldn't help but say: "I always thought that Orchid Company could hit the T-K Group again and again, just by conspiracy and trickery, until this moment, I was really convinced, that Bella is thoughtful, strategic, can be called a talent, I am not her opponent." ”

Since the start of the acquisition war between T-K Group and Orchid Company, Bella has always firmly controlled the overall situation and people's hearts.

Such people are truly terrifying.

Chu Jingnan sighed slightly: "T-K Group lost in the market, and the next step will be to meet a more violent counterattack from Lanxin Company, you ...... Get ready! ”

Chu Jingnan is not optimistic.

In his opinion, the defeat of the T-K group is a foregone conclusion.

For him, the acquisition of T-K Group is destined to become a big failure in his life, a failure that cannot be washed away.

And the person who caused this failure was none other than - Bella!

In addition to Wen Wenya, another person who made him taste failure.

[It's about to be 515, I hope to continue to hit the 515 red envelope list, and the red envelope rain will be able to give back to readers and promotional works on May 15. A piece is also love, and it must be better! 】