Chapter 516: Refusal
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"The possibility of cooperation?"
Zhou Liwen didn't expect Baptiste to ask this question suddenly, but he was a little stunned. However, Zhou Liwen then laughed: "Of course it is possible, as a world-renowned company, Siemens is very unique in many technologies, not to mention that emerging companies like us have always attached importance to cooperation with major companies, and Siemens is no exception." β
Answering the other party with official clichΓ©s, Zhou Liwen secretly wondered in his heart about Baptiste's intention to ask these words. However, he is not wrong in what he said, Siemens is a world-famous large enterprise, whether in the field of electrical appliances, heavy industry or IT, communications can not be underestimated, and from the perspective of the scale of the enterprise, although the development is rapid, but it is still far inferior to a behemoth like Siemens.
To use an example, the business empire of Siemens is like the position of IHM in the IT industry, although IHM has gradually withdrawn from the field of personal computing, some core technologies and patents are still in the hands of IHNR. And in projects such as servers and mainframe computers, the position of the IHNR spoon is simply untouchable. You know, even the famous Microsoft relies on IHM to achieve today's results, and in Europe, Siemens, like IHM, is a veritable giant.
Baptiste smiled, he looked at Zhou Liwen with a very sincere expression: "Your answer is just a very wide range of possibilities, but I need a definite answer, bavc, I hope this is a private chat between friends, not involving the company." β
Zhou Liwen somewhat understood what the other party meant, and after thinking about it, he asked directly: "Baptiste, you know that the so-called cooperation is not so simple a few words, and it is not something that can be determined by casual chats between us." Of course, for a company like Siemens, it's a good thing to be able to cooperate, but you also know that cooperation is based on mutual understanding, and I can't give you an accurate answer without knowing any specific situation. β
"Of course I understand," Baptiste nodded with a smile, and then asked: "Do you know BenQ in the Taiwan Strait?" β
"BenQ?" Zhou Liwen thought about it and asked, "Is it BE?"
"That's right," Baptiste said: "As the father of smart phones, you should know more about the development of the mobile phone industry than I do, in the 3rd century of the last century, Siemens had its own mobile phone department, and even set up a small mobile phone research and development center in Shanghai, China. However, after the advent of smartphones, for some reason, Siemens transferred the mobile phone business to BenQ in Taihai, and they produced and used the Siemens mobile phone brand, but the result is clear ....... Baptiste shrugged his shoulders and showed an extremely regretful expression: "BenQ has done a very bad job, not only has it not reversed the decline in Siemens' mobile phone market sales, but has made the Siemens mobile phone brand decline day by day." For this reason, two years ago, Siemens decided to terminate the cooperation and withdraw the right to use the brand, which led to the official withdrawal of Siemens mobile phones from the market. β
"Do you realize that Siemens is planning to restart the mobile phone project and cooperate with OR on this basis?" Zhou Liwen asked.
"Pretty much." Baptiste smiled: "But this project is not a decision made by Siemens, it is actually my own decision. β
Zhou Liwen was stunned, he didn't understand what Baptiste meant by this, it wasn't a decision made by Siemens? Was it Baptiste's own decision? Did he buy the project privately? Or did Siemens Group license this mobile phone brand to Baptiste in the same way that it was originally licensed to Taihai BenQ? In that case, why did Baptiste still talk to himself about the cooperation between Siemens?
As if seeing the confusion in Zhou Liwen's eyes, Baptiste then explained to him. After the other party explained the situation in detail, Zhou Liwen figured out that the original Siemens mobile phone department was useless six years ago after suffering a failure, and when the Siemens mobile phone brand was authorized to Taihai BenQ, the Siemens mobile phone department was just an empty shelf. Two years ago, Siemens decided to terminate its cooperation with Taiwan BenQ, thus recovering the right to use the brand, and the mobile phone division was also withdrawn, thus completely withdrawing from the mobile phone market.
Although Siemens has led to the failure of the mobile phone business because of the product market, but for the mobile phone manufacturing industry with a huge market, Siemens Group is somewhat unwilling, two years ago when the authorization was withdrawn, the group had proposed to rebuild the mobile phone department, allocate a huge amount of money to fight again. However, this view was rejected when Nokia was defeated by smartphones, especially several major smartphone manufacturers represented by OR, and was on the verge of bankruptcy.
Although Siemens is a huge group, compared with Nokia, its strength and business scope are much larger, even if it suffers defeat in the mobile phone industry, it does not affect Siemens as a whole, but even so, Nokia's dismal and continuous huge losses in the mobile phone manufacturing industry frightened the top management of Siemens, and without full certainty, the board of directors is simply impossible to approve this plan, and is willing to continue to shelve and give up.
Baptiste's family has a lot of influence in Siemens, especially his uncle, as the representative of the family in Siemens, can be said to be the spokesperson of the Baptiste family. But now, his uncle is ready to gradually retire from management due to health reasons, and at this time he must choose a replacement within the family, and that replacement is Baptiste.
As the new heir, Baptiste has held important positions in the Del Heights Group, and compared to a hegemon like Siemens, a company like the Del Heights Group is not worth mentioning. In order to gain a foothold within Siemens and succeed his uncle, Baptiste had to make some achievements. This is the same as that of politicians in China, and new officials must make some achievements if they want to sit firmly in their positions and go further. The same is true in the business world, and Baptiste knows that although he has the support of his family and uncle, if he wants to have the corresponding status and rights at Siemens in the short term, he must make some changes.
But it is not easy to make changes in a group like Siemens, the huge Siemens company is a huge machine, every gear and every part has its rightful place, for the current operation of Siemens departments and products, Baptiste has spent a lot of effort to investigate, but the results of the survey made him frustrated, because he can't think of how to change the current situation, and he doesn't know where to start.
Moreover, Baptiste is now mainly responsible for the overseas sales department, and he has no authority to dictate other parts of Siemens in his current role. If he does so, he will be erecting a hostile contradiction within Siemens, which will not only be ineffective, but on the contrary, it will be an extremely bad choice for the future.
Baptiste was distressed by this, but he didn't give up. Years of business training, Baptiste is an extremely resilient man and a discerning businessman. Just when he couldn't find a suitable opportunity, he suddenly thought of the mobile phone project that had been shelved by Siemens, Baptiste immediately found all the information of the previous mobile phone department through Siemens' internal relations to study, and at the same time conducted a large amount of investigation and research on Siemens' chip factory, manufacturing foundry, design department and other links, and finally set his sights on this project.
Baptiste found that Siemens' mobile phone division, although closed, still had a simple department to keep behind, perhaps as a backhand for the board to return to mobile phone manufacturing one day. In addition, as a world-renowned electronics manufacturing company, Siemens has strong scientific research and manufacturing capabilities, and its chip factory alone is the largest in Europe. What's more, Siemens Group itself can also produce world-class chip factory manufacturing equipment, which is Siemens' biggest advantage, coupled with its strong technical reserves and personnel, if you say that the restart of the mobile phone department, this is a very simple thing for Siemens.
However, in the current situation of smartphone scuffle, it is impossible for the board of directors of Siemens to decide to return to the mobile phone manufacturing industry, due to the previous failure, the board of directors of Siemens has concerns about the mobile phone manufacturing industry, and is willing to withdraw from the market and not restart the project.
Now, if Baptiste wants to use this as a breakthrough, he must convince the board and give the people on the board enough confidence. As for where the confidence comes from, it is necessary to mention Zhou Liwen, if Zhou Liwen's OR company can cooperate with Siemens to OR its position in the smartphone industry, the board of directors of Siemens will definitely agree to restart the mobile phone project.
After listening, Zhou Liwen immediately laughed, although he thought that Baptiste used mobile phone manufacturing as a starting point was a good idea, but how could he be sure that he would cooperate with Siemens? Although Zhou Liwen's OR is already the leader in smartphones, he will cultivate a strong opponent to compete with himself. Because Siemens is different from Nokia, Nokia's main business is mobile phone manufacturing, while Siemens is a cross-industry giant, such a huge company, Zhou Liwen can't grasp it at all, and he doesn't dare to take this risk.
"Baptiste, I don't think it's a good idea." Zhou Liwen shook his head with a smile and said: "You know, the market is so big, if Siemens enters this market, it will inevitably squeeze the living space of existing smartphone manufacturers." As an OR company, unless I can directly obtain the ownership of Siemens' mobile phone division, if it is only a technical cooperation, I am afraid that I will choose some companies that do not have any conflict between the product and me, please understand this. β
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